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Anja Cavanagh from Focal Points elaborates on the importance of media analysis, the state of the industry and talks us through a few trends she predicts for 2019 and beyond...
By Juanita Pienaar 1 day ago
Anja Cavanagh from Focal Points elaborates on the importance of media analysis, the state of the industry and talks us through a few trends she predicts for 2019 and beyond...
The trend of trends
What is the point of talking about trends? Do they assist our decision-making or are they a badge that we wear to help us feel like we're in the know?
Jacques du Bruyn 8 Mar 2019
IAB Insight Series: These are the trends transforming the digital economy
The IAB Insight Series held its second event on The Future of Work, where a panel of experts in the field shared insights on trends transforming the digital economy...
Juanita Pienaar 25 Feb 2019
Why AI should means 'man loves machine', not 'man vs machine'
Introduced by Karin Du Chenne, CEO for Insights at Kantar, their latest free talk on why man and machine should be best friends, not enemies, emphasised the fact that we shouldn't fear machines 'taking our jobs' - while none of our jobs will be unaffected by AI, it'll be a case of working with each other, not against each other. Here's why...
Leigh Andrews 22 Feb 2019
#FairnessFirst: Welcome the most diverse emoji set yet
Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...
Leigh Andrews 18 Feb 2019
#WorldRadioDay: John Maytham on radio's role in 2019
On 13 February - World Radio Day - media veteran John Maytham shared memories, insights and impersonations from his radio career in a full-to-the-rafters lunchtime lecture held at Red & Yellow School...
Leigh Andrews 13 Feb 2019
4 CRM marketing trends to ignite 2019
Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...
Sugeshni Subroyen 12 Feb 2019
Microsoft CMO on the transformation of digital marketing
Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.
Jessica Tennant, Bizcommunity.com 1 Feb 2019
#BizTrends2019: Melissa Attree's top content marketing trends for right now
Those that fail to prepare, prepare to fail. Luckily, in the January 2019 Meltwater webinar, Ogilvy Cape Town's creative director Melissa Attree explained how to evolve your content marketing strategy for success in 2019...
Leigh Andrews 31 Jan 2019
3 business non-negotiables for 2019
Value in the form of quality interactions and ethics are the biggest priority for consumers in 2019, and this will shape how companies design solutions, deliver services and communicate...
Leigh Whiting 31 Jan 2019
#BizTrends2019: 9 Africa Trends for 2019
Bizcommunity.Africa has curated our business-to-business outlook for Africa for this year...
Louise Marsland 31 Jan 2019
#BizTrends2019: Convergence, connections and trust
Jessica Tennant reports back on Charles Stuart's analysis of the annual 'Entertainment Media Outlook: An African Perspective', specifically with regard to three key trends in the entertainment and media space...
Jessica Tennant 31 Jan 2019
#BizTrends2019: Speaking of things yet to come
Whilst it is exciting to think of the future and to guess what may or may not come to pass, it is also an undertaking that requires deep reflection...
Sizakele Marutlulle 31 Jan 2019
#BizTrends2019: These are tumultuous times. These are tremendous times
In psychology, there's a term known as post-traumatic growth. If you haven't already worked it out, it talks to the idea of rising from the ashes. Or, to use a phrase coined by Nassim Taleb, being 'antifragile'. What didn't kill us, made us stronger...
Mike Beukes 31 Jan 2019
#BizTrends2019: 3D design goes mainstream
While virtual reality, augmented reality and 360-degree video and photography become the norm within advertising, filmmaking, and content production, their applications across a range of other industries and sectors are also set to exponentially increase...
Lara Utian-Preston 31 Jan 2019
#BizTrends2019: 5 tech trends that will disappoint in 2019
Beyond the lip service, I feel like we are in a trough of disillusionment on so many pivotal technologies. In particular, there are five emerging fields which have garnered tremendous excitement...
Rob Stokes 30 Jan 2019
#BizTrends2019: Measuring ROI on offline advertising - you can and you should!
For far too long now, South African brands have been buying digital advertising space based on return on investment (ROI) data, but have been throwing good money after television advertising without tracking its performance...
Irina Herf 30 Jan 2019
#BizTrends2019: The importance of the shift to post-modern marketing
How can a disruptive company rely on traditional, pre-modern marketing thinking to drive home the values of their 21st-century brand?
Warren Moss 30 Jan 2019
#BizTrends2019: 2019, a definitive year in FMCG
IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...
Marylee Townshend 29 Jan 2019
#BizTrends2019: The death of Facebook? Not quite. Meet the social media of the future
When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things trends over coffee at the end of 2018, I jumped at the chance. This is the final part of my three overviews of our talking points...
Leigh Andrews 29 Jan 2019
#BizTrends2019: The value of micro-influencers in marketing campaigns
As we move into 2019, it's becoming clear that using micro-influencers is becoming very valuable - perhaps more than using macro-influencers who have a very large audience reach. Here's why...
Danilo Acquisto 29 Jan 2019
#BizTrends2019: Five major digital and social media marketing trends accelerating in SA
The field of digital and social media marketing is constantly changing as technology advances and consumer needs develop. It is paramount for us to stay ahead of the curve with continual innovation and the application thereof...
Zubeida Goolam and Wayne Flemming 29 Jan 2019
#BizTrends2019: The next shiny innovations
Scott Wilson, President Africa and Europe, Burson Cohn & Wolfe (BCW) looks at trends he sees as relevant to both the European and African markets...
Danette Breitenbach 29 Jan 2019
#BizTrends2019: The strategist is dead, long live strategy
In my BizTrends piece last year, I confessed to having a magic wand in my office...
Heidi Brauer 28 Jan 2019
#BizTrends2019: Two anti-trend predictions that will be true in 2019, and 2119
I've stopped going to conferences. For two reasons...
Matt Ross 28 Jan 2019
#BizTrends2019: Are you marathon fit?
Managing a brand's reputation is a marathon; it's about going the distance, having the stamina for the up-hills and the resilience to face harsh external conditions...
Sharon Piehl 28 Jan 2019
#BizTrends2019: Five customer engagement technology trends we can't ignore
With a sobering 0% growth reported in May 2018 by Nielsen for the global Top 20 manufacturers and a 2.4% growth for the Top 200 manufacturers within the last year, retailers need to know what the top tech customer engagement trends are and incorporate them where possible into their 360' touch point marketing strategy...
Eben Esterhuizen 28 Jan 2019
#BizTrends2019: The transformative power of transparency
Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...
Paula Hulley 25 Jan 2019
#BizTrends2019: Creativity is the currency of the future
I never like to weigh in on trends or predictions because, among many other reasons I've given before, human beings are generally awful at predicting the future...
Brett Morris 25 Jan 2019