Marketing & Media South Africa

PARIS, France - AdForum has released its second annual Business Creative Report, ranking the most successful campaigns and agencies in seven specific sectors, including Ogilvy South Africa, King James and TBWA\Hunt Lascaris...

Globally, the women's empowerment movement has reached a fever pitch. #Metoo has toppled titans in industries ranging from film to advertising to tech, pushing against the 'boys club' ethos prevalent in senior ranks...

Influencer marketing exploded during the past two years. Take a look at the search term "influencer marketing" on Google Trends, and you'll see that this concept has risen in popularity globally.

At the end of every year I take out my crystal ball, dust it off and think about the future...

Ad agency CEOs entering 2019 have much to think about. Here is my list of 'future trends' that might deserve their full attention...

Part of our job [as publishers] is to connect readers and advertisers successfully, in a brand safe environment and to the benefit of both - and while we've been a bit slow thus far, the door is now open. Watch this space...

UPDATE: 7Films has announced the details for SJ Myeza's memorial service...

An Orchid to Gillette for putting an issue out there, and DA, you get the 'How Not to Win Friends and Influence People' Onion for this week...

On Thursday, 10 January 2019, Twitter went into a frenzy over what appeared to be Nomuzi "Moozlie" Mabena in a car crash captured on InstaLive...

When Marian Salzman (one of the world's top trendspotters) invited me to discuss all things trends over coffee at the end of 2018, I jumped at the chance. This is the second of three overviews of our talking points...

With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger...

A lot happens in a year, and as our population and their access to the world and each other grows, our collective innovation and productivity will continue to grow exponentially, making each passing year increasingly dense with 'trends' and 'disruptions'...

Here, six popular buzzwords from the worlds of marketing, communication and media that Tiffany Markman is hoping we won't see in 2019...

Italian supercar manufacturer, Ferrari, has reclaimed the title of the world's strongest brand, having last held it in 2014, according to the latest report by Brand Finance...