Marketing & Media News South Africa

There is always one question on the lips of everyone that I talk to about PR and it is; just why is PR so important anyway? Does PR really have that much of an impact on a business's bottom line? The answer is yes, it does. It can have a serious influence on whether people choose to conduct business with you...

Our correspondent Mikhaila Hunter filmed John Legend speaking at the The Goals House at Cannes Lions about his partnership with Pampers and their effort in addressing changing table inequality...

The One Club for Creativity has announced the jury for the Young Guns 17 program, celebrating international creative professionals age 30 or younger...

The 66th annual Cannes Lions Festival of Creativity continued on Wednesday, 19 June, with the 2019 Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer winners announced during the Reach award ceremony...

Verusha Maharaj, senior manager, Customer and Marketing at Deloitte Consulting SA talks to Bizcommunity's roving reporter Ann Nurock live in Cannes.

PR practitioners should be the ones who are there when media buying strategies are being curated, sold to clients and engagements are taking place with media houses to negotiate further how brands can leverage that media spend for PR deliverables...

Burn Media has revealed new site designs for Ventureburn and Memeburn, as well as redesigned newsletters for each...

This #YouthMonth, we go behind the selfie with Simon Hill, presenter on Mansfield in the Morning, head of creative at Hot 91.9FM, and Liberty Radio Awards 2019 Bright Star, awarded to those with an intrinsic understanding and love for the medium, respects its past, but who also has great ideas about its future...

Findings show that businesses are producing more videos than ever, average video length is down 33% while average viewer retention rate is up 13%...

As marketers, we're constantly looking for that 'sweet spot' to engage our consumers, but despite best efforts we know that consumers have a plethora of media at their disposal and attention is fragmented, or at best, minimal. My take on it? Get personal...

Pick n Pay's Fresh Living magazine is now available in braille, making it the first supermarket in South Africa to offer this to its customers...

Our correspondent Mikhaila Hunter shares some of the highlights from Day 2 of the Cannes Lions Festival of Creativity 2019...

Pete Khoury, Creative Circle SA chairperson and chief creative officer at TBWA\Hunt\Lascaris talks to Bizcommunity's roving reporter Ann Nurock live in Cannes...

The 66th annual Cannes Lions Festival of Creativity continued on 18 June, with the 2019 Cannes Entertainment Lions, Entertainment for Music Lions and Entertainment for Sport Lions announced during the Entertainment award track ceremony and SA bringing home two Bronze Lions...

The 66th annual Cannes Lions Festival of Creativity continued on 18 June, with the 2019 Cannes Film Craft, Digital Craft and Industry Craft Lions announced during the Craft award track ceremony...