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 | LEBO MADIBA Lebo Madiba, PR Powerhouse MD, says the future of marketing and customer engagement lies in the harmonious marriage of AI and human creativity… read |
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 | SENAMILE ZUNGU, ISSUED BY KANTAR Despite persistent load shedding and various other economic pressures, Kantar research has shown that South Africans have remained committed to staying connected...read |
|  | JAMES CLOETE James Cloete, group chief creative officer, RAPT Creative Agency, talks marketing trends and what he has learnt from Bill Bernbach, ChatGPT and 25 years in advertising. And Nelly the Elephant. And my mom...read |
|  | DR CARLA ENSLIN Carla Enslin, academic head of the IIE Vega School examines how being true to your ‘throughline’ will align you with being authentic in 2024...read |
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 | SENAMILE ZUNGU, ISSUED BY KANTAR As we usher in a new year, the South African landscape of media and its touchpoints continues to rapidly evolve. 2024 is an opportunity for brands and marketers to stay ahead of the curve by effectively connecting with consumers in an environment where fatigue with online targeting is on the rise... Read |
| Advertising trends |
 | CIARAN MCKIVERGAN Ciaran McKivergan, 8909 founder and managing director, says rather than making people lazy, he hopes AI makes people better at their jobs... Read |
 | LARA-ANNE DERBYSHIRE Boomtown's Lara-Anne Derbyshire says four trends are changing the advertising game, presenting opportunities for agencies - if they are bold enough… Read |
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| Digital trends |
 | GEOFF COHEN Geoff Cohen, DYDX founding partner, addresses the alarming trend in digital advertising; AI-driven fake advertising websites... Read |
 | LEILAH POTTER Sprout Performance Partners’ strategic growth manager, Leilah Potter, says while the use of AI by local agencies is still very much in the early stages, its potential is huge... Read |
 | GORDON HOOPER Gordon Hooper, MD, Bateleur Brand Planning says market research in SA is gearing up for a big change, driven by AI... Read |
 | ALBERT MAKOENG We all know that the digital landscape is evolving—fast! If you're anything like me, you feel like you can't even afford to blink in case you miss out on the latest marketing trend... Read |
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| Education & Training trends |
 | MARK ANDERSON Education in South Africa is undergoing significant transformation which is driven by several key trends... Read |
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| Marketing trends |
 | GED NOOY Ged Nooy, GM of Field Force provides three trends that stand out in the current informal trade market… Read |
 | KIRSTY BISSET Kirsty Bisset, managing director, HaveYouHeard, ignores AI and examines six other trends likely to shape marketing this year… Read |
 | JOHANNA MCDOWELL Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods... Read |
 | GRAHAM DENEYS Graham Deneys, chief strategy officer at Dentsu Media Brands, asks what meerkats, rabbits and Phil Collins have in common... Read |
 | DALE HEFER Dale Hefer, CEO of the Nedbank IMC, says in 2024, the year of shrinking marketing budgets, marketers will have to get more from less... Read |
 | CHELSEA OWENS Chelsea Owens, client service director at Incubeta SA, gives four digital marketing trends that will shift the needle in 2024... Read |
 | JUDITH MUGENI Sponsorships must be fit for purpose and business in 2024, says Judith Mugeni... Read |
 | ZETU DAMANE Looking forward to 2024, I anticipate the following trends that possess the potential to either make or break brands as we navigate this complex South African reality... Read |
 | ROAN MACKINTOSH Roan Mackintosh, managing director, Africa, Incubeta says tight budgets and data complexities can be overcome in 2024... Read |
| PR & Communications trends |
 | REGINE LE ROUX Regine le Roux of Reputation Matters says poor ineffective communication has external stakeholders feeling disconnected from organisations... Read |
 | SPHELELE MJADU In the ever-evolving world of public relations, 2024 marks a significant shift in strategy and approach, as highlighted by the latest trends presented by Defined PR. Read |
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| Agriculture trends |
 | RICO BASSON Rico Basson, CEO of South Africa Wine, unveils the 2024 trends reshaping the global wine industry. From health-conscious choices to geopolitical uncertainties, climate impacts, and technological strides... Read |
| Automotive trends |
 | TARRYN KNIGHT The narrative around EVs is finally evolving beyond the environmental benefits to focus on convenience and performance... Read |
 | GEORGE MIENIE One thing is certain: this year will be anything but dull... Read |
| Energy & Mining trends |
 | ANDREW VAN ZYL Positive under-the-radar trends for mining in 2024 show that this is an industry adapting to change… Read |
| ESG & Sustainability trends |
 | FERYAL DOMINGO AND SORAYA JOONAS Contemplating the civil society and non-profit sector in 2024, we expect greater regulation and more emphasis on transparency, good governance and compliance... Read |
| Finance trends |
 | DAVID ADAMS South Africa's e-commerce shifts to open commerce for financial inclusion, emphasising system interoperability... Read |
 | KELETSO MPISANE Technology has revolutionised insurance, making it faster and more personalised... Read |
 | JEFF RYAN Future trends in ERP revolution: Integration enhancements shaping business eficiency - insights by Jeff Ryan, managing director at AWCape, Sage Platinum business partner... Read |
| Healthcare trends |
 | MARGOT BREWS Healthcare's imminent revolution centres on AI integration, enhancing quality, efficiency, and access, and - in South Africa - even aiding with NHI implementation... Read |
 | AIMéE WESSO-ROBERTS In 2024, South Africa's healthcare blends tech and challenges... Read |
| HR & Recruitment trends |
 | SALLY ACTON Let’s talk about EX, shall we? And if you’re still giving out coffee vouchers as the sum of your rewards strategy, you’re doing it wrong... Read |
 | ANCEL DRAAI The future of payroll is on the brink of a transformative evolution, guided by the convergence of cloud technology and artificial intelligence... Read |
 | CELESTE SIRIN Despite the prevailing uncertainties in our labour market, talent leaders have not only weathered the storm but also spearheaded notable trends in employer branding throughout 2023... Read |
 | CHRIS BLAIR The South African workplace has experienced significant changes in the wake of the Covid-19 pandemic, and while transformative, and in some cases beneficial, they come with their own challenges... Read |
 | ANJA VAN BEEK In recent years, the landscape of HR has undergone a significant transformation, with a shift from routine HR processes being automated for people leaders to focus on the culture and other strategic focus areas... Read |
| ICT trends |
 | LINDSEY SCHUTTERS Careerbox and CCI do call centre training for international clients and it would seem that AI will take those jobs, but that's not the reality... Read |
 | LINDSEY SCHUTTERS Wayne Toms, GhostDraft CEO, talks about AI convergence in CCM and why kids should still learn how to code... Read |
 | DAVID COLEMAN The forces shaping fibre adoption and innovation in 2024 point towards a revolution... Read |
| Legal trends |
 | KYLIE SLAMBERT Business disputes are becoming more frequent and costly, as organisations grapple with rapidly evolving risks... Read |
 | TRACY VAN DER COLFF Last year was undoubtedly a challenging one for employers and employees. This article explores the road ahead in 2024 and some of the challenges and opportunities that employers may face... Read |
 | JOHAN BOTES Legislation regulating local and international employer-employee relationships, increasing focus on DEI, and a crackdown on employees abusing their rights - these are a few of the employment trends we'll unpack in this article... Read |
 | RICCI HACKNER In today's rapidly evolving business landscape, amid prevalent corruption and public distrust, maintaining strong, transparent corporate governance is vital... Read |
| Logistics & Transport trends |
 | RYAN GAINES While 2023 was a good year for South Africa’s logistics sector, it faces considerable challenges in 2024... Read |
| Property trends |
 | HAYLEY IVINS-DOWNES South Africa's residential property market is poised for growth, given the right political and economic environment... Read |
 | BRYCE O’DONNELL In 2024, property development adapts to evolving trends: the return to offices driven in particular by collaboration needs... Read |
 | ANTONIE GOOSEN South African real estate is undergoing transformative changes due to technology, demographics, and economics. Investors who embrace tech advancements, VR, and AR and are optimising these shifts for long-term success… Read |
 | RHYS DYER To better understand the major property trends set to shape the year ahead, ooba Home Loans CEO Rhys Dyer first unpacks the year that was, before sharing his 5 projected trends for 2024... Read |
 | STEFAN BOTHA As we enter 2024, the momentum established in 2023, where women took the lead in property ownership, is anticipated to persist, further shaping the real estate landscape... Read |
| Retail trends |
 | CHRISTELE CHOKOSSA Africa is undergoing rapid transformation, shaped by distinct socio-economic dynamics across its regions. The shift in the retail landscape reflects the expansion of local operators... Read |
| Tourism trends |
 | NOMBULELO GULIWE Today and tomorrow’s traveller is highly evolved, technologically. But far from being detached, unfeeling robots, they are still deeply human, and seek meaningful human experiences, writes SA Tourism’s acting CEO Nombulelo Guliwe... Read |
 | Niels Verspui, market head of RoomRaccoon South Africa, unveils how hotels can leverage technology—from regional OTAs and multilingual booking engines to data analytics—for immediate bookings and sustained success... Read |
| Lifestyle trends |
 | SUE BLAINE As 2024’s working year warms up, Sue Blaine takes a look at lifestyle trends and tips for the year... Read |
