South Africa has one of the lowest savings and highest debt-to-income ratios in the world...
Hippo.co.za has launched an advertising campaign aimed at encouraging consumers to make better purchasing decisions...
Global sports marketing agency Octagon has relaunched Octagon South Africa as a separate entity, alongside Octagon Africa, introducing a third division called Octagon Talent and Properties...
Creating a solid digital brand building strategy is essential for businesses exploring the digital opportunities that exist. Of course, businesses today don't really have a choice. If you want to be noticed, a brand that is online, on-target and on-the-ball is a prerequisite for success...
Hill+Knowlton Strategies South Africa has appointed Adelaide Tshabalala as the head of digital marketing...
Hippo.co.za has launched an advertising campaign aimed at encouraging consumers to make better purchasing decisions...
1 day ago
Creating a solid digital brand building strategy is essential for businesses exploring the digital opportunities that exist. Of course, businesses today don't really have a choice. If you want to be noticed, a brand that is online, on-target and on-the-ball is a prerequisite for success...
1 day ago
This month's Marketing Mastermind is Theodora Lee, creative group head at King James working on the Johnson & Johnson brand. She discusses 'InSync with the Stayfree Sistahood'...
South Africa's information regulator said it was seeking legal advice to get messaging platform WhatsApp to revise its privacy policy in the country to align with standards used in the European Union (EU)...
Nqobile Dludla 2 days ago
In the age of digital transformation, it is critical to guide your target audience through the customer journey from interest to purchase...
Ndagi Job Goshi 2 days ago
The explosion of digital media has had a major impact on how business is done and how consumers are engaged. It's perhaps not surprising then, that many might believe the future of printing is not that bright. However, they are mistaken.
Greg Griffith 2 days ago
Borderless Access, the digital market research company, has announced three new appointments - Nick Love as principal consultant - BA Health for Europe; Niraj Morey as AVP - client development for Middle East Region; and Donna-lee Ginsberg as senior account manager for the US...
Borderless Access 1 day ago
Africa's biggest premium beer brand, Castle Lite, has launched a new campaign that seeks to inspire consumers to have the confidence to own every moment and Stay in the Game with Castle Lite...
The Galaxy S21 Ultra 5G, delivers Samsung's most advanced and intelligent pro-grade camera system, brightest and smartest display in a Galaxy and best Galaxy performance in a smartphone yet...
Samsung South Africa 1 day ago
Ninety One is one of those rare companies that actually do what it says on the box - Investing for a World of Change. And their brand new TVC (aptly titled "Change Changes") is more than just a testament to this philosophy...
Nahana Communications Group 2 days ago
![Clubhouse gets thumbs-up on Android, but thumbs-down on social media [Analysis]](https://biz-file.com/c/2105/609585.jpg)
In the midst of the Covid-19 pandemic, new social media platforms, such as Clubhouse, have been welcomed with open arms by online users, in a search for new and meaningful ways to connect differently to usual social media platforms like Instagram and Facebook...
Meltwater 2 days ago
To make sure a brand's messaging is authentic, salient, and consistent, Etiket has developed the ReImagine Toolkit, re-imagining the 4Ps of marketing focusing on Personality, Purpose, Product and Promise...
ETIKET. 1 day ago
Digital marketing group, Incubeta has announced its expansion into Latin America (LATAM), and the Middle East and North Africa (MENA), with the opening of two new offices in Dubai and Mexico City, Mexico...
Incubeta 1 day ago
Following on from Part 1 in the transformation in action series, where we highlighted how dentsu invests in the future talent through our internship and bursary programmes...
Dentsu 1 day ago
One of the most important factors when developing and executing a UX (user experience) strategy is relevant user input...
Sylvia Schutte 2 days ago
Vicinity Media's Near Me microapp was active across 10 publisher sites in February, with 17 search categories gaining a total 103,163 user clicks...
Vicinity Media 1 day ago
Focus group surveying is an effective marketing tool, but traditional methods are incredibly time-intensive and costly. iFeedback is an online survey tool that digitises and streamlines the whole focus-group process...
Location Bank 1 day ago
And you thought 2020 was one heck of a year! 2021 brings winds of change as Gagasi FM and Heart FM will be launching their own media solutions company under holding company MRC Media effective from 1 July 2021. The stations will utilise Mediamark as its sales house until 30 June 2021...
Outdoor Network has strengthened its market-leading position in the South African Out of Home (OOH) industry by launching an innovative hybrid billboard that is set to provide advertisers with an enhanced media solution designed specifically to deliver greater levels of impact and recall of brand communication...
Provantage Media Group 2 days ago
It took industry leading accuracy for Vicinity Media to pull off the #WhereIsMyAd campaign...
Vicinity Media 10 May 2021
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