Marketing & Media Trends

Marketing & Media trends

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#BizTrends2021 - write them, own them, make them possible
#BizTrends2021 - write them, own them, make them possible

There's never been a better time to rewrite the future or a better time to come on board to sponsor BizTrends...

Issued by Bizcommunity.com 14 Sep 2020

5 emerging SaaS trends for your business
5 emerging SaaS trends for your business

In the past few months, businesses around the world have embraced cloud technology to pivot and survive...

By Andrew Bourne 1 Sep 2020

A still from High Fantasy by Jenna Cato Bass. Proper Films/Big World Cinema.
Enter the micro-budget film: lockdown amplifies South African cinema trends

Making and distributing films in new ways, that are also cognisant of the global climate emergency, is going to become a growing trend not just in South Africa, but around the world...

By Liani Maasdorp 28 Aug 2020

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment
Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

85% of marketers declare that they have reduced their investment in advertising since the start of the crisis caused by Covid-19, mainly in durable consumption goods, government and NGOs...

By Johanna McDowell 27 Aug 2020

Getty
4 South African purchasing trends brought on by Covid-19

From toilet paper in Australia to pasta in Italy and condoms in France, countries have noted interesting patterns of demand in the world of fast moving consumer goods...

21 Aug 2020

#PulpNonFiction: On postalgia, purpose and progress
#PulpNonFiction: On postalgia, purpose and progress

Bronwyn Williams says we have two choices, between the dangerous and prevalent postalgia, abandoning ourselves to the present or progressing towards the future with purpose...

By Bronwyn Williams 10 Aug 2020

#PulpNonFiction: Stranger than (science) fiction, how to get a head start on the future
#PulpNonFiction: Stranger than (science) fiction, how to get a head start on the future

In an age where fake news is a stranger to truth, and truth stranger than fiction, Bronwyn Williams provides insights as to why books and their authors are vital to understanding trends...

By Bronwyn Williams 3 Aug 2020

Photo by  on .
The future of traditional and digital design

Edward Herridge, Finishing Artist at Grey Advertising reflects on the future of traditional and digital design...

By Edward Herridge 29 Jul 2020

Photo by  from .
Creativity loves a tight brief - how businesses are using trends to adjust their strategies to fit the new post-normal

Creativity loves a tight brief - in times of crises we can choose to see our new tighter creative brief (that is social, economic and regulatory constraints) as a source of inspiration rather than confinement...

By Bronwyn Williams 30 Jun 2020

2020 has accelerated the importance of human touch in a contactless economy
2020 has accelerated the importance of human touch in a contactless economy

The global Covid-19 pandemic has upended life as we know it and will most certainly have deep and lasting effects on society, business, governance and the economy at large...

By Bronwyn Williams 25 Jun 2020

President of the Titanium Lions, FCB's Susan Credle.
#LionsLive: Titanium Lions president Susan Credle's briefing

Simon Cook interviewed the president of the Titanium Lions, FCB's Susan Credle to hear her briefing for 2021...

By Juanita Pienaar 25 Jun 2020

#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing
#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing

In the first presidential briefing, Cook interviewed Isobar global chief creative officer, the inaugural president of the new Creative Business Transformation Lions, Ronald Ng to hear his briefing for 2021...

By Jessica Tennant 24 Jun 2020

#LionsLive goes live with Cannes Lions MD Simon Cook
#LionsLive goes live with Cannes Lions MD Simon Cook

Cannes Lions global Lions Live streaming event went live yesterday, Monday, 22 June with MD Simon Cook in an interview with host Tina Daheley talking through the behind-the-scenes of what's been going on over the past few months, why they've decided to put this on and what to expect over the course of the week...

By Jessica Tennant 23 Jun 2020

#LockdownLessons: Companies putting the grit in integrity
#LockdownLessons: Companies putting the grit in integrity

Terry Levin, creative director at Bizcommunity, shares her views of the current Covid-19 crisis and how the company is navigating these unusual times...

Issued by Bizcommunity.com 26 May 2020

Photo by  on .
The 3 key trends that will shape influencer marketing in a post-Covid-19 era

Here are three important key trends that will shape influencer marketing and that you should pay attention to if you run a business or manage a brand...

By Gbenga Sogbaike 26 May 2020

2020 2.0, the new normal and what's next for brands [Part 2]
2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

By Jessica Tennant 21 May 2020

2020 2.0, the new normal and what's next for brands [Part 1]
2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

By Jessica Tennant 13 May 2020

Photo by Rebrand Cities from .
Is Covid-19 the tipping point for accelerating female leadership in business?

In every crisis, there is opportunity: for introspection, reinvention, and ultimately evolution - for doing better than we did before. The strength of female leadership during this time has been undeniable...

By Maja Smith 12 May 2020

PwC, IAB release latest Internet Advertising Revenue Report
PwC, IAB release latest Internet Advertising Revenue Report

Some trends revealed through the latest Internet Advertising Revenue Report, conducted by PwC and sponsored by the IAB SA...

By Jessica Tennant 28 Apr 2020

Covid-19 advertising, a video supercut shows it's all the same
Covid-19 advertising, a video supercut shows it's all the same

"Times like these," "more than ever," "home," "family," "here for you," "we've always been there for you," "we may be apart, but we can stay connected," "we'll get through this together." A universal brand message of solidarity, accompanied by sombre piano music and B-roll footage of empty public spaces. It's all the same.

By Jessica Tennant 24 Apr 2020

#IABInsightSeries: Trends transforming the digital economy (JHB)
#IABInsightSeries: Trends transforming the digital economy (JHB)

The second IAB Insight event of the year and 14th episode of the series focused on the future of work and the trends that are transforming the digital economy.

By Jessica Tennant 23 Mar 2020

#IABInsightSeries: Data, skill set and our relationship with technology
#IABInsightSeries: Data, skill set and our relationship with technology

Roan Mackintosh, MD at Incubeta recently spoke at the Cape Town and Johannesburg IAB Insight sessions on the trends that are transforming the digital economy and the future of work...

By Jessica Tennant 20 Mar 2020

#IABInsightSeries: Trends transforming the digital economy (CPT)
#IABInsightSeries: Trends transforming the digital economy (CPT)

The first IAB Insight event of the year and 13th episode of the series focused on the future of work and the trends that are transforming the digital economy. Here, Nkanyezi Masango (King James Group), Monique Claassen (Kantar), Matt Wilke (24.com), and Roan Mackintosh (incuBeta) share insights on the subject...

By Jessica Tennant 20 Mar 2020

The canna revolution - Q&A with Cannabis Expo director Silas Howarth
The canna revolution - Q&A with Cannabis Expo director Silas Howarth

The Cannabis Expo has been postponed due to the Covid-19 outbreak. The Cannabis Expo returns to Cape Town from 19 to 22 March 2020 at GrandWest. We got in touch with expo director Silas Howarth to find out what goes into putting on an event of this nature, shifting stigmas, advice for budding entrepreneurs and CBD trends...

By Ruth Cooper 12 Mar 2020

#FairnessFirst: How to end office ageism with a perennial mindset
#FairnessFirst: How to end office ageism with a perennial mindset

You need to upskill yourself to stay relevant in the age of experience. Here's why a 'Perennial mindset' is said to be the office sweet spot against age discrimination, which affects those at the start and end of their careers alike...

By Leigh Andrews 24 Feb 2020

The next decade of digital marketing
The next decade of digital marketing

The digital marketing landscape looked very different 10 years ago. Instagram didn't exist and neither did voice assistants. AI, AR and VR were science fiction concepts...

By Jessica Barrella 19 Feb 2020

#BizTakeouts: Khumo Theko on corporates and the incoming Gen Z workforce
#BizTakeouts: Khumo Theko on corporates and the incoming Gen Z workforce

Khumo Theko, cultural identity trend spotter at Flux Trends was BizTakeouts' podcast guest on Monday, 10 February, recorded at Workshop 17, the Firestaion in Rosebank, Johannesburg...

By Terry Levin 12 Feb 2020

The rising case of populism and its impact on brands
The rising case of populism and its impact on brands

The term 'populism' usually brings to mind political ideologies where the citizens of a country or region tangibly influence decisions and socio-political landscapes...

By Nonye Mpho Omotola 11 Feb 2020

How to stay on top of the events game with digital marketing
How to stay on top of the events game with digital marketing

One type of marketing that has caught our attention is digital marketing...

By Maxime Rosenwald, Issued by GL events South Africa 7 Feb 2020

#BizTrends2020: An overview of Bizcommunity's BizTrendsLIVE!2020
#BizTrends2020: An overview of Bizcommunity's BizTrendsLIVE!2020

Bizcommunity invited a diverse selection of thought-leader industry veterans and #BizTrends2020 contributors to join its vision for Africa at its annual and much-awaited BizTrendsLIVE! event, which took place at Ster-Kinekor Imax Theatre at the Mall of Africa in Midrand, Johannesburg on Thursday, 30 January...

By Clare Matthes 3 Feb 2020

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