When it comes to campaign planning, timing is a large part of the process. However, in this day and age, when your 15 minutes of fame is now a five-second Vine or when a brand's reputation goes from hero to zero in one day, agility and spontaneity is key.
The alliance strengthens Vserv's global telco partnerships
Issued by Vserv 18 Dec 2014 14:09
Writing an article looking into the review mirror is a tricky business. How does one write about the highlights of 2014, when there are so many exciting initiatives to talk about?! Mobile touches many different parts of the way we communicate and therefore there are so many diverse stakeholders. Hopefully, many stakeholders is a positive, and a sign of the times. Next year will be the Year of Mobile... only kidding! We are a mobile community, so the world and era of mobile is already here! It's time to empower ourselves to understand how we can leverage this dynamic and engaging marketing channel to build better consumer information and relevancy for the end user. Bring on Big Data!
New Media Publishing has closed off the company's most successful awards season to date, with a gold award at New York's prestigious Folio: Eddie & Ozzie Awards.
Issued by New Media 18 Dec 2014 11:45
In the not too distant future, you'll probably be watching this article rather than reading it. As screens continue to infiltrate our public and private spaces, most businesses are waking up to the reality that video is one trend they can't afford to ignore if they want to keep customers engaged.
Blue Label Telecoms's subsidiary, South African Distribution, has installed satellite dishes for two disadvantaged farming communities in the Northern Cape so that families living in these remote areas can purchase prepaid electricity without having to travel long distances to do so. This falls in line with Blue Label Telecoms's focus on addressing inequality of opportunity by enabling all South Africans to interact and transact on an equal footing using convenient and reliable technology.
Issued by Cellfind 18 Dec 2014 10:34
Throughout 2014 you must have heard these terms repeatedly mentioned, and for good reason. The mobility, BYOD and big data trends have reshaped the business landscape, and will continue to do so. With 2014 drawing swiftly to a close, here is what to expect in 2015, with tips on how to approach it.
Dear CMO at Company X, You don't know me personally (I can tell from your generic marketing communications), but I thought I'd take the time to write you a short letter and tell you what I'd really like to see from your company. It seems very wasteful, and frankly, ineffectual, for you to keep sending me communications that don't work for you or me, so I hope the following information helps.
Issued by E-Intelligence 18 Dec 2014 09:24
While many will have lamented the amount of time taken over the past 12 months to connect to business and personal lives, using a multitude of digital devices (think mobile phones, tablets, computers, video conferencing, etc.), Desere' Orrill, CMO of the Ole! Media Group prefers to look on the bright side: "Christmas is a time for sharing - and if digital is one thing, then it most certainly is 'shareable'. The festive season is a time of year where digital demonstrates just how useful, creative and powerful it can be."
Issued by Olé! Media Group 18 Dec 2014 09:21
2014 has seen some positive growth in the adoption of Augmented Reality (AR) by the SA mobile consumer and big brands alike. AR is set to become the new triple threat in 2015: combining video, social and online, all wrapped up in a package ready to unlock.
Many B2B technology companies in South Africa have yet to fully embrace social media, perhaps believing that it does not give them exposure to the right target audience. Or it might be because they have yet to find the right digital agency that understands who they are and what they do.
Issued by Duo Marketing 18 Dec 2014 09:01
If happiness is an objective for all of us, isn't it time marketers paid more attention to this in their strategies? Too many campaigns tell us that a brand will transform us into the people we want to be, delivering fulfillment and happiness - in other words, who you are now, is probably not good enough.
Issued by LiveMoya 18 Dec 2014 08:49
If someone mentioned the word CrossFit to you a few years ago, you would have been forgiven for thinking they were referring to an adaptable plug thingamajig or a crossword championship of sorts. Flash forward to 2014 and this exercise craze is now sweeping the globe. It's so big in fact, it has its own Olympics. And with brands like Reebok leading the sponsorship charge, this exercise cult is set to grow.
Issued by Foreword 18 Dec 2014 08:47
World Wide Creative welcomes Sammy-Jane Every as the agency's Creative Director.
Issued by World Wide Creative 17 Dec 2014 16:24
Are you still relevant...?
Issued by ABN Global Events 15 Dec 2014 14:44