Profile

Brendan Seery has been in the news business for most of his life, covering coups, wars, famines - and some funny stories - across Africa. Brendan Seery's Orchids and Onions column ran each week in the Saturday Star in Johannesburg and the Weekend Argus in Cape Town. Contact him now on moc.liamg@4snoinodnasdihcro
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#OrchidsandOnions: Playing golden oldies

Heineken: Fun Ad encourages those in their 60s to get the jab; The Changeables campaign makes one wonder where FNB might be heading...

By Brendan Seery 1 day ago

#OrchidsandOnions: Power to unify a nation

Patriotic duty: Corporate acts of altruism against Covid and riots; MultiChoice, MTN show advertising to be more than a medium for selling things...

By Brendan Seery 20 Jul 2021

#OrchidsandOnions: Going to extremes

Mesmerising: visual feast from award-winning filmmaker; Hollard helps 12 businesses by giving them R12m of its advertising budget...

By Brendan Seery 13 Jul 2021

#OrchidsandOnions: Tapping into SA's pride

Savanna: Brand brings humour, 'decolonises' technology; South African advertising creativity back on the international stage...

By Brendan Seery 6 Jul 2021

#OrchidsandOnions: Coffee that beats sex

Orchid to Douwe Egberts: Ad makes clever and bold assertion; Hello Delicious, you get an Onion...

By Brendan Seery 29 Jun 2021

#OrchidsandOnions: Cruising to an Orchid

Cruising to an Orchid; Liberty's powerful, thought-provoking response to North Face attack...

By Brendan Seery 22 Jun 2021

#OrchidsandOnions: Tugging at the public's heartstrings

Claw/SPCA: get message across; SANDF continues to shoot itself in the foot when it comes to communication.

By Brendan Seery 15 Jun 2021

#OrchidsandOnions: Plan comes together

Impressive: Top Gun-type advert promotes China's armed forces; But scatter-gun approach to offer CEO's ramblings would make any journo weep...

By Brendan Seery 8 Jun 2021

#OrchidsandOnions: Doing a slider into number one spot

Doing a Slider into number one spot; About time the Advertising Regulatory Board is reined in by the High Court in Joburg...

By Brendan Seery 1 Jun 2021

#OrchidsandOnions: Looking good, family...

People's cars: VW's advert continues the brand's fine tradition; This is your typical South African story; race and language are irrelevant...

By Brendan Seery 25 May 2021

#OrchidsandOnions: Campaign with cojones

Anti-advertising: Nedbank going where no bank has gone before; Took guts by bank and agency Joe Public to send a sobering message...

By Brendan Seery 18 May 2021

#OrchidsandOnions: Comparative advantage

Marketing space: Online used car sales brand has go at competitor; Ad positions getWorth cleverly as the operation that won't buy any junk...

By Brendan Seery 11 May 2021

#OrchidsandOnions: Rescue dogs in fashion

Two Orchids: Claw photo shoot captures beauty and yearning; PR agency SWM gets Onion for poor copy...

By Brendan Seery 27 Apr 2021

#OrchidsandOnions: Cheers to what's in a name

Two truths: We forget them and think of everyone as pal - and Savanna knows it; Distell's stance of end justifies means deserves a smelly Onion...

By Brendan Seery 20 Apr 2021

#OrchidsandOnions: Betting their soles on boots

Recognition: Selling unsexy products with flair is an art; Onions on way for PR people who ignore golden rule: Know the media platform you are targeting...

By Brendan Seery 13 Apr 2021

#OrchidsandOnions: Mochachos on fire

Off the wall: Blazing burger desert concept turns up the heat; Advert is so hot you expect an appearance from Satan himself...

By Brendan Seery 30 Mar 2021

#OrchidsandOnions: Setting the standard

Blue and gold: Nothing tatty or condescending about this mag; Has good mix of corporate speak and stories about the common man...

By Brendan Seery 23 Mar 2021

#OrchidsandOnions: Lil-Lets is tops - period

Talk spot: Safe space to discuss women's reproductive health; Onion to Telkom for wasting an opportunity by not communicating...

By Brendan Seery 16 Mar 2021

#OrchidsandOnions: When less is more...

Mazda: Orchid for simple, to-the-point, 'real' ad for new CX-30 SUV; Link to Emperors Palace special - valid until 31 December, 2021 - tells a visitor offer has expired...

By Brendan Seery 9 Mar 2021

#OrchidsandOnions: New advert is Price-less

Entertaining: insights into culture, language and prejudices; Sunday Times booze advertorial sets new standard for media capture...

By Brendan Seery 2 Mar 2021

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