Marketing & Media contributor articles in South Africa

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Afrikanos: The African Crocodile Experience
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Magazine Advert and Facebook, Twitter, Instagram Banner (Post)
by Abou Biayi Kabukala

Why the drama?

In South Africa, radio remains a powerful way to communicate with people. The latest BRC Radio Audience Measurement (Ram) indicates that 89% of adult South Africans (just under 36 million people) consume radio on a weekly basis...

By Candy Dempers 15 hours ago

#IABSummit19: The new now

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed IAB SA CEO Paula Hulley to find out what to expect from this year's theme and insights...

By Jessica Tennant 18 hours ago

Make your pronouns personal

How should pronouns be used in marketing communications and why is the (strategic) use of them so important when it comes to persuading consumers to feel and act in certain ways?...

By Leigh Crymble 19 hours ago

TBWA's Tessa Conrad on how SA rates in the global arena of innovation and disruption

Canadian-born Tessa Conrad, global director of operations at TBWA\Worldwide's headquarters in New York, recently visited TBWA\South Africa's Johannesburg office where she did a series of presentations and assisted the local team in producing a module for DLearn...

By Jessica Tennant 21 hours ago

Director Jayan Moodley chats Kandasamys: The Wedding

Daniel Dercksen chats to producer, director and writer Jayan Moodley about Kandasamys: The Wedding, which will be released in South African cinemas on 18 April 2019...

By Daniel Dercksen 1 day ago

Yes, but what about Pablo Escobar's hippos?

I will get to the hippos later but first, pornography. I know, that sentence surprised me too...

By Damon Stapleton 1 day ago

#AdForumSummit2019: Key learnings

Johanna McDowell shares key learnings from the AdForum Worldwide Summit in Los Angeles, where she and other top players in the advertising industry visited various agencies and experiencing how they are shaping the future...

By Johanna McDowell 1 day ago

#Bookmarks2019: The importance of digital is to be of service to humans first

Boo-Yah! founder Carmen Murray walked away with the award for the 'Best Individual Contribution to Digital' at this year's Bookmarks and explains why she believes that the importance of digital is to be of service to humans first...

By Juanita Pienaar 1 day ago

A rainbow nation: Rather tricky for the politicians - and marketers

How can we use the science of marketing to understand and connect to actual human motivations? Political parties need to understand the needs, fears, hopes and aspirations of what has become a more diverse South African people...

By Anele Malumo 2 days ago

Digital trends that can help change the game for small South African businesses

Since optimising their websites for mobile devices a few years back, many South African companies have mostly made small and superficial changes to their digital presence...

By Stefano Maruzzi 2 days ago

#OrchidsandOnions: Thanks for the laugh, Ogilvy

How difficult is it, Google and Sportsman's Warehouse, to divine that I could get actively annoyed by ads for something I've already bought?

By Brendan Seery 2 days ago

WTMA19: Marketing minimalism, do less, but do it better

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

By Robin Fredericks 2 days ago

Outdoor media = digital media... when creatives get it right

Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...

By Genevieve Considine 2 days ago

#Bookmarks2019: Bravery in telling stories without fear or favour

Eyewitness News recently won a Bookmarks' Gold for its Poisonous Bullets: The Silent Betrayal of Sindiso Magaqa three-part podcast series...

By Jessica Tennant 2 days ago

#CNILux: The creative cultural legacy of MaXhosa by Laduma

The striking textile and knitwear designs conceived by South African golden boy Laduma Ngxokolo are not simply stylish collectables, they're vehicles of cultural preservation...

By Lauren Hartzenberg 2 days ago

4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

By Elizma Nolte 3 days ago

How online activism is shaping the way we do business

For companies that believe that the way they do business will remain unchanged by the power and influence of online activists should take heed from the lessons that some of South Africa's biggest brands have learnt over the past year...

By Lynn Erasmus 3 days ago

#NewCampaign: #EatingIsBelieving (what you see is what you should get)

Following on from RocoMamas' #EatingIsBelieving campaign, whereby digital testimonials were turned into out of home executions, RocoMamas decided to take this a step further with agency Retroviral in launching a TVC as a statement of its standpoint as a brand that strongly believes that what you see is what you should get...

By Jessica Tennant 12 Apr 2019

#Prisms2019: Meet young judge Monare Matema

In the run-up to the 22nd Prism Awards taking place on Sunday, 14 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

By Jessica Tennant 12 Apr 2019

#StartupStory: iHappify, the new business on the block

The first quarter of 2019 has seen new business development in an uncategorised industry of making people happy...

By Evan-Lee Courie 12 Apr 2019

#Prisms2019: Meet young judge Siyabonga Ngcobo

In the run-up to the 22nd Prism Awards taking place on Sunday, 14 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

By Jessica Tennant 12 Apr 2019

#Prisms2019: Meet young judge Makoma Maponya

In the run-up to the 22nd Prism Awards taking place on Sunday, 14 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

By Jessica Tennant 11 Apr 2019

The impact of corruption on your media rand

Chris Botha discusses the effects of corruption on the media and advertising industry...

By Chris Botha 11 Apr 2019

#Prisms2019: Meet young judge Fezeka Hadebe

In the run-up to the 22nd Prism Awards taking place on Sunday, 14 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

By Jessica Tennant 11 Apr 2019

#Bookmarks2019: Transformation isn't just about your scorecard or employing more black people

Having won the same award in 2017, Nomacala Mpeta, head of learning at Digify Africa, explains why they're proud to be recognised a second time for leading the push for transformation in digital and encourages more agencies and NGOs to recognise the need to do so as a business imperative in corporate SA...

By Jessica Tennant 11 Apr 2019