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Episode 183: The rapid evolution of Customer Experience Management and the CEM Africa Summit.
Mike Jones - This week we take a closer look at Customer Experience Management and the annual CEM Africa Summit taking place on 17 and 18 August in Cape Town.
28 Jul 2016 10:02
Episode 183: The rapid evolution of Customer Experience Management and the CEM Africa Summit
Simon Cranswick - This week we take a closer look at Customer Experience Management and the annual CEM Africa Summit taking place on 17 and 18 August in Cape Town.
28 Jul 2016 10:01
Episode 32: Sheep or Spock with Beth Strauss
Beth Strauss, strategist at BaseTwo, chats to us about the discipline of behavioural economics and how it can be applied in marketing. We discuss the role of social proof in human decision making, as well as how abundant choice has made harnessing these behavioural drivers so imperative to marketers. We discuss case studies around how organisations leverage behavioural cues in order to drive action and explore how technological trends and data are empowering brands to better understand the ways in which they can engage consumers. We explore how BaseTwo have applied certain principles of behavioural economics in the work they have done for their clients. Super informative discussion with a very clued up guest!...
27 Jul 2016 09:27
Episode 182: Augmented reality, Virtual reality & Pokemon Go. Native VML and Y&R SA Partnership
This week we take a closer look at VR, AR, ARG, Pokemon Go, gamification and the Pick n Pay Super Animals app with Sea Monster Entertainment, an animation, gaming and augmented reality business.
21 Jul 2016 15:28
Episode 182: Augmented reality, Virtual reality & Pokemon Go. Native VML and Y&R SA Partnership
This week we take a closer look at VR, AR, ARG, Pokemon Go, gamification and the Pick n Pay Super Animals app with Sea Monster Entertainment, an animation, gaming and augmented reality business.
21 Jul 2016 15:27
Episode 181: Andrew Brand, Managing Director of 99c.
This week we take a closer look at Ninety9cents (99c), one of South Africa's largest independently owned full-service advertising agencies.
15 Jul 2016 10:23
Episode 31: Don’t Say Digital with Mike Stopforth
Mike Stopforth, CEO of Cerebra, stops by to tell us why he hates the word “Digital”. Mike shares with us his broad frustrations with a word that has come to shape an entire industry. We ask whether digital is a channel or an ethos, as well as the implications for traditional agencies as they look to become more “digital. We also explore whether there is really such a thing as a digital guru. An insightful conversation with an industry leader....
13 Jul 2016 09:10
Episode 180: Hendri and Kyle from Barbarossa Media chat content
This week we take a closer look at new kid on the block, content first digital marketing agency Barbarossa Media. Barbarossa Media creates engaging content for brands to connect to their customers in an impactful way.
7 Jul 2016 14:48
Episode 179: Marketing Mix Conferences Managing Director Terry Murphy.
This week we look at the upcoming Marketing Mix, Shopper path to purchase 2016 event happening on 20 July and 21 July at the Bryanston Country Club in Johannesburg.
1 Jul 2016 14:13
Episode 30: Generation Z with Kirsten Wiggill
On the 30th episode of the Brave Ideas Podcast, Kirsten Wiggill, Social Media Account Lead @ Aqua, talks to us about Generation Z. We learn about who they are, what they do, and why brands are struggling to get to grips with how to talk to them. Not to be confused with millennials and don’t call them selfie obsessed, Gen Z are a powerful generation that are reshaping the way people, and brands, need to communicate. An important and informative discussion!...
29 Jun 2016 09:35
Episode 178: Short course - Building and maintaining a sustainable business.
This week we look at 21C business solutions, a training and education company who will be piloting an 8 week short course at Vega School in Cape Town from 2 July to 20 August 2016.
23 Jun 2016 14:25
Episode 29: Own the Moment with Sifiso Khumalo
In this episode, we talk to Sifiso Khumalo, digital campaign manager @ Aqua, about the opportunities posed by the second screen, and how brands can take advantage to own the moment.
15 Jun 2016 08:33
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