Marketing & Media Trends

Marketing & Media trends

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#BizTrends2021: The rise of D2C
#BizTrends2021: The rise of D2C

The direct-to-consumer model allows deeper brand relationships and an omnichannel approach to deriving value...

By Michael Smollan 2 days ago

#BizTrends2021: Covid and the evolution of loungewear
#BizTrends2021: Covid and the evolution of loungewear

Our current homebound reality will continue to influence purchasing decisions. The demand for indoor fitness, remote working, and therefore comfortable yet stylish attire, presents an opportunity for fashion businesses...

By Nicola Cooper 3 days ago

#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang
#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

In advance to Bizcommunity's forthcoming BizTrends2021 event, Jessica Tennant, Bizcommunity's senior editor for Marketing & Media, finds out more about the elusive Dion Chang, founder of Flux Trends and one of South Africa's most respected trend analysts...

By Jessica Tennant 11 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Despite the dissemination of vaccines in the months ahead and as expectations of more normal behaviours edge closer, a larger portion of consumer spending will be impacted by recessionary conditions...

By Ailsa Wingfield 11 Jan 2021

#BizTrends2021: Search share of voice; an emerging trend
#BizTrends2021: Search share of voice; an emerging trend

Social share of voice has become an extremely popular measure of how much potential market share a brand has. Based on brand mentions, it gives you an accurate view of how many conversations people are having about a brand. It's simple and it's accurate. It delivers precisely what it promises...

By Craig Hannabus 11 Jan 2021

#BizTrends2021: A renewed focus on community through exclusive content and livestreaming
#BizTrends2021: A renewed focus on community through exclusive content and livestreaming

I'm not one to blow my own trumpet - well, not too much anyway - but all of the #BizTrends that I made last year came to fruition. A focus on independent artists, the rise of TikTok, the continued domination of streaming services - all featured prominently in shaping the global music scene...

By Tecla Ciolfi 7 Jan 2021

5 social media megatrends for 2021
5 social media megatrends for 2021

As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to relook customer engagement...

By Leandri Janse van Vuuren and Sabrina Andreucci 7 Jan 2021

8 reasons to book now for #BizTrends2021 online
8 reasons to book now for #BizTrends2021 online

Here's a sneak preview of what you can expect from BizTrends2021 - Towards New Norths & New Narratives on Thursday, 28 January 2021. We invite you to join us as trend 'rockstars' point to new 'north stars'...

Issued by Bizcommunity.com 7 Jan 2021

#BizTrends2021: Nurturing events back to life
#BizTrends2021: Nurturing events back to life

Kelly McGillivray, squadron leader at theSquad Creative Events tells us what she thinks eventing will look like in 2021...

By Kelly McGillivray 6 Jan 2021

#BizTrends2021: Communication refocuses on people-centricity
#BizTrends2021: Communication refocuses on people-centricity

Communicating with all stakeholders has become more important than ever and this will have a significant impact on the trends influencing these engagements in 2021 and beyond...

By Karyn Strybos 6 Jan 2021

#BizTrends2021: Reinvent, redirect, discard and restore
#BizTrends2021: Reinvent, redirect, discard and restore

2020 was the year never to be repeated. Or was it? GetSmarter surveyed the future of work, and the unfortunate refrain that keeps repeating is that in 2021 we can expect more of the same...

By Ann-Mari Höfinger 6 Jan 2021

#BizTrends2021: The changing faces of marketing
#BizTrends2021: The changing faces of marketing

It is estimated that nearly two-thirds of children who started school in 2016 will go on to have jobs that don't exist yet. How do we prepare this new generation for the business of the future, while at the same time retrain hundreds of millions of people whose work is evolving?

By Glen Meier 6 Jan 2021

#BizTrends2021: Consumer habits and shopping preferences
#BizTrends2021: Consumer habits and shopping preferences

Brands need to be clear on consumers changing habits, specifically around their desire to connect with others and how they spend their time on shopping preferences...

By Jason Stewart 6 Jan 2021

#BizTrends2021: The revolution will be digitised and automated
#BizTrends2021: The revolution will be digitised and automated

Due to the cumulative economic effects of the last few years, our clients' businesses are facing significant economic pressure, which, as we all know, has been drastically accelerated and compounded by the Covid-19 pandemic...

By Joey Khuvutlu 6 Jan 2021

#BizTrends2021: Creativity and technology, the best of both in 2021
#BizTrends2021: Creativity and technology, the best of both in 2021

Whenever it comes to discussions around digital media, I sometimes feel like I'm coming across as a bit of a Luddite. So, it's important to state at the outset that I think technology plays a significant role in advertising media and it has the potential to add exponential value...

By Brett Morris 6 Jan 2021

#BizTrends2021: The platform isn't going to matter
#BizTrends2021: The platform isn't going to matter

Nobody saw our current 2020 reality coming and every trend that was predicted for 2020 was pretty much thrown out of the window on 27 March when our country went into lockdown...

By Richard Lord 6 Jan 2021

#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?
#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?

Long-term marketing effectiveness has been in decline since the global financial crisis, even though the modern media landscape provides the potential for increased effectiveness...

By Stuart Sims 6 Jan 2021

#BizTrends2021: Tracking memories and using nostalgia
#BizTrends2021: Tracking memories and using nostalgia

Recognising changing behaviours and understanding your consumer's lifestyles and attitudes demanding adaption to forward-thinking and emotional intelligence needs to guide your future strategies and developments...

By Nicola Cooper 6 Jan 2021

#BizTrends2021: Move to minimal in 2021
#BizTrends2021: Move to minimal in 2021

For 2020, we all predicted a year of "20 plenty". But while we craved abundance and luxury, the year was instead one filled with tumultuous learnings and ongoing change...

By Leigh Crymble 6 Jan 2021

#BizTrends2021: What will shape digital storytelling in South Africa in 2021
#BizTrends2021: What will shape digital storytelling in South Africa in 2021

In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020...

By Mongezi Mtati 6 Jan 2021

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021
#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

In light of what went on in 2020, it's no surprise that so many B2B marketers have been making safe choices. There's been plenty of consolidation, a fair amount of contraction and a lot of maintaining the status quo....

By Warren Moss 6 Jan 2021

#BizTrends2021: Why radio remains a content stalwart in 2021
#BizTrends2021: Why radio remains a content stalwart in 2021

After almost 100 years of radio in South Africa, it's only fitting that this 'timer' medium became our companion in the year that needs no restatement...

By Deirdre King 6 Jan 2021

#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians
#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians

While Covid-19 has had a significant impact on many industries, musicians were one of the first casualties, as live performances - which represent the biggest and most sustainable income generator for many musicians - came to a complete halt...

By Lindani Ntsibande 6 Jan 2021

#BizTrends2021: 7 prospects and necessary shifts for the arts
#BizTrends2021: 7 prospects and necessary shifts for the arts

All disciplines in the arts are undergoing big transformations. We can anticipate continued shifts into new directions this year. They may not feel resolved or final, but they will be necessary shifts at this point, to rebuild a new landscape for the arts and audiences alike. Here are some of the trends that are likely to lead in 2021...

By Rucera Seethal 6 Jan 2021

#BizTrends2021: Looking ahead at the smartphone market
#BizTrends2021: Looking ahead at the smartphone market

If 2020 has shown us anything, it's that change and disruption are a constant. The effects of the global coronavirus pandemic led to unprecedented shifts in the way we live, work, learn and transact - with a widespread move online and digital platforms...

By Michelle Wynne 6 Jan 2021

#BizTrends2021: The impact of the media evolution on PR and communication
#BizTrends2021: The impact of the media evolution on PR and communication

Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year...

By Francois van Dyk 6 Jan 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021
#BizTrends2021: The 'blessings' of Covid continue into 2021

It might seem like a strange headline but the truth is that there have been many blessings that we believe will - and should - continue into 2021. Some seriously important changes have taken place in the world of brands and advertising and we expect to see these continue...

By Johanna McDowell 6 Jan 2021

#BizTrends2021: Digital marketing comes under the spotlight in 2021
#BizTrends2021: Digital marketing comes under the spotlight in 2021

Digital marketing was, for many brands, the saviour of 2020. This has been both a blessing and a curse for local CMOs, who now face massive performance expectations for the year ahead....

By Roan Mackintosh 6 Jan 2021

#BizTrends2021: Tech democratisation will set the tone for 2021
#BizTrends2021: Tech democratisation will set the tone for 2021

If Covid-19 was the villain of 2020, then digital was the hero. As in-store transactions plummeted, e-commerce rushed in to pick up the slack. Rapid digitalisation saw smaller companies suddenly able to compete directly with our large enterprises...

By Andrew Smit and Johan Walters 6 Jan 2021



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