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Loeries Creative Week

VML Birdwatching at the Loeries | New Loeries chair Carl Willoughby on the yin and yang of the industry

Carl Willoughby, chief creative officer at TBWA, named the Loeries Chairman at last week's Loeries Creative Week, gives his take on the state of the South African creative industry.

This year Willoughby judged the inaugural Young Directors Award; he says the industry is in good hands. But his sense of the state of the industry has been that it has been a tough year - "Cutbacks are real", but he says it seems that the more obstacles the better the work. "I think there is hope."

Listen to what he says further about the industry and its work not only in South Africa, but in Africa and the Middle East, and the shifts in the industry's narrative.

(Production by Lesley Svenson and Ruth Cooper @ Bizcommunity]]

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.
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