On December 14th 2018, Khanyi Dhlomo made headlines after announcing that she'd be closing down Ndalo Media. The industry gave a collective shudder and my mind started reeling. How could this be?...
Can performance-based pricing models be the future of offline advertising in South Africa? This is one of the industry issues that were discussed in a roundtable discussion in Cape Town last week...
There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...
Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership posts, for fear of having a negative impact on consumer perception...
Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...
Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...
By Leigh Andrews 21 hours ago
Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership posts, for fear of having a negative impact on consumer perception...
By Wayne Flemming and Zubeida Goolam 17 hours ago
Can performance-based pricing models be the future of offline advertising in South Africa? This is one of the industry issues that were discussed in a roundtable discussion in Cape Town last week...
Irina Herf 14 hours ago
There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...
Quinn Lubbe 15 hours ago
The always ambitious M&C Saatchi Abel has begun 2019 with a bang by adding several big name brands - including the likes of Tafel Radler and Continental Tyres - to its ever-expanding client list...
M&C Saatchi Abel 19 hours ago
Specialist radio marketing agency, RadioHeads today announced it will be changing its name to MediaHeads 360 to reflect the company's integrated communication approach...
MediaHeads 360 19 hours ago
Newlands Cricket Stadium was a true celebration of South Africa on Saturday, 9 February 2019, where the annual Heart Cape Town Music Festival took place for its second consecutive year...
Heart FM 16 hours ago
Brand South Africa, the official marketing agency of the country, together with Play Your Part Ambassadors, comedy trio Goliath and Goliath, inspired hundreds of leaners from Ravensmead Secondary School earlier this week...
Brand South Africa 16 hours ago
This Valentine's Day, Everlytic couldn't help but get a bit mushy about love. Like they do in those classic 'Love is...' comics. So, they put their own spin on it...
Everlytic 15 hours ago
This year's D&AD judging criteria has been designed to spotlight and highlight creative excellence according to discipline as the first deadline for entries approaches (20 February)...
18 hours ago
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