Marketing & Media News South Africa

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

The second session of the Loeries Masterclasses included one from Nando's on authentic brand-building, based on the notion that the best way to build a brand is not to try...

One of the biggest changes to the advertising landscape in recent years? Bringing creatives in-house. But does it work to do so? The robust and honest discussion led by Joanne Joseph at the Loeries Masterclasses explained what this means for members of the industry working together in the future, and what both sides really want...

One of the first Loeries Masterclasss for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...

I am always trying to get to the bottom of diversity inclusion and get different perspectives...

When state capture first started making its appearance in public discourse towards the end of the previous administration, it was greeted with derision by many...

Early forecasts by marketing intelligence service Warc places global cinema advertising behind the internet as the second-largest growing ad medium in 2019...

In 2018 several popular printed magazine titles closed their doors, with others adjusting their frequencies...

Melissa Van Zyl, partner and head of strategy at M&C Saatchi Connect, delivered the keynote presentation at the latest Cape Town session of the monthly IAB Insight Series last week...

A year ago I had an opportunity to pitch a 360° rebrand for a big TV channel...

Eight Global Awards live judging sessions will be held at agencies around the world...