#FairnessFirst: Welcome the most diverse emoji set yet
#FairnessFirst: Welcome the most diverse emoji set yet

Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...

By Leigh Andrews 1 day ago

The new Advertising Regulatory Board governance regarding influencers
The new Advertising Regulatory Board governance regarding influencers

Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership posts, for fear of having a negative impact on consumer perception...

By Wayne Flemming and Zubeida Goolam 21 hours ago

Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

Can performance-based pricing models be the future of offline advertising in South Africa? This is one of the industry issues that were discussed in a roundtable discussion in Cape Town last week...

By Irina Herf 18 hours ago

The professionalism of authenticity

There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...

By Quinn Lubbe 19 hours ago

Is your product packaging the 'whole package'? 4 unboxing trends for 2019

Who cares what it looks like on the outside when it's what's on the inside that counts, right? Wrong! At least when it comes to product packaging, that is...

By Daniella Shapiro 20 hours ago

RadioHeads' name change activates, captivates and amplifies

Specialist radio marketing agency, RadioHeads today announced it will be changing its name to MediaHeads 360 to reflect the company's integrated communication approach...

Issued by MediaHeads 360 22 hours ago

Brand South Africa 'Play Your Part' Ambassadors inspire Cape Town learners

Brand South Africa, the official marketing agency of the country, together with Play Your Part Ambassadors, comedy trio Goliath and Goliath, inspired hundreds of leaners from Ravensmead Secondary School earlier this week...

Issued by Brand South Africa 20 hours ago

Heart FM listeners and fans treated to 12 hours of non-stop entertainment

Newlands Cricket Stadium was a true celebration of South Africa on Saturday, 9 February 2019, where the annual Heart Cape Town Music Festival took place for its second consecutive year...

Issued by Heart FM 20 hours ago

This Valentine's Day, Everlytic is...

This Valentine's Day, Everlytic couldn't help but get a bit mushy about love. Like they do in those classic 'Love is...' comics. So, they put their own spin on it...

Issued by Everlytic 19 hours ago

D&AD announces judging criteria for D&AD Awards 2019

This year's D&AD judging criteria has been designed to spotlight and highlight creative excellence according to discipline as the first deadline for entries approaches (20 February)...

22 hours ago

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