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Insight Survey is a South African B2B market research company with almost 15 years of experience. We specialise in telephone interviews, online surveys, industry analysis and competitive intelligence to help improve or grow your business.
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Is at-home consumption heating up South Africa's coffee industry?Since early 2020, the Covid-19 pandemic has dramatically stirred up the global and local coffee industries. Increased demand has been witnessed within the coffee industry, largely driven by consumers staying home due to pandemic-related restrictions, but still wanting to enjoy their favourite coffee drinks. This has led to more consumers seeking out at-home alternatives to their favourite coffee orders, as well as brewing advice and equipment, to improve their at-home coffee experience. 14 Jun 2021 Read more

Will innovation bring the fizz back to SA's carbonated soft drinks industry?The global and local carbonated soft drinks market has been getting some of its fizz back in 2021, following a relatively flat period, resulting from the massive impact of the Covid-19 pandemic in 2020. For example, The Coca-Cola Company recorded a 9% decline in global sales, for the 2020 calendar year. In an attempt to stimulate consumption volume, global and local players have been introducing a range of refreshingly new and innovative products, with the hope that it resonates with capricious consumer tastes and demands. 3 May 2021 Read more

Are tailored supplements best suited to meet SA's market needs?Globally, consumers are seeking out products tailored to their unique needs and requirements, and this is no different in the supplement market, as more supplement products targeting the needs of specific consumer groups become available. These include nutricosmetic supplements, which combine nutrition with anti-ageing and beauty benefits; nootropics (smart nutraceuticals), which are aimed at boosting mental energy; as well as supplement products specifically designed to aid in the prevention and treatment of various disorders in children. 17 Mar 2021 Read more

Is SA's cannabis industry predicted to become 'green gold' or 'fool's gold'?In recent years, the global cannabis market has witnessed a significant boom. This has mainly resulted from the increased acceptance and acknowledgement of the therapeutic potential of cannabis, as well as the growing movement of legalisation and decriminalisation of cannabis. 1 Feb 2021 Read more

Will SA's short-term insurance industry weather the Covid-19 storm?Since March 2020, the Covid-19 pandemic has been negatively impacting economies, affecting supply chains and challenging industries globally. The global short-term insurance industry has not been spared, with the sharpest economic contraction since the Great Depression of the 1930s, predicted to result in a significant decrease in demand for short-term insurance in 2020. However, the global recession is anticipated to be relatively short-lived, and the short-term Insurance industry is expected to weather the storm, although the impact of the pandemic on the industry remains to be seen in 2021. 16 Nov 2020 Read more

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