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Smart business in a tough economy: How 5 small words led the M&C Saatchi Group through the unexpected global pandemic
"We love a good problem." Five small words that underpin the M&C Saatchi Group's Smart Thinking proposition and drove its approach to work and strategy throughout the Covid-19 pandemic. Burger shares his insight into why these five small words are so powerful. 10 Aug 2022 Read more

Brands that establish emotional connections earn the right to own the heartland
In today's high-tech world of product parity, media proliferation and fickle brand loyalty, it has become increasingly difficult to win a majority share of the consumer's head and heart. Consumers are faced with a multitude of choices in every conceivable segment of the market. From cars to computers, appliances to apparel, fast food to fizzy drinks, the choices are endless - making price and product intrinsics difficult to discern. 22 Jul 2022 Read more

Brewing brands to be Africa fit
Africa's population is young and growing and the continent is being touted as the next big growth market for alcoholic beverages. But big brands hoping to tap into this growth must take a step back to make sure their messaging isn't being lost in the wake of Africa's cultural revolution, says Dylan Kruger, strategy partner at M&C Saatchi Abel, part of the M&C Saatchi Group South Africa. 8 Jul 2022 Read more

M&C Saatchi Abel's hot work rewarded at Creative Circle Ad of the Month awards
M&C Saatchi Abel continued a 12-year-long winning streak in the March & April 2022 Creative Circle Ad of the month awards with an agency first - taking 1st, 2nd, and 3rd place across a single category among other accolades on 26 May 2022. 5 Jul 2022 Read more

M&C Saatchi Group approaches mid-year mark with best in show from leadership across SA
As we approach the half-year mark for 2022, M&C Saatchi Group South Africa continues to highlight the smarts held in the Group with leaderships from across the its six agencies lending their insights and expertise to an array of awards taking place in South Africa and abroad. 17 Jun 2022 Read more


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Contact M&C Saatchi Abel

CAPE TOWN

Media Quarter
5th floor
Corner Somerset Road &
De Smit Street
De Waterkant,
8001

phone: +27 21 421 1024
fax: +27 21 418 5680

MIKE ABEL (FOUNDING PARTNER: CHIEF EXECUTIVE)
az.oc.lebaihctaascm@leba.ekim

JASON HARRISON (MD) az.oc.lebaihctaascm@nosirrah.nosaj




CONNECT

Media Quarter
5th floor
Corner Somerset Road &
De Smit Street
De Waterkant,
8001

phone: +27 21 421 1024
fax: +27 21 418 5680

MARTIN MACGREGOR az.oc.tcennocihctaascm@rogergcam.nitram

JOHANNESBURG

9 Eighth Street
Houghton
Gauteng
2198


phone: +27 11 268 6388
fax: +27 11 268 6381

JERRY MPUFANE (GROUP MD) az.oc.lebaihctaascm@enafupm.yrrej

JACQUES BURGER (CEO) az.oc.lebaihctaascm@regrub.seuqcaj

M&C SAATCHI AFRICA

Media Quarter
5th floor
Corner Somerset Road &
De Smit Street
De Waterkant,
8001

phone: +27 21 421 1024
fax: +27 21 418 5680

JASON CUMMING az.oc.lebaihctaascm@gnimmuc.nosaj