Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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CMO Summit at Leaderex: How AI is changing the way we work

Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies...

By Danette Breitenbach 13 Sep 2019

#SBSJA19: Pure Truth recognised

Last night the newspaper industry gathered to recognise and reward the best journalism in the country at the Standard Bank Sikuvile Awards. The winners lived up to this year's awards theme: Pure Truth...

By Danette Breitenbach 13 Sep 2019

Hoorah Digital rebrand: The Midas touch

A brand's creative is what brings your brand personality to life every time it is seen or heard. Yet 97% of media that goes out does not have unique creative for the target segment. Hoorah Digital has partnered with a New York-based based tech company to overcome this problem...

By Danette Breitenbach 11 Sep 2019

BrandZ Top 30: Building a valuable brand

The BrandZ Top 30 Most Valuable South African Brands tell a story of brands that are resilient in the face of adverse conditions. Some of the lessons learnt these successful brands were presented at the recent BrandZ Top 30 event...

By Danette Breitenbach 11 Sep 2019

Airport Ads flying high with new look, new focus

On the back of trends and substantial expansion of the brand since its launch in 2012, Airport Ads recently relaunched with a new look...

By Danette Breitenbach 11 Sep 2019

How SA's second BrandZ winners are delivering brand legacy and innovation

The combination of legacy, clear brand purpose and the courage to innovate characterise this year's top three in the BrandZ Top 30 Most Valuable South African Brands...

By Danette Breitenbach 9 Sep 2019

#EuroShop: Out with boring, in with experience

To be successful today, bricks and mortar stores must move from selling as their main purpose to providing consumers with a combination of products and experiences that are engaging and inspirational...

By Danette Breitenbach 5 Sep 2019

MTA expert Joel Rubinson on the future of attribution

The Mobile Marketing Association of SA's (MMA SA) recent thought leadership event, The Future of Attribution, focused on MTA with guest speaker, Joel Rubinson...

By Danette Breitenbach 3 Sep 2019

IAB Insight Series: Benchmarking for success

As open source becomes more prolific, benchmarking will become more important...

By Danette Breitenbach 2 Sep 2019

Future of Journalism: A sector in crisis

The future of journalism is about the future of democracy, but all over the world journalism is in a crisis - a crisis that threatens not only the journalism sector but democracy itself...

By Danette Breitenbach 30 Aug 2019

Magazines ABC Q2 2019: Magazine declines shift to double figures

All Magazine categories declined on the previous quarter and the prior year in Q2 2019. Once again, the B2B category was the only category to show an increase on the prior year, as it did in Q1 2019...

By Danette Breitenbach 13 Aug 2019

Newspapers ABC Q2 2019: Newspapers' declining circulation trend continues

Following the trend set in the Audit Bureau of Circulations of South Africa (ABC) Q1 2019 total newspaper circulation in Q2 2019 declined by 1.4% on the previous quarter and by 6.9% on the prior year...

By Danette Breitenbach 13 Aug 2019

#ApexAwards2019: Creating a sustainable future

The golden thread at the recent Apex Awards Masterclass 2019 was to create a sustainable future. This was the overriding message from the presentations on the days that ranged from gender diversity, creating a culture of trust, identifying as an African, balancing media channels or marketing to the township...

By Danette Breitenbach 16 Jul 2019

Kantar's Best Liked Ads: Cracking the enjoyment code

It's the ultimate acid test: did the consumer enjoy your ad? Nando's, Nike and Bernini along with 17 other brands cracked the enjoyment code, featuring in Kantar's recently released Top 20 best liked local ads by South Africans...

By Danette Breitenbach 15 Jul 2019

#ApexAwards2019: Ending an era with magic

Ending a run of 24 Apex Awards, last night saw DDB Africa awarded the first ever and only Lifetime Grand Prix Award for their client First National Bank for the 'FNB Switch - Beating the Beep out of Beep Bank'...

By Danette Breitenbach 12 Jul 2019

Let's work together, then we can mine

To make a difference to the mining industry's fortunes, all the stakeholders in South Africa would need to work together...

By Danette Breitenbach 13 Jun 2019

#Roots2019: Local is lekker

An effective media plan targets the mental availability of the consumer to get their attention and nudge them into action, otherwise, it is just a wasted pair of eyeballs...

By Danette Breitenbach 13 Jun 2019

#Roots2019: Brand loyalty is dead

Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...

By Danette Breitenbach 12 Jun 2019

IAB Insight Series: Customer key to digital success

Digital is often viewed by organisations as a silver bullet to leapfrog into the 21st Century and meet their customers' needs, but with a plethora of channels and technology types, as well as an overwhelming amount of data, is it really that simple?...

By Danette Breitenbach 14 May 2019

Newspapers ABC Q1 2019: Marginal declines

In the first quarter of 2019, the Audit Bureau of Circulations of South Africa shows a decline for all categories of newspapers on the prior year and the previous quarter, except for the local newspapers category...

By Danette Breitenbach 10 May 2019

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