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 | |  | DANETTE BREITENBACH Twyg founder and editor, Jackie May, discusses sustainability in the fashion industry... read |
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 | DANETTE BREITENBACH An exclusive interview with Google managing director Africa, Alex Okosi... read |
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 | ANDRE LE ROUX Andre Le Roux, head of strategy: TBWA\Coastal, talks about trends that drive culture to understand SA shoppers...read |
|  | DEBBIE TAGG Smart Procurement's Debbie Tagg says procurement evolves in 2025, strategic collaboration, advanced technology, and sustainability will drive success...read |
|  | BRUCE HUNT Transcend Capital's Bruce Hunt looks at five Black Economic Empowerment trends that will be key to a sustainable and equitable future for SA...read |
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| Advertising trends |
 | CLINTON BRIDGEFORD Clinton Bridgeford, chief creative officer at Grid Worldwide says with the speed and agility of content creation, now amplified by tech tools and AI, the creative industry is being challenged to rethink the creative product… Read |
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| Digital trends |
 | TYRELL STEVENS Tyrell Stevens, media & social media director at brand and communication agency Penquin looks at how predictive personalisation is transforming digital marketing in 2025... Read |
 | MATHABO SEKHONYANA Mathabo Sekhonyana, chief marketing officer at Bettabets dispels the dazzle of AI as she takes a closer look at its real potential … Read |
 | GRANT LAPPING Search engine marketing (SEM) has always been a dynamic and fast-moving field, but the rate of change we’re witnessing right now is astonishing even by the standards of the digital world... Read |
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| Marketing trends |
 | ANDREW BRAND Andrew Brand, the Group CEO of the 99c Group, says marketing in 2025 and beyond will be anything but business as usual… Read |
 | JUDITH MUGENI Judith Mugeni says success in 2025 will mean harnessing the power of sponsorship in a futuristic environment by returning to fundamental principles… Read |
 | MELANIE VAN ROOY In a world saturated with digital content, experiential marketing will continue to be a powerful tool for brands to create unique and interactive moments that stand out to the consumer... Read |
 | ANN NUROCK Ann Nurock, Cannes trends forecaster says it is time for brands to move beyond performance marketing to embrace the transformative power of emotion… Read |
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| Media trends |
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| PR & Communications trends |
 | KARABO LEDWABA Public relations (PR) in 2025 is set to be transformed by data, politics, and ethics... Read |
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| Social Media trends |
 | KELLY KAIMOWITZ Special Effects Media South Africa (Pty) Ltd’s influencer specialist, Kelly Kaimowitz says influencer marketing holds the promise of creating lasting impacts for brands and communities alike... Read |
 | SHAHEED RAJAB Shaheed Rajab, senior community manager, Special Effects Media, says community management in South Africa has evolved from likes, shares or engagement rates to a dynamic, strategic asset driving connections between brands and audiences… Read |
| Youth Marketing trends |
 | INGA SIKWEYIYA Inga Sikweyiya, social media manager at VML South Africa discusses the key to unlocking South Africa’s youth potential amidst the unemployment crisis is to engage youth audiences in ways that go beyond products… Read |
 | BUSISIWE PHAKATHI In every sector, the digital era has forced massive disruption, demanding constant innovation and adaptation for survival... Read |
| Education trends |
 | SHAUN FUCHS As technological advancements continue to impact every facet of our lives, education must keep pace... Read |
| Agriculture trends |
 | ROELF PIENAAR Tru-Cape Fruit's Roelf Pienaar shares insights on the 2025 apple and pear season, highlighting innovation, climate resilience, and market opportunities in Europe, Africa, and beyond. Despite challenges, the future looks promising for the industry... Read |
| Construction & Engineering trends |
 | KATE BESTER Modern demolition is defined by precision, safety, and efficiency, underpinned by cutting-edge tools and techniques, and is sustainable… Read |
 | LINDSEY SCHUTTERS Decentralised urban districts are a blueprint for urban transformation… Read |
| Energy & Mining trends |
 | JENNA HARRIS All signs point to 2025 being a year of transformation for South Africa’s energy sector… Read |
| Entrepreneurship trends |
 | CHARMAGNE MAZHINDU Artificial intelligence (AI) and machine learning have had a massive impact on digital advertising and will continue to transform this arena, particularly for SMEs... Read |
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| ESG & Sustainability trends |
 | ASHLEY DU PLOOY Around 300 pioneer producers have risen to the EPR challenge, but thousands more need to follow... Read |
 | DR MANESSAH ALAGBAOSO 2025 will see a firm and deliberate shift towards the adoption of sustainable practices at scale... Read |
| Finance trends |
 | ZIHAAD ISRAFIL The financial trading sector in 2024 showcased resilience, technological advancement, and regulatory adaptation, empowering South African traders amidst challenges, opportunities, and evolving market dynamics... Read |
 | MARC ASHTON South Africa's capital markets set for a wave of new listings and innovations... Read |
 | MIKE VAN DER WESTHUIZEN As global uncertainty rises, South Africa must "walk the talk" to strengthen its economy... Read |
 | BRINA BIGGS Future of insurance: Personalised, data-led policies in the spotlight... Read |
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| HR & Recruitment trends |
 | ANJA VAN BEEK The world of HR, culture and leadership continues to shift in response to economic pressures, evolving workforces, and increasing demands for innovation. The workplace is no longer a static environment—it’s a living, breathing ecosystem... Read |
 | BRIAN EAGAR In today’s evolving workplace, diversity and inclusion are paramount. Organisations are working hard to create environments that embrace different perspectives, cultures and experiences, challenging leaders to adapt their approaches... Read |
 | ANCEL DRAAI The HR and payroll landscape is transforming at an exceptional pace, shaped by new technologies, a heightened focus on employee well-being, and a drive for efficiency and agility... Read |
 | LYNDY VAN DEN BARSELAAR While trends like automation, hybrid work, and employee well-being dominate headlines, their practical impact will hinge on how organisations adapt to our unique socioeconomic environment... Read |
 | CHRIS BLAIR While salary trends highlight one side of the remuneration revolution, the broader cultural, technological, and managerial shifts underpinning this evolution are equally transformative... Read |
| ICT trends |
 | RONELLE BESTER Tech PR veteran Ronelle Bester predicts the next industry wave and how agencies can ride it… Read |
 | YESH SURJOODEEN African innovation is a growing global currency that relies on investment in and protection of intellectual property… Read |
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| Legal trends |
 | ALICIA VAN DER WALT, TSHIRELETSO TLHOLOE, AND MARCELLE SAMONS In 2025, it is anticipated that traders will be necessitated to look further than algorithms and user-generated content or AI-generated content to attract customers... Read |
 | JANE ANDROPOULOS In the last few years, prosecutors from Australia, Africa and the United Kingdom have had limited success in pursuing corporates and their directors for criminal liability in bribery and corruption cases... Read |
| Logistics & Transport trends |
 | JUSTIN MANSON Justin Manson, sales director at Webfleet South Africa, Bridgestone’s Mobility company, looks at potential ways smart telematics can be used to ensure efficient and safe road use as the need for more road freight volumes increases... Read |
| Manufacturing trends |
 | KATJA HAMILTON Donald Trump’s inauguration introduced bold policies, among them a commitment to increased fossil fuel production... Read |
| Property trends |
 | YAEL GEFFEN The pandemic accelerated the suburban migration trend, driven by remote work, affordability, space, and lifestyle factors, reshaping real estate preferences... Read |
 | JOHN LOOS 2024 marked a turning point for South Africa's economy with declining interest rates, competitive elections, investor-friendly governance, and improved property market outlook... Read |
| Retail trends |
 | NICOLA ALLEN Nicola Allen, senior analyst at Trade Intelligence, believes that in 2025 the FMCG retail landscape will remain as challenging as it is fascinating. The industry will demand agility, innovation, and resilience... Read |
 | EVAN-LEE COURIE In 2025, South Africa's retail landscape is poised for transformative shifts driven by technology, sustainability, and evolving consumer behaviour... Read |
 | DAMIAN VELAYADUM Damian Velayadum, group financial director at Fastway Couriers, believes that there is a strong need for faster, more efficient last-mile delivery services in South Africa... Read |
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| Tourism trends |
 | KELLY JACKSON Kelly Jackson, managing director of TTC Tour Brands EMEA, explores five key travel trends shaping 2025, from regenerative tourism to inclusivity, technology, and the growing demand for meaningful, community-focused experiences... Read |
 | OLIVIER PERILLAT-PIRATOINE Olivier Perillat-Piratoine, MD of Club Med Southern Africa, explores how technology, sustainability, and purpose-driven experiences are transforming travel... Read |
 | MARC HARDING Marc Harding, country manager for Virgin Atlantic in South Africa, explores how the travel industry is reshaping to meet the expectations of today’s conscious traveller, with innovations that prioritise people, the planet, and personalised journeys... Read |
| Lifestyle trends |
 | HANNERIE VISSER VISSER Studio H’s Hannerie Visser looks at the trend indicators that impact and shape food trends... Read |
