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Mike Jones
Planned spontaneity

When it comes to campaign planning, timing is a large part of the process. However, in this day and age, when your 15 minutes of fame is now a five-second Vine or when a brand's reputation goes from hero to zero in one day, agility and spontaneity is key.

By Mike Jones, Issued by NATIVE VML 22 Dec 2014 13:45

Gizmo - Ola! Films
Gizmo

How to sell a new DStv decoder? Well if you are Amy Allais you find a hilarious lead and let him sell a competing 'gadget' in a crowded electronics store. The shot of him massaging his cheeks alone is worth a thousand words. Go on - spoil yourself.

Issued by Ola! Films 19 Dec 2014 16:07

Festive bucket - Ola! Films
Festive bucket

Ola! Films Mfundo Mkhize hits a home run with KFC's beyond adorable Christmas spot. Shot on a chickenfeed budget it punches way above it's weight class in production values, slick storytelling and heartwarming performances.

Issued by Ola! Films 19 Dec 2014 15:57

Vserv and XL partner to fuel the mobile entertainment ecosystem in Indonesia - Vserv
Vserv and XL partner to fuel the mobile entertainment ecosystem in Indonesia

The alliance strengthens Vserv's global telco partnerships

Issued by Vserv 18 Dec 2014 14:09

Looking at 2014 in the rearview mirror - Mobile Marketing Association
Looking at 2014 in the rearview mirror

Writing an article looking into the review mirror is a tricky business. How does one write about the highlights of 2014, when there are so many exciting initiatives to talk about?! Mobile touches many different parts of the way we communicate and therefore there are so many diverse stakeholders. Hopefully, many stakeholders is a positive, and a sign of the times. Next year will be the Year of Mobile... only kidding! We are a mobile community, so the world and era of mobile is already here! It's time to empower ourselves to understand how we can leverage this dynamic and engaging marketing channel to build better consumer information and relevancy for the end user. Bring on Big Data!

By Nicolle Harding, Issued by Mobile Marketing Association 18 Dec 2014 13:38

New Media Publishing closes successful awards season With gold from New York's Eddie & Ozzie Awards - New Media
New Media Publishing closes successful awards season With gold from New York's Eddie & Ozzie Awards

New Media Publishing has closed off the company's most successful awards season to date, with a gold award at New York's prestigious Folio: Eddie & Ozzie Awards.

Issued by New Media 18 Dec 2014 11:45

Video is changing everything? - Rooftop Productions
Video is changing everything?

In the not too distant future, you'll probably be watching this article rather than reading it. As screens continue to infiltrate our public and private spaces, most businesses are waking up to the reality that video is one trend they can't afford to ignore if they want to keep customers engaged.

By Richard Ahlfeldt, Issued by Rooftop Productions 18 Dec 2014 11:03

Season's greetings from The Marketing Kraal - The Marketing Kraal
Season's greetings from The Marketing Kraal

As we put a full stop to the year 2014, The Marketing Kraal would like to take this opportunity to wish all their stakeholders a very happy festive season and a prosperous 2015.

Issued by The Marketing Kraal 18 Dec 2014 10:45

Blue Label Telecoms brings satellite connectivity to disadvantaged Namaqualand communities - Cellfind
Blue Label Telecoms brings satellite connectivity to disadvantaged Namaqualand communities

Blue Label Telecoms's subsidiary, South African Distribution, has installed satellite dishes for two disadvantaged farming communities in the Northern Cape so that families living in these remote areas can purchase prepaid electricity without having to travel long distances to do so. This falls in line with Blue Label Telecoms's focus on addressing inequality of opportunity by enabling all South Africans to interact and transact on an equal footing using convenient and reliable technology.

Issued by Cellfind 18 Dec 2014 10:34

Mobility, BYOD and Big Data - Making the most of 2015 - Field Office
Mobility, BYOD and Big Data - Making the most of 2015

Throughout 2014 you must have heard these terms repeatedly mentioned, and for good reason. The mobility, BYOD and big data trends have reshaped the business landscape, and will continue to do so. With 2014 drawing swiftly to a close, here is what to expect in 2015, with tips on how to approach it.

By Duaan Dekker, Issued by Field Office 18 Dec 2014 10:04

A letter to company X this Christmas - E-Intelligence
A letter to company X this Christmas

Dear CMO at Company X, You don't know me personally (I can tell from your generic marketing communications), but I thought I'd take the time to write you a short letter and tell you what I'd really like to see from your company. It seems very wasteful, and frankly, ineffectual, for you to keep sending me communications that don't work for you or me, so I hope the following information helps.

Issued by E-Intelligence 18 Dec 2014 09:24

'Tis the season to be digital... - Olé! Media Group
'Tis the season to be digital...

While many will have lamented the amount of time taken over the past 12 months to connect to business and personal lives, using a multitude of digital devices (think mobile phones, tablets, computers, video conferencing, etc.), Desere' Orrill, CMO of the Ole! Media Group prefers to look on the bright side: "Christmas is a time for sharing - and if digital is one thing, then it most certainly is 'shareable'. The festive season is a time of year where digital demonstrates just how useful, creative and powerful it can be."

Issued by Olé! Media Group 18 Dec 2014 09:21

Augmented Reality, the new triple threat in 2015 - Digital Narrative
Augmented Reality, the new triple threat in 2015

2014 has seen some positive growth in the adoption of Augmented Reality (AR) by the SA mobile consumer and big brands alike. AR is set to become the new triple threat in 2015: combining video, social and online, all wrapped up in a package ready to unlock.

By Johan Walters, Issued by Digital Narrative 18 Dec 2014 09:05

Specialist tech companies need a specialist digital agency - Duo Marketing
Specialist tech companies need a specialist digital agency

Many B2B technology companies in South Africa have yet to fully embrace social media, perhaps believing that it does not give them exposure to the right target audience. Or it might be because they have yet to find the right digital agency that understands who they are and what they do.

Issued by Duo Marketing 18 Dec 2014 09:01

Mike Saunders
Digital marketing trends coming in 2015

Digital marketing is a fast-evolving industry, and companies wishing to stay relevant and competitive need to stay abreast of developments. Even better, they should anticipate rather than react to them.

By Mike Saunders, Issued by DigitLab 18 Dec 2014 09:00

Too much aspiration and not enough inspiration - LiveMoya
Too much aspiration and not enough inspiration

If happiness is an objective for all of us, isn't it time marketers paid more attention to this in their strategies? Too many campaigns tell us that a brand will transform us into the people we want to be, delivering fulfillment and happiness - in other words, who you are now, is probably not good enough.

Issued by LiveMoya 18 Dec 2014 08:49

CrossFit your content marketing - Foreword
CrossFit your content marketing

If someone mentioned the word CrossFit to you a few years ago, you would have been forgiven for thinking they were referring to an adaptable plug thingamajig or a crossword championship of sorts. Flash forward to 2014 and this exercise craze is now sweeping the globe. It's so big in fact, it has its own Olympics. And with brands like Reebok leading the sponsorship charge, this exercise cult is set to grow.

Issued by Foreword 18 Dec 2014 08:47

World Wide Creative appoints new Creative Director - World Wide Creative
World Wide Creative appoints new Creative Director

World Wide Creative welcomes Sammy-Jane Every as the agency's Creative Director.

Issued by World Wide Creative 17 Dec 2014 16:24

Big names for first Algoa FM music concert - Algoa FM
Big names for first Algoa FM music concert

Some of the country's favourite entertainers will be in Port Elizabeth on Saturday, March 7, for the first Algoa FM "Algoa Live" concert.

Issued by Algoa FM 17 Dec 2014 15:50

Developing Excellent PA & Administrative Professionals of Excellence Summit 2015
Developing Excellent PA & Administrative Professionals of Excellence Summit 2015

Are you still relevant...?

Issued by ABN Global Events 15 Dec 2014 14:44

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