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YouTube's influencer marketing phenomenon (Infographic)
YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 1 hour ago

#NewCampaign: #EatingIsBelieving (what the customer's say)
#NewCampaign: #EatingIsBelieving (what the customer's say)

With the launch of its combos, RocoMamas took real-life testimonial tweets about the new offering and applied them to billboard sites across the country, including the Twitter handles of their customers...

By Jessica Tennant 1 hour ago

Screen grabs from the ad.
#OrchidsandOnions: A well-timed pit-stop ad hits the mark

Maybe the social media 'clevers' and whoever in the Ford food chain signed off on the Ecosport SUV 'keyless start' ad can share the Onion...

By Brendan Seery 19 hours ago

#Newsmaker: Behind the keyboard w/ Mninawa Ntloko, SAB Sports Columnist of the Year
#Newsmaker: Behind the keyboard w/ Mninawa Ntloko, SAB Sports Columnist of the Year

Tiso Blackstar digital sports editor, Mninawa Ntloko, was named Sports Columnist of the Year at the SAB Sports Media Awards last month, for his weekly Business Day column Finding the net...

By Jessica Tennant 2 days ago

Agility vs integration in the PR industry
Agility vs integration in the PR industry

Working in the PR industry makes for an interesting conversation starter with vastly different public opinions. Within the industry, there hasn't been much chatter around the integration and agility of PR agencies, which raises an interesting discussion...

By Lwazi Piti 14 Dec 2018

Perfect pitch: Getting the brief right first
Perfect pitch: Getting the brief right first

If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job...

By Johanna McDowell 14 Dec 2018

#NewCampaign: #FightPlastic w/ SodaStream
#NewCampaign: #FightPlastic w/ SodaStream

SodaStream has released a video campaign to highlight the damage caused by single-use plastic bottles and as a call to shift away from these to reusable packaging...

By Jessica Tennant 14 Dec 2018

Looking up towards 2019
Looking up towards 2019

Gareth Grant, business unit manager at The MediaShop says that we're looking at our smartphones every 12 minutes, but is it making us smarter?...

By Gareth Grant 13 Dec 2018

5 productivity hacks for entrepreneurs in 2019
5 productivity hacks for entrepreneurs in 2019

It's that time of year where, in between the mad dash to wrap up work before the holidays, many business leaders and decision-makers look back at their organisation's performance...

By Sacha Matulovich 13 Dec 2018

#Newsmaker: Sean Donovan on TBWA's outstanding year
#Newsmaker: Sean Donovan on TBWA's outstanding year

TBWA\Worldwide has been named Adweek's 2018 Global Agency of the Year based on the strength of its creative product...

By Jessica Tennant, Issued by TBWA 13 Dec 2018

Packed venue as Heavy Chef announced their top 5 most exciting startups in South Africa.
Heavy Chef names top 5 most exciting startups for 2018

Heavy Chef has named its top five most exciting startups for 2018 and asked each one how they plan to change the world...

By Juanita Pienaar 12 Dec 2018

#RecruitmentFocus: Recruiters must embrace technology to stay relevant, says Giraffe CEO
#RecruitmentFocus: Recruiters must embrace technology to stay relevant, says Giraffe CEO

Founded in 2015, high-volume recruitment tech startup Giraffe has since attracted over 500,000 South African jobseekers to its platform...

By Sindy Peters 12 Dec 2018

All images © .
The soft silence of Tokyo

Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th Avenue in New York. For a couple of seconds, you are happily staring at one of the beautiful window displays. You turn around and your child is gone...

By Damon Stapleton 12 Dec 2018

#NewCampaign: You have got to be Mal
#NewCampaign: You have got to be Mal

Mike Schalit, co-founder of Net#work BBDO, has introduced a new 'Wear it Forward' range of t-shirts and caps with Marlboro Originals through the agency's non-profit Mal Foundation...

By Jessica Tennant 12 Dec 2018

Screen grab from the ad.
#OrchidsandOnions: Thank you... for giving life

Misleading advertising will always get an Onion - and so will you, e-toll collecting agency ETC, for your dishonest and threatening campaign...

By Brendan Seery 11 Dec 2018

#StartupStory: Meet Bunkr, your fuel wallet
#StartupStory: Meet Bunkr, your fuel wallet

The world, in general, is going through a fuel revolution...

By Evan-Lee Courie 10 Dec 2018

Customer experience: The marriage of marketing and technology
Customer experience: The marriage of marketing and technology

Paula Sartini, founder and CEO of BrandQuantum, delves into the new role of marketing and IT in the era of Customer Experience...

By Paula Sartini 10 Dec 2018

The internet thinks YouTube Rewind 2018 is pretty terrible
The internet thinks YouTube Rewind 2018 is pretty terrible

Well... it's pretty safe to suggest that YouTube Rewind 2018 is controversial. The annual video published by the Google-owned service pays homage to the year that was and the moments that made it, all created by the internet's biggest personalities...

By Andy Walker 10 Dec 2018

Feature image: screenshot, Apple Music.
Twitter thought Johnny Clegg died after tribute went viral

Legendary musician Johnny Clegg was trending on Twitter on Thursday afternoon after a tribute version of his song The Crossing was released on YouTube...

By Andy Walker 7 Dec 2018

A sneak peek into AI's weird, wacky and wonderful consumer insights
A sneak peek into AI's weird, wacky and wonderful consumer insights

Did you know that viewers of the American fantasy drama television series, Game of Thrones, are highly likely to be the same people who purchase sex toys online, particularly on a Monday?...

By Vian Chinner 7 Dec 2018

A South African's guide to moving to and making it in Malta: A mark, a yen, a buck or a pound
A South African's guide to moving to and making it in Malta: A mark, a yen, a buck or a pound

A truism set to music in the Kander & Ebb musical "Cabaret" is that money makes the world go round...

By Marcus ‘The Maltese Falcon’ Brewster 7 Dec 2018

Facebook's 2018 Year in Review
Facebook's 2018 Year in Review

Facebook has released its 2018 Year In Review, highlighting the top ways people around the world connected with their communities on Facebook...

By Sheida Neman 7 Dec 2018

TechCrunching the African Startup Battlefield with Mike Butcher
TechCrunching the African Startup Battlefield with Mike Butcher

As a writer, editor, interviewer, moderator and columnist in the tech media world, Mike Butcher covers everything - from the smallest tech startups to the largest tech giants...

By Evan-Lee Courie 7 Dec 2018

These were South Africa's hottest Twitter hashtags in 2018
These were South Africa's hottest Twitter hashtags in 2018

When people weren't tweeting about South Africa's political issues, health issues, state issues, or sport, they were tweeting about soapies...

By Andy Walker 6 Dec 2018

CSR as a PR strategy for enhancing business-community relations
CSR as a PR strategy for enhancing business-community relations

CSR has evolved over the past few years as more and more organisations take a larger role in actively participating in social and community projects...

By Leago Monareng 6 Dec 2018

Photo by Pixabay on .
So, how's the pitch going?

My first big pitch. I had a pitch jacket that made me look like a featured extra from Miami Vice. I was sh!tting myself and had a fixed smile on my face in the futile attempt to appear professional...

By Damon Stapleton 5 Dec 2018

Advice for a 24-hour pocket mobile plan
Advice for a 24-hour pocket mobile plan

Imagine you had only 24 hours to put together a passable mobile marketing plan. What mobile tactics would you prioritise over a day because they are such non-negotiables?...

By Mike Laws 5 Dec 2018

India's #MeToo movement reveals link between scandals and stocks
India's #MeToo movement reveals link between scandals and stocks

India's nascent anti-harassment movement is a fitting example of the link between scandals and bear markets...

By Mark Galasiewski 5 Dec 2018

Screen grabs from this week's Orchids-winning ads.
#OrchidsandOnions - Nando's, Chicken Licken have lots to crow about

In this world of fake news, purveyors of information need to be extra careful. So Onions to Vend and Red Ribbon for a misleading Black Friday ad.

By Brendan Seery 4 Dec 2018

Gray Hofmeyr on tragedy and comedy in Leon Schuster's Frank And Fearless
Gray Hofmeyr on tragedy and comedy in Leon Schuster's Frank And Fearless

Gray Hofmeyr, South Africa's celebrated writer, director and producer of feature films and television dramas is back in action as director and co-writer of Leon Schuster's Frank And Fearless...

By Daniel Dercksen 4 Dec 2018

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