Our current homebound reality will continue to influence purchasing decisions. The demand for indoor fitness, remote working, and therefore comfortable yet stylish attire, presents an opportunity for fashion businesses...
Nicola Cooper 13 Jan 2021
Recognising changing behaviours and understanding your consumer's lifestyles and attitudes demanding adaption to forward-thinking and emotional intelligence needs to guide your future strategies and developments...
Nicola Cooper 6 Jan 2021
In today's society, the youth are ageing at a faster rate than ever before. But are our educational facilitators ready for this, or are they in need of a reboot?
Nicola Cooper 21 Jan 2020
With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger...
Nicola Cooper 22 Jan 2019
With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...
Nicola Cooper 10 Jan 2018
