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#OrchidsandOnions: Duo of health ads, take a bow

The Onion goes to Windhoek Lager, for relying on automatic 'programmatic' digital advertising, which damages the brand...

By Brendan Seery 2 hours ago

Image credit: William Iven on Unsplash
An introduction to evidence-based marketing

Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...

By Kirsty Dugmore 5 hours ago

Retail in 2030: AI, IoT, big data, and omnichannel as teenagers

Will technologies like AI mean the end of human engagement and shopping in a physical retail store? Will we become completely dependent on IoT technology for shopping? Will we rely on a fridge to remind us of our shopping lists?

4 hours ago

Twitter is rolling out a new 'easier to navigate' desktop redesign

Twitter on Monday announced that it is rolling out a web redesign aimed at making the desktop platform faster, "more fun" and "easier to navigate"...

By Shereesa Moodley 2 hours ago

Mortimer Harvey wins Vodacom Business

After an intensive pitch process, Mortimer Harvey has been appointed as the creative agency partner for Vodacom Business...

Issued by Mortimer Harvey 1 hour ago

7 questions to ask when planning a successful sampling campaign

When it comes to marketing strategies, sampling is often listed in a touchpoint plan - but it's seldom the star of the show. Yet, as Brand Factor has learned, it's possible to build a brand just through the smart use of sampling...

Issued by Brand Factor 1 hour ago

3 reasons to binge gritty Cape Town cop drama, 'Die Byl'

Cape Town is the South African city with the highest murder and robbery rate, so it's the logical setting for Season 2 of Die Byl, the gritty Afrikaans cop drama that is now available to binge, first on Showmax...

Issued by Showmax 1 hour ago

Ads24 welcomes the appointment of a new content head

Ads24 welcomes the appointment of Gayle Edmunds as the strategic projects editor of its new content hub...

Issued by Ads24 3 hours ago

Experiential marketing is surging: Are you keeping up?

In a world overrun by adverts, promotions and deals promoting every product, service and apparent necessity, it's become almost impossible to filter quality from quantity, value from junk...

Issued by Worx Group 3 hours ago

Gearhouse making the impossible possible at Mediatech Africa 2019

Prominent South African technical and event equipment supplier Gearhouse Group has again taken on the role of official technical sponsor of Mediatech Africa which runs from 17-19 July 2019...

Issued by Mediatech Africa 3 hours ago

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