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Who is listening if we are not?
Who is listening if we are not?

Lerato Senne, insights strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a 'present yet absent' type of behaviour...

By Lerato Senne 23 hours ago

Profile of a modern agency strategist
Profile of a modern agency strategist

Devin Ross from Arc discusses how the strategist role can reinvent itself going forward, to add real value to clients and to be a cog in the process of creating great and effective creative work...

By Devin Ross 1 day ago

Has "PR" become a dirty word?
Has "PR" become a dirty word?

Even its practitioners don't seem to like it...

By Robert Gentle 2 days ago

Marketing SA Inc
Marketing SA Inc

Forget marketing South Africa to foreign investors. The campaign promoting SA Inc needs to begin with the marketing of the country to South Africans...

By Howard Feldman 3 days ago

Screen grab from the ad.
#OrchidsandOnions: Investec taps into our angst

The Onion this week - for marketing stupidity and, more specifically, ignoring the Telkom brand warning signs - goes to... me...

By Brendan Seery 19 Feb 2019

Of landmarks and brand marks
Of landmarks and brand marks

Terry Levin asks if the same principles were applied to the renovation of heritage brand marks as heritage landmarks, what criteria could be used to evaluate them?

By Terry Levin, Issued by Off the Shelf marketing 19 Feb 2019

Jacquin Botha, creative director, art director, designer and well-known fashion/commercial photographer.
Q&A w/ Jacquin Botha: Stay curious. Stay hungry. Stay winning!

Jacquin Botha is a man who wears many hats (literally and figuratively), including that of creative director, art director, designer and well-known fashion/commercial photographer. Here he chats to us about his journey thus far, the state of the advertising industry, what makes award-winning work and what is next for him looking forward...

By Juanita Pienaar 19 Feb 2019

Q&A with Steve Erwin - where art and cars meet
Q&A with Steve Erwin - where art and cars meet

Steve Erwin, a self-taught fine artist based in Cape Town, specialises in painting classic and contemporary cars and bikes...

By Evan-Lee Courie 19 Feb 2019

Roundtable participants discussing industry issues in Cape Town last week.
Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

Can performance-based pricing models be the future of offline advertising in South Africa? This is one of the industry issues that were discussed in a roundtable discussion in Cape Town last week...

By Irina Herf 18 Feb 2019

Is your product packaging the 'whole package'? 4 unboxing trends for 2019
Is your product packaging the 'whole package'? 4 unboxing trends for 2019

Who cares what it looks like on the outside when it's what's on the inside that counts, right? Wrong! At least when it comes to product packaging, that is...

By Daniella Shapiro 18 Feb 2019

Zando's coming of age
Zando's coming of age

Zando launched in 2012 as an online shoe retailer when e-commerce in SA was very much in its infancy. Fast-forward to 2019, the business has transformed into an ever-expanding fashion marketplace...

By Lauren Hartzenberg 15 Feb 2019

Boost your sales in a bear market
Boost your sales in a bear market

Charlie Stewart, Rogerwilco's CEO, explains how by making small changes to your digital marketing you can reap big rewards...

By Charlie Stewart 15 Feb 2019

Chris Moerdyk
PR and ad agencies don't understand their clients

One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...

By Chris Moerdyk, Issued by Chris Moerdyk 15 Feb 2019

Screengrab from .
Stealing from the Super Bowl

What can we as South Africans learn from this carnival of capitalist creativity?...

By Lucas van Vuuren 14 Feb 2019

Magazines ABC Q4 2018: Magazine freefall continues
Magazines ABC Q4 2018: Magazine freefall continues

The Audit Bureau of Circulations of South Africa's Total Magazine circulation was disappointing for both the quarter and year as percentage decline for both are higher than the other quarters in 2018...

By Danette Breitenbach 14 Feb 2019

Newspapers ABC Q4 2018: 2018 ends on a low for newspaper industry
Newspapers ABC Q4 2018: 2018 ends on a low for newspaper industry

The Audit Bureau of Circulations of South Africa (ABC) last quarter (quarter 4) for 2018 ended on a disappointing note for the newspaper industry, with total newspaper circulation declining 1.6% on the previous quarter...

By Danette Breitenbach 14 Feb 2019

Forget macro, micro or nano, 2019 is the year of 'internal-influence'
Forget macro, micro or nano, 2019 is the year of 'internal-influence'

The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...

By Mike Sharman 13 Feb 2019

5 ways AI is changing the workplace
5 ways AI is changing the workplace

Every now and again, a rising technology comes along and fundamentally changes the way we work. Artificial intelligence, or AI, has been at the forefront of recent discussion...

By Farren Roper 13 Feb 2019

EskomSePush: Developing a load shedding success story
EskomSePush: Developing a load shedding success story

Load shedding apps first came to the fore in 2014, back when it was common practice for our glorious electricity provider to switch off our lights at the most inconvenient times. Some five years later, South Africa's once again facing long nights lit only by ever-shortening candles...

By Andy Walker 13 Feb 2019

7de Laan's Hendrik Cronje on making the transition from acting to directing
7de Laan's Hendrik Cronje on making the transition from acting to directing

Daniel Dercksen chats to filmmaker Hendrik Cronje about his debut feature Liewe Lisa - a gentle, charming film that will definitely warm the hearts of filmgoers who need to fill their lives with love and dreams...

By Daniel Dercksen 13 Feb 2019

Craig Johnston is the marketing manager at Seidor Bluekey
The danger of big data without context

Craig Johnston, marketing manager at Seidor Bluekey, says that data and knowledge are not the same thing...

By Craig Johnston 13 Feb 2019

#WorldRadioDay: Beyond a frequency
#WorldRadioDay: Beyond a frequency

Radio has both a position and a positioning in the media and entertainment world. The medium, the world's 2nd oldest, has consistently given clear evidence that sonic innovation and the wiring of sound orientation is healthier than ever before...

By Eric D’Oliveira and Karl Gostner 13 Feb 2019

Gareth Pearson
Customer data - the powerful competitive tool brand owners are overlooking

Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

By Gareth Pearson, Issued by BMi Research 12 Feb 2019

Screen grabs from the ad.
#OrchidsandOnions: SA boykie's Super Bowl ad shines

But Tops at Spar's 'Sip of the Nation' social media campaign, which played on the State of the Nation address on Thursday night, was stretching it too much...

By Brendan Seery 12 Feb 2019

The 7 don'ts of event catering
The 7 don'ts of event catering

Event planners and managers from Johannesburg and beyond quake in their Nike's when certain things are suggested in the catering arena. Be it a brand activation, product launch or year-end function, some concepts and food you steer clear of when feeding large groups of hungry people...

By Kelly McGillivray 12 Feb 2019

PoPI and social media
PoPI and social media

How times have changed. Social media marketing has evolved from being a bit of fun on the side to an absolute must-have for all businesses that want to remain relevant. Social media isn't just fun and games, though: it gives you access to personal information like never before. The big question is how the rules of PoPI apply when using social media for marketing and client service platforms...

By linda graham 11 Feb 2019

Strategy: The debate rages on
Strategy: The debate rages on

Just over a week ago an article was published: The Secrets No Advertising Strategist Will Tell You, which caused a flurry of conversation amongst the strategy team at VML SA. Jess Barrett, strategic lead at VML has written an article in response...

By Jessica Barrett 11 Feb 2019

3 reasons why influencer marketing sucks right now
3 reasons why influencer marketing sucks right now

The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...

By Marc Kornberger 8 Feb 2019

The Super Bowl - the story you didn't know
The Super Bowl - the story you didn't know

Richard Lord, media and operations director for newly created Media Agency - Meta Media - discusses the recent Super Bowl and includes the #StoryBehindTheStory...

By Richard Lord 8 Feb 2019

Oh no, what have I done to outbound call centres?
Oh no, what have I done to outbound call centres?

Sid Peimer asks, "Why are cold callers still doing the same thing?" It just doesn't work any more. The call should go straight for the jugular which makes the caller seem more credible...

By Sid Peimer 8 Feb 2019

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