Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She is passionate about issues of inclusion, equality and diversity, the only SA finalist shortlisted for the Women in Marketing #WIMawards2017, and can be reached at .
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#IABDigitalSummit2018: The ultimate 'state of the industry' event

How will the advertising industry adapt AI at a larger scale? Can we innovate with data analysis and profiling without creeping out customers? I discussed the possibilities and explored the power of digital with three of this year's scheduled female powerhouse speakers for the fourth IAB SA Digital Summit, taking place next week on 1 March 2018 at the Theatre on the Track...

By Leigh Andrews 11 hours ago

#FairnessFirst: Making modern movies in 2018

While movies have been mainstream for more than a hundred years, diversity behind the lens has been more than a little lacking - hello 2018's top trending TV and cinema industry hashtags, #TimesUp and #OscarsSoWhite...

By Leigh Andrews 1 day ago

#Loeries2018: "Bringing it back to the bird," with Nathan Reddy of Grid Worldwide

Soon after the Loeries' 40-year logo and branding refresh was announced I caught up with Nathan Reddy of specialist brand agency Grid Worldwide. He explains the importance of the 'reduce to amplify' movement and how this mindset guided the Loeries' brand refresh...

By Leigh Andrews 16 Feb 2018

"Financial advertising is far from boring": Cullinan SA on their Midas Award wins

While the advertising industry is cluttered with award shows, the Midas Awards that recognise the world's best financial advertising are ones to watch as this form of brand messaging is aimed at gaining the rarest kind of consumer trust imaginable. Here's how SA's own Cullinan agency recently proved its weight in gold...

By Leigh Andrews 15 Feb 2018

#StartupStory: Talking video on video with Vidr

In this meta-interview, I chat to Sean Wilson-Smith, founder of Vidr, about the successes on their startup life so far, along with a 5-minute video of our interview if you'd prefer to listen to rather than read his words...

By Leigh Andrews 14 Feb 2018

#BehindtheSelfie with... Ewan Strydom

This week, we go behind the selfie with technophile Ewan Strydom - former model, personal fitness trainer, TV presenter and Smile 90.4FM's midday-to-3pm radio host...

By Leigh Andrews 14 Feb 2018

#Bookmarks2018: Digital jury jabber with... Lorraine Landon

This year, we'll see the 10th ever IAB Bookmark Awards taking place after the fourth Digital Summit on 1 March in Johannesburg. With award judging having wrapped this weekend, I got some behind-the-scenes insights from Lorraine Landon. She's head of agencies at Google SA and chairing the Bookmarks' first-ever 'performers' jury panel...

By Leigh Andrews 13 Feb 2018

#FairnessFirst: Why Trudeau will bounce back from #Peoplekind

In the wake of his #Peoplekind comment, a joke that "didn't play well out of context", The Evening Standard has provided a lookback on Trudeau's push for gender equality...

By Leigh Andrews 12 Feb 2018

#Loeries2018: Andrew Human reflects on 40 years of Loeries

I caught up with Loeries CEO Andrew Human for a catch-up on the last 40 years and a preview of all things #Loeries2018-related...

By Leigh Andrews 9 Feb 2018

Campaigning to #DefeatDayZero with King James Group and M&C Saatchi Abel

The phrases 'water crisis', 'drought' and 'day zero' have been taking up headline space consistently for the past few months. While this has set most of the country into a frenzy, two Cape Town-based creative agencies put their (shower) thinking caps on with ways to better educate the public and hopefully #DefeatDayZero...

By Leigh Andrews 8 Feb 2018

#BehindtheSelfie with... Nina Pfeiffer

This week, we go behind the selfie with technophile Nina Pfeiffer, co-owner and executive producer at Tulips and Chimneys...

By Leigh Andrews 7 Feb 2018

Scopen Agency Scope: "Not just an opinion, it's actually ground in reality"

Johanna McDowell of the IAS is also the South African partner of Scopen. Over what she described as 'the best sandwich ever' at Bizcommunity's offices in the MadWorld Orange Block in Woodstock, McDowell shared a wealth of insights into the local marketing-agency relationship, as well as SA-specific insights and what attendees can expect from the upcoming Scopen masterclasses...

By Leigh Andrews 7 Feb 2018

Johanna McDowell on bringing SA flair to the Women in Marketing Awards

Johanna McDowell has just been selected as the only representative of South Africa to be appointed on the UK-based Women in Marketing's (WIM) advisory council for 2018. She lets us in on the importance of championing women in marketing...

By Leigh Andrews 6 Feb 2018

#Bookmarks2018: Getting nostalgic with Josephine Buys

Josephine Buys, CEO of the IAB South Africa, takes some time out from her digital dynamite schedule to take a trip down digital memory lane ahead of the fourth IAB digital summit and tenth Bookmark Awards...

By Leigh Andrews 6 Feb 2018

Collecting all the soul in the (life)house

Sunday, 4 February 2018 is a night I'd been waiting for roughly half my life. Ever since I first heard the lilting strain of Collective Soul's Run on 5FM when I was a teen, I'd completely stop what I'm doing, close my eyes and feel the music...

By Leigh Andrews 6 Feb 2018

#FairnessFirst: #SayYesToLove with Cosmo SA's Laverne Cox cover exclusive!

Topics for inclusion, equality and diversity in the media sphere itself remained under the media spotlight this week as social media netizens celebrated Cosmopolitan South Africa's decision to place Laverne Cox on the cover, with their logo suitably rainbow-hued to show support of the LGBTQI+ community...

By Leigh Andrews 5 Feb 2018

#LoeriesRanking with... King James Group

What better way to creatively ease into the working year than with a reminder of some of last year's top contenders at the Loeries? We continue the local insights with King James...

By Leigh Andrews 2 Feb 2018

#BehindtheSelfie with... Veli Ngubane

This week, we go behind the selfie with technophile Veli Ngubane, 34-year-old founding partner and chief creative officer at Avatar...

By Leigh Andrews 31 Jan 2018

#Bookmarks2018: Digital jury jabber with... Jade Amic

This year, we'll see the 10th ever IAB Bookmark Awards taking place after the fourth Digital Summit on 1 March in Johannesburg. With award judging underway, I got some behind-the-scenes insights with Jade Amic. She's Native VML's creative group head and chair of the Bookmarks' 'innovative engineers' jury panel...

By Leigh Andrews 30 Jan 2018

#FairnessFirst: #PresidentsClubDinner and #LarryNassar trial light up World Wide Web

This week, social media netizens were appalled by allegations of groping at the recent President's Club fundraising dinner, while celebrating the outcome of the #LarryNassar trial, and Melinda Gates' female startup fund support...

By Leigh Andrews 29 Jan 2018

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