Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She loves milkshakes, word play and alliteration, and can be reached at .
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
Mediamark makes sure you're upskilled and in the know

The Radisson Blu La Vendome in Sea Point was buzzing on Thursday, 23 March 2017 with marketers and agency creatives excited for the launch of Mediamark's In the Know Now...

By Leigh Andrews 17 hours ago

King James Group drinks in their global win

King James Group's chief creative officer Alistair King says the time when independent local agencies couldn't really expect to work in international brands because of how multinationals tied up the brands at a global level are over...

By Leigh Andrews 3 days ago

A truly sensory Experian experience

As the casualty list of digital disruption grows ever longer, it's time to focus on your specific customers and improve their overall experience of your brand or get left in the dust...

By Leigh Andrews 3 days ago

Cementing the Mosaic of customer experience with Experian

A little over a month ago, Experian SA MD Simon Russell kicked off an exclusive media roundtable explaining their new Mosaic tool and the power for local marketers in finally creating a single view of their customers and targeting by interests rather than demographics...

By Leigh Andrews 20 Apr 2017

#BehindtheSelfie with... Zonica Strydom

This week we find out what's really going on behind the selfie with technophile Zonica Strydom, operations and business unit director at iKineo customer engagement agency...

By Leigh Andrews 19 Apr 2017

Managing business problems from a marketing lens with Bamboo Network

Bamboo Network's chief executive Neo Matsau explains why adding a bit of management consulting to marketing communications and vice versa means you're better suited to find holistic creative solutions to a business problem, with the entire business in sight...

By Leigh Andrews 18 Apr 2017

Safrea unravels the fake news phenomenon

Here's what Herman Wasserman, professor of media studies at UCT and Lauren Green, senior analyst at BrandsEye mentioned at Safrea Cape Town's recent fake news event...

By Leigh Andrews 13 Apr 2017

Poolside perfection at the President Hotel

Officially opened by former president Nelson Mandela in 1998, a stay at the President Hotel in Bantry Bay on the Sea Point side of town is just what we needed last weekend after the previous emotionally draining, politics-driven week...

By Leigh Andrews 13 Apr 2017

#BehindtheSelfie with... Marisa Louw

This week we find out what's really going on behind the selfie with technophile Marisa ‘just call me eM' Louw, founder and managing director of the Emlo Communications PR agency in Johannesburg...

By Leigh Andrews 12 Apr 2017

How Hyundai is driving female brand ambassadorship

Another week, another car ad, but the new #CretaLightTheWay campaign by Joe Public for Hyundai is really gaining traction for putting female influencers behind the wheel...

By Leigh Andrews 11 Apr 2017

Making digital brand communication human again

Take your social media marketing to the next-level - from B2B and B2C to P2P (person to person) and H2H (human to human). It's as easy as remembering that you need to be relatable and not sound like a computer, even if the message you're sharing has been automated...

By Leigh Andrews 10 Apr 2017

Clear content marketing strategy = happy customers + happy boss

Here's what I learned from BlueMagnet's recent content marketing and social media training course, such as how to 'poop candyfloss', among other magical things...

By Leigh Andrews 7 Apr 2017

The intricacies of recruiting creatives with Ad Talent

Ad Talent director Stacey Bossenger lets us in on the current emphasis on and shortage in digital talent across the board...

By Leigh Andrews 6 Apr 2017

#BehindtheSelfie with... Bongani Chinkanda

This week, we find out what's really going on behind the selfie with technophile Bongani Chinkanda, business and strategy director at Elevator...

By Leigh Andrews 5 Apr 2017

Planting a pop of green in Khayelitsha

On Saturday, 1 April, I found myself walking across a dusty square between the Sinovuyo Old Age Home and the Litha Methodist Church grounds on Msombovu Road in Khayelitsha...

By Leigh Andrews 4 Apr 2017

Purposefully recolouring township satellites with Grey

Lack of visible house numbers in the townships often results in unnecessary delays in emergency treatment and sometimes, death. Grey Africa's CCO Fran Luckin and head of design Kean Hartnady explain how Grey's Satellifes campaign is saving lives...

By Leigh Andrews 4 Apr 2017

Inter-hotel challenge intrigue at the Vineyard Hotel

Standing on the grass outside the Vineyard's conference centre, we sipped Pongrácz brut and early cups of cappuccino to ward off the autumnal chill, while an excited buzz grew on the night of the finale regional launch of the Cape Legends & Artisan Spirits Inter Hotel Challenge 2017...

By Leigh Andrews 4 Apr 2017

Mastering strategic growth in 2017 with Publicis Machine's Moagi Bodibe

Publicis Machine's recently appointed chief strategy officer Moagi Bodibe recommends stopping to pause for thought and ensure your game plan is watertight to get ahead in the coming months...

By Leigh Andrews 3 Apr 2017

Fake news or April fools?

The nation wasn't in much of a jokey state of mind this past weekend due to the political climate, but there were a few April Fools' Day funnies to brighten the mood...

By Leigh Andrews 3 Apr 2017

#BrandManagerMonth: Welcome the elephant in the room

Whether you're interacting with volatile colleagues in the workplace or at home wanting to relax after a long day, chances are you're avoiding raising an important conversation in order to keep the peace, which in turn creates a toxic cycle. Here's what I learned from HumanEdge's Crucial Conversations course...

By Leigh Andrews 31 Mar 2017

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