Marketing & Media trends

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Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates.
#BizTrends2019: South African business, meet your future consumer

With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger...

By Nicola Cooper 4 hours ago

#BizTrends2019: The 2018 buzzwords I'm hoping won't make it to 2019
#BizTrends2019: The 2018 buzzwords I'm hoping won't make it to 2019

Here, six popular buzzwords from the worlds of marketing, communication and media that Tiffany Markman is hoping we won't see in 2019...

By Tiffany Markman 4 hours ago

Ubuntu Baba saga knocks public perception of Woolworths

The Woolworths-Ubuntu Baba baby carrier incident had a significantly negative impact on public perception of Woolworths' ethics and reputation...

36 minutes ago

Brand Finance releases report for the world's most valuable brands in 2019

Italian supercar manufacturer, Ferrari, has reclaimed the title of the world's strongest brand, having last held it in 2014, according to the latest report by Brand Finance...

10 hours ago

#BizTrends2019: The speed of culture

A lot happens in a year, and as our population and their access to the world and each other grows, our collective innovation and productivity will continue to grow exponentially, making each passing year increasingly dense with 'trends' and 'disruptions'...

By Yatish Narsi 4 hours ago

#BizTrends2019: Payments, engagement, partnership - African retail trends for 2019

With two key retail periods - Black Friday and festive season - now behind us, retailers are looking for new ways to increase revenue, grow market share, and boost profits...

By Mark Schech 1 hour ago

The heart and soul of research

Refiloe Hoohlo-Zephyrine believes that asking the right questions is the key to a winning strategy...

By Refiloe Hoohlo-Zephyrine, Issued by Blue Apple 34 minutes ago

It's back! The crème ala crème AI Marketing Course

Boo-Yah! joined forces with The Connected Marketer in The UK to bring businesses world-class courses endorsed by The Institute of Direct and Digital Marketing (UK)...

Issued by Boo-Yah! 1 hour ago

Facebook caught skewing the review score of its Portal device on Amazon

Facebook employees have been spotted giving the company's Portal video calling devices five-star ratings on Amazon...

By Shereesa Moodley 2 hours ago

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