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Screengrab from .
Deception is the lowest form of marketing

People first engage with people and brands for many reasons related to the first-impression they create - but they stay engaged when there is recognition of, and comfort in the VALUES of those people and brands...

By Nick Grubb 1 hour ago

Peter Khoury, Creative Circle chairperson and CCO of TBWA\Hunt\Lascaris Johannesburg.
#BizTrends2019: The rise of live communications and branded everything

When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...

By Peter Khoury 2 hours ago

Kalliebree Keynerd, head of social media at Joe Public Connect.
#BizTrends2019: From disappearing acts to dark social and digital wellness

Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...

By Kalliebree Keynerd 2 hours ago

#BizTrends2019: Selling to the other 98% - the move to physical retail
#BizTrends2019: Selling to the other 98% - the move to physical retail

We believed that e-commerce was such an obviously better way of shopping. We were wrong...

By Andrew Smith 2 hours ago

#BizTrends2019: Why rent when you can buy?
#BizTrends2019: Why rent when you can buy?

Investing in owned media to promote your travel brand...

By Natalia Rosa 2 hours ago

#BizTrends2019: Brands with purpose will change South Africa for the better
#BizTrends2019: Brands with purpose will change South Africa for the better

Despite great efforts from government and NGOs, South Africa still faces a number of societal and environmental challenges...

By Michael Baretta 2 hours ago

Screen grab from the Orchid-worthy ad.
#OrchidsandOnions: Two Onions for Woolworths

And two Onions for the tacky Vodacom/Showmax ad - at least Toyota's latest TV ad for its Hilux team deserves a plump Orchid...

By Brendan Seery 20 hours ago

On the humanisation of black stories in 2019
On the humanisation of black stories in 2019

As a consumer of local content in 2019, I am ready to see bodies of work that focus on the humanisation of black characters with well-rounded lives that are not solely centred around tried and tested concepts of tragedy, trauma and beating the odds...

By Rebone Masemola 22 hours ago

Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 1 day ago

#BizTrends2019: Year of the social impact brand (again)
#BizTrends2019: Year of the social impact brand (again)

Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...

By Auryn Hiscock and Mikhaila Hunter 1 day ago

Screenshot, @world_record_egg via Instagram.
This record-breaking egg has more than 24m likes on Instagram

Just when you thought you've heard it all, a picture of an egg now holds the record for the most liked picture on Instagram...

By Andy Walker 1 day ago

#BizTrends2019: Digital, data-driven biometrics
#BizTrends2019: Digital, data-driven biometrics

The global biometrics market is growing rapidly. In fact, research indicates that the global market is growing a compounded growth rate of 22.9%...

By Pine Pienaar 1 day ago

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 1 day ago

Radio's recipe for growth in 2019
Radio's recipe for growth in 2019

Radio is not a "sunset medium", it's as healthy and relevant now as it has been for the last 20 years - perhaps more so - and there's room for more growth in terms of reach and impact to the lives of its audiences...

By Nick Grubb 1 day ago

#BizTrends2019: Technology and other packaging disruptors in 2019
#BizTrends2019: Technology and other packaging disruptors in 2019

Packaging design in South Africa in 2019 will be shaped (at an alarming rate) by changes in technology and the way products are viewed and selected...

By Gail Macleod 1 day ago

#BizTrends2019: Top mobile trends for the 2019 consumer
#BizTrends2019: Top mobile trends for the 2019 consumer

"This is not the year of the mobile phone". The African consumer is tired of hearing this...

By Lynette Hundermark 2 days ago

#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds
#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds

Google Shopping and Facebook Dynamic Product Ads are a powerful way for retailers to reach new customers and drive sales...

By Andrew Smit 2 days ago

Five ways to hack Google rankings (Kidding. You can't. But you can do this...)
Five ways to hack Google rankings (Kidding. You can't. But you can do this...)

David Jenkins, founder and partner at digital marketing agency MickeyLlew, look at how to use customer reviews to boost your website's organic ranking on Google...

By David Jenkins 2 days ago

Kirigo Kamore, content manager and global diversity champion at McCann Worldgroup.
#BizTrends2019: It's time to fully embrace the digifem consumer

If 2018 was the seismic and long-awaited quake of women's lib, then expect its aftershock this year, both off and online...

By Kirigo Kamore 2 days ago

#BizTrends2019: What's holding back the value of 4IR?
#BizTrends2019: What's holding back the value of 4IR?

The world is in the middle of the Fourth Industrial Revolution. 4IR is happening all around us, but what are some of the drawbacks South Africa and Africa are facing?

By Alan Knott-Craig 2 days ago

#BizTrends2019: The revival of print
#BizTrends2019: The revival of print

"Print is dead" they said, "go digital" they said - we've heard the maxim time and time again and resultantly relegated print to the sidelines, we've left it feeling hapless and irrelevant...

By Sam Swaine 2 days ago

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 2 days ago

The story behind social media Stories
The story behind social media Stories

Stories enable social media users to share short, fun, and cool pictures and videos of them with their social media friends and followers, with the video disappearing automatically after 24 hours. This new trend bottom lines the importance of visual content on social media...

By Rilind Elezaj 11 Jan 2019

Feature image: screenshot, via Instagram
Demi-Leigh Nel-Peters tops US Google Search after Tebow engagement

On Thursday former NFL player Tim Tebow announced his engagement to South Africa's former Miss Universe Demi-Leigh Nel-Peters. Tebow broke the news on Instagram in a series of snaps that have since racked up more than 430,000 likes...

By Andy Walker 11 Jan 2019

Sharon Piehl, managing director at FleishmanHillard.
#BizTrends2019: Are you marathon fit?

Managing a brand's reputation is a marathon; it's about going the distance, having the stamina for the up-hills and the resilience to face harsh external conditions...

By Sharon Piehl 11 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy
#BizTrends2019: Social brands get even smarter with insightful strategy

Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...

By Mongezi Mtati 11 Jan 2019

#BizTrends2019: Vertical video, Amazon muscle and integration in 2019
#BizTrends2019: Vertical video, Amazon muscle and integration in 2019

Keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions...

By Johanna McDowell 11 Jan 2019

Screengrab from .
Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. This a typical David vs Goliath story. While that may be true, the saga contains digital lessons for brands of all sizes...

By Vumani Ncube 10 Jan 2019

#BizTrends2019: NPOs need to be nimble
#BizTrends2019: NPOs need to be nimble

According to a national research study released in October 2017, Civil Society in South Africa, the number of registered non-profit organisations (NPOs) was 145,152 in October 2015...

By Nomvula Dlamini 10 Jan 2019

Workforce of the future: What is driving it and where is it going?
Workforce of the future: What is driving it and where is it going?

An increasingly rapid pace of innovation is driving forward technological advances in the enterprise at an unprecedented rate, meaning that workforce dynamics are set to change drastically...

By Ronald Ravel 9 Jan 2019

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