This week, we go behind the selfie with Luyanda Peter, MD of Harambee Communications in SA and Botswana.
Peter captions this: “The many faces of Luyanda.”
1. Where do you live, work and play?
I live in a world-class African city, also known as Jozi. My work time is split across our main offices in Bryanston and Gaborone. I play in both suburbia and the townships – I never turn down an invitation to a shisa-nyama.
2. What’s your claim to fame?
In my youth (and about 20kgs ago), I summited Mount Kilimanjaro and climbed up to the Mount Everest Base Camp. I had illusions of grandeur and wanted to climb the highest peak on each continent, but life got in the way.
3. Describe your career so far.
An awesome journey of more than 20 years, with 16 years on the client side. I started off marketing beer, then moved to sports retailing and financial services and ended up at a sports media company. I worked with some of the brightest minds in marketing and advertising, while being exposed to different markets and cultures.
The last four years have been a constant high – starting an activations agency, expanding it to a full-service BTL agency and opening an office in another country, Botswana. The second half of the journey has just kicked off.
4. Tell us a few of your favourite things.
Two incredible humans – Yanda and Azile – who keep me grounded and honest.
Travel, sports, travel, gadgets, travel, reading biographies and watching documentaries. Did I mention travel?
When I’m doing my 30-minute run/walk (gotta get those Vitality points!)
The problem is that I usually have so many ideas that I forget to write them all down.
13. What’s your secret talent/party trick?
The ability to speak absolute gumph about any topic and sound like I know what I’m talking about.
14. Are you a technophobe or a technophile?
With new devices I always rip open the packaging, throw away manual and spend a few hours trying to figure it out. I then go to the dustbin, get the manual and set up the device in 10 minutes. So I fancy myself a technophile, but I fear the truth might be different.
15. What would we find if we scrolled through your phone?
Dodgy content from my high-school matric class WhatsApp group and lots of travel and family pictures.
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