Research Audio

Generation Z is getting older and ageing out of novelty. At the same time, technology is shaping brands' relationships with customers. In this episode, we explore one of the most urgent cultural questions facing brands today: What happens when Gen Z decides you're not cool anymore?.

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".