Profile

Brendan Seery has been in the news business for most of his life, covering coups, wars, famines - and some funny stories - across Africa. Brendan Seery's Orchids and Onions column ran each week in the Saturday Star in Johannesburg and the Weekend Argus in Cape Town. Contact him now on moc.liamg@4snoinodnasdihcro
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#OrchidsandOnions: Betting their soles on boots

Recognition: Selling unsexy products with flair is an art; Onions on way for PR people who ignore golden rule: Know the media platform you are targeting...

By Brendan Seery 3 days ago

#OrchidsandOnions: Mochachos on fire

Off the wall: Blazing burger desert concept turns up the heat; Advert is so hot you expect an appearance from Satan himself...

By Brendan Seery 30 Mar 2021

#OrchidsandOnions: Setting the standard

Blue and gold: Nothing tatty or condescending about this mag; Has good mix of corporate speak and stories about the common man...

By Brendan Seery 23 Mar 2021

#OrchidsandOnions: Lil-Lets is tops - period

Talk spot: Safe space to discuss women's reproductive health; Onion to Telkom for wasting an opportunity by not communicating...

By Brendan Seery 16 Mar 2021

#OrchidsandOnions: When less is more...

Mazda: Orchid for simple, to-the-point, 'real' ad for new CX-30 SUV; Link to Emperors Palace special - valid until 31 December, 2021 - tells a visitor offer has expired...

By Brendan Seery 9 Mar 2021

#OrchidsandOnions: New advert is Price-less

Entertaining: insights into culture, language and prejudices; Sunday Times booze advertorial sets new standard for media capture...

By Brendan Seery 2 Mar 2021

#OrchidsandOnions: Cheapie bucks the trend

Nissan: Bizarre series is clever departure from tradition; Wheetabix in the UK stirs up Twitter storm with post featuring baked beans on product...

By Brendan Seery 23 Feb 2021

#OrchidsandOnions: Change is as good as...

Refreshing: Orchid for Cell C for reviving big brand storytelling; Capitalises on aspiration - which drives many to search for better lives...

By Brendan Seery 16 Feb 2021

#OrchidsandOnions: Beating Januworry blues

Human truths: Gumtree leverages on the tough month in a fun way; First, get some cash. Second, get rid of the clutter in your life...

By Brendan Seery 9 Feb 2021

#OrchidsandOnions: 'Covidiots' take note...

Don't be a moegoe: solidarity's Covid ads funny and on point; Belligerent Santam is hung out to dry in the court of public opinion...

By Brendan Seery 22 Dec 2020

#OrchidsandOnions: Fitting star for Mazda

Innovation: Brand shows it is comfortable in its own skin; By putting itself in the background, carmaker shows essence is the same as that of chess...

By Brendan Seery 15 Dec 2020

#OrchidsandOnions: Hits right note for women

Orchids: song for girls, young women about consent, boundaries; New airline Lift's dive into illogical clichés gets it an Onion....

By Brendan Seery 8 Dec 2020

#OrchidsandOnions: Bringing home the bacon

Eskort ad: brand is clearly prepared to take a cheeky chance; Salome completely misses the mark with unbalanced portrayal of very sensitive subject....

By Brendan Seery 1 Dec 2020

#OrchidsandOnions: Zoom zinger pays off

Toyota: outdoors online meeting fiddled to look like 'work-at-home'; But health's Net effort competes with Fikile Mbalula in the Useless Stakes...

By Brendan Seery 24 Nov 2020

#OrchidsandOnions: How to do real sincerity

Challenge: lessons for SA Brands from overseas work; Advertisers in this country must 'push reset button' and come up with new material...

By Brendan Seery 10 Nov 2020

#OrchidsandOnions: Out of the 'ordinary'

Dove campaign: acceptance by a woman of herself and her body; Billboards for new lifestyle estate are both illegal and dangerous...

By Brendan Seery 3 Nov 2020

#OrchidsandOnions: It keeps going right...

Toyota: new ad is playful but still does some heavy marketing; They stay true to reality without encouraging clients to behave in unsafe way...

By Brendan Seery 20 Oct 2020

#OrchidsandOnions: Iconic channelling

Kudos for Showmax Pro: makes the point elegantly; Onion for grating American accent in RDG Gearboxes ad...

By Brendan Seery 13 Oct 2020

#OrchidsandOnions: Reaching for the sky

Safair: latest commercial enhances already solid reputation; Airports Company of SA is a collection of close-minded bureaucrats...

By Brendan Seery 6 Oct 2020

#OrchidsandOnions: Kreepy Krauly cleans up

Orchid: Spoof showcases product perfectly behind humour; Woolworths' ostrich-like marketing behaviour earns it a non-GMO Onion...

By Brendan Seery 29 Sep 2020

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