Marketing & Media Trends

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#BizTrends2020: 3 trends in responsible business
#BizTrends2020: 3 trends in responsible business

Companies spent an estimated R10.2bn on corporate social investment (CSI) in South Africa in 2019 - a 5% year-on-year increase in nominal terms (2018: R9.7bn), but flat when taking inflation into account, reflecting a subdued economy...

By Zyaan Davids Anter 2 days ago

#BizTrends2020: A truer, more meaningful narrative for the African child
#BizTrends2020: A truer, more meaningful narrative for the African child

If brands want to succeed in South Africa and the rest of Africa, they need to love and appreciate Africa and the rich diversity that unifies instead of divides us...

By Kamo Mogashoa 3 days ago

#BizTrends2020: Using e-commerce tools to build disruptive consumer brands
#BizTrends2020: Using e-commerce tools to build disruptive consumer brands

Consumer supply chains traditionally divided into "brands", the FMCG and similar companies that created products, and "retailers", which stocked those brands and reached end consumers...

By Paul Cook 3 days ago

#BizTrends2020: It's the year of gamechangers
#BizTrends2020: It's the year of gamechangers

The digital and social media marketing landscape is in constant flux due to software updates, changes to platforms and new ways of consuming content. It is key to keep improving the experience for consumers, staying ahead of the trends...

By Zubeida Goolam 16 Jan 2020

Adam Byars, joint-CEO and partner at GRID Worldwide.
#BizTrends2020: Adapting to a new business paradigm

We're living and working in a world that is making less and less sense. Increased confusion, uncertainty and volatility are all having an impact. Businesses are under more operational pressure than ever before...

By Adam Byars 16 Jan 2020

#BizTrends2020: Fashion won't be sustainable until consumers are educated
#BizTrends2020: Fashion won't be sustainable until consumers are educated

If you're wondering if sustainable fashion really does exist in South Africa, the answer is yes, but only on a small scale...

By Emma Longden 15 Jan 2020

Going for growth in 2020: Have you looked towards uncomfortable places?
Going for growth in 2020: Have you looked towards uncomfortable places?

The choice facing businesses in 2020 is a simple but challenging one: Will you stay in survival mode or go for growth?...

By Ashish Williams, Issued by MediaCom 15 Jan 2020

#BizTrends2020: Taking the 20s into the cloud for marketing clout
#BizTrends2020: Taking the 20s into the cloud for marketing clout

The last decade was all about the cloud. From 2010 the cloud moved from novelty to the accepted means to deploy infrastructure...

By Johan Walters 15 Jan 2020

#BizTrends2020: Machine learning set to burst the bubble of digital marketing
#BizTrends2020: Machine learning set to burst the bubble of digital marketing

For years digital marketers revelled in the fact that they could accurately measure the return on ad spend. Since everything could be tracked, we could know where our money was being spent and how it was being consumed by our target audiences.

By Andrew Smit 15 Jan 2020

#BizTrends2020: 5 ways of being to make 2020 great
#BizTrends2020: 5 ways of being to make 2020 great

South Africa. A nation paralysed by talk, where the majority of problems are a product of our failure to execute...

By Pepe Marais 15 Jan 2020

#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond
#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond

The advent of 5G and the growth in video consumption will lead to the creation of more visual content that customers can utilise and easily share. There will be more investment in collaborating with content creators whose messaging can be easily linked with certain brands without a major change in narrative...

By Mongezi Mtati 15 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor
Top 10 global consumer trends for 2020 - Euromonitor

Market research provider Euromonitor International has released its 'Top 10 Global Consumer Trends 2020' report. The annual report identifies the most impactful trends driving consumer behavior, values and habits in the year ahead...

14 Jan 2020

No one cares about your marketing
No one cares about your marketing

With everything changing so fast, it shouldn't surprise you that the way we talk about, market and promote our businesses is changing too. Here's the bitter truth - no one cares about your marketing. The evidence for this is everywhere...

By Jos Caelers, Issued by Engagement Factory 14 Jan 2020

Masego Motsogi, managing director at Grid Worldwide.
#BizTrends2020: The year of storytelling

The truth about storytelling is that it will never go out of fashion. Perhaps the mediums through which it comes will continue to change, but the form itself... it is here to stay...

By Masego Motsogi 14 Jan 2020

Lisa MacLeod, head of digital, Tiso Blackstar Group.
#BizTrends2020: End of an era as the 3rd party cookie crumbles

An interesting year has just flown by, in which it feels like all things digital are under pressure - the adtech ecosystem is contracting, Facebook is being slammed as usual, Google is in a showdown with French publishers, and cookies are errr... crumbling.

By Lisa Macleod 14 Jan 2020

Linah Maigurira, retail industry manager, Google South Africa.
#BizTrends2020: AI will be more powerful than fire in the future

We need to prepare for a future when everyone uses the internet on their phone, says Linah Maigurira, Google head of retail, sub-Saharan Africa...

13 Jan 2020

Michael Lebona
#BizTrends2020: 5 spirits trends in South Africa for 2020

Curated, experiential and tailored experiences were at the forefront of South Africa's alcohol consumption trends in 2019...

By Michael Lebona 13 Jan 2020

Afro-optimism in focus at BizTrendsLIVE!2020
Afro-optimism in focus at BizTrendsLIVE!2020

Bizcommunity has announced the line-up of published and awarded trend analysts from London, Lagos, Senegal and SA, to share their vision of intra-African tech, trade and trends at BizTrendsLIVE!2020 on Thursday, 30 January...

Issued by Bizcommunity.com 13 Jan 2020

#BizTrends2020: From the rise of independent artists to the age of TikTok
#BizTrends2020: From the rise of independent artists to the age of TikTok

While it's not exactly easy to predict the future, there are a few musical movements that have seemed to gain momentum over the last year-or-so, movements that will hopefully be more relevant than ever, in the first year of our new decade...

By Tecla Ciolfi 13 Jan 2020

#BizTrends2020: Marketing strategies and the rise of the machine
#BizTrends2020: Marketing strategies and the rise of the machine

Tich Savanhu, head of digital strategy at Incubeta SA, looks at what should be highest on the agenda for marketing professionals when crafting their 2020 strategies...

By Tichaona Savanhu 13 Jan 2020

#BizTrends2020: How diminishing trust is changing the PR and comms game
#BizTrends2020: How diminishing trust is changing the PR and comms game

There are three main forces that will fundamentally shape the world of PR and business communications in 2020 and beyond...

By Kevin Welman 13 Jan 2020

Roan Mackintosh, MD Incubeta MEA
#BizTrends2020: Marketing teams must activate data insight in 2020 or be left behind

Companies are tripping up in their attempts to embrace the opportunities of digital transformation. Creating great customer journeys relies on the smart use of available data...

By Roan Mackintosh 13 Jan 2020

Michelle Beh, managing and strategy director at The Jupiter Drawing Room.
#BizTrends2020: When things get tough, we must get tougher

2019 proved to be a difficult year for everyone in South Africa...

By Michelle Beh 13 Jan 2020

Nick Grubb, Kagiso Media's Radio CEO.
#BizTrends2020: 2020 vision | Radio's rocky but rising road

It seems like at the end of every year, we are equal parts derisive of the last 12 months and optimistic about the next. 2019 has certainly been a challenging year for media owners, and radio's economic fortunes have been impacted by the economy, more specifically, advertiser sentiment about the economy...

By Nick Grubb 13 Jan 2020

#BizTrends2020: 8 B2B marketing trends for 2020
#BizTrends2020: 8 B2B marketing trends for 2020

Companies are truly starting to understand what good B2B marketing looks like and are looking for dedicated agencies to deliver it...

By Warren Moss 13 Jan 2020

#BizTrends2020: Bright future for luxury brands in Africa
#BizTrends2020: Bright future for luxury brands in Africa

With strong economic growth, increased affluence and a growing population that is forecast to double by 2050, the continent holds strong potential for luxury brands...

By Alain Dos Santos 10 Jan 2020

#BizTrends2020: Pioneering immersive design
#BizTrends2020: Pioneering immersive design

Rapidly changing technology such as virtual reality (VR) and augmented reality (AR) is not only having an impact on the architecture industry, but interior design and fit-out as well.

By Emily Clark 10 Jan 2020

#BizTrends2020: The golden age of content
#BizTrends2020: The golden age of content

WarnerMedia's director of channels for France, French-speaking territories, Africa and Israel, Julien Borde, visited South Africa recently and spoke about the content trends for 2020...

10 Jan 2020

Nathan Reddy, chief creative officer at GRID Worldwide, photographed by Liezl Zwarts of Lamppost.
#BizTrends2020: Brands have to mean something to be sustainable

In an increasingly competitive environment, brands that intend to be sustainable in the future need to find an authentic space which they can credibly own. It's about ensuring that a brand's purpose means something significant, something that resonates with consumers...

By Nathan Reddy 10 Jan 2020

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