Welcome to BizTrends2024
#BizTrends2024 plugs into the neural networks of some of the African continent’s leading trend forecasters and is made possible by the foresightedness of our sponsors Kantar, Vega School and RAPT Creative.

Techno-optimism has emerged as one of the themes of the BizTrends 2024 Reports - highlighting the many touch points where technology and humanity intersect in our business and personal lives.

As seasoned trend contributor Bronwyn Williams of Flux Trends comments, "Optimism isn't the same as blind faith. It's about backing the world you want with the actions you need to take to get there.

To identify and meet these actions, challenges and opportunities we invite you to immerse yourself in trend contributions from across 19 sectors of the economy and to take advantage of top-level, in-depth multimedia presentations via the platforms of your choice - YouTube, Apple Itunes, IONO.fm or Mobile app.

VISIT #BIZTRENDS2024 SPECIAL SECTION>>

Watch out for the #BizTrends2024 final Special Newsletter on 7 February.
Enjoy!
The BizTrends Team
Bronwyn Williams – Techno-optimism not acceleration: How to make friends with machines

DANETTE BREITENBACH

Future thinker and Flux Trends partner, Bronwyn Williams explains techno-optimism, an optimistic view of the joint trajectory of humanity and technology... read
Ndeye Diagne - Africa at a crossroads: Threads of gold

KARABO LEDWABA

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar... read
Mike Sharman - From earned virality to purposeful purpose

DANETTE BREITENBACH

The first of our exclusive #BizTrends2024 interviews is with Retroviral founder and chief creative officer, Mike Sharman... read
Dali Tembo – Culture: redefining the African narrative

DANETTE BREITENBACH

In this exclusive #BizTrends2023 interview CEO and co-founder of The Culture Foundry Company, Dali Tembo discusses the shifting African narrative... read
Nicola Cooper – The rise of African music and fashion globally continues

DANETTE BREITENBACH

In our exclusive #BizTrends2024 interview with award-winning strategic forecaster Nicole Cooper, she talks on fashion and retail trends... read
Mike Saunders - The tension between technology and humanity

DANETTE BREITENBACH

Mike Saunders, CEO of Digitlab talks about how technology brings us closer to our humanity, and the tension between technology and humanity... read
5 key trends in the automotive industry for 2024

BILLY TOM

In 2024, it becomes imperative to cast our gaze forward and anticipate the potential developments the year may unfold...read
Marketing and business trends to transform SA

PRECIOUS NALA

As the business landscape evolves, all businesses need to be prepared to adapt and refine their strategies to navigate unpredictable times...read
Advertising trends
Cherylann Sawyer - Charting the future of advertising and technology

CHERYLANN SAWYER

Read
Jordan Major - Finding the humorous side to a turbulent year ahead

JORDAN MAJOR

Read
Why client-centric marketing and being a purpose-led brand are so important

HEATHER CASEY

Read
Legal complaints in South African advertising will stay unique and conservative

GAIL SCHIMMEL

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Capturing change: 5 trends in South African photography

JABULANI DHLAMINI, SIBUSISO BHEKA AND LUNATHI MNGXUMA

Read
CRM, CX, UX trends
Jacques Du Bruyn - Gamification in digital marketing

JACQUES DU BRUYN

Read
Digital trends
Jordan Major - Instead of trying to do everything, do the simple things exceptionally well
Read
AI will fully transform the marketing industry, says Ford SA's Hanno Botha

HANNO BOTHA

Read
Musa Kalenga's five “techolutions” for 2024

MUSA KALENGA

Read
Dean Kriel - Macro communications trends, bringing lightheartedness to life

DEAN KRIEL

Read
Marketing trends
Adam Byars - 2024 in two words: Culture and authenticity

ADAM BYARS

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A peek into the marketing crystal ball

NILESH HANSJEE

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Inclusive marketing takes centre stage

VERONICA MOLEELE

Read
César Vacchiano - Sustainbility and DE&I will gain relevance

CéSAR VACCHIANO

Read
PR & Communications trends
4 communication sweet spots for 2024

CHERYL REDDY

Read

Education trends
6 trends that will shape SA education in 2024

MARK ANDERSON

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The 3 biggest challenges predicted to face the education sector in 2024

PAUL ESTERHUIZEN

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Here are 4 major education trends in 2024

SHAUN FUCHS

Read
Agriculture trends
Unpacking the agriculture market's 2023 performance and forecasting 2024

PAUL MAKUBE

Read
Automotive trends
How increased range will help drive electrification…and other EV trends

GREG MARUSZEWSKI

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Looking ahead to the changing landscape of the pre-owned car market in SA

RIKUS BLOMERUS

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Construction & Engineering trends
The foreseeable impact of technology on quantity surveying

NOSIYABONGA MONGANE

Read
Energy & Mining trends
Mining critical minerals will depend on creative funding solutions

RUDI VAN BLERK AND TYCHO MöNCKS

Read
Entrepreneurship trends
Circular economy: A goldmine for entrepreneurs in 2024

CATHERINE WIJNBERG

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Trends in the small business work landscape for 2024

SAMANTHA COOM

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ESG & Sustainability trends
FMCGs to prioritise packaging in 2024 or run the risk of losing customers

GISELA KRUGER

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Animal welfare laws and regulation - what we can expect in 2024

RUI LOPES AND MICHAEL JENKINS

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Wastewater management is a critical pillar to preserving our water - and environment

KATE STUBBS

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Finance trends
Diversify, grow, impact - the fractional ownership investment trend

KAGISO TLOUBATLA

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New risk on the block

PAMELA HELLIG

Read
Healthcare trends
Revolutionising mental performance with human-centric algorithms

STEVE STAVS

Read
The only constant is change - healthcare technology trends

AVSHARN BACHOO

Read
HR & Recruitment trends
The four undeniables – people, money, time and mindset

HARRY WELBY-COOKE

Read
Navigating the HR landscape to thrive in 2024

PABI MOGOSETSI

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Transformation of HR practices in support of wellness

CHRIS BLAIR

Read
Trends impacting the ‘world of work’ in 2024

LYNDY VAN DEN BARSELAAR

Read
One leadership imperative for success in 2024 and beyond

BRIAN EAGAR

Read
ICT trends
Harnessing the AI opportunity should be done responsibly

KALANE RAMPAI

Read
Intelligent assistants can bridge generative AI gap

HENDA SCOTT

Read
Legal trends
Legal insight into banking and finance for 2024

ALISON MELLON AND THOMAS ERSKINE

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Navigating tomorrow - trends shaping corporate legal in Africa

AALIA MANIE AND CLAIRE BESTBIER

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Africa's growing role in global trade dynamics

VIRUSHA SUBBAN

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Key legislative developments and their impact on employment

CHLOë LOUBSER

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Shaping the future of IP law in 2024 and beyond

DINA BIAGIO

Read
Logistics & Transport trends
5 key trends transforming the transport and logistics industry

VANESSA SCHONBORN

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Key supply chain trends set to transform businesses

MJ SCHOEMAKER

Read
Property trends
Cash retail is king in commercial property

JOHN JACK

Read
The shifting landscape of cities

YAEL GEFFEN

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The REAL approach in building extraordinary real estate

AMELIA BEATTIE

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Challenges and opportunities in a shifting landscape

PAUL STEVENS

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Lifestyle-focused buying surges in small towns, while distressed sales create bargain opportunities

GRANT SMEE

Read
Retail trends
A closer look at SA's 2024 consumer brands and retail landscape

SURAYA HAMDULAY

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2024 shopper marketing – how can we win?

CARLA GONTIER

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Matthew van der Valk - 4 trends that will influence consumer spending

MATTHEW VAN DER VALK

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The rise of the independent shopper

ANDREA ELLENS

Read
Tourism trends
Top 10 travel trends for 2024

MARTIN WIEST

Read
Practical AI for tourism businesses – saving time for your highest-value work

NATALIA ROSA

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5 tourism and travel megatrends to take note of in 2024

SABINE LEHMANN

Read
Lifestyle trends
Beyond the plate - the next wave of culinary evolution

RENATE SINGH

Read
The future of wellness: you are what you eat, sleep and move

MáRCIA EUGéNIO

Read
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