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Loeries Creative Week

VML Birdwatching at the Loeries | The future is in good hands

It's all about handing over the baton. Drawing talent into the industry is key to ensuring its future. The Loeries plays a role in this through its recognition of young talent in the Student Award and the Young Creative and Young Directors Awards.

This year saw a huge response from students, as Suhana Gordhan, chief creative officer, Lovesong, was the jury president: Student, Student Craft. This bodes well for the industry.

Safaraaz Sindle, chief creative officer and co-founder of Bananas was the jury president for Young Creatives, says there were a few entries here that really stoood out. The Loeries Young Creatives Award recognises and celebrates Young Creatives who are doing innovative work in the early stages of their career.

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.
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