Batsirai Madzonga, Associate Creative Director @ Aqua, talks to us about how it is critical for creatives to get inspiration from their local contexts. He shares with us how the African context has inspired creatives across multiple disciplines including fashion, design, art and marketing. An important and intelligent discussion.
Matt Black, senior content strategist @ Aqua, comes on the show to talk about the evolution of political communication in the digital world. We look at the key examples of the US presidential election, Brexit and the political landscape in South Africa, with a view to identifying key lessons for marketers.
This week we chatted to Brett Burgess, BU Head Training Division at adidas South Africa, about the launch of the Adidas Athletics category and specifically the Z.N.E (zero negative energy) hoodie which was the focus piece of the category’s first range.
This week we chat to Paul Williams, Country Manager for Fortinet, the number 1 online hardware and software security vendor in Africa. We take a closer look at the rise of cyber security, what companies, IT managers and individuals need to know and where the threats line.
This week we chatted to Busi Sizani, Uber for Business Program Manager for Sub-Saharan Africa. We take a closer look at Uber for Business, a ride management platform built for companies big and small. One app for safe, reliable, and easy to expense rides globally.
This week we chatted to Mike Wronski (@mikewronski), Director of Digital Flow, straight from presenting some of his research findings at the Social Medial Landscape Briefing 2016 in Cape Town and Johannesburg. Mike will be discussed the top 5 platforms, how the research results and the latest announcements will impact brand social media planning for FaceBook, LinkedIn, Twitter, Instagram and YouTube....
In this controversial episode, we talk about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist’s mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced perspective in agencies. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast....
This week we take a closer at the newly launched getTOD (@getTODSA), a free-to- download mobile application that allows users to connect with tradespeople to meet their particular needs, using location based tracking and reliable supplier availability in real time.
This we take a closer at the newly launched online personal forex transfer service, ClickFX. One of South Africa’s largest Forex intermediaries ForexPeople, has introduced ClickFX to offer South Africans a simple and cost effective way to transfer Forex online. We were joined by Richard Beddow, Chief Executive Officer of ClickFX to find out more.
We talk to Mpho Maseko, Chief Marketing Officer at Wunderman South Africa, about the worlds of broadcast marketing and digital/CRM are intersecting to create more meaningful opportunities for brand storytelling. We explore the ways in which brand owners and agencies can come together to meet the needs of changing consumers while evolving their capability to tell authentic stories.