Marketing & Media News South Africa

Intrusive, selfish, and egocentric marketing tactics no longer work in the way they used to. Clients see through gimmicks and turn their back away from companies that push unwanted products and services on them. So, what can the creative business owner do to replace this outdated form of marketing?...

Having worked in the entertainment industry for over seven years Khathu Litshani has been called producer, brand influencer, MC, event organiser and businessman and is now working on Kooking with Khathu, in collaboration with Viva Nation TV...

Utilised to its best ability, Twitter can be a powerful way of generating leads and driving traffic to your website...

Nathalie Schooling, founder and CEO of nlighten debunks a couple of myths around CX...

This week we go behind the selfie with Gladys (Sithole) Mutele, Hot 91.9FM's head of news who has once again been crowned as the Liberty Radio Awards' best newsreader...

If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom...

It's hard to find any outspoken, opinionated, or even slightly edgy programming. I'm reaching the end of my listening tether, where did it all go?