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Building a brand purpose beyond a TV ad message

Michelle Beh, head strategist of the Jupiter Drawing Room details the journey of a TVC with client, Sasko...

By Michelle Beh 1 hour ago

D&AD announces winners for New Blood Awards 2020 including two SA entries!
D&AD announces winners for New Blood Awards 2020 including two SA entries!

This year Suné Liebenberg, with tutor Pam Lansdell from AAA School of Advertising, won a Wood Pencil for "Dis Tjala tyd" and creative team, Carla Ehlers, Chante Harding and Tulsha Booysen, with tutors Anka Joubert and Mandy Speechly from IIE Vega School (Cape Town), also won a Wood Pencil for Operation-O...

3 hours ago

Promoted content

#MarketingMasterminds: Carling Black Label | The Bravest Thing

This month's Marketing Mastermind is Arne´ Rust, Carling Black Label brand director. He discusses The Bravest Thing; a campaign that showcased how brands can quickly pivot during the time of Covid-19, while making great impact within their communities...

Issued by Facebook 6 Jul 2020

It would be a grave mistake to order your coffin too late

Because 2020 wasn't weird enough, South Africans are apparently now able to purchase coffins on popular retail site Takealot...

By Howard Feldman 21 hours ago

Strong expectations from consumers for brands and businesses to do more [report]

Havas partnered with Market Probe International to do a survey of people's attitudes towards change, particularly radical change. The study has shown that people demand radical change that makes a meaningful difference to the world around them and this is key for businesses to understand and act on...

21 hours ago

5G brings opportunities for SA

The recent launch of 5G technology in South Africa presents several highly attractive opportunities for consumers, carriers and the ICT industry...

5 hours ago

Re-connecting in a crisis: Global study reveals that Covid-19 has led to more positive relationship with technology

The latest edition of the Digital Society Index (DSI) survey by global marketing agency Dentsu Aegis Network has launched today. The study highlights how, during the Covid-19 pandemic, we have entered a new period of 'tech-love'...

Issued by Dentsu Aegis Network 1 hour ago

Kagiso Media Radio and Mediamark join forces with AdsWizz to give advertisers unrivalled access to digital audio audiences

Kagiso Media Radio, together with its media sales house Mediamark, have announced that it has selected AdsWizz for the delivery of its digital audio advertising products...

Issued by East Coast Radio 1 hour ago

Swapping outsourcing for in-house expertise

As the trend towards decentralised production and the in-sourcing of digital and creative work gathers force globally in the marketing and advertising sectors, Hoorah is ahead of the curve having positioned itself firmly in the consultancy space from the get-go...

Issued by Irvine Partners 2 hours ago

Sasko unveils new TVC celebrating 90 years of being SA's Caring Expert Baker

Care isn't always easy but it's a powerful act that can make the world a better place. That's the message of Sasko's heartwarming new TV commercial, "Taste the Care"...

Issued by Black River Football Club 17 hours ago

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