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KLA is an intelligence and insights agency that helps our clients solve key strategic business questions.
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How youth expectations of local leadership mirror expectations of brandsAs the African National Congress (ANC) celebrates its 2019 election victory, South Africans will now be turning their collective attention to President Cyril Ramaphosa to see if he can deliver on his party's promises. Yet we surely cannot afford to ignore one of the most startling statistics to emerge from these elections: only 61% of SA's youth registered to vote in 2019 - which means that 6 million youngsters did not vote in the recent May elections. According to the Electoral Commission of South Africa (IEC), these figures mark the lowest youth representation seen in an election since 1999. 21 Jun 2019 Read more

How bias thinking is crippling brand innovationFor marketers, the key is to create opportunities for different perspectives to emerge 27 May 2019 Read more

Online communities: The fastest growing online research methodologyWhile online research is becoming the norm globally, South African market research tends to lag behind somewhat when it comes to these kinds of research methodologies. Our perception is that our internet penetration rate isn't high enough to make online research viable - especially when it comes to accessing emerging and lower-end markets. Furthermore the industry seems risk averse to try new methodologies. 22 Jan 2014 Read more

KLA at MWA: Mobile Web Africa 2011Mobile technology is growing at a rapid rate in Africa as the line-up for the Mobile Web in Africa Conference 2011 proves. The conference runs 22 to 25 November at the Hyatt Regency in Rosebank and KLA will be there. 3 Nov 2011 Read more

The theme of this year's SAMRA conference was "Dare to Care: Put the heart in the art of research" and KLA's Andrea Chemaly was there. 11 Aug 2011 Read more

Stellar Growth for Local Research Agency KLALocal full-service marketing research company KLA, has become South Africa's largest qualitative marketing research group. 19 May 2011 Read more

KLA Tech: Online surveys launch with an impressive debutAfter its first successes in the online research market in 2007, KLA ran a truly impressive online project reaching a sample of 28'000 respondents early in 2008, which lead to the formation of KLA Tech, a division of KLA 18 May 2011 Read more

An expanding call center increases CATI productivity and capacity at KLAThe KLA call center has recently been increased by 25% allowing us to conduct up to 600 CATI interviews per day 18 May 2011 Read more

KLA's group discussion rooms have moved!The KLA discussion rooms have finally come home; there are three brand new venues at the KLA offices at The Workshop on 7th Avenue in Parktown. 17 May 2011 Read more

KLA won South African Brewery's Supply Partner 2008SAB has had a partnership with KLA since the early 1990's, and whilst times have changed and teams have come and gone, KLA has continued to live by a strong philosophy 25 May 2008 Read more