Latest newsIf clients trust us with their brands, their data, and their media investment, should access to those environments depend on personal accounts at all? 5 Oct 2026 Read more For decades, marketing has had a strange habit. Every time a client asks for answers, we give them a report. More slides. More dashboards. More charts. More commentary. 2 Oct 2026 Read more The biggest threat to brands right now is not disruption. It is habit. 1 Oct 2026 Read more What does it take to stay relevant when attention is harder to earn, influence is constantly shifting, and culture moves faster than ever? As technology accelerates the pace of change, ideas that once took years to shape culture can now influence behaviour in a matter of days. In this environment, human creativity, cultural intelligence and original thinking remain the qualities that distinguish brands, creators and businesses from the rest. 30 Sep 2026 Read more South African retail media is growing fast. By the end of 2026, the MMA’s SA Retail Media Landscape report expects thirteen formal retail media networks to be active in the market. 28 Sep 2026 Read more South Africa’s creator economy is growing up. What began with content, followers and influence is becoming a serious space for entrepreneurship, with a new generation of creators building brands, businesses and careers around their creativity. Now, Dentsu School of Influence in partnership with CSA is bringing that ambition to Cape Town. 25 Sep 2026 Read more The five-year shift needed to build global innovation power. 23 Sep 2026 Read more The creator economy has a blind spot. Thousands of creators are learning how to grow audiences. Very few are being taught how to build sustainable careers. 17 Sep 2026 Read more A weekly intelligence briefing tracking the signals shaping business, media, technology, and consumer behaviour across Africa. Created by dentsu Africa's network of experts across the continent, Pulse helps organisations understand what is changing, why it matters and where opportunity lies next. 11 Sep 2026 Read more As someone who works with brands in Zambia every day, one of the most interesting shifts I have observed is not technological. It is cultural. 10 Sep 2026 Read more Dentsu Kenya has appointed Rehema Chege as business head, creative. 4 Sep 2026 Read more From AI's growing influence on search and SEO to the rise of consumer owned brand narratives and the enduring power of live TV, the latest edition of the dentsu Africa Digital Digest – August Edition explores the trends reshaping platforms, culture and commerce across the continent. 2 Sep 2026 Read more Mozambique demonstrates a paradox that many business leaders overlook: the greater the operating constraint, the more valuable local knowledge becomes. 1 Sep 2026 Read more The media industry has always had a talent for chasing the next shiny object. Today, that object is podcasting. 20 Aug 2026 Read more Traffic is up. Campaign performance looks strong. Media investment is optimised. So why are sales not growing at the rate you expected? 19 Aug 2026 Read more The marketing industry often recognises opportunities only after consumers have already made them part of everyday life. WhatsApp may be one of the clearest examples. 18 Aug 2026 Read more Dentsu School of Influence winner, in partnership with CSA, turns standout performance into two career-defining opportunities, demonstrating how South Africa's creator economy is creating genuine pathways into employment. 11 Aug 2026 Read more For years, Africa has been framed as marketing's next big opportunity. The emerging market. The growth story. The region to watch. But what if we have been looking at it the wrong way? 5 Aug 2026 Read more As algorithms increasingly shape how consumers discover content, brands are being challenged to rethink the role of social media within their organisations. 30 Jul 2026 Read more The most important consumer decision in Africa is not happening where brands are looking for it. It is not happening in store. It is not happening on a website. It is not even happening in search. 28 Jul 2026 Read more
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