VML Birdwatching at the Loeries | The future is in good hands
It's all about handing over the baton. Drawing talent into the industry is key to ensuring its future. The Loeries plays a role in this through its recognition of young talent in the Student Award and the Young Creative and Young Directors Awards.
This year saw a huge response from students, as Suhana Gordhan, chief creative officer, Lovesong, was the jury president: Student, Student Craft. This bodes well for the industry.
Safaraaz Sindhi, chief creative officer and co-founder of Bananas was the jury president for Young Creatives, says there were a few entries here that really stoood out. The Loeries Young Creatives Award recognises and celebrates Young Creatives who are doing innovative work in the early stages of their career.

























