A sticky situation: Part 3: Automation, Covid-19 and the Utopia of unemployment
A sticky situation: Part 3: Automation, Covid-19 and the Utopia of unemployment

Edward Herridge gives us a glimpse into the atavistic fear of technology and how our brains will mean that we simply would not be able to think fast enough...

By Edward Herridge 13 hours ago

#BehindtheBrandManager: Sandra Fraga, chief sales and marketing officer at Syspro
#BehindtheBrandManager: Sandra Fraga, chief sales and marketing officer at Syspro

Sandra Fraga, chief sales and marketing officer at Syspro, unpacks the journey behind the software development company's rebrand...

By Evan-Lee Courie 14 hours ago

#BehindtheBrandManager: Leza Wells, chief product actuary; acting chief of marketing at FMI
#BehindtheBrandManager: Leza Wells, chief product actuary; acting chief of marketing at FMI

Leza Wells, chief product actuary and acting chief of marketing, at life insurer FMI (a Division of Bidvest Life Ltd) fills us in on her role...

By Evan-Lee Courie 1 day ago

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa
Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...

By Adeola Tejumola, Issued by Kantar 1 day ago

How manufacturers can unleash their digital marketplace superpower
How manufacturers can unleash their digital marketplace superpower

Digital marketplaces such as Amazon, Alibaba, click and collect models, and food delivery ecosystems have rapidly changed consumer behaviour, and increased the demand for convenience...

By Haydn Townsend 2 days ago

Understanding traditional and digital marketing
Understanding traditional and digital marketing

First and foremost, you have to understand what is marketing as it has been known over the years. The first step to understand marketing is by breaking down the 4Ps; Product, Place, Price, and Promotion...

By Rirhandzu Shingwenyana 2 days ago

Optimising customer experience: it all starts with the data
Optimising customer experience: it all starts with the data

Optimising customer experience by leveraging emerging and new technology results in a host of positive spin-offs for businesses but it must be approached in a methodical and strategic manner...

By Wynand Smit 29 Apr 2021

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Agency Scope Insights: How client-agency relationships in Brazil and China compare

Brazil and China show some similarities and huge differences when analysing marketers' investment in communications and clients' relationships with agencies and other partners...

By Johanna McDowell 29 Apr 2021

What analysing 10 billion emails shows business leaders
What analysing 10 billion emails shows business leaders

According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever...

By JD Engelbrecht, Issued by Everlytic 28 Apr 2021

Q&A with SA director Michael Matthews on Oscar-nominated film Love and Monsters
Q&A with SA director Michael Matthews on Oscar-nominated film Love and Monsters

South African film director Michael Matthews has garnered an Oscar nomination for the Hollywood film Love and Monsters, a mind-blowing apocalyptic adventure that has been described as 'one of the best surprises of 2020'. The film was nominated for Best Visual Effects at the 93rd Academy Awards, which was held in Los Angeles on 25 April 2021.

By Daniel Dercksen 28 Apr 2021

#BehindtheMask: Azania Mosaka celebrates 20 years in broadcasting
#BehindtheMask: Azania Mosaka celebrates 20 years in broadcasting

Azania Mosaka started her radio career when she joined Metro FM as a producer for Glen Lewis' show The Ride. She then moved to 702 from Power FM where she hosted Power Lunch...

By Evan-Lee Courie 28 Apr 2021

#OrchidsandOnions: Rescue dogs in fashion
#OrchidsandOnions: Rescue dogs in fashion

Two Orchids: Claw photo shoot captures beauty and yearning; PR agency SWM gets Onion for poor copy...

By Brendan Seery 27 Apr 2021

A sticky situation: Part 2: Post humans, frogs and AGI
A sticky situation: Part 2: Post humans, frogs and AGI

In Part 1, Edward Herridge took a look at the genre of apocalyptic entertainment being popular because it accesses an atavistic fear of technology that mushroomed into the human subconscious...

By Edward Herridge 27 Apr 2021

Welcome to extended reality or XR
Welcome to extended reality or XR

Just as brands are coming to terms with the various realities that is AR , VR and MR, extended reality or XR has joined the mix to keep us on our toes by ensuring brand offerings are optimised even further...

By Shaune Jordaan 26 Apr 2021

Advertising. Queen's Gambit versus the robots
Advertising. Queen's Gambit versus the robots

Well, here I go. This is the advertising equivalent of the charge of the light brigade. I am going to ride my horse of belief right at the cannons of coolness. I am about to fight for a word even I hate. Tally ho...

By Damon Stapleton 22 Apr 2021

#BehindtheBrandManager: Meet Banele Msimanga, brand manager of Hunter's Cider
#BehindtheBrandManager: Meet Banele Msimanga, brand manager of Hunter's Cider

Banele Msimanga is the brand manager of Hunter's Cider and over the past year has worked on the brand creating great consumer experiences like Green Room events...

By Evan-Lee Courie 22 Apr 2021

Courage under fire: How marketers and agencies made lemonade
Courage under fire: How marketers and agencies made lemonade

The old adage talks about how to react when life gives you lemons - but under circumstances unseen in our lifetime, what do you do when life hands you a pandemic?

By Johanna McDowell 22 Apr 2021

Meet SuperMash, the world's youngest person to do a TEDx talk
Meet SuperMash, the world's youngest person to do a TEDx talk

Prince Mashawana, known as SuperMash, is Africa's first Black child superhero, and will become the youngest person in the world ever to do a TEDx talk...

By Evan-Lee Courie 21 Apr 2021

#OrchidsandOnions: Cheers to what's in a name
#OrchidsandOnions: Cheers to what's in a name

Two truths: We forget them and think of everyone as pal - and Savanna knows it; Distell's stance of end justifies means deserves a smelly Onion...

By Brendan Seery 20 Apr 2021

A sticky situation: Part 1: Cinema, anime and nukes
A sticky situation: Part 1: Cinema, anime and nukes

We have all seen those movies where machines destroy human civilisation. Stories of omnicide and universal subjugation tend to stick in the mind, even in the form of entertainment...

By Edward Herridge 20 Apr 2021

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