Outdoor media owner Tractor Outdoor's #20in21 SME initiative was born out of a desire to support South Africa's small and medium businesses (SMEs) that were dealt a blow by the Covid-19 pandemic. In 2021, Tractor Outdoor celebrates its 20th birthday and, thus, aims to give 20 qualifying SMEs a marketing boost via its nationwide outdoor media network, with a total media value of R8m, helping these businesses increase top of mind awareness....
The rate of change in the media landscape in putting more pressure on media agencies, brands and advertisers, around optimising budgets and delivering on campaign goals. Agencies are better informed than ever before about consumers, however, knowing which consumer insights to reference and how to interpret them for improved media mix decisions is becoming ever more complex.
We are delighted to welcome the first booking from the Provincial Government on our DOOH forecourts in the Western Cape. This booking was negotiated through The Media Shop in Cape Town,who has been appointed as their official media planning and buying agency through their creative agency, FCB.
Creativity is "the ability to look at something everyone has looked at, and see something no-one else has seen" said the poet Jonathan Swift, way back in the 17th century.
How do you get people talking about scented bin liners? Saatchi & Saatchi South Africa did it by taking the smelliest thing they could find - a garbage truck - and giving it a sweet makeover to make the point that Tuffy's scented bin liners disguise bad odours.
The Jacobs Board Game Cafe in Johannesburg, which launched on 24 May 2012, is a temporary pop-up store situated in Parkhurst off 4th Avenue. The objective is to provide a warm atmosphere and a trendy spot for people to connect with each other over a cup of coffee and board games....
Renowned high-end furniture store Generations Furniture announced that internationally acclaimed Italian furniture brand "De Padova" will be now available in South Africa exclusively through their Hyde Park store.
Nando's is planning a stir at this year's Loeries by singling out some of the movers and shakers in the ad world to get the old rivalry and gees going.
