Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies...
Danette Breitenbach 13 Sep 2019
Last night the newspaper industry gathered to recognise and reward the best journalism in the country at the Standard Bank Sikuvile Awards. The winners lived up to this year's awards theme: Pure Truth...
Danette Breitenbach 13 Sep 2019
A brand's creative is what brings your brand personality to life every time it is seen or heard. Yet 97% of media that goes out does not have unique creative for the target segment. Hoorah Digital has partnered with a New York-based based tech company to overcome this problem...
Danette Breitenbach 11 Sep 2019
The BrandZ Top 30 Most Valuable South African Brands tell a story of brands that are resilient in the face of adverse conditions. Some of the lessons learnt these successful brands were presented at the recent BrandZ Top 30 event...
Danette Breitenbach 11 Sep 2019
On the back of trends and substantial expansion of the brand since its launch in 2012, Airport Ads recently relaunched with a new look...
Danette Breitenbach 11 Sep 2019
The combination of legacy, clear brand purpose and the courage to innovate characterise this year's top three in the BrandZ Top 30 Most Valuable South African Brands...
Danette Breitenbach 9 Sep 2019
To be successful today, bricks and mortar stores must move from selling as their main purpose to providing consumers with a combination of products and experiences that are engaging and inspirational...
Danette Breitenbach 5 Sep 2019
The Mobile Marketing Association of SA's (MMA SA) recent thought leadership event, The Future of Attribution, focused on MTA with guest speaker, Joel Rubinson...
Danette Breitenbach 3 Sep 2019
As open source becomes more prolific, benchmarking will become more important...
Danette Breitenbach 2 Sep 2019
The future of journalism is about the future of democracy, but all over the world journalism is in a crisis - a crisis that threatens not only the journalism sector but democracy itself...
Danette Breitenbach 30 Aug 2019
All Magazine categories declined on the previous quarter and the prior year in Q2 2019. Once again, the B2B category was the only category to show an increase on the prior year, as it did in Q1 2019...
Danette Breitenbach 13 Aug 2019
Following the trend set in the Audit Bureau of Circulations of South Africa (ABC) Q1 2019 total newspaper circulation in Q2 2019 declined by 1.4% on the previous quarter and by 6.9% on the prior year...
Danette Breitenbach 13 Aug 2019
The golden thread at the recent Apex Awards Masterclass 2019 was to create a sustainable future. This was the overriding message from the presentations on the days that ranged from gender diversity, creating a culture of trust, identifying as an African, balancing media channels or marketing to the township...
Danette Breitenbach 16 Jul 2019
It's the ultimate acid test: did the consumer enjoy your ad? Nando's, Nike and Bernini along with 17 other brands cracked the enjoyment code, featuring in Kantar's recently released Top 20 best liked local ads by South Africans...
Danette Breitenbach 15 Jul 2019
Ending a run of 24 Apex Awards, last night saw DDB Africa awarded the first ever and only Lifetime Grand Prix Award for their client First National Bank for the 'FNB Switch - Beating the Beep out of Beep Bank'...
Danette Breitenbach 12 Jul 2019
To make a difference to the mining industry's fortunes, all the stakeholders in South Africa would need to work together...
Danette Breitenbach 13 Jun 2019
An effective media plan targets the mental availability of the consumer to get their attention and nudge them into action, otherwise, it is just a wasted pair of eyeballs...
Danette Breitenbach 13 Jun 2019
Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...
Danette Breitenbach 12 Jun 2019
Digital is often viewed by organisations as a silver bullet to leapfrog into the 21st Century and meet their customers' needs, but with a plethora of channels and technology types, as well as an overwhelming amount of data, is it really that simple?...
Danette Breitenbach 14 May 2019
In the first quarter of 2019, the Audit Bureau of Circulations of South Africa shows a decline for all categories of newspapers on the prior year and the previous quarter, except for the local newspapers category...
Danette Breitenbach 10 May 2019
