Youth Marketing Multimedia

Carl Willoughby, chief creative officer at TBWA, named the Loeries Chairman at last week's Loeries Creative Week, gives his take on the state of the South African creative industry.

It's all about handing over the baton. Drawing talent into the industry is key to ensuring its future. The Loeries plays a role in this through its recognition of young talent in the Student Award and the Young Creative and Young Directors Awards.

Kenya is well represented at the Loeries, with a number of campaign finalists as well as 18 judges across 20 categories. Dentsu Creative's chief creative officer, Maxwell Ngari, talks about how the country's creative industry has evolved.

In this episode of VML Birdwatching at the Loeries, Preetesh Sewraj, the Loeries CEO, talks about all things Creative Week and offers insight into the real work of The Loeries. "The Loeries is a non-profit organisation, and every cent it brings in is spent on bettering the industry.".

Generation Z is getting older and ageing out of novelty. At the same time, technology is shaping brands' relationships with customers. In this episode, we explore one of the most urgent cultural questions facing brands today: What happens when Gen Z decides you're not cool anymore?.

The Loeries 2025 in-person jury judging session took place on Monday and Tuesday, 6 and 7 October, in Cape Town. VML Birdwatching at the Loeries with Bizcommunity caught up with some of the jury presidents to glean some of the highlights of the entries and what constitutes a winning entry.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

Sivuka Youth is a South African youth development partner addressing the far too large unemployment gap in SA through novel youth coaching, work readiness training and recruitment for youth. In this BizTakeouts interview Ashalia Maharajh, the founder and director of Sivuka Youth, discusses the company’s introspective, self-first approach to fundamental topics to develop SA's youth and tackle unemployment.

YouthTube - South Africa's first youth-driven YouTube video series, is brought to you by Africa's leading youth marketing agency, HDI Youth Marketeers. Our youth see the world, and our country, a little differently. From cute kid observations to brooding teen insights, 50% of South Africa is under 24, and they want to be heard. YouthTube is the place to hear and see their views, boos, chirps and cheers!.

The Sunday Times Generation Next Survey Awards, in partnership with HDI Youth Marketeers and sponsored by Waltons, has returned for the 11th year to celebrate the most influential brands among the youth today. This years event was held at the Sandton Convention Centre.

'Fathers Heart', a community orientated film that exposes the deprived mindsets of youth in the local community.

Future Leaders Awards themed 'Redefining Role Models' was won by DJ Sbu.