Marketing & Media News South Africa

Warc has released its latest Global Advertising Trends report: The pivot to e-commerce summarising the latest research from Warc's Data platform...

John Akinribido, founder and CEO of CMG Marketing Communications unpacks the Clicks ad campaign which has recently caused so much controversy and repercussion across South Africa...

The Pendoring Awards has announced its jury that will be headed by 3 presidents: Judith Mofutsanyan of Oonina, Mpume Ngobese of Joe Public and Francois de Villiers of FCB and Haas Collective fame...

D&AD has announced its 2020 winners for the Future Impact category, which supports and accelerates ideas with the potential to create positive change...

Hashtags play a crucial part of social media marketing and a great way of promoting your brand organically when used correctly. Zubeida Goolam, co-founder and creative partner at Brandtruth//DGLT details the significant role of hashtags and how businesses can reach more people by utilising them effectively...

Percy Shangase, founder of Amashuku Marketing Solutions recently announced that the company will undertake a study to help brands, schools and companies to get an aerial shot of the market, assess the damage caused by the pandemic and align their brands, product offerings and services accordingly in the consumer headspace...

James Bayhack, CM.com sub-Saharan Africa director, looks into how companies can effectively market goods and services to a potential customer in a way that will be welcomed instead of spurned...

Miguel De Gracia, SVP Client Partner at Acceleration, a Wunderman Thompson Company, lists ways brands can leverage community to deliver top-notch, unique customer experiences to use individual voices to help the masses...