Advertising Trends

Marketing & Media trends

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#BizTrends2019: More ads. More extremist thinking

For the past three years, advertising spend in Mzanzi has gone up. I know that thanks to a chat I had with my smart mate Chris Botha, group managing director of The MediaShop. It went up roughly R2billion last year and this year it's likely to grow even more...

By Stu Stobbs 20 hours ago

#BizTrends2019: The rise of live communications and branded everything

When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...

By Peter Khoury 2 days ago

BizTrendsLIVE! Avoid the FOMO!

If you haven't got around to booking for the BizTrendsLIVE! yet, here's some info so you avoid FOMO...

Issued by Bizcommunity.com 3 days ago

#BizTrends2019: Year of the social impact brand (again)

Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...

By Auryn Hiscock and Mikhaila Hunter 3 days ago

#BizTrends2019: Vertical video, Amazon muscle and integration in 2019

Keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions...

By Johanna McDowell 11 Jan 2019

#BizTrends2019: The year creatives will hack bravery

With another year setting in, I found myself reflecting on what it takes to hack bravery. I came to the conclusion that it's about being brave when facing a scary situation, which in turn involves overcoming two equally scary concepts: Risk and fear...

By Tseliso Rangaka 9 Jan 2019

#BizTrends2019: Two anti-trend predictions that will be true in 2019, and 2119

I've stopped going to conferences... For two reasons...

By Matt Ross 19 Dec 2018

#BizTrends2019: The speed of culture

A lot happens in a year, and as our population and their access to the world and each other grows, our collective innovation and productivity will continue to grow exponentially, making each passing year increasingly dense with 'trends' and 'disruptions'...

By Yatish Narsi 19 Dec 2018

#BizTrends2019: Creativity is the currency of the future

I never like to weigh in on trends or predictions because, among many other reasons I've given before, human beings are generally awful at predicting the future...

By Brett Morris 18 Dec 2018

#BizTrends2019: Speaking of things yet to come

Whilst it is exciting to think of the future and to guess what may or may not come to pass, it is also an undertaking that requires deep reflection...

By Sizakele Marutlulle 18 Dec 2018

#BizTrends2019: The year of making love

One of the most sobering marketing tweets of 2018 was by Chris Botha, CEO of The Media Shop...

By Pepe Marais 14 Dec 2018

#BizTrends2019: These are tumultuous times. These are tremendous times

In psychology, there's a term known as post-traumatic growth. If you haven't already worked it out, it talks to the idea of rising from the ashes. Or, to use a phrase coined by Nassim Taleb, being 'antifragile'. What didn't kill us, made us stronger...

By Mike Beukes 13 Dec 2018

#BizTrends2019: Shaping the agency of the future

Ad agency CEOs entering 2019 have much to think about. Here is my list of 'future trends' that might deserve their full attention...

By John Little 12 Dec 2018

Publishers continue to hone their strategies around native advertising

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published Native Advertising Trends in News Media, the annual study conducted by Wan-Ifra and the Native Advertising Institute...

11 Dec 2018

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