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Marketing & Media trends
#BizTrends2019: Single-use plastic, circular economy, ethical supply chains and climate action to drive retail in 2019
More than ever before, in 2018 we saw sustainability playing a major role in shaping trends in the retail sector...
Feroz Koor 25 Jan 2019
More than ever we're seeing brands align with causes and let's face it, there so many current causes to be concerned about. This means cause marketing will be bigger than ever in 2019...
Sheila McGillivray 25 Jan 2019
The focus of innovation in the conscious consumption space is certainly not trend based. The environmental and health issues facing the planet are so pressing...
Robyn Smith 24 Jan 2019
The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands will be those that work to restore consumers' trust in a toxic environment...
Rachel Thompson 23 Jan 2019
The year 2018 was packed with environmental buzzwords. Sustainable, eco-friendly, low-carbon footprint, and upcycle are just some of the words that we are used to hearing in conversations with our clients, and for good reason...
Kim Winstanley 17 Jan 2019
The social impact space is buzzing. Social entrepreneurship is the next "rock star" career, there's more investment flowing into social ventures...
Andy Hadfield 17 Jan 2019
Despite great efforts from government and NGOs, South Africa still faces a number of societal and environmental challenges...
Michael Baretta 16 Jan 2019
Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...
Auryn Hiscock and Mikhaila Hunter 15 Jan 2019
In 2019 marketers will be focused on how to best implement the potential wave of artificial intelligence flooding our homes, vehicles, online habits and workplace. But there are important humanising pockets of influence which brands should also take note of...
Jainita Khatri 15 Jan 2019
Small, oily fishes - sardines, mackerel, mullet - lightly grilled and served drizzled with garlicky olive oil, fresh dill and lemon. Crusty bread is at hand to mop up the juices, and white wine to wash the fillets down...
Georgia East 10 Jan 2019
Social credit scores are set to be one of the trending terms for 2019. However, not all credit scores are created equal (or with equally good intentions)...
Bronwyn Williams 7 Jan 2019
The new year stands before us, like a chapter in a book, waiting to be written. What developments we can we expect from the solar and renewable energy sectors in 2019?
Sven Lindström 7 Jan 2019