Marketing & Media News South Africa

CCO of MetropolitanRepublic, Paul Warner's account of work-life in the time of Covid-19, part of a series of articles looking into how agencies and agency folk are responding to the crisis and viewing it through a creative lens...

The Covid-19 crisis is an opportunity to re-evaluate your organisation's brand equity and reshape your brand in the mind of your consumer. What is brand equity and how do you build it?...

Blackout Tuesday was in some ways an ideal form of activism for non-activists, which may explain some of its enormous international popularity...

We speak to Bliss Yeni, the presenter of a new daily factual-entertainment talk show on SABC 3, The New Norm, which started on 1 June 2020...

Following an agreement between the CPA and government, the ACA and the CPA will be providing much-needed advice and guidance to the advertising industry this coming week with respect to what creatives should be keeping in mind when conceptualising shoots during Level 3...

It's becoming so important to constantly and in concrete ways demonstrate why we matter as brands, especially when dealing with a crisis such as the Covid-19 pandemic...

While adjusting to a new way of working, businesses are embracing technology and employees are learning new skills, as they look at digital tools and platforms to stay connected and productive...

Spare a thought for today's marketing executives as they face not only the most empowered consumers ever, but a rapidly changing marketing ecosystem and the need to manage both...

News and information platforms for African tech startups Ventureburn and Techpoint Africa have announced a new partnership...

Plenty of articles have been published on the need to use this time to strategise and plan for the future. The main problem in this approach is that we are looking at it the wrong way round...

Are you putting your customer first? If not, you will be losing out during a time where global economies are under enormous pressure. If there is one thing that Covid-19 has highlighted; it is the importance of people in the economic value chain...