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Doug Place is the chief marketing officer: Africa, Middle East, South Asia. Image supplied.
#BizTrends2020: A strongly resonant brand proposition is more important now than ever before

In 2020, brands with vague and ephemeral brand positioning are unlikely to win the hearts of those they are speaking to, since no one will understand what the brand is selling, who they're selling it to, and why anyone should buy it...

By Doug Place 5 hours ago

#BizTrends2020: 5 cultural shifts that are influencing marketing
#BizTrends2020: 5 cultural shifts that are influencing marketing

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture but that comes along once in a unicorn-shadowed blue moon...

By Nkgabiseng Motau 5 hours ago

#StartupStory: be.first aims to help you buy better
#StartupStory: be.first aims to help you buy better

be.first is a mobile app that allows you to find and share product recommendations in a single place...

By Evan-Lee Courie 21 hours ago

Screengrabs from the ad.
#OrchidsandOnions: Now it's Hyundai's turn

Atos ad positions car specifically for Gen Z and millennials...

By Brendan Seery 21 hours ago

Christiaan Olwagen talks the modern-day relevance of Poppie Nongena
Christiaan Olwagen talks the modern-day relevance of Poppie Nongena

Celebrated filmmaker, screenwriter and playwright Christiaan Olwagen chats to Daniel Dercksen about bringing Poppie Nongena to life on film..

By Daniel Dercksen 22 hours ago

CSI is about giving what you're good at
CSI is about giving what you're good at

Mandi Fine of strategic communications consultancy, F/ne Group Global, recently published an article on corporates needing to rethink CSI, talking to the need to change their approach from treating it as a tick-box exercise to entrenching it into their business models and future business plans...

By Jessica Tennant 1 day ago

#BizTrends2020: Advertising - What brands need to be aware of in 2020
#BizTrends2020: Advertising - What brands need to be aware of in 2020

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...

By Jason Stewart 1 day ago

The two most important things to remember about influencer marketing
The two most important things to remember about influencer marketing

Using influencers to build your brand credibility is very different from using influencers to create awareness for a new product launch...

By Ryan McFadyen, Issued by HaveYouHeard 1 day ago

#StartupStory: Empowering girls with Girltivity
#StartupStory: Empowering girls with Girltivity

According to UNESCO statistics, women make up only 23% of STEM talent globally, and this inequality is often felt in South Africa's science, technology and engineering industries...

By Evan-Lee Courie 2 days ago

#BizTrends 2020: Gearing up our people for the future
#BizTrends 2020: Gearing up our people for the future

We can all ponder and debate the trends for 2020 - everyone has his or her own perception as to what will influence our industry most. But looking back on a fairly tumultuous past twelve months, the only thing we can truly be assured of is that, try as we might, it is fairly impossible to accurately predict what exactly will be heading our way in the next twelve...

By Wayne Naidoo 2 days ago

Kirk Gainsford, chief creative officer at MullenLowe SA.
#BizTrends2020: #IamTrending, so now what?

I am suspicious of trends and you should be, too. I am less suspicious of how transient trends are than how comfortable following a trend will make you feel. If you are #ontrend, you must be OK. Right? But, when budgets are down and anxiety is up, when marketing teams are stretched and consumers even more stretched, you cannot afford to be following trends. Do you remember your mom asking you what you'd do if everyone else jumped into the fire? We all know the line, when everyone zigs...

By Kirk Gainsford 2 days ago

Employee rights proposed for film and TV industry workers
Employee rights proposed for film and TV industry workers

On 11 December 2019, the Minister of Labour in South Africa issued a notice calling for interested parties to make submissions on his proposal to deem persons in the film and television industry as employees for the purpose of selected portions of South Africa's employment law...

By Johan Botes 24 Jan 2020

Image source: Gallo/Getty Images.
Growth is not a hack job

"10x the business. Enable compound customer growth. Drive exponential growth returns."...

By Nicola van Ast 24 Jan 2020

Chris Moerdyk
Great brands were born in bad economic times

So, it's bad times for business and not a good time to create new products and brands? Wrong, wrong, wrong! History has shown that nothing stirs ingenuity like a bad economy...

By Chris Moerdyk, Issued by Chris Moerdyk 24 Jan 2020

Image source: Gallo/Getty Images.
Why 2020 should be the year we stop fearing 'the robots'

As artificial intelligence (AI) become increasingly pervasive, so have headlines about robots taking people's jobs. While there's undoubtedly truth in that (in as much as new technologies have always rendered some jobs obsolete), the societal impact of these new technologies is frequently misunderstood...

By Tanja Lategan 24 Jan 2020

Odette van der Haar, managing director of Publicis.
#BizTrends2020: Imagine the impossible

The business world is highly competitive and this applies to the largest of corporations all the way to the smallest of entrepreneurs. The economy has been merciless and no-one in business has been unaffected. In order to stay in business, one needs to stay abreast with technology and remain up to date with the latest innovations...

By Odette van der Haar 24 Jan 2020

#BizTrends2020: The collective economy, attributing a state of mind
#BizTrends2020: The collective economy, attributing a state of mind

Collectively participating in open-source, collaborative thinking across industry, hierarchy, speciality, culture and most importantly competitors might seem like a risk, but one worth taking to create success in today's economy...

By Paula Hulley 24 Jan 2020

Image source: Gallo/Getty Images.
Behavioural linguistics: Marketing and the science of language

As marketers, our main aim is to persuade someone to do something. Being able to compel someone to act in a certain way is an invaluable skillset and having the framework to guide this can be the difference between brand success and brand failure...

By Leigh Crymble 23 Jan 2020

Ntombizamasala Hlophe.
#BizTrends2020: The future of work in adland

Enough has been said about the impending Fourth Industrial Revolution to leave most of us in two camps; nervously awaiting the changes or mildly panicking and signing up for every digital course available...

By Ntombizamasala Hlophe 23 Jan 2020

Dustin Chick heads up Razor, M&C Saatchi Group South Africa's new PR agency.
#Newsmaker: Dustin Chick to head up M&C Saatchi Abel's new PR agency

In case you missed it, M&C Saatchi Group South Africa has launched a new strategic PR agency called Razor, to expand its service offering into the PR and influence space. The agency has appointed Dustin Chick from Ogilvy South Africa, where he spent almost 10 years as head of strategy: influence and public relations...

By Jessica Tennant 23 Jan 2020

Camilla Clerke, ECD at HelloFCB+
#BizTrends2020: Diversity is creativity

Four of the largest trends influencing the marketing industry, and their predicted impact on South Africa in the coming months...

By Camilla Clerke 23 Jan 2020

Q&A: Growing B2B technology businesses with SW7
Q&A: Growing B2B technology businesses with SW7

Technology companies have the opportunity to thrive as key players in the age of the digital revolution. With the agenda of the 4IR currently at the forefront in South Africa, the empowerment of small tech businesses is critical especially as they are the backbone of the economy...

By Evan-Lee Courie 22 Jan 2020

Josephine Buys, CEO of The Publisher Research Council (PRC).
#BizTrends2020: Advocating childhood literacy - today's readers are our future leaders

In his state of the nation speech in 2019, President Ramaphosa pledged to ensure that within the next five years, every 10-year-old child would be able to read for meaning. I applaud this vision, but realise it's not without its challenges and government cannot do this alone...

By Josephine Buys 22 Jan 2020

Sizakele Marutlulle of Marutlulle and Co.
#BizTrends2020: Speaking of things yet to come

Tricky as it can be to 'gaze into a crystal ball ', applying one's mind to what might come to pass is still a worthy undertaking. The shape and format of the marketing and advertising sector continues to evolve and as it ebbs and flows, I suspect more than predict that the CMOs existence as a marked person will prevail...

By Sizakele Marutlulle 22 Jan 2020

Same same, but different!
Same same, but different!

You'll find the golden arch restaurant in Venice, Italy, packed with tourists, even though there are delicious local dishes all over the city. When searching for entertainment we also tend to search for things that are familiar...

By Candy Dempers, Issued by MediaHeads 360 21 Jan 2020

Ahmed Tilly, CCO at FCB Joburg.
#Newsmaker: FCB Joburg CCO Ahmed Tilly to judge NYF Advertising Awards

New York Festivals Advertising Awards announced Ahmed Tilly, CCO at FCB Joburg as one of the first 20 members of the 2020 NYF executive jury...

By Jessica Tennant 21 Jan 2020

#BizTrends2020: Faster and smarter - 8 retail trends for 2020
#BizTrends2020: Faster and smarter - 8 retail trends for 2020

For the retail sector as a whole - and for physical stores in particular - 2020 will be a year of reinvention...

By Dov Girnun 21 Jan 2020

Screen grab from the ad.
#OrchidsandOnions: Corny but convincing

King Price's 'cultural appropriation' ad has the desired impact, and because of effective marketing, Alonso crash was a positive for Toyota...

By Brendan Seery 21 Jan 2020

#BizTrends2020: Educating Gen Alpha
#BizTrends2020: Educating Gen Alpha

In today's society, the youth are ageing at a faster rate than ever before. But are our educational facilitators ready for this, or are they in need of a reboot?

By Nicola Cooper 21 Jan 2020

#BizTrends2020: Consuming media and living the dream
#BizTrends2020: Consuming media and living the dream

With the greatest anticipation that the African marketing and communication industry will thrive and strengthen in the foreseeable future, it is important to note that the way we as South Africa and the greater continent consumes media will determine the speed at which we progress as a nation in that regard...

By Gee Motsepe 21 Jan 2020

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