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Hippo.co.za campaign provides insight into better spending habits
Hippo.co.za campaign provides insight into better spending habits

Hippo.co.za has launched an advertising campaign aimed at encouraging consumers to make better purchasing decisions...

1 day ago

Building brands that matter
Building brands that matter

Creating a solid digital brand building strategy is essential for businesses exploring the digital opportunities that exist. Of course, businesses today don't really have a choice. If you want to be noticed, a brand that is online, on-target and on-the-ball is a prerequisite for success...

1 day ago

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#MarketingMasterminds: Johnson & Johnson | InSync with the Stayfree Sistahood

This month's Marketing Mastermind is Theodora Lee, creative group head at King James working on the Johnson & Johnson brand. She discusses 'InSync with the Stayfree Sistahood'...

Issued by Facebook 12 May 2021

South African regulator seeking legal advice on WhatsApp's new privacy policy

South Africa's information regulator said it was seeking legal advice to get messaging platform WhatsApp to revise its privacy policy in the country to align with standards used in the European Union (EU)...

By Nqobile Dludla 2 days ago

6 tips to improve retail loyalty and decrease competition

In the age of digital transformation, it is critical to guide your target audience through the customer journey from interest to purchase...

By Ndagi Job Goshi 2 days ago

AI is set to revolutionise the print industry

The explosion of digital media has had a major impact on how business is done and how consumers are engaged. It's perhaps not surprising then, that many might believe the future of printing is not that bright. However, they are mistaken.

By Greg Griffith 2 days ago

Borderless Access strengthens healthcare, consumer insights and analytics businesses with new appointments

Borderless Access, the digital market research company, has announced three new appointments - Nick Love as principal consultant - BA Health for Europe; Niraj Morey as AVP - client development for Middle East Region; and Donna-lee Ginsberg as senior account manager for the US...

Issued by Borderless Access 1 day ago

Castle Lite inspires South Africans to stay in the game!

Africa's biggest premium beer brand, Castle Lite, has launched a new campaign that seeks to inspire consumers to have the confidence to own every moment and Stay in the Game with Castle Lite...

Issued by MSports 1 day ago

Here's why SA's top tech influencers are hailing the Samsung Galaxy S21 Ultra 5G as the best smartphone right now

The Galaxy S21 Ultra 5G, delivers Samsung's most advanced and intelligent pro-grade camera system, brightest and smartest display in a Galaxy and best Galaxy performance in a smartphone yet...

Issued by Samsung South Africa 1 day ago

How HelloFCB+ and Fuelcontent collaborated to help Ninety One create financial advertising for a world of change

Ninety One is one of those rare companies that actually do what it says on the box - Investing for a World of Change. And their brand new TVC (aptly titled "Change Changes") is more than just a testament to this philosophy...

Issued by Nahana Communications Group 2 days ago

Clubhouse gets thumbs-up on Android, but thumbs-down on social media [Analysis]

In the midst of the Covid-19 pandemic, new social media platforms, such as Clubhouse, have been welcomed with open arms by online users, in a search for new and meaningful ways to connect differently to usual social media platforms like Instagram and Facebook...

Issued by Meltwater 2 days ago

A better way to map your brand strategy with Etiket's ReImagine Toolkit

To make sure a brand's messaging is authentic, salient, and consistent, Etiket has developed the ReImagine Toolkit, re-imagining the 4Ps of marketing focusing on Personality, Purpose, Product and Promise...

Issued by ETIKET. 1 day ago

Incubeta expands offering with launch of Dubai and Mexico offices

Digital marketing group, Incubeta has announced its expansion into Latin America (LATAM), and the Middle East and North Africa (MENA), with the opening of two new offices in Dubai and Mexico City, Mexico...

Issued by Incubeta 1 day ago

Part 2: Transformation in action a dentsu story

Following on from Part 1 in the transformation in action series, where we highlighted how dentsu invests in the future talent through our internship and bursary programmes...

Issued by Dentsu 1 day ago

This vital element could make or break your UX strategy

One of the most important factors when developing and executing a UX (user experience) strategy is relevant user input...

By Sylvia Schutte 2 days ago

Near Me: Local Search behaviour in February

Vicinity Media's Near Me microapp was active across 10 publisher sites in February, with 17 search categories gaining a total 103,163 user clicks...

Issued by Vicinity Media 1 day ago

Better the way you do business with location level, confidential customer insights

Focus group surveying is an effective marketing tool, but traditional methods are incredibly time-intensive and costly. iFeedback is an online survey tool that digitises and streamlines the whole focus-group process...

Issued by Location Bank 1 day ago

The evolution of Gagasi FM and Heart FM

And you thought 2020 was one heck of a year! 2021 brings winds of change as Gagasi FM and Heart FM will be launching their own media solutions company under holding company MRC Media effective from 1 July 2021. The stations will utilise Mediamark as its sales house until 30 June 2021...

Issued by Mediamark 2 days ago

First hybrid billboard in SA - offering the omni-presence of static and the flexibility of digital billboards

Outdoor Network has strengthened its market-leading position in the South African Out of Home (OOH) industry by launching an innovative hybrid billboard that is set to provide advertisers with an enhanced media solution designed specifically to deliver greater levels of impact and recall of brand communication...

Issued by Provantage Media Group 2 days ago

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Vicinity's #WhereIsMyAd campaign: The proof is live on your phone

It took industry leading accuracy for Vicinity Media to pull off the #WhereIsMyAd campaign...

Issued by Vicinity Media 10 May 2021

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