At the Loeries, the campaign won Gold for Out of Home - OOH media, Silver for Digital: Social Media campaign and Bronze for Integrated Campaign.
The creative team from VML, Tumi Moutlana, creative director, Mzoxolo Gcwabe, Senior art director, Mahlatse Mokautu - senior copywriter together with their client, Navini Ramsamie, behind the successful Vaseline Mntana ka Gogo spoke to Danette Breitenbach on the eve of the first night of the Loeries Awards.
In the interview, the passion of this team and the connection between the team and the client is evident; so the success of the campaign is hardly surprising.
In this frank interview, the team explains how this somewhat last-minute campaign and an idea that was nearly missed has become a global sensation.
(Production by Lesley Svenson and Ruth Cooper @ Bizcommunity, Video by Gawd Squad)
