Many marketing and advertising "gurus" seem to view selling products and services as something akin to waging a military campaign; hence the liberal quoting from Sun Tzu, the Chinese general, philosopher and author of the seminal treatise The Art of War...
Brendan Seery 15 Sep 2020
Thinking about insurance: clever concept of 'rebooting' 2020; Simple aspirations of people who have seen the world turned upside down...
Brendan Seery 8 Sep 2020
City of Cape Town campaign highlights gender-based violence; KFC gets recipe wrong with senseless suspension of famous 'finger lickin' good' slogan...
Brendan Seery 1 Sep 2020
Humour: VW's funny advert is a sign we're getting back to normal; Close shave has cost plumbing franchise Brendan Seery's business, though it's not due an Onion, yet...
Brendan Seery 25 Aug 2020
Reach for a Dream: this campaign should touch your heart; Santam's false claims leave its customers crying 'onion' tears...
Brendan Seery 18 Aug 2020
FNB: excellent advertising campaign must be backed up with action; dismal marketing failure by Nikon SA draws loud, angry response...
Brendan Seery 11 Aug 2020
Pendorings: creative method of conveying a simple message; deception from aware.org.za tarnishes what is a good message...
Brendan Seery 4 Aug 2020
I've said this before, but it bears repeating: Nando's, your crown as South Africa's funniest brand is not only slipping, it's in danger of being stolen altogether - and by one of your fast-food rivals...
Brendan Seery 28 Jul 2020
Marketing ploy: An extra piece of pizza makes Dark Kitchen stand out and a milk brand's new blue packaging makes its campaign turn sour...
Brendan Seery 14 Jul 2020
Gumtree: ads are perfect marriage of emotion and common sense; Nedbank: slammed on social media for card collection order for elderly client...
Brendan Seery 9 Jul 2020
Tsogo Sun Gaming ad is simple but effective in passing along a call to action message, while Castle Lite seems to misunderstand the mindset of its largely male, young audience...
Brendan Seery 30 Jun 2020
Cosmo ad: refreshing, light-hearted look at a principled matter, while La Boucher gets it horribly wrong with insensitive 'All Wines Matter' campaign...
Brendan Seery 23 Jun 2020
'VW family' get out and about to support local; carmaker knows transport will change after pandemic and gets the message about the new right...
Brendan Seery 18 Jun 2020
There seems to be a new Nando's in town - or at least a wannabe Nando's. I'm not talking about flame-grilled chicken icons, though Nando's is in that particular area. The fast food group has for going on two decades now, been king of the heap when it comes to producing funny, gag-filled advertising...
Brendan Seery 9 Jun 2020
Slowly, perhaps, but the marketing and advertising world is starting to heal. And, every now and then, a non-Covid-19 ad pops up which relieves the cliched tedium of promotion spots trading on the virus crisis...
Brendan Seery 27 May 2020
It is bizarre, in marketing terms anyway, that a brand can thank its customers for not using its products...
Brendan Seery 19 May 2020
One of the less appreciated benefits of the world slowly emerging from the chrysalis of lockdown is that we will no longer have to be bored to tears by the advertising that the coronavirus crisis has spawned...
Brendan Seery 12 May 2020
Subaru WRX ad is simple and gets the 'flatten the curve' message across with clever execution...
Brendan Seery 5 May 2020
SA Tourism hits the mark; MTN misses by a long way...
Brendan Seery 21 Apr 2020
You might as well be Nostradamus, Siener van Rensburg or the auntie who puts together the astrology column in the newspaper for all anyone can predict the future, AC (After Coronavirus)...
Brendan Seery 14 Apr 2020
