Marketing & Media News South Africa

What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...

Marketers can learn a lot from Facebook's social failure when it comes to retaining an audience...

The Loeries and YouTube recently introduced the YouTube Advertising category within Digital Communication...

We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context?

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...

LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing...

The 57th D&AD Professional Awards Ceremony took place last night (23 May) in London, where six Black Pencils - the highest accolade in the creative industry - were awarded. We list the South African companies that were honoured on the night and walked away with a total of 15 Pencils...

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Dudu Mkhwanazi, CEO of Project Isizwe, to find out what to expect from her talk on 'the connected city' and what this year's theme of the 'new now' means to her...