Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She is the only SA finalist shortlisted for the Women in Marketing #WIMawards2017, and can be reached at .
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#BehindtheSelfie with... Nkanyezi Masango

This week, we go behind the selfie with Nkanyezi Masango, creative director at King James Group...

By Leigh Andrews 17 hours ago

Helping agencies understand 2018's marketing challenges

Next Tuesday afternoon, the IAS kicks off the year with a masterclass set to share insights into what marketers are looking for in 2018. Nikki Munsie, business director at the IAS, lets us in on what to expect...

By Leigh Andrews 1 day ago

#Fairnessfirst: Amplifying the female voice

The first work week of 2018 for many was also one where we heard the global female voice loud and clear on social media, with 'celebration emojis' for everything from Iceland's equal pay law to #HereWeAre, #TimesUp and #Oprah2020...

By Leigh Andrews 2 days ago

#LoeriesRanking with... The Upstairs Ludus

What better way to creatively ease into the working year than with a reminder of some of last year's top contenders at the Loeries? We continue the local insights with The Upstairs Ludus...

By Leigh Andrews 12 Jan 2018

#BehindtheSelfie with... Jamie Matroos

This week, we go behind the selfie with Jamie Matroos, deputy editor at Design Indaba...

By Leigh Andrews 10 Jan 2018

#BizTrends2018: Rewind from attention spam back to attention span

One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Take note of the clever planning required for yours to stand out from the snowballing amount of spam...

By Leigh Andrews 8 Jan 2018

#BehindtheSelfie with... Ree Treweek

This week, we go behind the selfie go behind the selfie with Ree Treweek, director at female-led animation studio Tulips and Chimneys, formerly Shy the Sun, celebrating their 10-year creative partnership this year...

By Leigh Andrews 3 Jan 2018

#BehindtheSelfie with... Nthabiseng Lethoko

This week, we go behind the selfie with Nthabiseng Lethoko, new associate creative director at Hellocomputer Cape Town...

By Leigh Andrews 27 Dec 2017

#LoeriesRanking with... Publicis Machine

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We continue the local insights with Publicis Machine...

By Leigh Andrews 22 Dec 2017

Pinning down real street style with The Stylista's social content

Shh... Word on the stylish digital street is that The Stylista is the place to be. It's a user-generated social media space for those interested in fashion, beauty and lifestyle, with a distinctive SA flavour. MD Tami Ruschin explains the beauty of creating customised content to delight brands and consumers alike...

By Leigh Andrews 21 Dec 2017

#BehindtheSelfie with... Zola Nene

This week, we go behind the selfie with technophobe chef and food stylist, Zola Nene. She's the resident chef on SABC3's Expresso and was a judge for the 2017 Galliova Awards for excellence in food and health writing, as well as the recently aired third season of Great SA Bake Off...

By Leigh Andrews 20 Dec 2017

The true definition of ROI: Return on Investment, Ideas, Insight and Innovation

With six successful years under its belt, House of Brave co-founder and ECD Vanessa Pearson shares what makes them a top-five SA agency with first-rate strategic planning and digital effectiveness, as per Scopen's AgencyScope 2017/18...

By Leigh Andrews 19 Dec 2017

Scopen agency of the year King James on hitting the new year running

King James Group CEO James Barty explains the agency's commitment to creativity off the back of their recent accolades at Scopen AgencyScope 2017 and lets us in on their strategy for 2018...

By Leigh Andrews 18 Dec 2017

Toyota loves FCB Africa: The 57 year-strong brand relationship

Toyota formally announced earlier today that it is continuing its "exceptionally good, regularly measured" relationship with "the best of the best", FCB Africa. Brett Morris, FCB Africa Group CEO and group CCO shares their perspective of the love story that's endured over five decades and counting...

By Leigh Andrews 15 Dec 2017

#DesignIndaba2018: Telling stories about purpose-led design

To many 'Design Indaba' is simply founder Ravi Naidoo, but there's a huge team behind the scenes. Meet Neo Maditla, Design Indaba's new editor-in-chief. With her hard-news background and passion for purpose-led design, she's the tough cookie looking to make the Design Indaba website as popular as its annual Festival...

By Leigh Andrews 15 Dec 2017

#OurWorldIsRed: Recolouring the e.tv entertainment spectrum

Earlier this month, I chatted to e.tv MD Marlon Davids about their growth over the past two decades as SA's fifth terrestrial television channel and biggest independent one, as well as the channel's new #OurWorldIsRed campaign...

By Leigh Andrews 14 Dec 2017

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Earlier this week, it was announced that M&N Brands has acquired Mela Events. Here, M&N Brands Group CEO Zibusiso Mkhwanazi and Mela Events' owners, Tiziana Tucci and Enelra Booth, let us in on what the acquisition foretells of M&N Brands' pan-African future...

By Leigh Andrews 13 Dec 2017

#BehindtheSelfie with... Rhodé Marshall

This week, we go behind the selfie with Rhodé Marshall, #Trending co-editor at City Press...

By Leigh Andrews 13 Dec 2017

Taking TV into the real world in 2018 with commercial partnerships

In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness...

By Leigh Andrews 12 Dec 2017

#LoeriesRanking with... Grey Advertising

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We continue the local insights with Grey Advertising...

By Leigh Andrews 8 Dec 2017

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