Marketing & Media trends

Marketing & Media trends

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#BizTrends2019: Brands with purpose will change South Africa for the better
#BizTrends2019: Brands with purpose will change South Africa for the better

Despite great efforts from government and NGOs, South Africa still faces a number of societal and environmental challenges...

By Michael Baretta 4 hours ago

#BizTrends2019: Why rent when you can buy?
#BizTrends2019: Why rent when you can buy?

Investing in owned media to promote your travel brand...

By Natalia Rosa 4 hours ago

Kalliebree Keynerd, head of social media at Joe Public Connect.
#BizTrends2019: From disappearing acts to dark social and digital wellness

Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...

By Kalliebree Keynerd 4 hours ago

#BizTrends2019: Selling to the other 98% - the move to physical retail
#BizTrends2019: Selling to the other 98% - the move to physical retail

We believed that e-commerce was such an obviously better way of shopping. We were wrong...

By Andrew Smith 4 hours ago

Euromonitor's top 10 global consumer trends for 2019
Euromonitor's top 10 global consumer trends for 2019

Euromonitor International has released its annual list of top emerging trends that provide insights into consumers' changing values and explores how their behaviour is disrupting business...

22 hours ago

Olesia Bilkei ©
#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 1 day ago

BizTrendsLIVE! Avoid the FOMO!
BizTrendsLIVE! Avoid the FOMO!

If you haven't got around to booking for the BizTrendsLIVE! yet, here's some info so you avoid FOMO...

Issued by Bizcommunity.com 1 day ago

Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 1 day ago

#BizTrends2019: Year of the social impact brand (again)
#BizTrends2019: Year of the social impact brand (again)

Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...

By Auryn Hiscock and Mikhaila Hunter 1 day ago

Jainita Khatri, managing director, Prana Business Consulting.
#BizTrends2019: The humanising factor

In 2019 marketers will be focused on how to best implement the potential wave of artificial intelligence flooding our homes, vehicles, online habits and workplace. But there are important humanising pockets of influence which brands should also take note of...

By Jainita Khatri 1 day ago

#BizTrends2019: Digital, data-driven biometrics
#BizTrends2019: Digital, data-driven biometrics

The global biometrics market is growing rapidly. In fact, research indicates that the global market is growing a compounded growth rate of 22.9%...

By Pine Pienaar 1 day ago

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 1 day ago

#BizTrends2019: Technology and other packaging disruptors in 2019
#BizTrends2019: Technology and other packaging disruptors in 2019

Packaging design in South Africa in 2019 will be shaped (at an alarming rate) by changes in technology and the way products are viewed and selected...

By Gail Macleod 2 days ago

#BizTrends2019: Top mobile trends for the 2019 consumer
#BizTrends2019: Top mobile trends for the 2019 consumer

"This is not the year of the mobile phone". The African consumer is tired of hearing this...

By Lynette Hundermark 2 days ago

#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds
#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds

Google Shopping and Facebook Dynamic Product Ads are a powerful way for retailers to reach new customers and drive sales...

By Andrew Smit 2 days ago

Kirigo Kamore, content manager and global diversity champion at McCann Worldgroup.
#BizTrends2019: It's time to fully embrace the digifem consumer

If 2018 was the seismic and long-awaited quake of women's lib, then expect its aftershock this year, both off and online...

By Kirigo Kamore 2 days ago

#BizTrends2019: What's holding back the value of 4IR?
#BizTrends2019: What's holding back the value of 4IR?

The world is in the middle of the Fourth Industrial Revolution. 4IR is happening all around us, but what are some of the drawbacks South Africa and Africa are facing?

By Alan Knott-Craig 2 days ago

#BizTrends2019: The revival of print
#BizTrends2019: The revival of print

"Print is dead" they said, "go digital" they said - we've heard the maxim time and time again and resultantly relegated print to the sidelines, we've left it feeling hapless and irrelevant...

By Sam Swaine 2 days ago

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 2 days ago

Sharon Piehl, managing director at FleishmanHillard.
#BizTrends2019: Are you marathon fit?

Managing a brand's reputation is a marathon; it's about going the distance, having the stamina for the up-hills and the resilience to face harsh external conditions...

By Sharon Piehl 11 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy
#BizTrends2019: Social brands get even smarter with insightful strategy

Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...

By Mongezi Mtati 11 Jan 2019

#BizTrends2019: Vertical video, Amazon muscle and integration in 2019
#BizTrends2019: Vertical video, Amazon muscle and integration in 2019

Keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions...

By Johanna McDowell 11 Jan 2019

#BizTrends2019: The rise of new broadcasting business models in Africa
#BizTrends2019: The rise of new broadcasting business models in Africa

Africa's OTT market is poised for growth and it's all being driven by the need for superior customer experience...

By Joseph Hundah 10 Jan 2019

#BizTrends2019: 4 niche e-commerce stores driving innovation in online shopping
#BizTrends2019: 4 niche e-commerce stores driving innovation in online shopping

Service is the new selling. This dedication towards offering tailored service is what differentiates mass from niche online retailers. We're no longer selling things, but the experience of buying them...

By Graham van der Merwe 10 Jan 2019

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
#BizTrends2019: Youth marketing techniques to target the real SA youth market

We often have to look back at the path we've travelled in order to see the road ahead more clearly. Here's what I've learned about youth marketing over the past few months and what I predict we'll see in 2019...

By Leigh Andrews 10 Jan 2019

#BizTrends2019: Africa's new creative direction
#BizTrends2019: Africa's new creative direction

It is an exciting time for African creativity. A lot of fresh, new thinking is being injected into the sector, bringing with it strong, contemporary ideas that look to the future while honouring the continent's traditional past...

By Gary Harwood 10 Jan 2019

#BizTrends2019: NPOs need to be nimble
#BizTrends2019: NPOs need to be nimble

According to a national research study released in October 2017, Civil Society in South Africa, the number of registered non-profit organisations (NPOs) was 145,152 in October 2015...

By Nomvula Dlamini 10 Jan 2019

Tseliso Rangaka, ECD of Ogilvy and chairman of the Loeries.
#BizTrends2019: The year creatives will hack bravery

With another year setting in, I found myself reflecting on what it takes to hack bravery. I came to the conclusion that it's about being brave when facing a scary situation, which in turn involves overcoming two equally scary concepts: Risk and fear...

By Tseliso Rangaka 9 Jan 2019

#BizTrends2019: Business excellence in Africa relies on customer centricity
#BizTrends2019: Business excellence in Africa relies on customer centricity

Doing business in Africa presents multiple opportunities and challenges. To achieve business excellence on the continent, it is essential that we understand consumers in Africa and their changing needs...

By Sarina de Beer 9 Jan 2019

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