Marketing & Media Trends

Marketing & Media trends

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#BizTakeouts: Khumo Theko on corporates and the incoming Gen Z workforce

Khumo Theko, cultural identity trend spotter at Flux Trends was BizTakeouts' podcast guest on Monday, 10 February, recorded at Workshop 17, the Firestaion in Rosebank, Johannesburg...

By Terry Levin 12 Feb 2020

The rising case of populism and its impact on brands

The term 'populism' usually brings to mind political ideologies where the citizens of a country or region tangibly influence decisions and socio-political landscapes...

By Nonye Mpho Omotola 11 Feb 2020

How to stay on top of the events game with digital marketing

One type of marketing that has caught our attention is digital marketing...

By Maxime Rosenwald, Issued by GL events South Africa 7 Feb 2020

#BizTrends2020: An overview of Bizcommunity's BizTrendsLIVE!2020

Bizcommunity invited a diverse selection of thought-leader industry veterans and #BizTrends2020 contributors to join its vision for Africa at its annual and much-awaited BizTrendsLIVE! event, which took place at Ster-Kinekor Imax Theatre at the Mall of Africa in Midrand, Johannesburg on Thursday, 30 January...

By Clare Matthes 3 Feb 2020

#BizTrends2020: Reputation management, a more integrated ecosystem

Looking at corporate reputation management in 2020, one of the biggest challenges we are going to face is the full integration of reputation across the entire value chain...

By Daniel Munslow 31 Jan 2020

Prepare for 7 digital marketing megatrends in 2020

New tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. Ashleigh Wainstein, director of martech firm, Social Places, says seven key trends will define digital marketing in 2020...

By Ashleigh Wainstein 30 Jan 2020

2020 social trends you need to know

Let's face it. Social media marketing is in a constant state of change and advertising has become more and more challenging...

By Julia Rhodes 29 Jan 2020

#BizTrends2020: A strongly resonant brand proposition is more important now than ever before

In 2020, brands with vague and ephemeral brand positioning are unlikely to win the hearts of those they are speaking to - no one will understand what the brand is selling, who they're selling it to and why anyone should buy it...

By Doug Place 29 Jan 2020

#BizTrends2020: 5 cultural shifts that are influencing marketing

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture, but that comes along once in a unicorn-shadowed blue moon...

By Nkgabiseng Motau 29 Jan 2020

#BizTrends2020: Advertising - What brands need to be aware of in 2020

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...

By Jason Stewart 28 Jan 2020

#BizTrends2020: The growth of mass market digital content

The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...

By Zibusiso Mkhwanazi 28 Jan 2020

#BizTrends 2020: Gearing up our people for the future

We can all ponder and debate the trends for 2020 - everyone has his or her own perception as to what will influence our industry most. But looking back on a fairly tumultuous past twelve months, the only thing we can truly be assured of is that, try as we might, it is fairly impossible to accurately predict what exactly will be heading our way in the next twelve...

By Wayne Naidoo 27 Jan 2020

#BizTrends2020: #IamTrending, so now what?

I am suspicious of trends and you should be, too. I am less suspicious of how transient trends are than how comfortable following a trend will make you feel. If you are #ontrend, you must be OK. Right? But, when budgets are down and anxiety is up, when marketing teams are stretched and consumers even more stretched, you cannot afford to be following trends. Do you remember your mom asking you what you'd do if everyone else jumped into the fire? We all know the line, when everyone zigs...

By Kirk Gainsford 27 Jan 2020

#BizTrends2020: Imagine the impossible

In order to stay in business, one needs to stay abreast with technology and remain up to date with the latest innovations...

By Odette van der Haar 24 Jan 2020

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