Marketing & Media Trends

Podcasts

  • Listen to podcasts
  • Download BizTakeouts Mobi App

Marketing & Media trends

More Articles
Josephine Buys, CEO of The Publisher Research Council (PRC).
#BizTrends2020: Advocating childhood literacy - today's readers are our future leaders

In his state of the nation speech in 2019, President Ramaphosa pledged to ensure that within the next five years, every 10-year-old child would be able to read for meaning. I applaud this vision, but realise it's not without its challenges and government cannot do this alone...

By josephine buys 18 hours ago

Sizakele Marutlulle of Marutlulle and Co.
#BizTrends2020: Speaking of things yet to come

Tricky as it can be to 'gaze into a crystal ball ', applying one's mind to what might come to pass is still a worthy undertaking. The shape and format of the marketing and advertising sector continues to evolve and as it ebbs and flows, I suspect more than predict that the CMOs existence as a marked person will prevail...

By Sizakele Marutlulle 18 hours ago

#BizTrends2020: SA trends for brick and mortar stores - the present and the future
#BizTrends2020: SA trends for brick and mortar stores - the present and the future

It's a new year and a blank page is ready to be filled with the retail story of 2020...

By Beate Stiehler-Mulder and Mariëtte Frazer 12 hours ago

#BizTrends2020: Faster and smarter - 8 retail trends for 2020
#BizTrends2020: Faster and smarter - 8 retail trends for 2020

For the retail sector as a whole - and for physical stores in particular - 2020 will be a year of reinvention where retail will get faster and smarter.

By Dov Girnun 1 day ago

#BizTrends2020: Educating Gen Alpha
#BizTrends2020: Educating Gen Alpha

In today's society, the youth are ageing at a faster rate than ever before. But are our educational facilitators ready for this, or are they in need of a reboot?

By Nicola Cooper 1 day ago

#BizTrends2020: Consuming media and living the dream
#BizTrends2020: Consuming media and living the dream

With the greatest anticipation that the African marketing and communication industry will thrive and strengthen in the foreseeable future, it is important to note that the way we as South Africa and the greater continent consumes media will determine the speed at which we progress as a nation in that regard...

By Gee Motsepe 1 day ago

#BizTrends2020: Culture systems, systems culture
#BizTrends2020: Culture systems, systems culture

It's one thing having the people and the resources to create culturally relevant work, but to be really effective, agencies must build the systems to support them...

By Elouise Kelly 1 day ago

The key trends within the airport environment in 2020
The key trends within the airport environment in 2020

Mzukisi Deliwe, Deputy CEO of Provantage Media Group and head of leading airport environment out-of-home player Airport Ads, unpacks the most pertinent trends for 2020...

Issued by Provantage Media Group 2 days ago

Gillian Rightford, Adtherapist and business/strategy lead at SoloUnion.
#BizTrends2020: Creativity's tipping point in business

I'm going to buck the trend and not talk about anything to do with tech or mobile, or the demise of the agency model. I'm also going to be honest and say that what I'm writing about isn't a mainstream trend yet, but it should be...

By Gillian Rightford 2 days ago

#BizTrends2020: The rise of afro-natural beauty as an advertising trend
#BizTrends2020: The rise of afro-natural beauty as an advertising trend

Mirror, mirror, on the wall, who's the fairest of them all?...

By Josephine Sebesho 2 days ago

#BizTrends2020: Keep it simple in 2020
#BizTrends2020: Keep it simple in 2020

M&C Saatchi Abel leaders say now is the time to approach briefs with razor-sharp focus...

By Mike Abel and Makosha Maja-Rasethaba 2 days ago

#BizTrends2020: 3 trends in responsible business
#BizTrends2020: 3 trends in responsible business

Companies spent an estimated R10.2bn on corporate social investment (CSI) in South Africa in 2019 - a 5% year-on-year increase in nominal terms (2018: R9.7bn), but flat when taking inflation into account, reflecting a subdued economy...

By Zyaan Davids Anter 17 Jan 2020

#BizTrends2020: What you need to know about AI in 2020
#BizTrends2020: What you need to know about AI in 2020

Artificial Intelligence (AI) is the ability of computers to learn, gain experience and make decisions, just like humans...

By Avsharn Bachoo 17 Jan 2020

#BizTrends2020: A truer, more meaningful narrative for the African child
#BizTrends2020: A truer, more meaningful narrative for the African child

If brands want to succeed in South Africa and the rest of Africa, they need to love and appreciate Africa and the rich diversity that unifies instead of divides us...

By Kamo Mogashoa 17 Jan 2020

Dale Hefer, Integrated Marketing Conference (IMC) CEO.
#BizTrends2020: The need to prove that marketing is business™

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever before; it's A LOT of rands...

By Dale Hefer 17 Jan 2020

#BizTrends2020: Using e-commerce tools to build disruptive consumer brands
#BizTrends2020: Using e-commerce tools to build disruptive consumer brands

Many disruptive consumer brands eventually expand into retailers in order to reach broader scale, and fast-moving retailers can accelerate this process...

By Paul Cook 16 Jan 2020

#BizTrends2020: It's the year of gamechangers
#BizTrends2020: It's the year of gamechangers

The digital and social media marketing landscape is in constant flux due to software updates, changes to platforms and new ways of consuming content. It is key to keep improving the experience for consumers, staying ahead of the trends...

By Zubeida Goolam 16 Jan 2020

Adam Byars, joint-CEO and partner at GRID Worldwide.
#BizTrends2020: Adapting to a new business paradigm

We're living and working in a world that is making less and less sense. Increased confusion, uncertainty and volatility are all having an impact. Businesses are under more operational pressure than ever before...

By Adam Byars 16 Jan 2020

#BizTrends2020: Fashion won't be sustainable until consumers are educated
#BizTrends2020: Fashion won't be sustainable until consumers are educated

If you're wondering if sustainable fashion really does exist in South Africa, the answer is yes, but only on a small scale...

By Emma Longden 15 Jan 2020

Going for growth in 2020: Have you looked towards uncomfortable places?
Going for growth in 2020: Have you looked towards uncomfortable places?

The choice facing businesses in 2020 is a simple but challenging one: Will you stay in survival mode or go for growth?...

By Ashish Williams, Issued by MediaCom 15 Jan 2020

Erica Elk, founding executive director of the Craft & Design Institute
#BizTrends2020: Design thinking to rise in the public sector

In the face of increasingly tough systemic and complex challenges, there is an emerging global trend in the public sector towards using a design thinking approach to unlock new and innovative solutions...

By Erica Elk 15 Jan 2020

#BizTrends2020: Taking the 20s into the cloud for marketing clout
#BizTrends2020: Taking the 20s into the cloud for marketing clout

The last decade was all about the cloud. From 2010 the cloud moved from novelty to the accepted means to deploy infrastructure...

By Johan Walters 15 Jan 2020

#BizTrends2020: Machine learning set to burst the bubble of digital marketing
#BizTrends2020: Machine learning set to burst the bubble of digital marketing

For years digital marketers revelled in the fact that they could accurately measure the return on ad spend. Since everything could be tracked, we could know where our money was being spent and how it was being consumed by our target audiences.

By Andrew Smit 15 Jan 2020

#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond
#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond

The advent of 5G and the growth in video consumption will lead to the creation of more visual content that customers can utilise and easily share. There will be more investment in collaborating with content creators whose messaging can be easily linked with certain brands without a major change in narrative...

By Mongezi Mtati 15 Jan 2020

#BizTrends2020: 5 ways of being to make 2020 great
#BizTrends2020: 5 ways of being to make 2020 great

South Africa. A nation paralysed by talk, where the majority of problems are a product of our failure to execute...

By Pepe Marais 15 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor
Top 10 global consumer trends for 2020 - Euromonitor

Market research provider Euromonitor International has released its 'Top 10 Global Consumer Trends 2020' report. The annual report identifies the most impactful trends driving consumer behavior, values and habits in the year ahead...

14 Jan 2020

No one cares about your marketing
No one cares about your marketing

With everything changing so fast, it shouldn't surprise you that the way we talk about, market and promote our businesses is changing too. Here's the bitter truth - no one cares about your marketing. The evidence for this is everywhere...

By Jos Caelers, Issued by Engagement Factory 14 Jan 2020

Masego Motsogi, managing director at Grid Worldwide.
#BizTrends2020: The year of storytelling

The truth about storytelling is that it will never go out of fashion. Perhaps the mediums through which it comes will continue to change, but the form itself... it is here to stay...

By Masego Motsogi 14 Jan 2020

Lisa MacLeod, head of digital, Tiso Blackstar Group.
#BizTrends2020: End of an era as the 3rd party cookie crumbles

An interesting year has just flown by, in which it feels like all things digital are under pressure - the adtech ecosystem is contracting, Facebook is being slammed as usual, Google is in a showdown with French publishers, and cookies are errr... crumbling.

By Lisa Macleod 14 Jan 2020

Show more