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It's in the science, stupid!

Joe Public United's group chief strategic officer, Laurent Marty, tackles the subject of a new age in marketing - namely, the rise and growth of science-based advertising. Here, he describes how strategic planners should embrace essential new insights in order to reach maximum efficiency through creative campaigns...

By Laurent Marty 1 day ago

Africa Brand Summit convenor, Solly Moeng.
#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...

By Juanita Pienaar 1 day ago

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8 steps to streamlining your processes and improving customer engagement through marketing automation

Filip von Reiche, senior vice president, Enablement Services at Acceleration, lists eight steps you can take to streamline your business via marketing automation...

By Filip von Reiche 2 days ago

Photo by Markus Winkler on Unsplash.
The rise of cancel culture

Tyrone Van Heerden, head of strategy at Iris, looks into the continuous trend of the cancel culture, the impact that it has on brands and how communications professionals can try and reduce the risk...

By Tyrone Van Heerden 2 days ago

#VMLYRTheEdge: The time to be more inclusive is now
#VMLYRTheEdge: The time to be more inclusive is now

VMLY&R's global CEO Jon Cook shares his views on what's happening from a diversity, equity and inclusion standpoint...

By Jessica Tennant 2 days ago

#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics
#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics

With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us more about her career journey and what it took to get to where she is today...

By Juanita Pienaar 3 days ago

#VMLYRTheEdge: Things to consider when looking to expand to African markets
#VMLYRTheEdge: Things to consider when looking to expand to African markets

Dianna Games, chief executive of Africa @ Work shares some important things to consider when looking to do business in the African market...

By Jessica Tennant 3 days ago

#BehindtheMask with... Jacques Du Bruyn, MD at Flume Digital Marketing
#BehindtheMask with... Jacques Du Bruyn, MD at Flume Digital Marketing

This week, we go behind the mask with Jacques Du Bruyn, MD at Flume Digital Marketing...

By Jessica Tennant 3 days ago

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Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumers

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

By Roman Magis 3 days ago

#OrchidsandOnions: Juju's marketing genius
#OrchidsandOnions: Juju's marketing genius

Many marketing and advertising "gurus" seem to view selling products and services as something akin to waging a military campaign; hence the liberal quoting from Sun Tzu, the Chinese general, philosopher and author of the seminal treatise The Art of War...

By Brendan Seery 15 Sep 2020

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Social media as a marketing tool to navigate through the Covid-19 crisis

Sabrina Andreucci, strategic director at Social Media 101 writes that the Covid crisis has created an ideal opportunity for brands to engage with their consumers through social media...

By Sabrina Andreucci 14 Sep 2020

Screengrab from State Street Global Advisors - Fearless Girl .
The case for creativity in B2B marketing

Warren Moss, CEO of Demographica writes that our B2C marketers are globally-renowned and regularly win international recognition for campaigns - so why don't B2B marketers, also?...

By Warren Moss 14 Sep 2020

#Newsmaker: Rozanne McKenzie on starting a media company and producing her first TV show
#Newsmaker: Rozanne McKenzie on starting a media company and producing her first TV show

Johannesburg-based news anchor, presenter, MC, actress, voiceover artist, wife and mom, Rozanne McKenzie recently started a media company called Rozanne McKenzie Media and is currently producing her first TV show...

By Jessica Tennant 11 Sep 2020

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Why brand integrity and authenticity should be your core digital strategy

Armand Mukenge, head of digital marketing at African Communications Media Group comments on brand integrity and new digital marketing strategy that could be beneficial to organisations...

By Armand Mukenge 11 Sep 2020

Image source: Gallo/Getty Images.
Socially savviness is well planned

Founder, managing director and thought leader, Wayne Flemming from Brandtruth// DGTL writes; "The internet lasts forever, but can your brand's reputation?..."

By Wayne Flemming 11 Sep 2020

#BizUnity: "Nothing unites people like a sense of belonging", One Custom's Paul Geary
#BizUnity: "Nothing unites people like a sense of belonging", One Custom's Paul Geary

Paul Geary, co-founder of One Custom tells us about their work with Laureus Sport For Good South Africa on the recently launched Laureus Supporters' Club and from a customer experience marketing perspective, why it's important that brands nurture relationships with existing customers and harness customer relations to build customer loyalty and goodwill during these uncertain times...

By Jessica Tennant 11 Sep 2020

Advertising can be poisonous but it should never damage a brand
Advertising can be poisonous but it should never damage a brand

Clicks' blunder was easily avoidable. Was it worth the gamble, if intentional, or will it damage the brand within the hair care sector, or in the larger brand equity. What was the damage?

By mike broom 10 Sep 2020

Putting power back in the hands of the consumer
Putting power back in the hands of the consumer

Brand Hubb CEO Rob Anderson tells us why he believes loyalty is priceless and says that having loyal customers creates opportunities for targeted messaging and tailored campaigns resulting in increased ROI...

By Jessica Tennant 10 Sep 2020

#BehindtheMask with... Brent Lindeque, founder of Good Things Guy
#BehindtheMask with... Brent Lindeque, founder of Good Things Guy

This week, we go behind the mask with Brent Lindeque, founder of Good Things Guy...

By Jessica Tennant 9 Sep 2020

Customer value matters in the time of Covid-19
Customer value matters in the time of Covid-19

What should customer experience look like in the time of Covid-19? It may all come down to speed and convenience, or perhaps human touch and making a real connection is still key...

By Mark Wilson 9 Sep 2020

#OrchidsandOnions: A human look at Covid
#OrchidsandOnions: A human look at Covid

Thinking about insurance: clever concept of 'rebooting' 2020; Simple aspirations of people who have seen the world turned upside down...

By Brendan Seery 8 Sep 2020

Screengrab from the Clicks website.
How conducting solid research could have prevented the Clicks fiasco

Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that the repercussions that Clicks is currently undergoing are as a result of not conducting ad-testing, exercising due diligence and at the very least understanding their markets...

By Percy Shangase 7 Sep 2020

#VMLYRTheEdge: How to get your brand noticed in Africa
#VMLYRTheEdge: How to get your brand noticed in Africa

VMLY&R SA's Live from The Edge presented both local and global thought leaders talking to the theme 'From Cultural Clich├ęs to Brand Authenticity', addressing cultural relevance in the African context. Here, HeyHuman's Neil Davidson and Unilever's Lethepu Matshaba's thoughts on the subject...

By Jessica Tennant 4 Sep 2020

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Preparing your brand for the female consumer of 2030

Nicky Brand, senior business consultant at Acceleration writes that the women of 2030 will not be stereotyped and elaborates on research from Wunderman Thompson which identifies five emerging female archetypes for the modern marketer to consider...

By Nicky Brand 4 Sep 2020

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Digital media and PR: The path to growth for agencies in the age of digital

Moliehi Molekoa, managing director of Magna Carta Reputation Management Consultants discusses the path to growth for agencies in the age of digital...

By Moliehi Molekoa 3 Sep 2020

WATCH: Investec's Ingrid Booth and Ann Muthuma on the value of content marketing
WATCH: Investec's Ingrid Booth and Ann Muthuma on the value of content marketing

In conversation with Investec's lead digital content producer, Ingrid Booth and head of Marketing, Corporate & Institutional Banking, Ann Muthuma around the value of content marketing and the evolving role of content or media in the marketing function within Investec and the greater industry...

By Jessica Tennant 3 Sep 2020

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Influencer marketing: Finding the right fit

Chief innovation officer at Eclipse Communications, Fareez Jouley deep-dives into influencer marketing and how brands can find the right fit...

By Fareez Jouley 3 Sep 2020

#DoBizZA: Franchising for success in a challenging environment
#DoBizZA: Franchising for success in a challenging environment

Despite the devastating economic impacts of Covid-19, the franchising sector could remain a viable business investment for aspiring entrepreneurs...

By Lauren Hartzenberg 2 Sep 2020

#BehindtheSelfie with... Jon Savage of InBroadcasting, a division of HaveYouHeard
#BehindtheSelfie with... Jon Savage of InBroadcasting, a division of HaveYouHeard

This week, we go behind the selfie with Jon Savage, 'troublemaker for good' at InBroadcasting, a division of HaveYouHeard...

By Jessica Tennant 2 Sep 2020

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The journey from influencers to digital-first influencer marketing

Stephane Rogovsky, founder and CEO of R-Squared comments on how influencers have evolved over the years...

By Stephane Rogovsky 2 Sep 2020

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