Marketing & Media trends
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Introduced by Karin Du Chenne, CEO for Insights at Kantar, their latest free talk on why man and machine should be best friends, not enemies, emphasised the fact that we shouldn't fear machines 'taking our jobs' - while none of our jobs will be unaffected by AI, it'll be a case of working with each other, not against each other. Here's why...
Leigh Andrews 22 Feb 2019
Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...
Leigh Andrews 18 Feb 2019
When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things trends over coffee at the end of 2018, I jumped at the chance. This is the final part of my three overviews of our talking points...
Leigh Andrews 29 Jan 2019
Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...
Kalliebree Keynerd 16 Jan 2019
Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...
Leigh Andrews 12 Apr 2018
Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...
Lynette Hundermark 8 Jan 2018
The insights industry is transforming in order to remain relevant in a new fast-moving world where consumers have easy access to endless choices...
Diane Gantz 8 Jan 2018
By 2020, more people will have mobile phones than running water or electricity at home. And for the first time in history, more people will be connected to the internet than not...
Nunu Ntshingila 8 Jan 2018
The proliferation of mobile phone networks in Asia-Pacific and Africa has transformed how people connect, communicate and shop...
From AI and data visualisation to cutting-edge segmentation and contextual marketing; industry players must have a firm grip on the latest trends...
Desiree Gullan 8 Jan 2018
Mobile presents a massive opportunity for marketers to reach consumers in exciting new ways, but receptivity and creative challenges lie ahead...
Ariane Längsfeld, Millward Brown 29 Jan 2016