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How the pandemic changed fashion
The global pandemic has changed consumer buying behaviour and expectations, and fashion isn't exempt. Today, consumers are slowing down and taking stock of their lives and their changing needs are reflected in their changing purchasing patterns. 29 Jul 2022 Read more

CBD usage and attitudes in South Africa: research reveals strong consumer interest in the category
For the past four years there has been a growing demand in the cannabinoid or CBD market, fuelled by increasing global trends and changing local legislation. In 2018 we saw the legalisation of cannabis for personal consumption, while CBD products with a quantity less than 20mg for daily dose were legalised in 2019. These changes have opened the market and contributed towards international market growth which is predicted to grow to $91,5bn by 2028. 22 Feb 2022 Read more

Municipal elections: Research indicates that South Africans will head to the polls
With the South African municipal elections due to be held next week on 1 November, all attention has been on municipal politics for some time now. The burning question is - will South Africans seize the opportunity to make their voices heard? We did some research to find the answer. 28 Oct 2021 Read more

Top 10 fashion brands in SA from January-July 2021
The retail industry has no doubt experienced critical losses due to the global Covid-19 pandemic. However, as we return to the new normal, retailers are looking at innovative ways of capturing market share from competitors, grabbing the attention of a customer who is consistently confronted with brand messaging and sales techniques. Having a positive recommendation of a brand supports brand consideration; and while fashion trends are continually changing, it is important to reflect on strong performing brands in order to envisage future trends. For this reason, we look into fashion brands that performed the strongest in terms of recommendation from January-July 2021. 14 Oct 2021 Read more

The Basic Income Grant - research reveals where opportunities lie for brands and businesses
The Basic Income Gant (BIG) is on everybody's lips at the moment. The South African government has been debating the pros and cons of the grant for as long as we have been a democracy. In August this year, the government implemented a Covid relief grant of R350, which some see as a precursor to the BIG. 6 Oct 2021 Read more

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