This week, we go behind the selfie with professor Doug De Villiers, Deloitte Consulting's Africa advertising, marketing and commerce leader, as well as #NedbankIMC2020 speaker.
De Villiers and daughter, Hayley.
1. Where do you live, work and play?
Live: Bryanston. Work: Woodmead/Cape Town/New York. Play: Dullstroom/anywhere in the bush/South Coast/San Francisco…
2. What’s your claim to fame?
I built Africa’s leading brand consultancy, and am now building one of the world’s fastest-growing agile integrated marketing agencies within Deloitte Digital in Africa.
3. Describe your career so far.
Not boring! I have 30 years’ international marketing experience and have lived in Spain, Sri Lanka and Switzerland, but worked in well over 30 countries worldwide.
I also have 10 years of pro-bono marketing academia. I am an Associate Professor of Practice at JBS, have lectured as a “Visiting Prof” at Strathmore Business School, have run panels at Harvard Business School’s Africa week and once joined Trevor Manuel at Oxford Said Business School.
I also sit on the board of the New York-based International Trademark Association, and co-chair the special taskforce on brand valuation – it’s an amazing organisation and great to be promoting the brand narrative beyond marketing.
4. Tell us a few of your favourite things.
Being around a fire-pit in the bush with my family, playing guitar in (arguably) SA’s finest blues rock band – Bunk Girls Motor Cycle Club (OK, so not everyone/anybody thinks we’re the finest, but we do!), and watching my three kids growing up into amazing young adults.
5. What do you love about your industry?
The value created through the alchemy of logic and magic.
"Africans are pioneers. We're used to being knocked over and getting back up"- Doug de Villiers of @Interbrand#HBSABC2016 uniteinnovate
6. Describe your average workday, if such a thing exists.
I have an early start of 6:30am pretty much every day, and crush 50% of my email whilst in Uber – I use Uber pretty much every day, and have done for two years now.
This is followed by a review of active client projects, planning discussions with various team members for new client projects, multi-disciplinary team sessions for practice building and new methodologies’ asset creation).
My personal favourite catchphrase describes the traditional agency modus operandi, of “spray and pray”.
12. Where and when do you have your best ideas?
Every moment of every waking day. Deloitte is simply the finest pool of innovation, so I am surrounded all day by a multitude of idea drivers.
At nearly every turn, marketing pursuits look vastly different in style, scope, and execution than they did just a few years ago. Find out what Deloitte’s views are on the multiple roles of the CMO. https://t.co/Fq6ERrWoHW
Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.
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"The massive waste of money as a result of the perpetuation by traditional advertising agencies of big mass-media campaigns that no-one pays attention to, believes or acts upon." That's a big statement. Even for FMCG / QSR / fin brands? Where should the monies then be directed to?