Profile
Giving brands a social currency is Boniswa's raison d'être.
Litha and Khwezi's mom, big sister, daughter, business leader, partner, community
builder, coach, social entrepreneur, public speaker, nurturer and activist are some of
the adjectives used to describe Pezisa.
Pezisa, a committed industry player, sits on various boards; communication industry,
NGO's and is the past Chairperson of the Loeries and the ACA Boards...
Her experience in delivering break-through communications spans across a wide
range of diverse categories, from retail brands to auto-makers, financial services,
banking, FMCG, telcos, online classified, broadcasting, hotels & resorts, alcohol,
petro-chems and country marketing, to name few. She has worked in most business
sectors, except mining.
Having masqueraded twice as a client, Pezisa has deep respect for the marketers'
challenge of "working hard just to retain market share and running fast just to obtain
marginal growth", thus her constant drive for the agency is to purposefully deliver
integrated communications as a business lever of growth and assist brands in finding
a higher-purpose and a navigation tool for consumers.
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