Marketing & Media Trends

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Marketing & Media trends

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5 marketing tech trends to watch in 2021
5 marketing tech trends to watch in 2021

As technology evolves and data sets grow, marketing is changing, adapting and in some cases becoming automated...

By Greg Chen 4 Mar 2021

#BizTrends2021: Youth in leadership - transformation requires genuine intent
#BizTrends2021: Youth in leadership - transformation requires genuine intent

In his #BizTrends2021 presentation, IAB Youth Council lead Luzuko Tena focused on youth in leadership and transformation in marketing and media...

By Sindy Peters 3 Feb 2021

#BizTrends2021: Change is inevitable, growth is deliberate
#BizTrends2021: Change is inevitable, growth is deliberate

The year 2020 will go down in history as one of the watershed moments in our collective history. The year the world was brought to an abrupt halt and life changed overnight, with no return to normal in sight...

By Leigh Tayler 3 Feb 2021

Bronwyn Williams, director, FluxTrends
#BizTrends2021: A small idea can change the world

So many young people are disillusioned by white-picket fence utopia sold to them, because in reality most of them are less well off than their parents and grandparents...

By Nicci Botha 3 Feb 2021

What you should know about marketing in 2021
What you should know about marketing in 2021

There is no need to say that things have dramatically changed over the past nine or so months. The colossal disruption brought by the Covid-19 pandemic is evident in almost all aspects of our personal and business environments...

By Rirhandzu Shingwenyana 2 Feb 2021

#BizTrends2021: How we can create new ways to adapt to our new days
#BizTrends2021: How we can create new ways to adapt to our new days

Musa Kalenga, CEO and founder of Bridge Labs, delivered a keynote talk at the #BizTrends2021 live virtual event held on 28 January. In his talk, Kalenga discussed creating new ways to adapt to our new days...

By Imran Salie 2 Feb 2021

#BizTrends2021: How Gen Z is changing the face of leadership
#BizTrends2021: How Gen Z is changing the face of leadership

According to Boniswa Pezisa, the youngest generation currently joining the workforce - Gen Z - should be made a part of the decision-making process...

By Shan Radcliffe 1 Feb 2021

Digital trends to look out for in 2021
Digital trends to look out for in 2021

2020 showed us the importance of marketing as a whole. Most importantly, however, it also showed us the undeniable gravity of having an online presence for businesses...

By Paul Masuta 29 Jan 2021

#BizTrends2021: Looking at marketing trends in the new normal
#BizTrends2021: Looking at marketing trends in the new normal

If 2020 has taught us one lesson, it's that uncertainty is the cornerstone of our reality...

By Nontokozo Madonsela 29 Jan 2021

#BizTrends 2021: Not all news is trusted news
#BizTrends 2021: Not all news is trusted news

Last year I predicted that "at the dawn of this new decade it is clear that traditional print publishing as we know it will never return to the glory days of record-breaking advertising revenue and circulation."...

By Josephine Buys 29 Jan 2021

#BizTrends2021: Ndeye Diagne: How Gen Z is building a better Africa
#BizTrends2021: Ndeye Diagne: How Gen Z is building a better Africa

Afro-centrist and data storyteller, Ndeye Diagne, managing director at Kantar Nigeria and Ghana, takes a look at how Gen Z is influencing societal and cultural trends...

By Evan-Lee Courie 29 Jan 2021

#BizTrends2021: Dion Chang: How do we prepare for a better normal?
#BizTrends2021: Dion Chang: How do we prepare for a better normal?

Dion Chang, one of South Africa's most respected trend analysts, kicked off BizTrends2021 - Towards New North and New Narratives...

By Evan-Lee Courie 28 Jan 2021

Musa Kalenga presents "New ways for New Days" at #BizTrends2021 online
Musa Kalenga presents "New ways for New Days" at #BizTrends2021 online

Musa Kalenga was one of eight speakers at the BizTrends2021 online event "Towards New Norths & New Narratives" on Thursday, 28 January 2021...

By Evan-Lee Courie 26 Jan 2021

Brands that harnessed the power of purpose in 2020
Brands that harnessed the power of purpose in 2020

It's no secret that 2020 was one of the most challenging years in modern history. According to the Global Web Index' Connecting the Dots 2021 Report, the Covid-19 pandemic was a baptism by fire for many brands...

By Angela Northover 25 Jan 2021

#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021
#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021

The media and marketing space has changed significantly over the past year due to Covid-19. Over the course of the year, advertisers faced major challenges...

By Strini Naicker 25 Jan 2021

The Future 100 report reveals trends set to shape 2021
The Future 100 report reveals trends set to shape 2021

The recently launched The Future 100: 2021 report spotlights creative innovations and top trends set to shape the next 12 months...

22 Jan 2021

#BizTrends2021: Fish where the fish are in 2021
#BizTrends2021: Fish where the fish are in 2021

While writing this I am glad that I did not make any predictions for 2020 as I am sure that they would have all been incorrect. I fear that this year might be equally difficult to predict with many uncertainties...

By Daan Du Toit 22 Jan 2021

#BizTrends2021: A look at the advertising industry in 2021
#BizTrends2021: A look at the advertising industry in 2021

2020. What an awful year. A year of rolling disasters, life-changing events and huge loss of life. A year that few will remember with any fondness...

By Paul Jackson 21 Jan 2021

#BizTrends2021: Gaining a fullmetal heart
#BizTrends2021: Gaining a fullmetal heart

It's strange to write about advertising trends for 2021 when we've just emerged from a year of chaos. But chaos is perhaps, the only thing we can choose to come to terms with...

By Suhana Gordhan 19 Jan 2021

Top 10 global consumer trends for 2021 - Euromonitor
Top 10 global consumer trends for 2021 - Euromonitor

The top trends that Euromonitor believes will define consumer behaviour and influence business strategies in the year ahead...

19 Jan 2021

#BizTrends2021: The rise of D2C
#BizTrends2021: The rise of D2C

The direct-to-consumer model allows deeper brand relationships and an omnichannel approach to deriving value...

By Michael Smollan 14 Jan 2021

#BizTrends2021: Covid and the evolution of loungewear
#BizTrends2021: Covid and the evolution of loungewear

Our current homebound reality will continue to influence purchasing decisions. The demand for indoor fitness, remote working, and therefore comfortable yet stylish attire, presents an opportunity for fashion businesses...

By Nicola Cooper 13 Jan 2021

#BizTrends2021: How do brands get noticed amidst the online clutter?
#BizTrends2021: How do brands get noticed amidst the online clutter?

No prediction piece would be complete without first acknowledging that Covid-19 has changed our world forever. Remote working across industries and an exponential uptake of e-commerce and digital marketing has changed the face of brands...

By Tracy Jones 13 Jan 2021

#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang
#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

In advance to Bizcommunity's forthcoming BizTrends2021 event, Jessica Tennant, Bizcommunity's senior editor for Marketing & Media, finds out more about the elusive Dion Chang, founder of Flux Trends and one of South Africa's most respected trend analysts...

By Jessica Tennant 11 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

By Ailsa Wingfield 11 Jan 2021

#BizTrends2021: Search share of voice; an emerging trend
#BizTrends2021: Search share of voice; an emerging trend

Social share of voice has become an extremely popular measure of how much potential market share a brand has. Based on brand mentions, it gives you an accurate view of how many conversations people are having about a brand. It's simple and it's accurate. It delivers precisely what it promises...

By Craig Hannabus 11 Jan 2021

#BizTrends2021: A renewed focus on community through exclusive content and livestreaming
#BizTrends2021: A renewed focus on community through exclusive content and livestreaming

I'm not one to blow my own trumpet - well, not too much anyway - but all of the #BizTrends that I made last year came to fruition. A focus on independent artists, the rise of TikTok, the continued domination of streaming services - all featured prominently in shaping the global music scene...

By Tecla Ciolfi 7 Jan 2021

5 social media megatrends for 2021
5 social media megatrends for 2021

As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to relook customer engagement...

By Leandri Janse van Vuuren and Sabrina Andreucci 7 Jan 2021

#BizTrends2021: Nurturing events back to life
#BizTrends2021: Nurturing events back to life

Kelly McGillivray, squadron leader at theSquad Creative Events tells us what she thinks eventing will look like in 2021...

By Kelly McGillivray 6 Jan 2021

#BizTrends2021: Communication refocuses on people-centricity
#BizTrends2021: Communication refocuses on people-centricity

Communicating with all stakeholders has become more important than ever and this will have a significant impact on the trends influencing these engagements in 2021 and beyond...

By Karyn Strybos 6 Jan 2021



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