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IMC Conference Content Feature
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Interviews

#IMC2026 | Tarryn Knight: Building on a legacy brand

Tarryn Knight, head of marketing for the Ford Motor Company South Africa, explains the shifts the automotive industry is facing, particularly for a legacy brand like Ford.
Danette BreitenbachBy Danette Breitenbach
28 Oct 2026

From a Ford perspective, she says the brand has been in this country for 103 years and has built this nation, together with the people of this country.

"This relationship is the most precious thing to us," she says.

Listen as she explains how the brand builds on this, with its new positioning.

Read more: marketing, automotive industry, Ford Motor Company South Africa, Danette Breitenbach, Tarryn Knight, #IMC2026
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About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.
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