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Pantone #ColorOfTheYear for 2018: Ultra violet

Last year, the Pantone colour of the year was greenery, the year before was the Rose quartz and Serenity blend, and for 2018 it's a deep, dreamy shade - Ultra violet. Here's what it stands for...

2 days ago

Marketing Minor: Making every guest feel like part of the family

Minor Hotels has been going from strength to strength in establishing its hotels and brands across Africa. We chat with the regional marketing manager for Minor Hotels in Africa, Ivana Naidoo, about the brands, the industry and what takes to market Minor Hotels...

By Cari Coetzee 2 days ago

Nielsen Sports expands into Africa with acquisition

Nielsen Sports has expanded its global sports business by acquiring Repucom Africa from TransAfrica Media to offer solutions to rights holders and brands across Africa...

2 days ago

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of African e-commerce startups are profitable, as ventures tackle issues such as lack of funding, shortage of trust and logistical difficulties...

By Gabriella Mulligan 2 days ago

Changing face of retail presents opportunity for the wine trade

Embrace the chaos brought by the mobile phone-fueled digital age and look to Portugal for a road map to success in the USA...

2 days ago

SABRE Awards Africa open for PR professionals

The second edition of the SABRE Awards Africa PR competition is now open for entries...

2 days ago

Six SA judges selected for NYF's grand jury

New York Festivals International Advertising Awards has announced the 2018 grand jury...

3 days ago

Get to grips with CX and the customer journey now, or else...

Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey...

By Leigh Andrews 3 days ago

What South Africans earn right now

CareerJunction has released a review on the latest salary trends in South Africa, revealing salaries currently on offer in South Africa...

Issued by CareerJunction 3 days ago

JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa

With society moving into the electronic age, more people are communicating in cyberspace not only to access more information, but also to create a reality of their own...

Issued by JCDecaux 3 days ago

Hellocomputer appointments put spotlight on commitment to transformation, empowerment

Recent appointments announced by Hellocomputer have again put the spotlight on the FCB Africa group agencies' commitment to transformation and empowerment...

Issued by Hellocomputer 3 days ago

The importance of avoiding plagiarism in your marketing campaign

It is extremely important to ensure that you are not plagiarising your marketing campaign from another brand. Here, we're taking a look at why...

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

6 tips for effectively managing M&A communications

Effective communications are key during a merger or acquisition. Here's how to keep the lines clear....

By Shane Dolan 3 days ago

Finally, marketing has its crystal ball

This is what we know. We are living in a hyper-connected, digital world where machines are talking to other machines. But, it is, after all, still a human planet...

By Natasha Heiberg, Issued by Madex 3 days ago

Intimidation tactics? Police gun for Jacques Pauw

Journalists Jacques Pauw and Pieter-Louis Myburgh will not be presenting themselves to Durban North police station to make statements relating to material published in Pauw's best-seller The President's Keepers or in Myburgh's news articles published on News24...

By Kyle Cowan 3 days ago

Huawei and Kfm 94.5 tour the Mother City to celebrate the return of the Cape's ultimate music festival

Mark your calendars for 3 March 2018 - when Hauwei and Kfm 94.5 set the stage at Huawei KDay - Cape Town's premier music, technology and lifestyle event.

Issued by Primedia Broadcasting 3 days ago

'Man Up, Slow Down'

To draw attention to the national 16 Days of Activism campaign, FCB Cape Town has developed another hard-hitting ad for the Western Cape Government's Safely Home initiative...

Issued by FCB Africa 3 days ago

What makes Sundays so special for advertisers

Sunday is the ideal day for people to kick back and relax, or do whatever it is that they love best and Ads24's Sunday titles - Rapport, City Press, Son op Sondag and Sunday Sun - are the perfect accompaniment for a serene Sunday, which also makes them the perfect platform for advertisers...

Issued by Ads24 3 days ago

Moving Tactics Digital Impact creates Old Mutual's Pedal Power activations

Moving Tactics recently set up two Bicycle Dual activations for runners participating in two of South Africa's largest marathon events...

Issued by Moving Tactics 3 days ago

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Africa news

Three new client wins for Weathermen & Co

Namibian advertising agency, Weathermen & Co is ending off the year on a high with three new client wins...

2 days ago

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International

Report shows native advertising rises in importance

According to a new report, released by the International News Media Association (Inma) and the Native Advertising Institute the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies.

3 days ago

MediaCom named as victor in global AkzoNobel Decorative Paints account review

Agency adds South Africa, MENA, and Argentina to their roster after competitive pitch

Issued by MediaCom 3 days ago

Seven SA judges selected for 2018 One Show!

The One Club for Creativity has announced the global creative leaders selected to serve as judges for The One Show 2018. Nearly 200 highly qualified creatives representing 34 countries will judge work from around the world.

3 days ago

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