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What can marketers learn from the phenomenon that is "Jerusalema"?

Imagine how Master KG felt when President Ramaphosa recommended that South Africa take up the "Jerusalema" challenge on Heritage Day. Perhaps it felt better than the day the song hit 100 million views on YouTube. Or better than the day Nigeria's biggest music star, Burna Boy, remixed the song, propelling it right across Africa and straight onto the US Billboard charts. And what about the day the dance challenge started (in Romania of all places) and then spread like wildfire?

By Siya Metane 2 days ago

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Public to name new SA airline

A brand new South African airline, which will be launching domestic flights later this year, has invited all South Africans to suggest a name for the new carrier. The successful creator will win a year's free travel pass on the airline.

3 days ago

Husqvarna and Tendai 'The Beast' Mtawarira offer empowering message of resilience
Husqvarna and Tendai 'The Beast' Mtawarira offer empowering message of resilience

Jenna Robinson, regional marketing manager for Husqvarna Africa, shares the backstory about the brand's recent campaign, featuring rugby icon Beast Tendai Mtawarira as brand ambassador. As South Africans begin to emerge from one of our most challenging periods to date, the campaign offers an empowering message of our own resilience, of our strength, and our ability to triumph over adversity.

Issued by Husqvarna South Africa 3 days ago

#AfricaBrandSummit announces its 2020 Influencers of Influencers
#AfricaBrandSummit announces its 2020 Influencers of Influencers

Since it was inaugurated in 2018, the Africa Brand Summit - initially referred to as the Brand Summit South Africa - launched its prestigious, annual Convenor's Award, aptly named the Influencer of Influencers Award™. This accolade is given at the summit convenor's discretion to individuals, corporations, NGOs or other organisations that truly stand out and play a remarkable role in society by, amongst others, building bridges between troubled communities, speaking truth to power in order to push back against actions that hurt the global reputation of countries and the African continent, come up with extraordinary approaches/solutions to solving Africa's problems, etc.

Issued by Africa Brand Summit 3 days ago

Gerety Awards 2020 shortlist: SA's FCB, Havas, LifeDesign and VMLY&R all make the cut
Gerety Awards 2020 shortlist: SA's FCB, Havas, LifeDesign and VMLY&R all make the cut

The Gerety Awards has announced its shortlist for 2020 with FCB, Havas, LifeDesign and VMLY&R from South Africa all making the cut.

3 days ago

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South Africa's Covid-19 tracing app - would you download it?

As the Covid-19 pandemic continues to spread, scientists are working around the clock to develop a cure, and on the other side of the spectrum - independent developers and multinational corporations are working at the same pace to develop apps and services related to contact tracing. Closer to home, President Ramaphosa has encouraged his citizens to download SA's Covid-19 tracing app.

By Jarred Mailer-Lyons 3 days ago

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It's in the science, stupid!

In 2019, a largely commented event shook the world of advertising, albeit in line with a durable marketing trend: business consultancy Accenture acquired arguably the most creative agency in the world, Droga 5.

By Laurent Marty 18 Sep 2020

Africa Brand Summit convenor, Solly Moeng.
#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

WATCH: The Africa Brand Summit was established in late 2016 and launched in 2018. Its awards ceremony has become popular for many aspiring brands who do great development work that uplifts communities and deserving individuals around Africa.

By Juanita Pienaar 18 Sep 2020

Game reveals innovative new retail concept in Gauteng
Game reveals innovative new retail concept in Gauteng

Game has launched its first 'future-ready concept store' at the Mall of Africa in Johannesburg, the first store of its kind to be transformed as part of the African retail giant's turnaround strategy. The reimagined retail space now offers free Wi-Fi and a kids' play area, and incorporates innovations such as self-checkout counters, price check booths and QR codes on products that link to Game's online store.

17 Sep 2020

New report shows brand leaders face big challenges aligning marketing and comms teams
New report shows brand leaders face big challenges aligning marketing and comms teams

Chief Marketing Officer (CMO) Council has published, in partnership with Cision, a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption.

17 Sep 2020

5,200 jobs saved as Edcon concludes sale of parts of Edgars
5,200 jobs saved as Edcon concludes sale of parts of Edgars

Approximately 5,200 retail industry jobs will be saved, as Edcon announced this week that the sale of parts of the Edgars business in South Africa to Retailability Ltd has been implemented, with all approvals from regulatory authorities and all conditions precedent either fulfilled or waived.

17 Sep 2020

#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppers
#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppers

Looking beyond the way the Covid-19 pandemic turned the world on its head for many businesses, the silver lining is the first-hand clarity into what makes people tick during a crisis. Key among these is that local is even more lekker than before. Here's how to put your brand's best foot forward and stride more confidently into the future...

By Karin Du Chenne 17 Sep 2020

Photo by Markus Winkler on Unsplash.
The rise of cancel culture

I have had a brand affirmation for the Swedish oat milk giant, Oatly since creative genius, John Schoolcraft, started making noticeable changes to the brand and has schooled our industry that it's okay to challenge the status quo in an abrupt audacious way if you stay true to your core. The brand claims that they only have one strategic document - this seems unlikely - even if it's a great story to tell on how they embody the rebellious spirit. It also drives my love for them even further.

By Tyrone Van Heerden 17 Sep 2020

Let's do Biz