Most read Marketing and Media news in South Africa

Five ways to digitally market your company during the lockdown

The outbreak of Covid-19 has disturbed the way in which companies do business, with many uncertainties around the future of small and established businesses and ultimately the economies of the world.

By Mkhuseli Vangile 2 days ago

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

As the world grapples with the effects of the Covid-19 pandemic and African countries such as South Africa and Kenya announce their country-specific responses to the outbreak, Nielsen has found that global consumers are adapting their purchase behaviour to cope with this rapidly evolving situation.

2 days ago

Agency Scope Insights: Independent creative agencies to watch

The Scopen results show that independent or local agencies have a competitive advantage when it comes to an in-depth understanding of the local consumer and industry sectors, and strong local insights for strategic planning. In general, they are seen to be more agile and less expensive than their network counterparts.

By Johanna McDowell 2 days ago

Watch: Pick n Pay discourages panic buying in song with top SA artists

Pick n Pay has released a song featuring some of South Africa's most popular artists, to encourage consumers to shop responsibly during the Covid-19 lockdown.

3 days ago

#Covid-19: Bizcommunity takes business virtual, as usual

With regard to the impact of the Covid-19 virus on global business, it is fair to say that in the quest to find socio-economic solutions to pandemic threats, we are witnessing change-management on a globally unprecedented scale. Many organisations are needing to implement measures at many touchpoints at very short notice. It is scary, challenging and demanding.

Issued by Bizcommunity.com 3 days ago

Audi ad transcends brands

I am not going to call this column "advertising in the time of coronavirus" because I will personally try to drown in hand sanitiser the next person who uses the by now cliched phrase stolen from Gabriel Garcia Marquez's Love in the Time of Cholera.

By Brendan Seery 3 days ago

#Covid19: Brands get creative promoting social distancing

#NEWSWATCH: Brands around the world are spreading the word, encouraging people to follow important guidelines set out by the government like washing hands and staying home to help curb the spread of the coronavirus.

24 Mar 2020

SA's alcohol industry pledges 40k litres of pure alcohol for sanitiser production

The SA Liquor Brandowners Association (SALBA), the Beer Association of South Africa (BASA) and Vinpro have collectively committed to donate 40,000 litres of pure alcohol for the production of sanitisers, to help fight the spread of the coronavirus in the country..

24 Mar 2020

Should you be advertising at the moment... and what sort of content should you be putting out?

Should I be advertising now or should I be pulling my spend?

By Daren Poole, Issued by Kantar 24 Mar 2020

Why Covid-19 is driving creativity

Covid-19, popularly known as the coronavirus has upended life as we know it. Millions around the country and the world have been sent into self-isolation as we grapple with the wide-reaching social and economic impact of the pandemic and the government regulation that has been imposed to contain it.

By Monare Matema 23 Mar 2020