Profile

Brendan Seery has been in the news business for most of his life, covering coups, wars, famines - and some funny stories - across Africa. Brendan Seery's Orchids and Onions column ran each week in the Saturday Star in Johannesburg and the Weekend Argus in Cape Town. Contact him now on
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#OrchidsandOnions: Laughter's good for your soul

I've said this before, but it bears repeating: Nando's, your crown as South Africa's funniest brand is not only slipping, it's in danger of being stolen altogether - and by one of your fast-food rivals...

By Brendan Seery 28 Jul 2020

#OrchidsandOnions: Taking it to the nines

Marketing ploy: An extra piece of pizza makes Dark Kitchen stand out and a milk brand's new blue packaging makes its campaign turn sour...

By Brendan Seery 14 Jul 2020

#OrchidsandOnions: Campaign on the money

Gumtree: ads are perfect marriage of emotion and common sense; Nedbank: slammed on social media for card collection order for elderly client...

By Brendan Seery 9 Jul 2020

#OrchidsandOnions: Optimism wins the day

Tsogo Sun Gaming ad is simple but effective in passing along a call to action message, while Castle Lite seems to misunderstand the mindset of its largely male, young audience...

By Brendan Seery 30 Jun 2020

#OrchidsandOnions: Turning tables on men

Cosmo ad: refreshing, light-hearted look at a principled matter, while La Boucher gets it horribly wrong with insensitive 'All Wines Matter' campaign...

By Brendan Seery 23 Jun 2020

#OrchidsandOnions: Making the best of times

'VW family' get out and about to support local; carmaker knows transport will change after pandemic and gets the message about the new right...

By Brendan Seery 18 Jun 2020

#OrchidsandOnions: Long live the new king

There seems to be a new Nando's in town - or at least a wannabe Nando's. I'm not talking about flame-grilled chicken icons, though Nando's is in that particular area. The fast food group has for going on two decades now, been king of the heap when it comes to producing funny, gag-filled advertising...

By Brendan Seery 9 Jun 2020

#OrchidsandOnions: Forever blowing bubbles

Slowly, perhaps, but the marketing and advertising world is starting to heal. And, every now and then, a non-Covid-19 ad pops up which relieves the cliched tedium of promotion spots trading on the virus crisis...

By Brendan Seery 27 May 2020

#OrchidsandOnions: Don't hit the road, Jack

It is bizarre, in marketing terms anyway, that a brand can thank its customers for not using its products...

By Brendan Seery 19 May 2020

#OrchidsandOnions: Clever lockdown ads

One of the less appreciated benefits of the world slowly emerging from the chrysalis of lockdown is that we will no longer have to be bored to tears by the advertising that the coronavirus crisis has spawned...

By Brendan Seery 12 May 2020

#OrchidsandOnions: All in this together...

Subaru WRX ad is simple and gets the 'flatten the curve' message across with clever execution...

By Brendan Seery 5 May 2020

#OrchidsandOnions: Two sides of lockdown ads

SA Tourism hits the mark; MTN misses by a long way...

By Brendan Seery 21 Apr 2020

#OrchidsandOnions: The 'quest' for realism

You might as well be Nostradamus, Siener van Rensburg or the auntie who puts together the astrology column in the newspaper for all anyone can predict the future, AC (After Coronavirus)...

By Brendan Seery 14 Apr 2020

#OrchidsandOnions: Cheeky Chicken Licken

South Africa's advertising restrictions at times make the draconian coronavirus lockdown regulations look like the rules for a children's tea party...

By Brendan Seery 7 Apr 2020

[Radio & Podcasts] SA radio legend Stan Katz still voicing his opinion

South African broadcaster, Stan Katz is still on radio today and about to launch an online course in radio sales...

By Brendan Seery 2 Apr 2020

#OrchidsandOnions: Unity against Covid-19

There's nothing like a good crisis to bring out the best in brands ... and a number of our household name companies stepped up this week to throw their weight behind President Cyril Ramaphosa's plea for people to stay at home...

By Brendan Seery 31 Mar 2020

Audi ad transcends brands

I am not going to call this column "advertising in the time of coronavirus" because I will personally try to drown in hand sanitiser the next person who uses the by now cliched phrase stolen from Gabriel Garcia Marquez's Love in the Time of Cholera...

By Brendan Seery 25 Mar 2020

#OrchidsandOnions: There's no quitting for Ryobi

It's interesting to ponder the images or the word associations a brand can conjure up in your mind. If those associations are positive - Toyotas don't break, for example - then that's because of two things: intrinsic brand quality and excellent marketing communication...

By Brendan Seery 17 Mar 2020

#OrchidsandOnions: Ads give lots to crow about

Takeaway chicken: KFC, Nando's get tongues wagging and mouths watering...

By Brendan Seery 10 Mar 2020

#OrchidsandOnions: Tapping into relevant issues

Kudos: Restaurant chain's budget advert hit the spot - in more ways than one...

By Brendan Seery 3 Mar 2020

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