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DMASA Press Office
The Direct Marketing Association of Southern Africa (DMASA) is a Section 21 company dedicated to the protection and development of the Interactive and Direct Marketing (IDM) industry. It established itself as an independent body in November 2005.
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Latest news

Last chance to get your hands on the new look Assegai Awards trophy for the 2022 season
The unmissable Assegai Awards are set to become even more unforgettable as the Direct Marketing Association of SA (DMASA) unveils its new look Assegai Awards Trophy for the 2022 season and announces that the erstwhile paper certificates of all silver, bronze, and leader award winners will, in 2022, be replaced with trophies. 15 Sep 2022 Read more

Judges of the IAS Agency Credentials Award announced
A panel of respected judges will review all Credentials Award entries, which will consist of the agency's written credentials document as well as the agency culture reel - within the various agency discipline types e.g. creative, digital, PR, media and design. 12 Sep 2022 Read more

Final extension for Assegai Awards season 2022
The deadline date for all entries for this year's Assegai Integrated Marketing Awards is set for Friday, 16 September 2022 close of business. 8 Sep 2022 Read more

Evaluating agency credentials: What turns clients' heads
In a 2018 article in AdAge, MediaLink chairman and CEO Michael Kassan was quoted as saying: "Nobody has a crystal ball and nobody can say the agency of the future will be this way or that way. But what we can say is that there has to be a true willingness for the agency of the future to be more adaptive and reflective of clients' needs. Only the ones who can adapt will survive." 5 Sep 2022 Read more

The Assegais have an extended deadline date
The closing date for Assegai Integrated Marketing Awards entries for 2022 has been shifted to Wednesday, 7 September 2022. 2 Sep 2022 Read more

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Contact DMASA

Tel: 0861 362 362 / 011 929 3144
Email: gro.asamd@ofni

Physical Address
Block C 1st floor, 372/376 Oak Avenue,
Ferndale, Randburg.