Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, was an #Inspiring50 2018 nominee, and can be reached at ...
Read more

Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 3 days ago

#BehindtheSelfie with... Phil de Lange

This week we go behind the selfie with Phil de Lange, comedian and radio producer at Smile 90.4FM, ahead of his one-man show, The Phil Spectrum, at the Baxter Theatre on Friday, 22 March...

By Leigh Andrews 3 days ago

#ECO19: Why brands need to create emotional experiences for Generation CX

The eCommerce Africa conference kicked off at CTICC on 19 March with a keynote session by Chantel Botha, founder of BrandLove, titled: 'More than a feeling, on why CX is the #1 competitive differentiator'. Here's what you missed...

By Leigh Andrews 19 Mar 2019

#FairnessFirst: Get gender right in advertising by sidestepping stereotypes

The Kantar insight division's Duncan Southgate, global brand director of media and Jane Ostler, global head of media, recently presented a global webinar session in headline findings from their latest AdReaction study on the challenges of gender-progressive marketing and getting gender right in advertising. Here's what you missed...

By Leigh Andrews 18 Mar 2019

#YPOEdge: Mary Mazzio on making films that move the needle on social issues

I spoke to Mary Mazzio, former Olympic rower and lawyer, now independent documentary filmmaker and CEO of 50 Eggs Films, about the power of a socially savvy millennial audience and her dedication to making films with social impact...

By Leigh Andrews 15 Mar 2019

Sampling the six-star dining aboard Crystal Serenity's Waterside restaurant

On the night of 12 March 2019, we had the once-in-a-lifetime opportunity to dine aboard the Waterside restaurant while the Luxury Collection's Crystal Serenity was docked at the Cruises Terminal of the V&A Waterfront. Here's a taste of the experience...

By Leigh Andrews 15 Mar 2019

#YPOEdge: James Barty on brand humanity and doing good business, beyond ticking the 'CSI box'

Leigh Andrews speaks to King James founder and YPO member James Barty about what he gains from his involvement in YPO and how all businesses can make a better impact...

By Leigh Andrews 14 Mar 2019

Business not on Instagram? Here's what you're missing...

What's the most popular hashtag on Instagram? If you attended the Cape Town version of Heavy Chef's Instagram for Business Masterclass with Musaba Kangulu, at Workshop 17 on Wednesday, 13 March, you'll know the likes of #Likeforlike, #metoo and #nofilter proved strong contenders, but the actual answer is #love. Here's a quick taste of further insights Kangulu shared with attendees...

By Leigh Andrews 13 Mar 2019

#BehindtheSelfie with... Emily Keyes

This week we go behind the selfie with Emily Keyes, founder and CEO of The Talent Boom...

By Leigh Andrews 13 Mar 2019

What to expect from Allée Bleue's #MayDayMeander

This March, a select group of bloggers attended the #MayDayMeander media day at Allée Bleue in Franschhoek...

By Leigh Andrews 13 Mar 2019

#YPOEdge: Manoush Zomorodi on the personal power of podcasts

Last week, YPO hosted the world's largest gathering of CEOs right here in Cape Town, on 6 and 7 March 2019, for its Global Leadership Conference and YPO Edge, with the theme, 'Life of Re'. I spoke to Bored and Brilliant author and podcaster Manoush Zomorodi about the popularity of media with a personal touch...

By Leigh Andrews 12 Mar 2019

#YPOEdge: Cal Fussman on the compelling social impact of storytelling on the long game

Last week, YPO hosted the world's largest gathering of CEOs right here in Cape Town, on 6 and 7 March 2019, for its Global Leadership Conference and YPO Edge, with the theme, 'Life of Re'. I spoke to master storyteller Cal Fussman about lessons he's learned from interviewing the likes of Simon Sinek...

By Leigh Andrews 11 Mar 2019

#FairnessFirst: #BalanceforBetter beyond Women's Day 2019 as the global gender pay gap widens

International Women's Day was celebrated on Friday, 8 March with the 2019 campaign theme of #BalanceforBetter. With reports that the global gender pay gap is actually widening despite increased awareness of the issue, we need to go beyond giving working women flowers and cupcakes in recognition of their contributions on the day...

By Leigh Andrews 11 Mar 2019

How Cape Town's YPO 2019 brings meaning to a 'Life of Re' for creative CEOs

YPO hosted the world's largest gathering of CEOs right here in Cape Town on 6 and 7 March 2019, for its Global Leadership Conference and YPO Edge, with the theme, 'Life of Re'. Here's how the C-Suite in general and media creative specifically can take the theme to heart and make a difference through positive change in society beyond the bottom line...

By Leigh Andrews 8 Mar 2019

Why children's social media safety is in the spotlight after the wake of the #Momochallenge hoax

Described by Paper magazine as a "...saucer-eyed, lipless bird lady with trendy bangs and Voldemort nostrils," it's easy to see why Momo is the latest social media scare, as it's reportedly being hacked into child-friendly apps such as Peppa Pig, Fornite and YouTube Kids. But read this before you ban your young ones from using the internet...

By Leigh Andrews 6 Mar 2019

#BehindtheSelfie with... Chris Botha

This week we go behind the selfie with Chris Botha, group managing director of Park Advertising - the holding company for Meta Media and The MediaShop...

By Leigh Andrews 6 Mar 2019

#FairnessFirst: Nike 'dreams crazier' with Caster and Serena

Nike's 'Dream crazier' taps into the inclusion and equality mindset, and shows that girls who want to play like boys need to dream crazier, while serving to destigmatise and reframe the world's interpretation of 'crazy'...

By Leigh Andrews 4 Mar 2019

#BehindtheSelfie with... Jerry Mpufane

This week, we go behind the selfie with Jerry Mpufane, chairman of the M&C Saatchi JHB Group as well as IAB SA Bookmark Awards jury president...

By Leigh Andrews 27 Feb 2019

#FairnessFirst: How the Hollywood diversity problem is slowly improving

Since the #OscarsSoWhite tweet from a few years ago, there's been increased awareness of the lack of diversity, equality and inclusion in the global film and TV industry overall, but has there been any action? UCLA's just released 2019 Hollywood Diversity Report says yes, but not enough...

By Leigh Andrews 25 Feb 2019

Why AI should means 'man loves machine', not 'man vs machine'

Introduced by Karin Du Chenne, CEO for Insights at Kantar, their latest free talk on why man and machine should be best friends, not enemies, emphasised the fact that we shouldn't fear machines 'taking our jobs' - while none of our jobs will be unaffected by AI, it'll be a case of working with each other, not against each other. Here's why...

By Leigh Andrews 22 Feb 2019

Next >