Marketers face a landscape disrupted by a pandemic, new business models, new applications of tech, and the fallout of regulatory changes. As we prepare for 2022, we need to lead with insights and have a proper plan of action to drive growth and enhanced customer experience which is the ultimate end goal.
In this week's episode, Let's Talk Digital host Audrey Naidoo chats to Caitlin Gevers, marketing manager and Craige Dixon, sales and partnership manager, both from Jellyfish, on the topic of 'Why in-housing is the future of digital marketing'.
In today's Episode 57, Ryan Sauer, MD of King James Group Johannesburg in conversation with Let's Talk Digital host Audrey Naidoo weighs in on the topic of 'The Convergence of Creative and Media', and the disruption will focus on how creative agencies are going to integrate into adtech looking at automation, new process, capabilities and pricing models.
This week's guest is Alexander Leibner, futures strategist and media entrepreneur. In the discussion are the Top 6 Consumer SHIFTS he has identified in the last 18 months and how this has impacted the way we will have to market to consumers in the future.
Our guest this week is none other than Mike Follett, managing director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing.
Our guest this week is Donovan Neale-May , Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network and we get to explore the role of marketing in digital transformation, and how the marketing function & CMO should change to support a digital-first organization.