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Top trends |
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DION CHANG, KHUMO THEKO
The year 2020 is seen as a landmark for various global policy and technology developments, even as the world struggles to recalibrate from the political, economic and socio-cultural upheavals of 2018... read
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ISSUED BY BIZCOMMUNITY.COM
Bizcommunity invites you to join us as four 'Afro-futurists', all published authors, all experienced global keynote speakers and trend consultants, impart their knowledge in one intensive morning session... Read
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NICOLA COOPER
With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger... Read
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JOHN SANEI
We are truly living in the most extraordinary time in human history - the frightening thing, in my opinion, is the speed at which things are evolving. And to be honest, I'm not convinced we are aware how fast this is actually happening... Read
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MARIAN SALZMAN
Marian Salzman, one of the world's top trendspotters, shares 12 of the top trends to expect as we delve into 2019... Read
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ANDREW SKIPPER
Is there a new scramble for Africa? Why should Africa be confident...? Read
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Advertising
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TSELISO RANGAKA
With another year setting in, I found myself reflecting on what it takes to hack bravery. I came to the conclusion that it's about being brave when facing a scary situation, which in turn involves overcoming two equally scary concepts: Risk and fear... Read
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SIZAKELE MARUTLULLE
Whilst it is exciting to think of the future and to guess what may or may not come to pass, it is also an undertaking that requires deep reflection... Read
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BRETT MORRIS
I never like to weigh in on trends or predictions because, among many other reasons I've given before, human beings are generally awful at predicting the future... Read
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AURYN HISCOCK AND MIKHAILA HUNTER
Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it... Read
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STU STOBBS
For the past three years, advertising spend in Mzanzi has gone up. I know that thanks to a chat I had with my smart mate Chris Botha, group managing director of The MediaShop. It went up roughly R2billion last year and next year it's likely to grow even more... Read
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PETER KHOURY
When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term... Read
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SHESAYS CAPE TOWN FOUNDERS
Globally, the women's empowerment movement has reached a fever pitch. #Metoo has toppled titans in industries ranging from film to advertising to tech, pushing against the 'boys club' ethos prevalent in senior ranks... Read
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MIKE BEUKES
In psychology, there's a term known as post-traumatic growth. If you haven't already worked it out, it talks to the idea of rising from the ashes. Or, to use a phrase coined by Nassim Taleb, being 'antifragile'. What didn't kill us, made us stronger... Read
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BOGOSI MOTSHEGWA
Wise ad agency leaders are not just observing; they are taking the right steps to ensure that they are not rendered obsolete during this inevitable transformation process. Those who get it are primed to thrive, and those who don't are destined to shut-down... Read
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PAULA HULLEY
Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all... Read
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MATT ROSS
I've stopped going to conferences... For two reasons... Read
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Digital
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KALLIEBREE KEYNERD
Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months... Read
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MARK TOMLINSON
This is a genuinely fascinating time to be alive, and yet it is even more fascinating to be in the business of communications, as we bear witness to and participate in some of the industry's most ground-breaking developments... Read
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LISA MACLEOD
Part of our job [as publishers] is to connect readers and advertisers successfully, in a brand safe environment and to the benefit of both - and while we've been a bit slow thus far, the door is now open. Watch this space... Read
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ROB STOKES
Beyond the lip service, I feel like we are in a trough of disillusionment on so many pivotal technologies. In particular, there are five emerging fields which have garnered tremendous excitement over the past couple of years, and yet this excitement is likely to die down in the next year as the reality sets in that the real impact of these technologies is still a good few years away... Read
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JUANITA PIENAAR
The problem with personalised messaging is time. The solution is to automate and, beyond bots, the solution is voice. Because if you are looking to provide the ultimate in convenience and seductiveness to your customers, don't make them type... Read
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MONGEZI MTATI
Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences... Read
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ZUBEIDA GOOLAM AND WAYNE FLEMMING
The field of digital and social media marketing is constantly changing as technology advances and consumer needs develop. It is paramount for us to stay ahead of the curve with continual innovation and the application thereof... Read
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JOHANNA MCDOWELL
Keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions... Read
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Marketing
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HEIDI BRAUER
In my BizTrends piece last year, I confessed to having a magic wand in my office... Read
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PEPE MARAIS
One of the most sobering marketing tweets of 2018 was by Chris Botha, CEO of The Media Shop... Read
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KIRIGO KAMORE
If 2018 was the seismic and long-awaited quake of women's lib, then expect its aftershock this year, both off and online... Read
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DALI TEMBO
If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data; rich with biases - just ask 'Bargaining Busi' and 'Premium Pam'... Read
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TIFFANY MARKMAN
Here, six popular buzzwords from the worlds of marketing, communication and media that Tiffany Markman is hoping we won't see in 2019... Read
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DANILO ACQUISTO
As we move into 2019, it's becoming clear that using micro-influencers is becoming very valuable - perhaps more than using macro-influencers who have a very large audience reach. Here's why... Read
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DANETTE BREITENBACH
Scott Wilson, President Africa and Europe, Burson Cohn & Wolfe (BCW) looks at trends he sees as relevant to both the European and African markets... Read
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BRONWYN WILLIAMS
'Don't be evil.' That three-word phrase was a famous part of Google's code of conduct, until April last year that is. Read
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FRANCOIS VAN DYK
The public relations industry has recently seen many challenges. From the rise of "digital PR", social media and fake news, most would agree that the industry needs to rethink many of the basics on which it has always operated... Read
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LEIGH ANDREWS
We often have to look back at the path we've travelled in order to see the road ahead more clearly. Here's what I've learned about youth marketing over the past few months and what I predict we'll see in 2019... Read
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WARREN MOSS
How can a disruptive company rely on traditional, pre-modern marketing thinking to drive home the values of their 21st-century brand? Read
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TOPAZ BOOYSEN
As consumers, we're enjoying unprecedented variety in shopping aisles that span continents and are more vocal, demanding and unforgiving of brands than ever before... Read
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BONGANI CHINKANDA
The ways of the future start today which is why future proofing is not something that can be ignored and shelved for a later stage... Read
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ADIV MAIMON
Influencer marketing exploded during the past two years. Take a look at the search term "influencer marketing" on Google Trends, and you'll see that this concept has risen in popularity globally. Read
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SHEILA MCGILLIVRAY
More than ever we're seeing brands align with causes and let's face it, there so many current causes to be concerned about. This means cause marketing will be bigger than ever in 2019... Read
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GARY HARWOOD
It is an exciting time for African creativity. A lot of fresh, new thinking is being injected into the sector, bringing with it strong, contemporary ideas that look to the future while honouring the continent's traditional past... Read
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Media
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BONI MCHUNU
As the new media landscape continues to expand, there is a growing need to find innovative ways of marrying the 'old' with the 'new'... Read
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STYLI CHARALAMBOUS
After a decade of doom, and silver bullets that mostly fired blanks, the news media seems to be adjusting to its pivot to reality and acknowledging the death of the primarily ad-supported funding model for hard news... Read
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SAM SWAINE
"Print is dead" they said, "go digital" they said - we've heard the maxim time and time again and resultantly relegated print to the sidelines, we've left it feeling hapless and irrelevant... Read
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MONIQUE CLAASSEN, ISSUED BY KANTAR MILLWARD BROWN
2019 is poised to be the year where the integration of artificial intelligence permeates across all facets of marketing. This includes delivering better customer experiences across brands, driving better media targeting and helping define real-time media ROI... Read
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CRM, CX, UX
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EBEN ESTERHUIZEN
With a sobering 0% growth reported in May 2018 by Nielsen for the global Top 20 manufacturers and a 2.4% growth for the Top 200 manufacturers within the last year, retailers need to know what the top tech customer engagement trends are and incorporate them where possible into their 360' touch point marketing strategy... Read
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CHANTEL BOTHA
At the end of every year I take out my crystal ball, dust it off and think about the future... Read
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BRADLEY ELLIOTT
Customer centricity will be the raison d'être for digital leaders who authentically embrace this strategy. And those visionaries who fully embrace this strategy will leap ahead of the pack... Read
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GODFREY PARKIN
CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule... Read
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CARMEN MURRAY
What our customers want is the biggest trend for the 21st century and for years to come. It's not about us anymore... Read
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JOHN LITTLE
Ad agency CEOs entering 2019 have much to think about. Here is my list of 'future trends' that might deserve their full attention... Read
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SIBONGILE VILAKAZI, ISSUED BY KANTAR TNS
If as an organisation you are not at least talking about the customer being at the centre of everything you do, you are seriously being left behind. The buzzword amongst business strategists now is Client Centricity... Read
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Exhibitions
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KIM WINSTANLEY
The year 2018 was packed with environmental buzzwords. Sustainable, eco-friendly, low-carbon footprint, and upcycle are just some of the words that we are used to hearing in conversations with our clients, and for good reason... Read
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KELLY MCGILLIVRAY
Generally speaking event trends for 2019 are on two separate trajectories: mindfulness and technology. The most successful experiences will find ways to merge the two... Read
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GARY CORIN, ISSUED BY SPECIALISED EXHIBITIONS
Marketing. The term has (especially of late) been deconstructed, reconstructed and analysed from every angle, curve and graph. Its core, however, has continuously remained robust and unchanging: communication... Read
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HR & Recruitment
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GYS KAPPERS
The South African workplace is evolving. And while many of these changes have been gradual, based on our engagements and experience, we expect them to become more pronounced in 2019 and beyond... Read
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JAKE WILLIS
Working in the youth employment sector, we have seen first-hand the struggles that youth face in trying to attain employment. The economic downturn and political uncertainty that has plagued 2018 has left many young people feeling sceptical and discouraged about finding employment... Read
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JAINTHERAN NAIDOO, ISSUED BY HFMTALENTINDEX
In the future of work, no one really knows exactly how job roles and responsibilities will shift. One simple fact remains clear amongst the unknown - your employees will need to be learning agile to proactively lead the way through these new challenges... Read
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