Marketing & Media Multimedia South Africa

Riverbed and the Association for Alcohol Responsibility and Education's (Aware.org) launched a new underage drinking campaign. The campaign launched with a stakeholder event, a 60-second film and radio campaign in all languages on 29 August 2019. Shot by Kim Geldenhuys of 0307 Films, the campaign’s TVC explores some of the scenarios – in which a young person is influenced to participate in underage drinking by an older person – with each ‘story’ expanded in four 30-second spots....

Denim fashion brand Diesel has decided to take a light-hearted approach on the issue of ‘wardrobing’ in its new ad campaign – you know, buying a garment, trying it out and then deciding that you’re that into it and returning it. Directed by Similar But Different, the ‘Enjoy Before Returning’ ad campaign is a playful stance on this controversial topic. Rather than condemning wardrobing, the brand comes to terms with it. The campaign’s photographs and videos were shot and directed by photographer Angelo Pennetta and share the common thread of “wearing the tag out”. The campaign’s overall creative concept and execution were handled by Publicis Italy....

To mark the opening of entries for The One Show 2020, the One Club for Creativity has asked Peruvian shaman, Cleofe, to bless all potential entries. The blesses call for entries was created by Lanfranco & Cordova, NY/Lima. This year’s show will feature new categories, a restructuring of disciplines and more flexibility with campaigns – allowing more opportunities to win a coveted One Show Pencil than ever before. The first deadline is 15 November 2019. Head on over to...

Dettol’s new TVC is told from the perspective of a baby in the womb. The advert shows all the things the prospective parent does to protect their unborn baby, including all the habits they change to prepare a warm, safe and protected environment even before the baby’s arrival. The ad is aimed at highlighting the importance of creating a safe and healthy environment as a newborn’s first line of defence against germs....

SuperSport has revealed a 24-hour pop-up art gallery called #GalleryOfChampions to honour some of the star Springbok performers.

The King James Group created Sanlam’s new TVC and through-the-line campaign. The campaign collages innovations and human moments – the advert edits together found footage of political speeches, talk shows, Ted Talks, news clips. The final edit is 65 seconds long and has 64 shots.

Business analyst and media maven Refilwe Moloto recently became the first black woman to anchor and host a commercial talk radio breakfast programme solo. Her employer, CapeTalk, introduced her to members of the media at a special event held on Monday at the Cape Talk studios.

Banjoman Films director Dermot Malone has directed Brown Thomas’s first brand campaign. The Irish department store’s cinematic two-minute film, ‘Belong Together’, maps a romantic journey between two people, beginning with the initial electric meeting of their eyes meeting across the room. Dermot also wrote the story and screenplay with help from collaborator Steve Kenny.

The Publishing Research Council (PRC) recognises the women leading the South African publishing sector - print and online - to mark Women's Month.

Photographer Barry Salzman's new exhibition - titled The Other Side of Christmas - will show at the Deepest Darkest Gallery in Cape Town from 7 November to 28 December 2019. The opening will form part of First Thursdays on 7 November.

Loeries Creative Week VIP ticket-holders were invited to join Brand South Africa for an informal networking function at the California Dreaming Beachfront Restaurant in Durban.

The Loeries Creative Week in Durban is done and dusted. The week's festivities came to a conclusion with the awarding of the country's leading creatives at Saturday night's award ceremony. Check out all the winners..