Marketing & Media contributor articles in South Africa

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#Loeries: How Darth Vader and iconic villians help Publicis Groupe's Tahaab Rais confront creative problems

Karabo Ledwaba

#Loeries: How Noah’s Ark turned Airtel into Nigeria’s most loved brand

Danette Breitenbach

#OrchidsandOnions: Mazda places dogs at the wheel in its latest ad

Brendan Seery

Unveiling Design Week South Africa with founder Margot Molyneux

Evan-Lee Courie

Agency selection: Forget everything you know about Tinder…

Johanna McDowell

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#OrchidsandOnions: Mazda places dogs at the wheel in its latest ad

#OrchidsandOnions: Mazda places dogs at the wheel in its latest ad

Brendan Seery 7 Oct 2024

Source: © 123rf Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox - which could light your fire or burst into flames, writes Johanna McDowell, founder & CEO of Independent Agency Selection (IAS) and managing partner Scopen Africa

Agency selection: Forget everything you know about Tinder…

Johanna McDowell 30 Sep 2024

The hidden power of eventing in boosting direct business sales

The hidden power of eventing in boosting direct business sales

Terena Chetty 18 Sep 2024

#Exclusive: Dustin Chick: Enough of the OMGs – it’s time to ask, ‘what now?’

Dustin Chick 18 Sep 2024

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