Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa

Profile

Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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Magazines ABC Q1 2021: Little good news for magazines

The Audit Bureau of Circulation (ABC) Q1 2021 shows a littering of publications resigning or being discontinued, with not much good news...

By Danette Breitenbach 12 May 2021

Newspapers ABC Q1 2021: Some good showings for newspapers

The First Quarter of the 2021 the Audit Bureau of Circulation (ABC) showed some good news for the sector, but the general trend was one of weak increases on the previous quarter...

By Danette Breitenbach 12 May 2021

Magazines ABC Q4 2020: Categories continue to haemorrhage

The attrition in the magazine category continues in the Audit Bureau of Circulation (ABC) Q4 with many sectors losing members as the sector battles with resignations, discontinuations and terminations...

By Danette Breitenbach 11 Feb 2021

Newspapers ABC Q4 2020: Lacklastre quarter for newspapers

A lacklustre quarter that was once again dominated by no submissions, no issues and terminations. The Audit Bureau of Circulation (ABC) Q4, for the period October to December 2020, did not have much to celebrate...

By Danette Breitenbach 11 Feb 2021

Newspapers ABC Q3 2020: Newspapers data submission rate up

As with Q2 of this year, the Audit Bureau of Circulation (ABC) Q3, for the period July to September 2020, saw many publications not submitting circulation data...

By Danette Breitenbach 11 Nov 2020

Magazines ABC Q3 2020: No good news in magazine categories

As with Q2 of 2020, the Audit Bureau of Circulation (ABC) Q3 results do not hold much good news in the magazine category as the effects of the discontinuation of several titles continue to be felt. As with Q2, many titles also did not submit data for this period...

By Danette Breitenbach 11 Nov 2020

Newspapers ABC Q2 2020: Newspapers reflect the 'new normal'

The second quarter of 2020, the period April to June 2020, has mirrored the chaos caused by Covid-19 on the newspaper industry. As a result, only a third of publications submitted circulation data to the Audit Bureau of Circulation (ABC)...

By Danette Breitenbach 13 Aug 2020

Magazines ABC Q2 2020: Magazines non-submission reflects Covid-19 impact

The period April to June 2020 of the Audit Bureau of Circulations (ABC) for magazines is characterised by the negative effect of Covid-19 that has seen publishing houses closing and titles discontinued and terminated...

By Danette Breitenbach 13 Aug 2020

Newspapers ABC Q4 2019: A lacklustre final quarter for newspapers

The decline in newspaper circulation continued in the last quarter of the Audit Bureau of Circulation of South Africa's results for 2019, with Q4 showing a decline of 4.7% on the previous quarter and 9.1% on the prior year...

By Danette Breitenbach 13 Feb 2020

Magazines ABC Q4 2019: A subdued quarter for magazines

The final quarter of the 2019 Audit Bureau of Circulations of South Africa (ABC)'s magazine circulation results was a subdued affair, characterised by further decreases, with only a few publications able to boast good to excellent increases on the quarter and the prior year...

By Danette Breitenbach 13 Feb 2020

#FMAdFocus2019: People, planet and profit

The 2019 Financial Mail AdFocus Awards at the Houghton Golf Club in Johannesburg, was a glittering affair, but the industry showed it is much more than just glamour, as the winners demonstrated a clear commitment to purpose and giving back to the industry. None more so than the Overall Agency of the Year, Triple Eight...

By Danette Breitenbach 28 Nov 2019

Africa's first shorts come to life

The first collaboration between an international content creator, a local animation studio and creators from across Africa has seen three uniquely African stories being brought to life in the form of three-minute shorts...

By Danette Breitenbach 27 Nov 2019

The Rand Show rebrands

With a legacy spanning 125 years, the Rand Show has a great heritage but over recent years has lost its appeal. This year the show boasts a colourful and vibrant look-and-feel that its organisers believe will not only change this but wow its audience...

By Danette Breitenbach 20 Nov 2019

#PwCOutlook: E&M gets personal

The main findings of the 10th edition of the African version of the PwC Entertainment and Media Outlook: An African perspective, 2019 - 2023 was recently presented in Johannesburg...

By Danette Breitenbach 15 Nov 2019

#GoogleforSouthAfrica: Building inclusive products for all South Africans

Building inclusive products for all South Africans is the motivation for several new developments and commitments recently made by Google South Africa at the first Google South Africa conference held in Johannesburg...

By Danette Breitenbach 14 Nov 2019

#GoogleforSouthAfrica: Contributing to connectivity

Free fast internet is a game-changer, but while public Wi-Fi is highly valued by South Africans, deploying a sustainable service can be challenging...

By Danette Breitenbach 13 Nov 2019

Newspapers ABC Q3 2019: Local gains on prior quarter, as newspaper woes continue

The Audit Bureau of Circulations of South Africa's (ABC) Quarter 3 results for total newspapers is on-trend, with this quarter showing a decline of 1.9% on the previous quarter. This keeps the declines for all quarters this year under the 2% mark...

By Danette Breitenbach 8 Nov 2019

Magazines ABC Q3 2019: Improved or static decline for magazine sector

In a quarter once again characterised by the suspension of a number of titles, changing reporting cycles of some publications, failure by some publications to submit data and a number of publications discontinued, the ABC total magazine circulation declined by 3.2% on the previous quarter...

By Danette Breitenbach 8 Nov 2019

#TBWAAfricaConference2019: Be the chosen one

Today, all businesses are in media and they need to provide their audiences with content. Podcasts are a great medium to do this as they allow a brand to embed itself in the content without interrupting the audience while cultivating an audience...

By Danette Breitenbach 5 Nov 2019

#Pendorings2019: TBWA\Hunt\Lascaris's 'The Real Cost' speaks to the heart

TBWA\Hunt\Lascaris took top honours at last night's Pendoring Awards, claiming this year's Umpetha Award...

By Danette Breitenbach 1 Nov 2019

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