Following on our very exciting Bookmark award, a Silver pixel in the category Streaming Services, Dan and Esther discuss the development of the podcast, the journey so far and lessons learned along the way. We also say a happy farewell and ‘thanks for all the fish’ to Dan Herman in this Episode of the Brave Ideas Podcast.
Our digital world has changed the ‘music’ landscape. Right now there is a lot more music available to audiences than ever before because of digital platforms such as streaming sites and digital audio consumption channels.
Artists and designers battle with the idea that they think that they own their ideas, but that their ideas are mostly references of other ideas so can they really own anything? Often originality of design, and the creativity of artists, is contested by other artists and corporations, delegitimising ideas and feeding people unoriginal outcomes. In this episode we discuss whether originality is the key to success for creators (maybe it’s not) and what does originality even look like anymore?...
In this episode, we talk to Mike Oelschig, Head of Strategy @ Cerebra about the importance of crisis communication on social media. We explore different types of crises and the potential impact that they can have on brands. We further explore what we, as agencies, can do to mitigate this type of risk for our clients. An informative episode for those looking to better understand how to navigate a crisis.
On the 1st of December, we celebrated #wundermanday by inviting representatives from the different Wunderman Companies in South Africa (Aqua, Base2, Cerebra and Applogix) and discussing what it means to 'come together'.
Batsirai Madzonga, Associate Creative Director @ Aqua, talks to us about how it is critical for creatives to get inspiration from their local contexts. He shares with us how the African context has inspired creatives across multiple disciplines including fashion, design, art and marketing. An important and intelligent discussion.
Matt Black, senior content strategist @ Aqua, comes on the show to talk about the evolution of political communication in the digital world. We look at the key examples of the US presidential election, Brexit and the political landscape in South Africa, with a view to identifying key lessons for marketers.
This week we chatted to Brett Burgess, BU Head Training Division at adidas South Africa, about the launch of the Adidas Athletics category and specifically the Z.N.E (zero negative energy) hoodie which was the focus piece of the category’s first range.