This series is being sponsored by Futuretech Media providing next-generation technology solutions. The first digital leader is Lana Strydom executive head of digital, content and social marketing at Vodacom.
In this episode of BizTakeOuts, Odile Hufkie, the marketing manager of Cape Union Mart, chats about the Adventure Film Challenge, including the great opportunities it offers content creators and film makers as well as how to enter and stand a chance to win some incredible prizes!.
Richard Mullins, managing director of Wunderman Thompson across Africa, Europe and the Middle East, Odwa Makhalima, analytics implementation specialist at Wunderman Thompson, and Beth Casey, country director for marketing and commerce cloud at Salesforce, discuss Wunderman Thompson’s Data Learnership Academy, how it addresses skills shortages and what the future holds for the academy and the jobs market….
U-Studio was tasked save summer! They weren’t going to let the gloomy outlook for 2020 ruin the joy South Africans could have over the summer. Instead, they created opportunities to celebrate the spontaneous, intentional joyful moments. It was crucial to remind South African ice cream fanatics that they were able to turn the mundane, everyday activities into joy.
The team assisted OLA to drive seasonal sales and increase brand visibility across the brand’s digital touchpoints, especially Meta channels such as Facebook and Instagram.
Even the challenges that the limitations of the time brought, didn’t prohibit the team from delivering standout results. Listen to the podcast to hear first-hand from the team on how they strategised and executed this brilliant campaign, creating moments for consumers to #ChooseJoy in a difficult time....
The 2020 lockdown brought about a gigantic social catastrophe in South Africa, or so-called second pandemic; namely the rise in Gender Based Violence (GBV). The numbers were alarming with a women being murdered every three hours in and one in four women who will experience GBV. We felt an important urge to leverage the voices of men within our business to speak up and shine the light on GBV.
Part of our content strategy was to ensure mass reach on social media channels. We combined the messages from our men of influence with helpful content around how to report, self-defence, important numbers etc.
We had an overwhelmingly great response from the men we approached to be a part of the campaign and take a stance. I recall every person we approached was very keen to use their voice to raise awareness, drive action against GBV.
Listen to the podcast to hear first-hand from the team on how they strategised and executed this important yet brilliant campaign called “Be The Light”....
What are some of the trends driving loyalty programmes worldwide? Who is getting it right and who needs to improve? This week Kevin Britz and Craig Page-Lee focus in on banks and fuel brands to answer these questions.
Catch Kevin Britz and Craig Page-Lee every Thursday on ebizradio.com for your weekly Lunchtime Marketing and Leadership Show.
People influence people. The way you work and treat people has a direct influence and effect on those around how. Have you every thought about how your leadership type and style affects your brands marketing?
Catch Kevin Britz and Craig Page-Lee every Thursday on www.ebizradio.com for your weekly Lunchtime Marketing and Leadership Show.