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"This is not the year of the mobile phone". The African consumer is tired of hearing this...
By Lynette Hundermark 9 hours ago
"This is not the year of the mobile phone". The African consumer is tired of hearing this...
The year 2018 was packed with environmental buzzwords. Sustainable, eco-friendly, low-carbon footprint, and upcycle are just some of the words that we are used to hearing in conversations with our clients, and for good reason...
The social impact space is buzzing. Social entrepreneurship is the next "rock star" career, there's more investment flowing into social ventures...
Packaging design in South Africa in 2019 will be shaped (at an alarming rate) by changes in technology and the way products are viewed and selected...
#BizTrends2019: Quick hit trends and the problem with competing giving behaviours
The social impact space is buzzing. Social entrepreneurship is the next "rock star" career, there's more investment flowing into social ventures...
By Andy Hadfield 9 hours ago
#BizTrends2019: Going green has never been more golden
The year 2018 was packed with environmental buzzwords. Sustainable, eco-friendly, low-carbon footprint, and upcycle are just some of the words that we are used to hearing in conversations with our clients, and for good reason...
By Kim Winstanley 9 hours ago
#BizTrends2019: Shopping the future, right now
Technology is the single most important investment that retailers need to make, in order to ensure that their fashion stores stay relevant...
Robyn Cooke 4 hours ago
#BizTrends2019: Africa will no longer be a victim of 'image'
Perceptions matter: reputation management trends in Africa 2019...
Mimi Kalinda 1 day ago
#BizTrends2019: The rise of live communications and branded everything
When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...
Peter Khoury 1 day ago
#BizTrends2019: From disappearing acts to dark social and digital wellness
Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...
Kalliebree Keynerd 1 day ago
#BizTrends2019: Selling to the other 98% - the move to physical retail
We believed that e-commerce was such an obviously better way of shopping. We were wrong...
Andrew Smith 1 day ago
#BizTrends2019: Why rent when you can buy?
Investing in owned media to promote your travel brand...
Natalia Rosa 1 day ago
#BizTrends2019: Brands with purpose will change South Africa for the better
Despite great efforts from government and NGOs, South Africa still faces a number of societal and environmental challenges...
Michael Baretta 1 day ago
Euromonitor's top 10 global consumer trends for 2019
Euromonitor International has released its annual list of top emerging trends that provide insights into consumers' changing values and explores how their behaviour is disrupting business...
2 days ago
#BizTrends2019: Social marketing, and true word (of mouth) power
When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...
Leigh Andrews 2 days ago
BizTrendsLIVE! Avoid the FOMO!
If you haven't got around to booking for the BizTrendsLIVE! yet, here's some info so you avoid FOMO...
Bizcommunity.com 2 days ago
#BizTrends2019: The year we rethink segmentation
If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...
Dali Tembo 2 days ago
#BizTrends2019: Year of the social impact brand (again)
Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...
Auryn Hiscock and Mikhaila Hunter 2 days ago
#BizTrends2019: The humanising factor
In 2019 marketers will be focused on how to best implement the potential wave of artificial intelligence flooding our homes, vehicles, online habits and workplace. But there are important humanising pockets of influence which brands should also take note of...
Jainita Khatri 2 days ago
#BizTrends2019: Digital, data-driven biometrics
The global biometrics market is growing rapidly. In fact, research indicates that the global market is growing a compounded growth rate of 22.9%...
Pine Pienaar 2 days ago
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...
Ailsa Wingfield 3 days ago
#BizTrends2019: Technology and other packaging disruptors in 2019
Packaging design in South Africa in 2019 will be shaped (at an alarming rate) by changes in technology and the way products are viewed and selected...
Gail Macleod 3 days ago
#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds
Google Shopping and Facebook Dynamic Product Ads are a powerful way for retailers to reach new customers and drive sales...
Andrew Smit 3 days ago
#BizTrends2019: It's time to fully embrace the digifem consumer
If 2018 was the seismic and long-awaited quake of women's lib, then expect its aftershock this year, both off and online...
Kirigo Kamore 3 days ago
#BizTrends2019: What's holding back the value of 4IR?
The world is in the middle of the Fourth Industrial Revolution. 4IR is happening all around us, but what are some of the drawbacks South Africa and Africa are facing?
Alan Knott-Craig 3 days ago
#BizTrends2019: The revival of print
"Print is dead" they said, "go digital" they said - we've heard the maxim time and time again and resultantly relegated print to the sidelines, we've left it feeling hapless and irrelevant...
Sam Swaine 3 days ago
#BizTrends2019: Brand building must become more about customer experience
CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...
Godfrey Parkin 3 days ago
#BizTrends2019: Are you marathon fit?
Managing a brand's reputation is a marathon; it's about going the distance, having the stamina for the up-hills and the resilience to face harsh external conditions...
Sharon Piehl 11 Jan 2019
#BizTrends2019: Social brands get even smarter with insightful strategy
Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...
Mongezi Mtati 11 Jan 2019
#BizTrends2019: Vertical video, Amazon muscle and integration in 2019
Keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions...
Johanna McDowell 11 Jan 2019
#BizTrends2019: The rise of new broadcasting business models in Africa
Africa's OTT market is poised for growth and it's all being driven by the need for superior customer experience...
Joseph Hundah 10 Jan 2019
#BizTrends2019: 4 niche e-commerce stores driving innovation in online shopping
Service is the new selling. This dedication towards offering tailored service is what differentiates mass from niche online retailers. We're no longer selling things, but the experience of buying them...
Graham van der Merwe 10 Jan 2019
#BizTrends2019: Youth marketing techniques to target the real SA youth market
We often have to look back at the path we've travelled in order to see the road ahead more clearly. Here's what I've learned about youth marketing over the past few months and what I predict we'll see in 2019...
Leigh Andrews 10 Jan 2019