Marketing & Media South Africa

Barbara Gardner Proctor, the woman who helped introduce the Beatles to America through a deal with Vee-Jay records, was also the first black female to own an ad agency in America back in 1970. With her passing this December, we look back at the impact of her firsts and why they still hold true in 2019...

Wise ad agency leaders are not just observing; they are taking the right steps to ensure that they are not rendered obsolete during this inevitable transformation process. Those who get it are primed to thrive, and those who don't are destined to shut-down...

What our customers want is the biggest trend for the 21st century and for years to come. It's not about us anymore...

This is a genuinely fascinating time to be alive, and yet it is even more fascinating to be in the business of communications, as we bear witness to and participate in some of the industry's most ground-breaking developments...

Generally speaking event trends for 2019 are on two separate trajectories: mindfulness and technology. The most successful experiences will find ways to merge the two...

Metropolitan recently launched a campaign to reintroduce the brand to the market and get its clients optimistic about their future and the role the company plays in helping them achieve their financial goals and life aspirations...

D&AD has exhibited the work from this year's Shift graduates to a host of leading industry figures, including the winning projects for the 2018 briefs...

The One Club and Snapchat partner on AR/VR for ADC 98th Annual Awards and new subcategories also launched specifically for single posts, ads and campaigns using Snapchat...

After a decade of doom, and silver bullets that mostly fired blanks, the news media seems to be adjusting to its pivot to reality and acknowledging the death of the primarily ad-supported funding model for hard news...

Perceptions matter: reputation management trends in Africa 2019...

For the past three years, advertising spend in Mzanzi has gone up. I know that thanks to a chat I had with my smart mate Chris Botha, group managing director of The MediaShop. It went up roughly R2billion last year and this year it's likely to grow even more...