Marketing & Media News South Africa

Google has been conducting ongoing research since the start of Covid-19, internally and with the help of Kantar and Ipsos, in a number of markets including South Africa...

It's not often that a respected industry strategist turns to a magician to demonstrate how easy it is to influence consumer behaviour, especially at a regional celebration of creativity, but that's just what the digital attendees of Loeries Creative Week 2020 learned from Stuart Walsh, chief strategy officer at WPP's Grey...

On 23 October 2020 Scopen, together with the Independent Agency Search and Selection Company (IAS), conducted a virtual launch of Trend Score, a first for South Africa...

Boniswa Pezisa, Net#work BBDO's group chief executive, is this year's Loeries Hall of Fame inductee...

Seasoned radio host Carol Ofori returns to East Coast Radio to host the station's coveted 9am - 1pm slot. We catch up with her to find out about her return to the station and what she has planned for this new adventure...

This week, Bronwyn Williams has been reading Narrative Economics: How Stories Go Viral and Drive Major Economic Events by Nobel Prize winner, Robert J. Shiller...

Tshepo Tumahole, a copywriter at Joe Public along with Jarryd Duthoit, a finishing artist at Left Post Productions, was awarded the 2020 Loeries Brand South Africa Young Creatives Award last week...

In previous years we've become accustomed to most businesses going into "sleep mode" over the December-January period in South Africa. If you're thinking of closing your doors over the festive period, you might want to reconsider...