Marketing & Media South Africa

Metropolitan recently launched a campaign to reintroduce the brand to the market and get its clients optimistic about their future and the role the company plays in helping them achieve their financial goals and life aspirations...

D&AD has exhibited the work from this year's Shift graduates to a host of leading industry figures, including the winning projects for the 2018 briefs...

The One Club and Snapchat partner on AR/VR for ADC 98th Annual Awards and new subcategories also launched specifically for single posts, ads and campaigns using Snapchat...

After a decade of doom, and silver bullets that mostly fired blanks, the news media seems to be adjusting to its pivot to reality and acknowledging the death of the primarily ad-supported funding model for hard news...

Perceptions matter: reputation management trends in Africa 2019...

For the past three years, advertising spend in Mzanzi has gone up. I know that thanks to a chat I had with my smart mate Chris Botha, group managing director of The MediaShop. It went up roughly R2billion last year and this year it's likely to grow even more...