Marketing & Media News

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

The Lisbon Effectiveness Awards has announced the release of the shortlist...

Kuper Research has conducted a survey amongst individuals in the media and advertising industry to determine and measure perceptions of the new JIC's vs Saarf, and to determine whether new media research is meeting the needs of users and to ascertain what changes can be made to improve its usefulness...

Anja Cavanagh from Focal Points elaborates on the importance of media analysis, the state of the industry and talks us through a few trends she predicts for 2019 and beyond...

The 2019 Liberty Radio Awards has announced its finalists for the awards competition...

You don't have to shy away from using your social awareness or 'wokeness' to grow your business. In fact, it might do better if you do...

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

Opening her presentation at Seamless Southern Africa last week, Lauren King, executive: e-commerce and web services at Edcon, shared her understanding of customer experience (CX)...

This week we go behind the selfie with Phil de Lange, comedian and radio producer at Smile 90.4FM, ahead of his one-man show, The Phil Spectrum, at the Baxter Theatre on Friday, 22 March...