Marketing & Media Trends

Marketing & Media trends

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Marketing the future: Unlocking the human element in a digital world
Marketing the future: Unlocking the human element in a digital world

A data science expert, mind science practitioner and advertising strategist walk into a bar... When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and 'everyone's favourite ad commentator' Andy Rice, it must be the bar at IMM Graduate School's second annual 'marketing the future' event...

By Leigh Andrews 12 Sep 2019

Key trends across retail channels in Africa
Key trends across retail channels in Africa

With a growing young population coupled with rapid urbanisation and fast-growing consumer expenditure, Africa offers attractive opportunities for entities wishing to expand into new frontier markets...

By Christy Tawii 31 Jul 2019

#PR2020: Trends in the PR influencer, recruitment, reputation and measurement space

Held at the new 44 on Long venue, above Tiger's Milk, the PR2020 Summit shared top insights into PR trends set to continue into 2020. Here are highlights from the five speakers of the day: Robin Tindall of Lead Genius; Regine Le Roux of Reputation Matters; Sasha Knott of Job Crystal; Jody Kolbee of Writers Hand Studios; and Jaco Pienaar of PEAR...

By Leigh Andrews 2 days ago

What will advertising be like in 500 years?

This is an article that chief strategy officer Rupert Price and I recently wrote for Idealog Magazine. We were asked a simple question: "What will advertising be like in 500 years?" Now, Rupert and I are not very good at thinking ahead. Even when it comes to what we want for lunch. And 500 years is a bloody long time. But we gave it a go. And then we went to an unplanned lunch. Enjoy...

By Damon Stapleton 3 days ago

#FMAdFocus2019: Creativity holds keys to exciting solutions for old problems

Creativity is a word that carries a magical, if not mystical, aura. Creatives are often seen as different people, in a different room, while the suited folk get on with the business of running companies and the country...

By Neo Mashigo 28 Nov 2019

#EntrepreneurMonth: Simon Dingle on how media is being reimagined in the 21st century

With his characteristic dry, wry wit in full force, I sat down with entrepreneur-at-heart Simon Dingle for an exclusive interview after his Catalyst Africa presentation, on why an open internet that connects people is a winner for every industry...

By Leigh Andrews 25 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

At Ask Afrika's 'Aha moment' market research intelligence Cape Town Roadshow, MD Sarina de Beer combined insights from their latest Ask Afrika Icon Brands benchmark report to isolate the latest customer loyalty trends. Here's what your business needs to know...

By Leigh Andrews 21 Nov 2019

The PRC on why the future of data is fusion

Get ready for a wealth of acronyms! The newly refreshed Publisher Research Council (PRC) showcased the power of the PAMS Brands and People, Products and Platforms (PPP) fused data, providing a teaser of insights on consumer media habits and preferences, media usage throughout the day on different devices and usage of different media at the same time. Here's what you missed...

By Leigh Andrews 19 Nov 2019

Top strategic predictions for 2020 and beyond

Gartner revealed its top strategic predictions for 2020 and beyond...

29 Oct 2019

The digital dash for Africa

There are three weeks to go to AfricaCom 2019, Africa's biggest technology conference and expo...

25 Oct 2019

Know your business inside out with a Biz Office

New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others...

Issued by Bizcommunity.com 2 Oct 2019

Top ratings for Biz Rate Card 2019

Bizcommunity is excited to announce the relaunch of our Biz Product and Rate Card, featuring all-new product infographics, descriptors and more...

Issued by Bizcommunity.com 27 Sep 2019

Social media can make or break your tourism business

While the tourism industry is arguably one of those that has most benefited from the advent of social media, it hasn't arrived without pitfalls for owner-managed tourism businesses...

25 Sep 2019

3 data trends shaping digital marketing in the next 18 months

Datacore Media MD Grant Lapping outlines three data-related trends that will change the game for brands over the next year to 18 months...

By Grant Lapping 30 Aug 2019

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