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Boutique PR and digital agency, The Platinum Club's Lee-Roy Wright and El Broide.
#StartupStory: The Platinum Club's fresh and youthful approach gives them the edge

Fully-fledged boutique PR and digital agency, The Platinum Club's, Lee-Roy Wright says that apart from the fact that they are young and vibrant, they understand the ever-changing landscapes of PR and digital and are able to evolve and adjust quickly because of it...

By Juanita Pienaar 4 hours ago

Photo by Andrea Piacquadio from .
The problem with the generation gap? Marketeers keep falling into it

Lumping consumers into generations based on when they were born is among the crudest forms of demographic segmentation, and when we live in a world rich in behavioural data, so unnecessary. Past behaviour is a far better and easier predictor variable than a generation-demographic...

By Stuart Walsh 2 hours ago

Promoted content

Audience targeting | USP 3

Over the last five years Vicinity Media has grown into Africa's leading location-based mobile ad network and technology company...

Issued by Vicinity Media 27 May 2020

Not ready...? Get set, go! An Africa recovery playbook

There's no set Africa 'recovery playbook'. Our experts at Kantar have curated a set of insights which will surely help one see opportunities that the Covid-19 crisis, as other common crises, bring to brands, businesses and society at large...

By Ndeye Diagne, Issued by Kantar 4 hours ago

Grey Advertising Africa appoints new strategy business director

Grey Advertising Africa is excited to announce the recent appointment of Sindiswa Masuta as its new strategy business director to take responsibility for all the business of strategy, including - South African Tourism, Mazda, Distell to name a few brands...

Issued by Grey 3 hours ago

Kagiso Media pledges R1m towards Covid-19 hunger relief

Kagiso Media, via its radio stations East Coast Radio (ECR) and Jacaranda FM, is giving back to communities in need during the Covid-19 crisis...

Issued by Jacaranda FM 1 hour ago

Insightopedia: Opening of sport in the time of Covid-19

As the world comes back to life with economies re-opening around the world, professional sports leagues have also begun the slow and steady process of getting the ball rolling...

Issued by Openfield 4 hours ago

Tractor, alongside Insight Outdoor and Relativ Media combine their DOOH networks to bring you The United Network

Tractor, Insight Outdoor and Relativ Media have joined forces to launch the ultimate 3x6 roadside digital network available throughout Gauteng; called The United Network...

Issued by Tractor Outdoor 5 hours ago

Top 3 trending topics in South Africa

As we enter June, the month of May has particularly been an interesting one for South African social media users. Meltwater took a look at some of the top themes for the month of May to bring you the hottest topics that had social media buzzing...

Issued by Meltwater 6 hours ago

Level 3 and beyond with Posterscope SA

As we move towards lockdown restriction Level 3 and out of home starts to plan its recovery, things are going to be shaken up with new and improved ways of leveraging the medium...

Issued by Dentsu Aegis Network 5 hours ago

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