Marketing & Media Audio South Africa

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#LetsTalkDigital: The Data Revolution - Single Customer View with Kelvin Jonck
#LetsTalkDigital: The Data Revolution - Single Customer View with Kelvin Jonck
In this week's episode Let's Talk Digital host Audrey Naidoo chats to Kelvin Jonck, CEO of YOUKNOW Digital on the topic of The Data Revolution.
13 Jan 2022 11:31
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#LetsTalkDigital: The Looking Glass Into Big Trends Impacting Marketing In 2022 with Musa Kalenga
#LetsTalkDigital: The Looking Glass Into Big Trends Impacting Marketing In 2022 with Musa Kalenga
Marketers face a landscape disrupted by a pandemic, new business models, new applications of tech, and the fallout of regulatory changes. As we prepare for 2022, we need to lead with insights and have a proper plan of action to drive growth and enhanced customer experience which is the ultimate end goal.
7 Dec 2021 13:08
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#LetsTalkDigital: Why in-housing is the future of digital marketing
#LetsTalkDigital: Why in-housing is the future of digital marketing
In this week's episode, Let's Talk Digital host Audrey Naidoo chats to Caitlin Gevers, marketing manager and Craige Dixon, sales and partnership manager, both from Jellyfish, on the topic of 'Why in-housing is the future of digital marketing'.
25 Nov 2021 13:19
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#LetsTalkDigital: The Convergence of Creative and Media: Ryan Sauer, King James Group
#LetsTalkDigital: The Convergence of Creative and Media: Ryan Sauer, King James Group
In today's Episode 57, Ryan Sauer, MD of King James Group Johannesburg in conversation with Let's Talk Digital host Audrey Naidoo weighs in on the topic of 'The Convergence of Creative and Media', and the disruption will focus on how creative agencies are going to integrate into adtech looking at automation, new process, capabilities and pricing models.
11 Nov 2021 14:33
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#LetsTalkDigital: Changing consumer trends post pandemic with Alexander Leibner
#LetsTalkDigital: Changing consumer trends post pandemic with Alexander Leibner
This week's guest is Alexander Leibner, futures strategist and media entrepreneur. In the discussion are the Top 6 Consumer SHIFTS he has identified in the last 18 months and how this has impacted the way we will have to market to consumers in the future.
28 Oct 2021 14:17
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#LetsTalkDigital: Brands operationalising first party data with Nicholas Leighton
#LetsTalkDigital: Brands operationalising first party data with Nicholas Leighton
As digital advertising shifts from third-party identifiers toward a privacy-driven approach, investing in first-party data is a strategy that can help marketers easily adapt.
14 Oct 2021 10:08
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#LetsTalkDigital: The race to digital marketing maturity with Lorraine Landon and Bridget Ngcobo
#LetsTalkDigital: The race to digital marketing maturity with Lorraine Landon and Bridget Ngcobo
The digital maturity race belongs to the swift — and many companies need to accelerate their efforts to catch up. Digitally mature advertisers are better able to respond to changing market dynamics.
29 Sep 2021 12:54
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#LetsTalkDigital: The challenge of attention in modern marketing with Mike Follett
#LetsTalkDigital: The challenge of attention in modern marketing with Mike Follett
Our guest this week is none other than Mike Follett, managing director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing.
17 Sep 2021 15:14
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#LetsTalkDigital: Kyle Oosthuizen and Daniel 'O Brien: Conversational commerce
#LetsTalkDigital: Kyle Oosthuizen and Daniel 'O Brien: Conversational commerce
This week we have two experts from BlueRobot - a marketing tech provider in South Africa. Our guests are Daniel ‘O Brien Head of Global Sales and Kyle Oosthuizen, Chief Operating Officer.
31 Aug 2021 13:16
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#LetsTalkDigital: Kat de Sarigny: The power of audio
#LetsTalkDigital: Kat de Sarigny: The power of audio
Our guest this week is the one and only Kat de Sarigny (we just love French last names), who has quite the lovely bio.
17 Aug 2021 15:20
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#LetsTalkDigital: Donovan Neale-May: The role and mandate of the CMO in digital transformation
#LetsTalkDigital: Donovan Neale-May: The role and mandate of the CMO in digital transformation
Our guest this week is Donovan Neale-May , Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network and we get to explore the role of marketing in digital transformation, and how the marketing function & CMO should change to support a digital-first organization.
3 Aug 2021 15:24
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#LetsTalkDigital: Neil Pursey: The marketers measurement dilemma
#LetsTalkDigital: Neil Pursey: The marketers measurement dilemma
Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.
20 Jul 2021 15:31
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