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The power of retargeting: How to move customers from wanting what you offer to needing it
The power of retargeting: How to move customers from wanting what you offer to needing it

If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

By Kyle Warmback 3 hours ago

Sithole captions this: “My partner in crime and selfies. It just doesn’t work out when I’m on my own.”
#BehindtheSelfie with... Gladys Sithole

This week we go behind the selfie with Gladys (Sithole) Mutele, Hot 91.9FM's head of news who has once again been crowned as the Liberty Radio Awards' best newsreader...

By Leigh Andrews 3 hours ago

The Ikea effect: how we value the fruits of our labour over instant gratification

There are some anecdotes just so good that almost every story about a particular economic principle begins the same. So too this article begins with cake mix...

By Gary Mortimer, Frank Mathmann and Louise Grimmer 1 hour ago

Footwear giants call tariffs 'catastrophic' in open letter to Trump

Some of the biggest names in footwear have signed an open letter to President Donald Trump urging him to reconsider the proposed tariffs on shoes made in China...

3 hours ago

Debunking 5 myths around CX

Nathalie Schooling, founder and CEO of nlighten debunks a couple of myths around CX...

By Nathalie Schooling 2 hours ago

Creative freedom

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom...

By David Limbert 3 hours ago

Corporate South Africa to discuss its role in shaping perceptions at the 2019 Brand Summit South Africa

Corporate South Africa will be sharing a couch with Mondli Makhanya (Editor-In-Chief of City Press) at the 2019 Brand Summit South Africa to discuss the crucial role it plays in shaping perceptions about South Africa...

Issued by Brand Summit South Africa 1 hour ago

Levergy and New Balance SA launch global cricket campaign

South African sponsorship agency Levergy has launched New Balance's global cricket campaign for 2019...

Issued by Levergy 24 minutes ago

So who's drinking the dash?

With the undeniable influx of low and no-alcohol beverages, one has to ask - who is the consumer, who is buying it and how are we advertising to them?...

By Jess Lennon, Issued by 34° 46 minutes ago

The Loeries shared value initiative: No one stands alone

If you love creative work that highlights a powerful, socially uplifting message, look at the Loeries Shared Value category, sponsored in 2019 by Vodacom...

Issued by Loeries 1 hour ago

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