Marketing & Media Trends

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Nkgabiseng Motau, co-founder and chief creative officer at Think Creative Hub.
#BizTrends2020: 5 cultural shifts that are influencing marketing

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture but that comes along once in a unicorn-shadowed blue moon...

By Nkgabiseng Motau 13 hours ago

Doug Place is the chief marketing officer: Africa, Middle East, South Asia. Image supplied.
#BizTrends2020: A strongly resonant brand proposition is more important now than ever before

In 2020, brands with vague and ephemeral brand positioning are unlikely to win the hearts of those they are speaking to, since no one will understand what the brand is selling, who they're selling it to, and why anyone should buy it...

By Doug Place 13 hours ago

#BizTrends2020: The growth of mass market digital content
#BizTrends2020: The growth of mass market digital content

The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...

By Zibusiso Mkhwanazi 1 day ago

#BizTrends2020: Advertising - What brands need to be aware of in 2020
#BizTrends2020: Advertising - What brands need to be aware of in 2020

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...

By Jason Stewart 1 day ago

#BizTrends 2020: Gearing up our people for the future
#BizTrends 2020: Gearing up our people for the future

We can all ponder and debate the trends for 2020 - everyone has his or her own perception as to what will influence our industry most. But looking back on a fairly tumultuous past twelve months, the only thing we can truly be assured of is that, try as we might, it is fairly impossible to accurately predict what exactly will be heading our way in the next twelve...

By Wayne Naidoo 2 days ago

Kirk Gainsford, chief creative officer at MullenLowe SA.
#BizTrends2020: #IamTrending, so now what?

I am suspicious of trends and you should be, too. I am less suspicious of how transient trends are than how comfortable following a trend will make you feel. If you are #ontrend, you must be OK. Right? But, when budgets are down and anxiety is up, when marketing teams are stretched and consumers even more stretched, you cannot afford to be following trends. Do you remember your mom asking you what you'd do if everyone else jumped into the fire? We all know the line, when everyone zigs...

By Kirk Gainsford 2 days ago

Odette van der Haar, managing director of Publicis.
#BizTrends2020: Imagine the impossible

The business world is highly competitive and this applies to the largest of corporations all the way to the smallest of entrepreneurs. The economy has been merciless and no-one in business has been unaffected. In order to stay in business, one needs to stay abreast with technology and remain up to date with the latest innovations...

By Odette van der Haar 24 Jan 2020

#BizTrends2020: The collective economy, attributing a state of mind
#BizTrends2020: The collective economy, attributing a state of mind

Collectively participating in open-source, collaborative thinking across industry, hierarchy, speciality, culture and most importantly competitors might seem like a risk, but one worth taking to create success in today's economy...

By Paula Hulley 24 Jan 2020

Ntombizamasala Hlophe.
#BizTrends2020: The future of work in adland

Enough has been said about the impending Fourth Industrial Revolution to leave most of us in two camps; nervously awaiting the changes or mildly panicking and signing up for every digital course available...

By Ntombizamasala Hlophe 23 Jan 2020

Camilla Clerke, ECD at HelloFCB+
#BizTrends2020: Diversity is creativity

Four of the largest trends influencing the marketing industry, and their predicted impact on South Africa in the coming months...

By Camilla Clerke 23 Jan 2020

rett Rogers, culture lead at Cape Town advertising agency HaveYouHeard and content curator for In_
#BizTrends2020: Pop culture and its drivers in 2020

When it comes to the youth segment, the drivers of popular culture hinge on their expression of themselves within the Zeitgeist, and are often a rebellion and reaction against the dominant forces trying to shape them...

By Brett Rogers 23 Jan 2020

#BizTrends2020: SA trends for brick and mortar stores - the present and the future
#BizTrends2020: SA trends for brick and mortar stores - the present and the future

It's a new year and a blank page is ready to be filled with the retail story of 2020...

By Beate Stiehler-Mulder and Mariëtte Frazer 22 Jan 2020

Afro-disruption: 6 more reasons to attend BizTrendsLIVE!2020
Afro-disruption: 6 more reasons to attend BizTrendsLIVE!2020

Afro-disruption and Afro-centrism will be trending when Bizcommunity, in association with Ster-Kinekor and Kantar, brings you BizTrendsLIVE!2020, on Thursday, 30 January 2020...

Issued by Bizcommunity.com 22 Jan 2020

Josephine Buys, CEO of The Publisher Research Council (PRC).
#BizTrends2020: Advocating childhood literacy - today's readers are our future leaders

In his state of the nation speech in 2019, President Ramaphosa pledged to ensure that within the next five years, every 10-year-old child would be able to read for meaning. I applaud this vision, but realise it's not without its challenges and government cannot do this alone...

By josephine buys 22 Jan 2020

Sizakele Marutlulle of Marutlulle and Co.
#BizTrends2020: Speaking of things yet to come

Tricky as it can be to 'gaze into a crystal ball ', applying one's mind to what might come to pass is still a worthy undertaking. The shape and format of the marketing and advertising sector continues to evolve and as it ebbs and flows, I suspect more than predict that the CMOs existence as a marked person will prevail...

By Sizakele Marutlulle 22 Jan 2020

#BizTrends2020: Faster and smarter - 8 retail trends for 2020
#BizTrends2020: Faster and smarter - 8 retail trends for 2020

For the retail sector as a whole - and for physical stores in particular - 2020 will be a year of reinvention...

By Dov Girnun 21 Jan 2020

#BizTrends2020: Educating Gen Alpha
#BizTrends2020: Educating Gen Alpha

In today's society, the youth are ageing at a faster rate than ever before. But are our educational facilitators ready for this, or are they in need of a reboot?

By Nicola Cooper 21 Jan 2020

#BizTrends2020: Consuming media and living the dream
#BizTrends2020: Consuming media and living the dream

With the greatest anticipation that the African marketing and communication industry will thrive and strengthen in the foreseeable future, it is important to note that the way we as South Africa and the greater continent consumes media will determine the speed at which we progress as a nation in that regard...

By Gee Motsepe 21 Jan 2020

#BizTrends2020: Culture systems, systems culture
#BizTrends2020: Culture systems, systems culture

It's one thing having the people and the resources to create culturally relevant work, but to be really effective, agencies must build the systems to support them...

By Elouise Kelly 21 Jan 2020

The key trends within the airport environment in 2020
The key trends within the airport environment in 2020

Mzukisi Deliwe, Deputy CEO of Provantage Media Group and head of leading airport environment out-of-home player Airport Ads, unpacks the most pertinent trends for 2020...

Issued by Provantage Media Group 20 Jan 2020

Gillian Rightford, Adtherapist and business/strategy lead at SoloUnion.
#BizTrends2020: Creativity's tipping point in business

I'm going to buck the trend and not talk about anything to do with tech or mobile, or the demise of the agency model. I'm also going to be honest and say that what I'm writing about isn't a mainstream trend yet, but it should be...

By Gillian Rightford 20 Jan 2020

#BizTrends2020: The rise of afro-natural beauty as an advertising trend
#BizTrends2020: The rise of afro-natural beauty as an advertising trend

Mirror, mirror, on the wall, who's the fairest of them all?...

By Josephine Sebesho 20 Jan 2020

#BizTrends2020: Keep it simple in 2020
#BizTrends2020: Keep it simple in 2020

M&C Saatchi Abel leaders say now is the time to approach briefs with razor-sharp focus...

By Mike Abel and Makosha Maja-Rasethaba 20 Jan 2020

#BizTrends2020: 3 trends in responsible business
#BizTrends2020: 3 trends in responsible business

Companies spent an estimated R10.2bn on corporate social investment (CSI) in South Africa in 2019 - a 5% year-on-year increase in nominal terms (2018: R9.7bn), but flat when taking inflation into account, reflecting a subdued economy...

By Zyaan Davids Anter 17 Jan 2020

#BizTrends2020: What you need to know about AI in 2020
#BizTrends2020: What you need to know about AI in 2020

Artificial Intelligence (AI) is the ability of computers to learn, gain experience and make decisions, just like humans...

By Avsharn Bachoo 17 Jan 2020

Dale Hefer, Integrated Marketing Conference (IMC) CEO.
#BizTrends2020: The need to prove that marketing is business™

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever before; it's A LOT of rands...

By Dale Hefer 17 Jan 2020

#BizTrends2020: A truer, more meaningful narrative for the African child
#BizTrends2020: A truer, more meaningful narrative for the African child

If brands want to succeed in South Africa and the rest of Africa, they need to love and appreciate Africa and the rich diversity that unifies instead of divides us...

By Kamo Mogashoa 17 Jan 2020

#BizTrends2020: Using e-commerce tools to build disruptive consumer brands
#BizTrends2020: Using e-commerce tools to build disruptive consumer brands

Many disruptive consumer brands eventually expand into retailers in order to reach broader scale, and fast-moving retailers can accelerate this process...

By Paul Cook 16 Jan 2020

#BizTrends2020: It's the year of gamechangers
#BizTrends2020: It's the year of gamechangers

The digital and social media marketing landscape is in constant flux due to software updates, changes to platforms and new ways of consuming content. It is key to keep improving the experience for consumers, staying ahead of the trends...

By Zubeida Goolam 16 Jan 2020

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