Marketing & Media South Africa

Today's business landscape is challenging and complex. So with the promise that 'data' is the answer, and swayed by the promise of ROI that data can bring, CFOs are increasingly signing off on moving marketing budgets over to consultancies like Deloitte and Accenture...

In August 2018 Kim Kardashian and Chrissy Teigen caused a social media frenzy when the posted pictures of themselves sporting what appeared to be body-modification "jewellery" implanted in their necks and torsos on their respective social media feeds...

Working in the PR industry makes for an interesting conversation starter with vastly different public opinions. Within the industry, there hasn't been much chatter around the integration and agility of PR agencies, which raises an interesting discussion...

If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job...

The ADC 98th Annual Awards has named a gender-balanced group of top creative leaders to serve as jury chairs for 10 disciplines...

SodaStream has released a video campaign to highlight the damage caused by single-use plastic bottles and as a call to shift away from these to reusable packaging...

NEWSWATCH: News has broken that Khanyi Dhlomo's Ndalo Media will shut its doors for good on 31 January 2019, with its web presence lingering until March 2019.