Marketing & Media News South Africa

Utilised to its best ability, Twitter can be a powerful way of generating leads and driving traffic to your website...

This week we go behind the selfie with Gladys (Sithole) Mutele, Hot 91.9FM's head of news who has once again been crowned as the Liberty Radio Awards' best newsreader...

If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom...

It's hard to find any outspoken, opinionated, or even slightly edgy programming. I'm reaching the end of my listening tether, where did it all go?

LinkedIn is one of the best things that has ever happened to professionals. But what do you do when your experience or your LinkedIn profile isn't that exciting? It means you may not be attractive to potential recruiters...

Mr Price, for allowing your staff no flexibility when it comes to dealing with customers - and making zero provision for goodwill - you get an Onion...

I've done my fair share of keynote addresses and training on customer experiences and what it means to deliver exceptional brand experiences that lends itself to loyalty, customer obsession and to drive the behaviour to grow, retain and acquire new customers...

There's been a lot of chatter recently around the subject of 'the future of marketing agencies'. Flume's Jacques Du Bruyn says he believes marketing agencies are more relevant than ever...

US-based real estate entrepreneur Rokelle Sun's philanthropic mission is to encourage young girls to pursue careers and success in the underrepresented fields, particularly in Africa, where she spent part of her childhood. She explains this, as well as her love of new experiences like aerophotography, and some of the highs and lows of her earlier career as a multilingual broadcast journalist...

Trial Run Media has conceptualised the world's first network of automated business intelligence engines (ABIEs), launching this spring, that offers on-demand content like free samples and loyalty rewards, linked to automatic data collection...

The IAB Insight Series recently held its 5th episode, discussing how content across digital channels and devices can deliver the results we need...

In the final session of Red & Yellow School's #digitalagencyshowcase, King James Group co-founder Alistair King shared his 'secret sauce' on the thinking that keeps them top of the Loeries and IAB Bookmarks' digital agency rankings in South Africa...