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For the culture or from the culture?

Every marketer's dream is to be able to influence pop culture or ride the wave and turn it into a thriving social campaign...

By Jabulani Sigege, Issued by Irvine Partners 3 days ago

Image credit: Joanna Kosinska on Unsplash.
Today's experiential marketing is all about content creation

Experiential marketing starts from a narrative...

By Jameson Hlongwane 5 hours ago

Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.
#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Not only is Triple Eight Africa's fastest-growing all-female marketing agency, they were also the 'overall winners for investing in young women' at the recent Gender Mainstreaming Awards. Here's the essence of the socially conscious marketing, PR and digital agency's success...

By Leigh Andrews 6 hours ago

Pentawards 2019 honours best in global packaging design

The winners of the annual Pentawards, a prestigious packaging design competition, were recognised at a gala ceremony held on 12 September in London. Microsoft scooped the top Diamond prize...

4 hours ago

Lucan, Maianga Cape Verde shortlisted for 2019 Lisbon Ad Fest

The Lisbon Awards Group has announced the Lisbon Health International Advertising Festival and Lisbon International Advertising Festival shortlists...

5 hours ago

Think beyond the agency: Marketers need digital partners not agencies

"Agencies need to adapt. The agency model is broken. What brands and marketers need right now is greater collaboration, including ownership of their data." Sage words from Daniel Wilkinson, the London-based Head of Paid Media for Jellyfish...

Issued by Jellyfish South Africa 2 hours ago

Activate: The Global Citizen Movement, Sundays on National Geographic

Activate: The Global Citizen Movement is a six-part documentary series from National Geographic and Procter & Gamble, co-produced by Global Citizen and RadicalMedia...

Issued by Fox Networks Group 1 hour ago

Panel for the 22nd annual BASA Awards

The adjudication panel for the 22nd annual Business and Arts South Africa (BASA) Awards, partnered by Hollard, has been announced...

Issued by Business and Arts South Africa 2 hours ago

Submit your entries for the Sunday Times Lifestyle Gin Awards

Entries have opened for the second Sunday Times Lifestyle Gin Awards, presented in partnership with Makro. The Awards celebrate the creators and retailers of locally and internationally crafted gins and variants.

5 hours ago

FCB Joburg creates new TVC for Easy Waves

FCB Joburg has created a campaign with an above-the-line focus for the Easy Waves Moroccan Oil haircare range that gives semi-natural women freedom to style their hair healthily and with ease...

Issued by FCB Africa 2 days ago

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