Reputation management is a crucial practice for shaping, monitoring, and maintaining the perception of individuals, companies, or brands among their target audience and stakeholders. However, certain aspects of reputation management are often neglected, leaving businesses vulnerable to potential risks. This article highlights these neglected areas and offers solutions to overcome these pitfalls within a business. 7 Jun 2023 Read more Based on service excellence, innovative practices, values, ethics, and performance consistency, Brandfundi was just awarded Brand Communication Company of the Year - Gauteng, by The Prestige Awards. This is the boutique agency's third consecutive win in these awards. 29 Aug 2022 Read more The youth (up to 25 years old) are driving change for brand communications globally, and the pace is picking up. It's no secret that communication has been continuously evolving since the beginning of verbal communication: language evolves, as does the way we interpret and express ourselves to one another. So why is it that the youth now have such an impact on the way brands communicate and advertise? 15 Jun 2022 Read more Brandfundi was recently shortlisted in the 2022 Global Business Awards and named Best Boutique Marketing and PR Agency in Johannesburg 2022. 10 Nov 2021 Read more For the second consecutive year, Brandfundi was shortlisted for and won the 'Content Creation Service of the Year' category in the South Africa Prestige Awards 2021/22. 5 Oct 2021 Read more Public relations has been the only profession I have known. I started back in 1999 when the company I worked for scheduled time daily for the team to queue with a floppy disc in hand to load all our emails onto the one computer that connected to a dial-up internet connection point.
Granted, this was 22 years ago. Much has changed in the world, thankfully. And naturally, PR has evolved drastically, but even more so in the past six years - since I started my own agency. Dare I say it; Covid has played a part. Duh! The pandemic has been the driver of so much change globally, and everyone is well aware of its impact, so I won't elaborate. But it's important to note that strategic communication and brand positioning is critical for survival and reputation management. 13 Jul 2021 Read more The Friends Reunion has a lot of people talking. The show was broadcast on Sunday, 30 May 2021, 17 years after the series ended, and I'm amongst those who felt it was somewhat random. 3 Jun 2021 Read more Brandfundi has been awarded The Corporate Livewire South Africa Prestige Content Creation Service of the Year - Gauteng - South Africa. These awards recognise SMEs that have proven to be the best in their market over the past year. 18 Sep 2020 Read more The marketing and communications landscape has had to build on its EQ (emotional intelligence) during the Covid-19 pandemic as individual priorities the world over shifted. In the face of job and financial insecurity, life-threatening health risks, social distancing and possible isolation, the majority of people began to feel exposed and vulnerable. 28 Aug 2020 Read more During the Covid-19 pandemic, brands worldwide are doing their best to assure customers that they're there for them. Brand communications teams are working hard to reaffirm that their brand is "here to help", "take care of people", and, my personal favourite, "we're in this together." 21 Apr 2020 Read more The public relations (PR) industry has fought to overcome its fair share of general negative perceptions throughout the years. We've been dubbed the "bums and balloons" in business and spin doctors, and let's not forget the infamous Bell Pottinger stunts that tarnished our profession. 21 Nov 2019 Read more This month MEA Markets magazine announced the winners of the 2019 African Excellence Business Awards. After a rigorous and in-depth nomination, voting and judging process, carried out by the publication's network of global industry experts and its in-house team, Brandfundi has been awarded the 'Best Boutique Marketing and PR Agency' in Johannesburg. 10 Jul 2019 Read more A survey carried out for the Holmes Report by the PRCA (Public Relations and Communications Association) recently indicated that almost 50% of public relations (PR) leaders both in-house and in agency consultancies claim that they experienced intellectual property (IP) rights infringement in the last year. 1 Jul 2019 Read more Public relations has historically been considered a press release machine, driving awareness through editorial, and relying on AVEs (advertising value equivalents) to demonstrate value through the estimated cost of the press release coverage achieved. 12 Mar 2019 Read more Should PROs hold onto our trade secrets until it's paid for, or should we accept that providing strategic proposals is the cost of doing business? 17 May 2018 Read more Founder and owner of Brandfundi, Michelle Cavé tackles the client/public relations pain-points to help clients get the most from their investment 27 Feb 2018 Read more This month, after 16 years of working in public relations and marketing, Michelle Cavé announced the launch of her PR Consultancy, Brandfundi. The boutique agency name is founded on the idea of being an expert or authority on brand communications and reputation management. 25 Nov 2015 Read more
Contact BrandfundiMobile: +27 82 821 9050