Marketing & Media contributor articles in South Africa

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Brad Stern, founder of boutique agency, Superiate.

#StartupStory: New agency educating the youth while creating brand loyalty

Brad Stern from Superiate, a new boutique marketing agency, talks to us about the unique approach the agency takes when it comes to marketing to the youth, the state of the industry and what the future of youth marketing looks like...

By Juanita Pienaar 10 hours ago

#CannesLions2019: CNN's Julia Chatterley on talking pride, Out of the Shadows

Ann Nurock interviews anchor and correspondent for CNN International, Julia Chatterley at the Cannes Lions Festival of Creativity, about the documentary Out of the Shadows, which was screened at Cannes Lions and which is a follow-up 2018 Cannes Lions winner, The Words Matter...

By Ann Nurock 11 hours ago

South Africa's most media-savvy business leaders

It is astounding how many captains of industry in South Africa shy away from the media instead of realising the enormous benefits of creating direct personal relationships...

By Chris Moerdyk, Issued by Chris Moerdyk 21 Jun 2019

Has the cobbler's kid got no shoes?

Advertising, communications and marketing agencies are the core of creativity for brands across the globe. Scopen's Agency Scope studies around the world show some 45% of potential clients visit an agency's website to see who they are...

By Johanna McDowell 20 Jun 2019

The road to AI in marketing

Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it...

By Paula Sartini 20 Jun 2019

The importance of PR

There is always one question on the lips of everyone that I talk to about PR and it is; just why is PR so important anyway? Does PR really have that much of an impact on a business's bottom line? The answer is yes, it does. It can have a serious influence on whether people choose to conduct business with you...

By Liesl Simpson 20 Jun 2019

PR, media and social media should all be in the same WhatsApp group

PR practitioners should be the ones who are there when media buying strategies are being curated, sold to clients and engagements are taking place with media houses to negotiate further how brands can leverage that media spend for PR deliverables...

By Khangelani Dziba 19 Jun 2019

#OrchidsandOnions - Hyundai warms hearts

Orchids also to Thurah Ncube, who has prevented me totally losing faith in humankind, and Mugg & Bean for a gesture worth a dozen ad campaigns...

By Brendan Seery 18 Jun 2019

Turning big data into even bigger stories

At its root, data storytelling is about using the facts and numbers to craft stories that create a deeper connection with the real person at the end of the data...

By Kamo Mogashoa 18 Jun 2019

Sarah Browning-de Villiers on authentic, relevant content marketing that resonates

Publicis Machine recently received three honourable mentions at the global Pearl Impact Awards for their work on the Sanlam Reality account. We asked chief content officer Sarah Browning-de Villiers what it takes to succeed in the content marketing space...

By Jessica Tennant 18 Jun 2019

#Newsmaker: SundanceTV Shorts winner recognised globally for zombie film

On her return from the Sundance Film Festival in London, where she premiered her award-winning short film Life's a Drag, Johannesburg-based filmmaker Kate D'hotman tells us what she learnt through the experience...

By Jessica Tennant 14 Jun 2019

#YouthMonth: Are young creatives really in it for the love of advertising?

In matric, a family friend told me about this thing called 'copywriting'. Without thinking too much about it, I signed up for a course at Red and Yellow. I thought I was going to learn how to write, but instead, I was taught how to think and more so, how to sell ideas...

By Tiido Mogale 14 Jun 2019

#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA

JustPalm.com, Africa's fastest growing mobile marketing agency, has been ranked among the top five EMEA Digital/Specialist Agencies at the annual Smarties awards...

By Louise Marsland 13 Jun 2019

To succeed, don't be an island...

Most claim to be self-made but, how possible is it for one person to have the chops to know all the sectors he's invested in so well and always win? Counsel is king...

By James Maposa 13 Jun 2019

Five skills to help you connect with your social media audience

With the continued increase of the prosumer, many brands are struggling to control messaging around who they are and what they offer. By having a savvy social media strategy, a brand is able to better communicate with and understand who their audience is, what it is they want and how to engage with them positively, while still building resonance...

By Zubeida Goolam 13 Jun 2019

Fostering diversity of thought

Do you know what I love most about South Africa other than our resilience? Our diversity. If brands want to drive creativity and innovation, it's going to take a lot of work and patience...

By Louise Hefer 13 Jun 2019

The Client Side: Tumi Mmope

With the use of The Client Side, I go in search of the people that really make our advertising industry - our clients.

By Mogorosi Mashilo, Issued by TrendER 13 Jun 2019

How CRM can add measurable value to your brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

By Michael Gullan 13 Jun 2019

Filmmaker Karen van Schalkwyk chats The Adventures Of Supermama

Daniel Dercksen chats to filmmaker Karen van Schalkwyk about new film; The Adventures Of Supermama...

By Daniel Dercksen 13 Jun 2019

Spark Media, CEO, Gill Randall. Image supplied.

#Roots2019: Local is lekker

An effective media plan targets the mental availability of the consumer to get their attention and nudge them into action, otherwise, it is just a wasted pair of eyeballs...

By Danette Breitenbach 13 Jun 2019

Debbie McIntyre, marketing and research director at Spark Media. Image supplied.

#Roots2019: Brand loyalty is dead

Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...

By Danette Breitenbach 12 Jun 2019

Regine le Roux, managing director of Reputation Matters.

Why ethics and reputation matters in Africa [study]

Regine le Roux of Reputation Matters sums up some of the insights that stood out to her from Apra's recent ethics and reputation research study and elaborates on how we can change the narrative and positively influence the stories that are told about Africa...

By Juanita Pienaar 12 Jun 2019