Marketing & Media South Africa

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Advertise your job vacancies

Jobs

Personal Assistant Johannesburg
Brand Assistant Cape Town
Marketing Assistant Cape Town
Strategic Communications Account Manager Cape Town
SEO and GEO Specialist Johannesburg
Senior SEO and Automation Specialist Johannesburg

More jobs Submit a job Open account

New Biz Press Offices

EBM Group has opened a Biz Press Office on Bizcommunity.com!

EBM is a purpose-driven brand and retail marketing company built around one clear philosophy: Be Unsame.

View EBM Group's Biz Press Office

New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

PROMOTED

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!Cycle of Life

PROMOTED

Your customers know when you’re faking it

Your customers know when you’re faking itCristelle Snyman, Everlytic

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

The human paradox: The faster AI advances, the more human connection matters

The human paradox: The faster AI advances, the more human connection mattersCharne Munien, Rogerwilco

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

South Africa will be the country in focus, pictured is stakeholders at the signing of the agreement. Source: Supplied.

Berlinale EFM names South Africa 2027 country in focus

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

Publicis is set to acquire LiveRamp. Source: Publicis.

Publicis Groupe to buy LiveRamp for $2.2bn

Isu Elihle Awards open for entries with R30,000 for first place

Isu Elihle Awards open for entries with R30,000 for first place

The Racket Club's music studio. Source: Supplied.

The Racket Club launches music strategy agency

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

Maria McCloy is pictured in her Johannesburg apartment which is often used for film and television productions like Kings of Joburg. Source: Supplied.

Tributes pour in for Maria McCloy ahead of Joburg Theatre memorialKarabo Ledwaba

The future of OTC marketing lies in the recommendation momentMichael Gullan

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

21 hours

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

22 hours

Company news

More company news | Submit

Why ERP workflows get stuck – and what to do about it

Can!do Why ERP workflows get stuck – and what to do about it

21 hours

Singularity Summit returns to inspire Africa’s future this October

Mann Made Singularity Summit returns to inspire Africa’s future this October

21 hours

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellow

Association for Communication and Advertising South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellow

22 hours

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

Vicinity Media Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

22 hours

Hansa Pilsener’s witty radio campaign raises a beer to the over-30s

Joe Public Hansa Pilsener’s witty radio campaign raises a beer to the over-30s

22 hours

Why we get in the way of our best ideas

M+C Saatchi Abel Why we get in the way of our best ideas

22 hours

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

23 hours

Your customers know when you’re faking it

Everlytic Your customers know when you’re faking it

23 hours

Get Fame Week Africa ready: Key dates the creative industry needs to know

The Publicity Workshop Get Fame Week Africa ready: Key dates the creative industry needs to know

1 day

The human paradox: The faster AI advances, the more human connection matters

Rogerwilco The human paradox: The faster AI advances, the more human connection matters

1 day

Global survey highlights the balance between human experience and AI innovation

MANGO-OMC Global survey highlights the balance between human experience and AI innovation

1 day

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

ASK AFRICA Ask Africa appoints Jezile Dhlamini as its chief client partner officer

1 day

More news

Image source: Richard Thomas –

CPA amendments: What new direct marketing rules mean for agents

Rowan Terry and Clare Laurent 17 hours

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunks

Jessica Maddox and Krysten Stein 23 hours

Source:

#AfricaMonth: The Case for Africanising AI in public relations

Phozisa Mkele 1 day

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

1 day

Source:

6 internal comms moves that turn culture into real results

Samantha Page 1 day

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

1 day

Dove and Fifa are teaming up to champion the next generation of female sports commentators through the Girl Talk movement (Image generated by AI)

Girl Talk: Finding the next female voice in sports

1 day

Africa news

Source:

#AfricaMonth: The Case for Africanising AI in public relations

Phozisa Mkele 1 day

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

2 days

Isu Elihle Awards open for entries with R30,000 for first place

Isu Elihle Awards open for entries with R30,000 for first place

2 days

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Mediamark 15 May 2026

International

#CannesLions2026 | Creative Marketer of the Year named

2 days

The Agency Scope China has found the biggest challenges that marketers face relate to the economic context (Image supplied)

Agency Scope China | Economic context the biggest challenge

2 days

Nestlé KitKat brings fans closer to Formula 1 in new partnership

1 day

Ogilvy and Promise top One Show ME & Africa rankings

2 days

Berlinale EFM names South Africa 2027 country in focus

1 day

Publicis Groupe to buy LiveRamp for $2.2bn

2 days

Isu Elihle Awards open for entries with R30,000 for first place

2 days

Icasa proposes radio frequency spectrum rule changes with new draft amendments

2 days

Celerity to showcase the future of business messaging at London Tech Week 2026

Celerity.chat 2 days

The growing role of data and AI in media buying

TDMC 2 days

Let's do Biz