Marketing & Media Multimedia South Africa

Professor Beatrys Lacquet, the director and head of Wits Plus, delves into some of the Language department’s courses, why language skills and development are so important for business, as well as the evolution of language in the digital age, and the rapid growth and demand for South African Sign language (SASL) in businesses and organisations….

Our guest this week is none other than Mike Follett, managing director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing.

Corne Venter, CEO of the retail and rental division of Motus South Africa, discusses the launch of digital brand Motus.cars, the new emotive brand campaign, as well as the importance of having a real dealer network behind all of their cars….

Bradley Pulford, VP and managing director for HP Africa, discusses HP’s leadership goals, how the company is bridging the gap between youth and education as well as the reasoning behind the Africa First Time Buyer campaign and how it came to be.

This week we have two experts from BlueRobot - a marketing tech provider in South Africa. Our guests are Daniel ‘O Brien Head of Global Sales and Kyle Oosthuizen, Chief Operating Officer.

Professor Beatrys Lacquet, the director and head of Wits Plus, discusses the benefits of investing in education, the flexibility of studying a degree part-time, as well as some useful study methods and tips.

This Women’s Month, Mitcheline Williams and Claire Voges, both Student Wellness Managers at IIE Rosebank College, discuss the increased focus on mental health in both the education environment and the workplace, as well as the impact that Covid-19 has had on general wellness, and the particularly challenging times women are facing.

Everlytic’s second TV commercial in the humorous “Should have been an email” series has been launched. It shows just how wrong marketing can go when you don’t have the data to understand your audience or the platforms to execute effective personalised communication. Your marketing initiatives could be sooooo close, yet so far. Don’t be that marketer – get personal with Everlytic and the opportunities that email marketing brings. Get in touch to learn more:...

Our guest this week is the one and only Kat de Sarigny (we just love French last names), who has quite the lovely bio.

Our guest this week is Donovan Neale-May , Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network and we get to explore the role of marketing in digital transformation, and how the marketing function & CMO should change to support a digital-first organization.

Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.

Sivuka Youth is a South African youth development partner addressing the far too large unemployment gap in SA through novel youth coaching, work readiness training and recruitment for youth. In this BizTakeouts interview Ashalia Maharajh, the founder and director of Sivuka Youth, discusses the company’s introspective, self-first approach to fundamental topics to develop SA's youth and tackle unemployment.