VML Birdwatching at the Loeries | How technology and creativity can be bedfellows

He says turning technology concepts into innovation makes the underlying idea more engaging and stronger for brands. Therefore, the two go together - technology and creativity.

But he says we should only push tech to push creativity; it should not be for the sake of technology.

He also talks AI, saying that AI can help agencies with the most repetitive tasks, and every agency should be automating this, but it can also improve its creativity through AI. Listen here to how agencies can do this.

(Production: Lesley Svenson and Ruth Cooper @Bizcommunity, Gawd Squad)