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Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

PROMOTED

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!Cycle of Life

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Your customers know when you’re faking it

Your customers know when you’re faking itCristelle Snyman, Everlytic

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TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

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#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

The human paradox: The faster AI advances, the more human connection matters

The human paradox: The faster AI advances, the more human connection mattersCharne Munien, Rogerwilco

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

South Africa will be the country in focus, pictured is stakeholders at the signing of the agreement. Source: Supplied.

Berlinale EFM names South Africa 2027 country in focus

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

Publicis is set to acquire LiveRamp. Source: Publicis.

Publicis Groupe to buy LiveRamp for $2.2bn

Isu Elihle Awards open for entries with R30,000 for first place

Isu Elihle Awards open for entries with R30,000 for first place

The Racket Club's music studio. Source: Supplied.

The Racket Club launches music strategy agency

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

Maria McCloy is pictured in her Johannesburg apartment which is often used for film and television productions like Kings of Joburg. Source: Supplied.

Tributes pour in for Maria McCloy ahead of Joburg Theatre memorialKarabo Ledwaba

The future of OTC marketing lies in the recommendation momentMichael Gullan

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

By Danette Breitenbach 5 hours

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinking

By Karabo Ledwaba 6 hours

More news

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

SA Rugby and Canal+ renewed deal secures coverage for coming seasons

SA Rugby and Canal+ renewed deal secures coverage for coming seasons

11 May 2026

Happy Pay and Ozow partner to expand zero-deposit BNPL across local merchants

Happy Pay and Ozow partner to expand zero-deposit BNPL across local merchants

11 May 2026

Mandi Fine is a two-time Cannes Lions Pharma Jury Member.

#CannesLions2026: Mandi Fine | SA’s healthcare communicators deserve a louder global voice

Mandi Fine 11 May 2026

Entries are open for Everlytic’s You Mailed It Email Marketing Awards 2026

Entries are open for Everlytic’s You Mailed It Email Marketing Awards 2026

Everlytic 11 May 2026

On the Dot Speciality Publications expands retail book offering with fresh, data-led approach

On the Dot Speciality Publications expands retail book offering with fresh, data-led approach

On the Dot 11 May 2026

Gagasi FM received multiple nominations in the Best of Durban Readers’ Choice Awards 2026

Gagasi FM received multiple nominations in the Best of Durban Readers’ Choice Awards 2026

Gagasi FM 11 May 2026

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Heineken’s new global agency model rolls out for 2030

11 May 2026

Africa’s most powerful media isn’t on the media plan

Africa’s most powerful media isn’t on the media plan

Ingrid von Stein, Dentsu 11 May 2026

Adam Howard returns as co-director for Red Bull Symphonic 2026

Adam Howard returns as co-director for Red Bull Symphonic 2026

Howard Audio 11 May 2026

Why South African brands are evaluating digital-first PR agencies

Why South African brands are evaluating digital-first PR agencies

Hook, Line & Sinker 11 May 2026

Ascent Africa spearheads Spinnaker Support’s South African market entry campaign

Ascent Africa spearheads Spinnaker Support’s South African market entry campaign

Ascent Africa 11 May 2026

The Odd Number secures 2 Bronze at 2026 Clio Awards

The Odd Number secures 2 Bronze at 2026 Clio Awards

The Odd Number 8 May 2026

The 2026 Cannes Lions Shortlisting Jury includes increased representation from Africa (Image supplied)

#CannesLions2026 | Increased representation from Africa on shortlisting juries

8 May 2026

From Anfield to Africa: Liverpool FC launches retail stores in Mzansi

From Anfield to Africa: Liverpool FC launches retail stores in Mzansi

8 May 2026

Dis-Chem reimagines healthcare retail with Melrose Arch Health Hub

Dis-Chem reimagines healthcare retail with Melrose Arch Health Hub

8 May 2026

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Warc warns CMOs: 3 shifts will redefine measurement in 2026

8 May 2026

Media24 won the INMA Global Media Awards’ Best in Africa (image source@ Storm Simpson, News24

Media24 named Best in Africa at INMA Awards

8 May 2026

Interest rates, credit reform and SMME survival: What business owners need to know

Interest rates, credit reform and SMME survival: What business owners need to know

Jeremy Lang, Business Partners Limited 8 May 2026

Nedbank turns travel mishaps into storytelling-led radio campaign for travel insurance

Nedbank turns travel mishaps into storytelling-led radio campaign for travel insurance

Joe Public 8 May 2026

Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)

What The Alchemist can teach us about advertising

David edworthy 8 May 2026

Boundless wins Stella Artois and Corona, raises a perfectly poured chalice to the sunset

Boundless wins Stella Artois and Corona, raises a perfectly poured chalice to the sunset

Boundless 8 May 2026

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Propaganda machine to public good: a brief history of 50 years of TV in South Africa

Sisanda Nkoala 8 May 2026

The MRF's latest Maps data cover the full 2025 calendar year and shows that on-demand streaming penetration averaged 21% annually (Image source: © 123rf )

Maps provides 5 year record of consumer behaviour

7 May 2026

FNB eBucks and other local brands triumph at 2026 International Loyalty Awards

FNB eBucks and other local brands triumph at 2026 International Loyalty Awards

7 May 2026

South African workers love their jobs, but younger employees are still looking

South African workers love their jobs, but younger employees are still looking

KLA 7 May 2026

How collectables are driving FMCG growth and consumer loyalty

How collectables are driving FMCG growth and consumer loyalty

Tebogo Makgoba 7 May 2026

Samro announces 120 recipients of the 2026 Music Creation Support Fund

Samro announces 120 recipients of the 2026 Music Creation Support Fund

SAMRO 7 May 2026

Disney Africa, National Geographic Society and Sunshine Cinema announce #SparkConversation

Disney Africa, National Geographic Society and Sunshine Cinema announce #SparkConversation

The Walt Disney Company Africa 7 May 2026

In March 2026, Alliance Media, the international OOH media owner operating across 40+ countries completed the acquisition of Brandit Outdoor. Source: Supplied.

Alliance Media expands in Uganda with Brandit Outdoor deal

7 May 2026

Africa news

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

The 2026 Cannes Lions Shortlisting Jury includes increased representation from Africa (Image supplied)

#CannesLions2026 | Increased representation from Africa on shortlisting juries

8 May 2026

In March 2026, Alliance Media, the international OOH media owner operating across 40+ countries completed the acquisition of Brandit Outdoor. Source: Supplied.

Alliance Media expands in Uganda with Brandit Outdoor deal

7 May 2026

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Botswana public broadcaster opens airwaves to international ads

6 May 2026

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