Marketing & Media South Africa

Nadia Boersch is director of the Global Woman Club Vienna, and CEO of Brandalytical, having successfully launched and relaunched more than 15 global brands over the span of her career. Little wonder that she's since come up with her own 'brandalytical' formula. Read on for her keys to success when big bang branding and relaunching a brand...

Even its practitioners don't seem to like it...

On Wednesday, 20 February, Miss SA 1992 and philanthropic businesswoman Amy Kleinhans-Curd was the Red & Yellow School's lunchtime lecturer. She shared her personal journey and three insights from Madiba and other 'giants' at her table that this country - particularly local businesses and entrepreneurs - can't do without...

You have but hours left to get your best creative work in front of a contingent of creative leaders from SA, who will serve on juries at The One Club for Creativity's One Show 2019 and ADC 98th Annual Awards, to be led by Creative Circle SA chairperson Peter Khoury, CCO at TBWA\Hunt\Lascaris, who will judge entries in The One Show Integrated discipline - the absolute final deadline is Friday, 22 February, 2019...

Three South African creatives have been selected to serve on the jury for international advertising awards competition Dubai Lynx 2019...

Forget marketing South Africa to foreign investors. The campaign promoting SA Inc needs to begin with the marketing of the country to South Africans...

This week we go behind the selfie with Gail Schimmel, CEO of the Advertising Regulatory Board (ARB), and writer...