Marketing & Media Audio

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Episode 186: PR chat with Marcus Brewster and the new on-demand PR service.
This week we take a closer at the current state of Public Relations in south Africa and we have a look at the recently launched marcusbrewster on-demand PR service. With more than 25 years of experience in the industry, marcusbrewster is South Africa’s leading public relations agency and is now flipping the PR industry on its head with a new on-demand PR service.
26 Aug 2016 11:36
Episode 185: Online retail with the CTO of Emerce Commerce.
On this weeks episode of BizTakeouts, The Marketing & Media radio show, we take a closer at the current state of ecommerce in south Africa and we have a look at Emerce Commerce (@EmerceCommerce), a leading business-to- business partner in delivering world-class ecommerce solutions for the South African retail and ecommerce industry.
18 Aug 2016 10:03
Episode 184: Oresti Patricios chats about research around The Social Media Landscape briefing 2016
This week we take a closer look at the Social Media Landscape Briefing 2016 – The Definitive annual research briefings about the big platforms relevant to SA by the authorities Arthur Goldstuck and Michal Wronski, by far the biggest social media briefings of the year.
11 Aug 2016 11:00
Episode 33: Search Engine Domination with Sean Hearn
We chat to Sean Hearn, SEO lead at Aqua, about how brands can dominate the internet through effective search engine optimisation.
10 Aug 2016 09:54
Episode 183: The rapid evolution of Customer Experience Management and the CEM Africa Summit.
Mike Jones - This week we take a closer look at Customer Experience Management and the annual CEM Africa Summit taking place on 17 and 18 August in Cape Town.
28 Jul 2016 10:02
Episode 183: The rapid evolution of Customer Experience Management and the CEM Africa Summit
Simon Cranswick - This week we take a closer look at Customer Experience Management and the annual CEM Africa Summit taking place on 17 and 18 August in Cape Town.
28 Jul 2016 10:01
Episode 32: Sheep or Spock with Beth Strauss
Beth Strauss, strategist at BaseTwo, chats to us about the discipline of behavioural economics and how it can be applied in marketing. We discuss the role of social proof in human decision making, as well as how abundant choice has made harnessing these behavioural drivers so imperative to marketers. We discuss case studies around how organisations leverage behavioural cues in order to drive action and explore how technological trends and data are empowering brands to better understand the ways in which they can engage consumers. We explore how BaseTwo have applied certain principles of behavioural economics in the work they have done for their clients. Super informative discussion with a very clued up guest!...
27 Jul 2016 09:27
Episode 182: Augmented reality, Virtual reality & Pokemon Go. Native VML and Y&R SA Partnership
This week we take a closer look at VR, AR, ARG, Pokemon Go, gamification and the Pick n Pay Super Animals app with Sea Monster Entertainment, an animation, gaming and augmented reality business.
21 Jul 2016 15:28
Episode 182: Augmented reality, Virtual reality & Pokemon Go. Native VML and Y&R SA Partnership
This week we take a closer look at VR, AR, ARG, Pokemon Go, gamification and the Pick n Pay Super Animals app with Sea Monster Entertainment, an animation, gaming and augmented reality business.
21 Jul 2016 15:27
Episode 181: Andrew Brand, Managing Director of 99c.
This week we take a closer look at Ninety9cents (99c), one of South Africa's largest independently owned full-service advertising agencies.
15 Jul 2016 10:23
Episode 31: Don’t Say Digital with Mike Stopforth
Mike Stopforth, CEO of Cerebra, stops by to tell us why he hates the word “Digital”. Mike shares with us his broad frustrations with a word that has come to shape an entire industry. We ask whether digital is a channel or an ethos, as well as the implications for traditional agencies as they look to become more “digital. We also explore whether there is really such a thing as a digital guru. An insightful conversation with an industry leader....
13 Jul 2016 09:10
Episode 180: Hendri and Kyle from Barbarossa Media chat content
This week we take a closer look at new kid on the block, content first digital marketing agency Barbarossa Media. Barbarossa Media creates engaging content for brands to connect to their customers in an impactful way.
7 Jul 2016 14:48
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