#CannesLions2025: Joe Public adds two more shortlistings

Cannes Lions shortlists released on Tuesday, 17 June include a number of South African agencies, with Joe Public with two shortlistings.

By Danette Breitenbach

17 Jun 2025

Cannes Lions shortlists released on Tuesday, 17 June include a number of South African agencies, with Joe Public with two shortlistings

The Film shortlist under A04 Travel, leisure, retail, restaurants & fast-food chains includes Joe Public and Plank, Cape Town for client Chicken Licken, for the campaign Make your family proud.

Joe Public is also shortlisted under F01 – Local Brand for client Nedbank (Youth X product) for the campaign The signwriter with production company, Darling Films.

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The Film shortlist under B04 travel, leisure, retail, restaurants & fast-food chains also includes Bananas, Johannesburg / Brains & Brawn, Bangkok, for KFC Thailand, for the campaign Let there be Cake with production companies Carbon Films, Cape Town / TA Prod, Bangkok.

In the Experience: Brand Experience & Activation, shortlisted under Single-market Campaign is Dentsu Creative, Nairobi / Dentsu Creative, Cape Town for client Tusker Lager for the Paralympic Team Kit campaign Stitched with cheer (Country: Kenya).

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In the Strategy: Creative Effectiveness shortlisted under Multi-market is Bogota / Draftline Shanghai / Boundless, Johannesburg for client Corona, for the campaign Extra Lime: The Company (Country: Columbia).

Winners

The gold winners were announced last night, Monday, 16 June for:

Audio & Radio: See the winnershere.

Outdoor Lions: See the winners here.

Print & Publishing: See the winners here.

Health: Health & Wellness Lions: See the winners here.

Health: Pharma: See all the winnershere.

The Lions Health Grand Prix for good went to Finch, Sydney / Motion Sickness, Auckland / NZ Herpes Foundation for the campaign The best place in the world to have Herpes (Country: Australia).

$TBWA\Hunt\Lascaris and Razor PR, M&C Saatchi Abel have been named in the Engagement Lions announced Sunday, 15 June 2025$

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Shortlists

Shortlists announced today, Tuesday, 17 June include:

Film: See the full shortlist here

Craft: Design: See the full shortlist here

Digital Craft: See the full shortlist here

Experience: Brand Experience & Activation: See the full shortlist here.

Experience: Creative Business Transformation: See the full shortlist here.

Experience: Creative Commerce: See the full shortlist here.

Strategy: Creative Effectiveness: See the full shortlist here.

Strategy: Creative Strategy: See the full shortlist here.

Experience: Luxury: See the full shortlist here.

Announcements

This afternoon, the Silver and Bronze winners for Craft: Design, Digital Craft, Industry and Film Craft, as well as the Entertainment: Entertainment, Entertainment Lions For Gaming, Entertainment Lions For Music, Entertainment Lions For Sport, will be announced.

For more:

Cannes Lions special section and search
More info: Google News, Cannes Lions Twitter
Official site: http://www.canneslions.com, Facebook, Twitter, Instagram

Danette Breitenbach

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.