Marketing & Media South Africa

"Terse, spare storytelling, very economical but very powerful" is how Fran Luckin, CCO of Grey Johannesburg and ADC 98th Annual Awards Advertising judge describes "The Truth Is Worth it", making it her ADC Awards pick of the day...

We can learn a lot from the Human Rights Day narrative - particularly that diversity should not be tolerated or simply managed, but rather accepted and celebrated on a grand scale...

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

Anja Cavanagh from Focal Points elaborates on the importance of media analysis, the state of the industry and talks us through a few trends she predicts for 2019 and beyond...

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

This week we go behind the selfie with Phil de Lange, comedian and radio producer at Smile 90.4FM, ahead of his one-man show, The Phil Spectrum, at the Baxter Theatre on Friday, 22 March...