Marketing & Media trends

Marketing & Media trends

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Mimi Kalinda, group CEO and co-founder of Africommunications Group.
#BizTrends2019: Africa will no longer be a victim of 'image'

Perceptions matter: reputation management trends in Africa 2019...

By Mimi Kalinda 20 hours ago

Stu Stobbs, chief creative officer at 1886 agency.
#BizTrends2019: More ads. More extremist thinking

For the past three years, advertising spend in Mzanzi has gone up. I know that thanks to a chat I had with my smart mate Chris Botha, group managing director of The MediaShop. It went up roughly R2billion last year and this year it's likely to grow even more...

By Stu Stobbs 20 hours ago

#BizTrends2019: The future of the South African in-store retail experience

Even though online shopping is getting significant attention in the digital world, South African consumers still rely on in-store purchases for their shopping experience...

By Cecil Ungerer 18 hours ago

#BizTrends2019: 3D design goes mainstream

While virtual reality, augmented reality and 360-degree video and photography become the norm within advertising, filmmaking, and content production, their applications across a range of other industries and sectors are also set to exponentially increase...

By Lara Utian-Preston 19 hours ago

#BizTrends2019: Shopping the future, right now

Technology is the single most important investment that retailers need to make, in order to ensure that their fashion stores stay relevant...

By Robyn Cooke 1 day ago

#BizTrends2019: Top mobile trends for the 2019 consumer

"This is not the year of the mobile phone". The African consumer is tired of hearing this...

By Lynette Hundermark 1 day ago

#BizTrends2019: Going green has never been more golden

The year 2018 was packed with environmental buzzwords. Sustainable, eco-friendly, low-carbon footprint, and upcycle are just some of the words that we are used to hearing in conversations with our clients, and for good reason...

By Kim Winstanley 1 day ago

#BizTrends2019: Quick hit trends and the problem with competing giving behaviours

The social impact space is buzzing. Social entrepreneurship is the next "rock star" career, there's more investment flowing into social ventures...

By Andy Hadfield 1 day ago

#BizTrends2019: The rise of live communications and branded everything

When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...

By Peter Khoury 2 days ago

#BizTrends2019: From disappearing acts to dark social and digital wellness

Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...

By Kalliebree Keynerd 2 days ago

#BizTrends2019: Selling to the other 98% - the move to physical retail

We believed that e-commerce was such an obviously better way of shopping. We were wrong...

By Andrew Smith 2 days ago

#BizTrends2019: Why rent when you can buy?

Investing in owned media to promote your travel brand...

By Natalia Rosa 2 days ago

#BizTrends2019: Brands with purpose will change South Africa for the better

Despite great efforts from government and NGOs, South Africa still faces a number of societal and environmental challenges...

By Michael Baretta 2 days ago

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