Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She loves milkshakes, word play and alliteration, and can be reached at .
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#InnovationMonth: How to really save money on production costs

Angelika Kempe, executive consultant at AdOps Value, shares what to look out for when assessing production cost estimates, as well as the impact of the ANA's recent report that advertising agencies and their holding companies are less-than transparent regarding production costs and the risk associated with it...

By Leigh Andrews 3 days ago

#BehindtheSelfie with... Simon Robinson

This #InnovationMonth, we go behind the selfie with Simon Robinson, co-owner, organiser and head of marketing for Mediatech Africa and owner of the Sun Circle Group...

By Leigh Andrews 20 Sep 2017

#BehindtheSelfie with... Darren Mansour

This #InnovationMonth, we go behind the selfie with technophile Darren Mansour, digital director at So Interactive digital agency...

By Leigh Andrews 13 Sep 2017

#Loeries2017: Stoked about camelpower

Fitting for #InnovationMonth, I chatted to Charbel Aouad, executive producer and cofounder at Dubai's Stoked, the production company behind an integrated campaign Loeries Gold and this year's integrated Grand Prix for turning horsepower into camelpower...

By Leigh Andrews 8 Sep 2017

#Loeries2017: “Good creative is still king” - 7Films

Nina van Rensburg, producer at 7Films, explains the importance of work that saves lives or creates awareness, now recognised at the Loeries through the SANBS Public Service Award...

By Leigh Andrews 7 Sep 2017

Home-style hospitality, the historic Tulbagh Hotel way

Here's why olive oil shots at Oakhurst Olives, relaxed dining at the Tulbagh Boutique Hotel and ziplining through the scenic Ceres Valley are three musts for a Cape weekend away...

By Leigh Andrews 7 Sep 2017

#BehindtheSelfie with... Peter KohlÖffel

This #InnovationMonth, we go behind the selfie with Peter KohlÖffel, national sales manager at Provantage Media group's activations division, ProActive...

By Leigh Andrews 6 Sep 2017

#Loeries2017: Why young creative Thabang ‘TipiDang' Manyelo is a “masala tin of flavour”

The second part of this year's Loeries young creative award winning duo, Thabang ‘TipiDang' Manyelo shares his plans to 'Netflix the ad industry' and why winning this much-longed-for award is just the starter's gun, not the finish line...

By Leigh Andrews 5 Sep 2017

#LadiesofLoeries: “Fight for your ideas, ask for what you want” - Karmen Wessels

The Loeries have been recognising a duo of fresh creative talent under the age of 27 since 2007. This year, Native VML copywriter and ‘mad wit' Karmen Wessels, was announced as one of the lucky two, on her 27th birthday...

By Leigh Andrews 4 Sep 2017

#Loeries2017: Graham Lang on Y&R's collaborative year of firsts

In addition to Y&R Dubai bringing home their first-ever Grand Prix, Y&R South Africa and the Y&R Mena network stood out as true stars of this year's Loeries...

By Leigh Andrews 1 Sep 2017

#LadiesofLoeries: How to escape agency banner-ad hell, win illustration awards

While award shows celebrate the agencies and brands doing amazing work, those behind-the scenes don't often get a chance to step into the spotlight. Step aside for illustrator Sarita Immelman, whose work garnered 11 Loeries and two Cannes Lions awards this year alone...

By Leigh Andrews 31 Aug 2017

#BehindtheSelfie with... Laura Rawden

This #WomensMonth, we go behind the selfie with Laura Owings Rawden - head of Locomedia communications agency and chair of Safrea...

By Leigh Andrews 30 Aug 2017

#Pamro2017: TV-viewing any time, anywhere, on any device

Magnus Anshelm, MD of the MMS joint industry committee in Sweden, spoke of an advanced hybrid model for the total video currency for TV and online video at Pamro 2017, as the future is here...

By Leigh Andrews 30 Aug 2017

#Pamro2017: Customer expectations in a digital world

Wayne Hull, MD of Accenture Digital, spoke at Pamro 2017 on the topic of consumer expectations transcending traditional industry boundaries...

By Leigh Andrews 30 Aug 2017

#Pamro2017: Connecting with the connected viewer

Brian Fuhrer, SVP of product leadership for national TV audience measurement at Nielsen USA, spoke at Pamro 2017 on the topics of return path data (RPD) and TV audience measurement (TAM) integration, with today's connected consumer a core consideration...

By Leigh Andrews 30 Aug 2017

#Pamro2017: Rethinking TV audience measurement in Africa

Jennie Beck, CCO or chief client officer at Kantar Media Mena, spoke at this week's Pamro Conference on the challenges of TV audience measurement or TAMs in Africa and how the rapidly developing African TV infrastructure may turn this on its head, creating new measurement opportunities.

By Leigh Andrews 30 Aug 2017

#LadiesofLoeries: “SA's bizarre advertising industry demographic” - Neo Segola

Neo Segola, creative director at FCB, is a unicorn - one of SA's only black female creative directors. She shares what the industry needs to do NOW to guarantee not only more female creatives, but more black female creatives, in SA going forward...

By Leigh Andrews 29 Aug 2017

Loving the lazy luxury of Franschhoek's Leeu Estates

Warmth, comfort and elegance are top of mind when I think back to our recent winter stay at Franschhoek's luxury gem of the Leeu Collection, Leeu Estates. It's the very definition of refined five-star relaxation where every whim is catered for, and more...

By Leigh Andrews 29 Aug 2017

#WomensMonth: Inside the truth of the female-strong EWN newsroom

Hiding behind police vans while live ammunition is fired. Dodging rocks hurled at your car. Running for safety from drug addicts demanding money. These aren't just one-off nightmares but the harsh realities of daily work life for the females in Primedia Broadcasting's EWN newsroom. While they spend their days telling other people's tales, I got them to share a few of their own...

By Leigh Andrews 28 Aug 2017

#LadiesofLoeries: Chair-aunty Suhana Gordhan on the mayhem and magic

Suhana Gordhan does a lot in a day, from putting up with mansplaining to switching focus from her day job as creative director at FCB to meeting her responsibilities as Loeries chair. She lets us in on how Open Chair is set to inspire a new era in this industry, and what life was like for her over Loeries weekend 2017.

By Leigh Andrews 25 Aug 2017

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