Latest newsTogether with Sascoc and Bidvest, Mscsports proudly curated a long-term partnership between Bidvest and Sascoc, aimed at boosting the prospects of all South African athletes. 19 May 2023 Read more Investment into sport and brand sponsorships is set to make a big comeback in 2022, as brands realise the potential of sponsorships and their capability to outperform other tools in the marketing mix, particularly when it comes to keeping audiences engaged and connected at scale. 3 Dec 2021 Read more Mscsports, the full service sports and entertainment agency, has been announced as the Hollard Sport Industry Awards Agency of the year for 2021. 30 Nov 2021 Read more What would a business article be without a relatable sporting analogy? Particularly when we, as a sporting nation, so desperately crave a return to live sport and a sense of 'normality'. 19 Jul 2021 Read more Professional athletes endorsing brands is not a new concept. For years the likes of Michael Jordan, Tiger Woods and Cristiano Ronaldo have proudly donned the infamous Nike logo (amongst others) as part of high value sponsorship deals, but the rise of social media and the absence of live sport due to the Covid-19 pandemic has seen the development of a new highly competitive playing field amongst athletes - both professionals and amateurs - in the digital arena. 11 Mar 2021 Read more
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