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Mscsports is a full-service sponsorship agency agency based in Johannesburg, creating IMPACT through creative, innovative & measurable solutions, based in knowledge.
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Athletes to influencers: the new competive playing fieldProfessional athletes endorsing brands is not a new concept. For years the likes of Michael Jordan, Tiger Woods and Cristiano Ronaldo have proudly donned the infamous Nike logo (amongst others) as part of high value sponsorship deals, but the rise of social media and the absence of live sport due to the Covid-19 pandemic has seen the development of a new highly competitive playing field amongst athletes - both professionals and amateurs - in the digital arena. 11 Mar 2021 Read more

The future of women's sport sponsorship"Not bad for a girl..." Possibly the phrase which female professional athletes dread most and an accurate indication of all that is very wrong when it comes to the sponsorship landscape within women's sport. Women's sport has long been, and continues to be, perceived as inferior to male sports with a false societal perception that women don't run as fast, can't jump as high, throw as hard or hit it as far as their male counterparts. 26 Feb 2021 Read more

MSCSPORTS secures four Discovery Sports Industry award nominationsIntegrated sports agency MSCSPORTS tops the scoreboard as they Make Sport Count with four nominations for the most prestigious sports awards on the continent: The Discovery Sports Industry Awards 2015. 25 Nov 2014 Read more

Annual SASFIN bank sports quiz raises more than R250,000 for charityThe star-studded list of participants included Absa Premiership coach Gavin Hunt, Bafana Bafana legends Neil Tovey and Mark Williams, Greame Smith, Paul Harris and former Springbok Gcobani Bobo. 19 Jun 2013 Read more

MSCSPORTS makes sports count for Bidvest NamibiaMSCSPORTS is making sport count for Bidvest Namibia. The recently launched three-year deal of the Bidvest Namibia Cup is the biggest cup in Namibian football with an investment amount totaling several millions. The Bidvest Cup will in its true sense be a flagship competition which everyone from the clubs to the fans eagerly awaits. 19 Mar 2013 Read more

The global economic crisis has undoubtedly impacted severely on sport sponsorships in South Africa and has resulted in major industry role players including the likes of Vodacom and Standard Bank reducing their investments in recent years. The economic downturn was a rude awakening for the sponsorship market in the aftermath of an extremely successful and profitable World Cup period for South Africa. 3 Sep 2012 Read more

Discovery Jacaranda FM Spring Walk to draw thousands to PretoriaThere are many things that make South Africa LEKKER. A lekker braai with friends, a lekker game to watch, lekker hotspots to shop and kuier, lekker places to see and many more. Now, as we're about to open the door to South Africa's favourite season, we bring you THE spring walk to celebrate the fact that it's lekker to be here, lekker to be South African and lekker to be healthy! 3 Aug 2012 Read more

MSCSPORTS continues to make sport countMSCSPORTS continue to make sport count for their clients. The hugely popular Sasfin Sports Quiz in aid of the Selwyn Segal took place recently in Sandton with 420 people in attendance. Once again the evening was an amazing success and for the first time in 10 years the invincible Leetek team were pipped to the post by Bidvest Head Office who could not contain their delight when the result was announced. 3 Jul 2012 Read more

Altech Autopage Cellular presents an exclusive breakfast with Mr Heyneke MeyerMSCSPORTS hosted a very entertaining breakfast with Coach Heyneke Meyer at the Sandton Convention Center on Friday, 20th April. Altech Autopage Cellular sponsored the event which was attended by 500 people. 25 Apr 2012 Read more

Bidvest's Proudly Pink Campaign gaining momentumBidvest's Proudly Pink Campaign is set to gain serious momentum over the next two weeks with two fundraising events set to take place. The Group's mission is to raise awareness of cancer by raising funds for two selected charities: the Cancer Association of South Africa (CANSA) as well as The McGrath Foundation. 14 Nov 2011 Read more

Celebrities raise money for Tomorrow Trust at EMI Golf Day in Association with Sasfin BankSports marketing company MSCSPORTS secured a star-studded line-up of sports and media personalities for the EMI Golf Day in association with Sasfin Bank at the Houghton Golf Club in an entertaining day of socialising and four-ball action. 31 Oct 2011 Read more

De Villiers and Clarke battle it out at the Ram Captains' BreakfastNational cricket captains and arch rivals, AB De Villiers and Michael Clarke were hosted by Ram Hand-to-Hand Couriers on Monday morning at a sold-out Sandton Convention Centre. The breakfast gave those in attendance the opportunity to interact with and pose questions to the captains about all that is expected during the upcoming series, scheduled to start at SuperSport Park, Centurion on Wednesday afternoon. 18 Oct 2011 Read more

Larger than life Springbok centre/wing of the 1960s and early 1970s, Syd Nomis will be in the spotlight once again when former Springboks, rugby fans, media and business join forces to pay tribute to the Bok legend at a glitzy dinner at the Wanderers Club, Johannesburg on September 6th. The evening will be hosted by leading courier company, RAM Hand-to-Hand Couriers. 26 Aug 2011 Read more

MSCSPORTS has had a busy time scoring goals for their clients. Their sports marketing team successfully placed their client Ram Hand to Hand couriers as the broadcast sponsor of four Tri-nations matches on Supersport in July and August. 19 Aug 2011 Read more

The Bidvest Group walk away with Guinness World Record for the second timeThe Bidvest Group were out in full force on Sunday August 14th when they attempted to reclaim their world crown for the largest charity walk which they narrowly conceded to Any Baby Can earlier this year. 15 Aug 2011 Read more

The Continental Run2Stop Challenge is out of the starting blocks!It was all systems go at The Tyre Guys N1 City in Goodwood today for day one of the Continental Run2Stop Campaign - a twelve day race taking place from Cape Town to Johannesburg. 25 Jul 2011 Read more

It's man versus machine at the Continental Run2Stop ChallengeThe time has come for the ultimate test. It's man versus machine, in the epic twelve-day event which will see two teams challenge each other from Cape Town to Johannesburg. The star-studded race will be crammed with action from start gun to finish line, proving that when celebrities are involved, it's fifth gear all the way. 20 Jul 2011 Read more

Team Toyota the top performing team at 2011 Comrades MarathonToyota win the title as the best performing team, with their first four Central Gauteng athletes to cumulatively clock up the quickest time of all participating teams. 30 May 2011 Read more

Team Toyota celebrates true camaraderie at 2011 ComradesFocusing on charity and family fun, Toyota South Africa Motors aim to make Last Mile the best mile of the 2011 Comrades Marathon. 23 May 2011 Read more

MSCSPORTS continues to make sport countAs a leading sports marketing agency, MSCSPORTS continuously strives for first place, with the months of February and March resulting in podium finishes for several important clients. 7 Apr 2011 Read more

Adrian Garvey leads the way at the ABSA Cape EpicFormer Springbok prop Adrian Garvey cruised through the 707km, 13000m climb at the 2011 ABSA Cape Epic and having been "terrified" at the start line he admitted to thoroughly enjoying (almost) every minute. Rated as the toughest mountain bike stage race in the southern hemisphere, the eight-day event is not to be taken lightly. 5 Apr 2011 Read more

Shaun Bartlett admits to missing epic adventureI decided to do the ABSA Cape Epic thinking that it would be a great adventure and would get me out of my comfort zone which I have been in for the last 17 years playing football! 4 Apr 2011 Read more

Team Toyota tackles the EpicIt's that time of year again when Team Toyota commits to the most challenging mountain bike stage race in the world, the ABSA Cape Epic. 25 Mar 2011 Read more

Neotel continues to inspire possibilityLeading telecommunications operator, Neotel are bridging the digital divide by setting up internet cafes in underserved areas of Gauteng and Western Cape. 25 Feb 2011 Read more

OUTsurance celebrates R1 billion in cash OUTbonus paymentsOUTsurance this week reached a record total of R1 billion in cash OUTbonus payouts to almost 300 000 clients. 4 Feb 2011 Read more

SoccerLife magazine scores with SuperSport United and Reach For A DreamLeading football and lifestyle publication, SoccerLife, spoilt the children at the Johannesburg General Hospital to an afternoon of treats, sweets and laughter. 22 Nov 2010 Read more

Cyclists put positive spin on cancerThe stage was set for an epic cycling battle of the sexes when the ladies of Team bizhub challenged the boys of Bidvest Wits Football Club to a three-hour charity spinnathon on Friday (November 5) night. 18 Nov 2010 Read more

Jameson whiskey: a firm soccer supporterJameson whiskey continues its association with South Africa's most prominent football celebrities. 17 Nov 2010 Read more

Samsung Mobile scores with the children of Nanga VhutshiloLeading mobile phone brand Samsung joined forces with Shaun Bartlett and Kaizer Chiefs and spent the afternoon coaching the children from the Nanga Vhutshilo charity organisation. 16 Nov 2010 Read more

Neotel on the green in oneEach year the telecommunications brand hosts a tri-series of golf days throughout South Africa. The Durban leg took place today ( 9 November 2010 ) at the prestigious Durban Country Club. 16 Nov 2010 Read more

EA Sports sinks hole in oneLeading interactive sports software brand EA Sports hosted a one-of-a-kind golf day at Houghton Golf Course, Johannesburg. The field, comprising of 100 golfers, was joined by 20 sports celebrities covering most sports including golf, soccer, cricket and rugby. 29 Oct 2010 Read more

Neotel sink hole in oneEach year telecoms provider Neotel hosts a tri-series of golf days with unlimited activities, resulting in the communications solutions brand becoming firm favourites amongst the corporate individuals. 20 Oct 2010 Read more

Robertson now a ladies' manWith the same man at the helm, few would argue against the fact that Team bizhub might do for women's cycling what Team Barloworld did for its male counterparts. 14 Sep 2010 Read more

MSCSPORTS makes sport count in AugustLeading sports marketing company, MSCSPORTS of BidSport, has successfully recorded their most triumphant month of business. 31 Aug 2010 Read more

Toyota Father and Sons' Cricket Clinics draw to a closeToyota South Africa, official vehicle supplier to Cricket South Africa (CSA), and the Proteas have successfully completed another year of coaching clinics for children aged six and 13. 23 Aug 2010 Read more

Toyota Fathers and Sons' cricket clinics take East London by stormWorld renowned car manufacturer Toyota led the way at yet another successful cricket coaching clinic, this time in East London. 11 Aug 2010 Read more

Toyota Fathers and Sons' cricket clinics bowl over DurbanLeading vehicle manufacturer and family favourite brand Toyota brought the children of Durban a day to remember. 3 Aug 2010 Read more

The BIDVest Goodwill Cup: Portugal too powerful a match for Mozambique in warm-up friendlyIt came as a surprise to many a football fan to hear that BIDVest Wanderers Stadium would be the venue for the friendly match between Portugal and Mozambique. However the surprise resulted in even greater interest in the match, with over 8000 tickets being sold in the first two hours of being made available on Computicket. Only a few days later, the event was sold out - a total of 26 000 tickets were snapped up at R50 each. 10 Jun 2010 Read more

Portugal challenge Mozambique in the friendly BIDVest Goodwill CupWith less than 30 days to go before the greatest sporting spectacular hits South Africa, Portugal and Mozambique have confirmed that they will play a friendly match at BIDVest Wanderers Stadium on 8 June. The two sides will kick off at 16h30 in a game that will no doubt see the top players in thrilling action. 3 Jun 2010 Read more

EA's 2010 FIFA World Cup South Africa gives Bafana Bafana the edgeWith only 10 days to go until the 2010 FIFA World Cup kicks off, Electronic Arts South Africa presented the South African national football team with Sony PSP's as well as the 2010 FIFA World Cup South Africa™ game. 1 Jun 2010 Read more

A successful day at the races for Team ToyotaToyota reaped the benefits of its investment in road running with five finishes in the Top 20 for Team Toyota in this year's Comrades Marathon, well known as the ultimate human race. The race was run today, Sunday 30 May 2010 from Pietermaritzburg to Durban in KwaZulu-Natal. 30 May 2010 Read more

EA's 2010 FIFA World Cup South Africa in stores throughout South AfricaThe chance for everyone to win the 2010 FIFA World Cup™ became a reality after Electronic Arts announced that EA SPORTS™ 2010 FIFA World Cup South Africa™ will be in stores on 7 May throughout South Africa with eight new celebrations for the PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system. It is available throughout Asia and all over Europe beginning April 29, 2010 in anticipation of the real-world tournament which begins in June. The videogame is also available on Wii™, PSP® (PlayStation® Portable), iPod® touch and iPhone®. 4 May 2010 Read more

2010 Comrades Marathon: Team Toyota ahead of the fieldLeading vehicle manufacturer Toyota will once again set the pace after securing the title of Official Vehicle Supplier to the Comrades Marathon. The three-year deal includes a series of opportunities which will see the car manufacturer offering much needed support to athletics in South Africa. 13 Apr 2010 Read more

Leading the Way at the 2010 ABSA Cape EpicHaving cycled over 220 hours amongst the five teams, Team Toyota can be proud of an outstanding 2010 performance from employees and celebrities alike. 29 Mar 2010 Read more

Team Toyota ready for Absa Cape Epic start lineLeading vehicle manufacturer, Toyota South Africa is proud to once again be the official vehicle supplier of the 2010 ABSA Cape Epic, one of the toughest stage races in the world for mountain bikers. The warm up ride for this year's event, will be taking place tomorrow (19 March 2010) with the Freedom Ride on Robben Island. Team Toyota members that will participate include Andrew Kirby, Michael Mol and Shaun Bartlett. 19 Mar 2010 Read more

Makhaya Ntini tribute dinnerIn the light of celebrating Makhaya Ntini's 100th Test Match for South Africa, a tribute dinner was held in his honour by RAM Hand-to-Hand Couriers on the evening of 1 March. 2 Mar 2010 Read more

The time has come for South Africa to thank perhaps one of the greatest personalities ever to grace our sporting field. The man who wears his heart on his sleeve, and a man with whom every South African sports fan would be honoured to meet. 9 Feb 2010 Read more

Team Toyota cycling team - ready for the challenge of this year's ABSA Cape EpicThe Toyota team of committed cyclists and determined celebrities are ready for the most gruelling stage race the Southern Hemisphere has to offer - the ABSA Cape Epic. 8 Feb 2010 Read more

Sports marketing company, MSCSPORTS continues to Make Sport Count for two new clients, namely Samsung Mobile and Etana Insurance. 23 Nov 2009 Read more

Team Toyota geared up for the 2010 Absa Cape EpicToyota South Africa is proud to once again be the official vehicle of what is regarded as one of the toughest stage races in the world for mountain bikers. The 2010 Absa Cape Epic is set to take place from 20 - 28 March next year, and will see a Toyota team of 10 riders competing and an estimated 80 Cycle Lab Toyota SuperCycling Club riders. 2 Nov 2009 Read more

Toyota hits fans for sixThe first of this year's Father and Sons cricket coaching clinics took the Centurion Protea fans by storm. Whilst the children were coached by some of the best, the parents enjoyed some off-field entertainment such as spa treatments and a stadium tour. 2 Sep 2009 Read more

South African cricket fans can welcome Spring with participation in the second annual Fathers and Sons Cricket Days, hosted by Toyota South Africa. 20 Aug 2009 Read more

Sasfin Bank raise over R530 000 for Selwyn Segal Home for the HandicappedSasfin is an independent banking and financial services group listed on the JSE since 1987. Sasfin as a group has always strived to be a contributing corporate citizen, giving back to the community by supporting institutions that are efficiently controlled and ensuring that the funds reach those who need them. 19 Aug 2009 Read more

The clever boys team up with MSCSPORTS"Being passionate about sports and committed to making sport count to every South African is our aim," says Barney Girnun, Joint Managing Director as he opens his address to the crowd of more than 100 students during a CSI Campaign at Seana Marena School in Soweto. 14 Aug 2009 Read more

Gordon Butler from Johannesburg wins Johannesburg FIFA Interactive World Cup Qualifier eventGordon Butler has won the South African FIFA Interactive World Cup Qualifier to secure his place in the FIFA Interactive World Cup Grand Final 2009. 31 Mar 2009 Read more