Focus on Out of Home

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Biz Takeout's

Episode 158: The BookMarks Awards 2016 advice and hospitality industry marketing.

Date: 26 Nov 2015
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AdFocus Awards 2015 winners' insights

Last week, the South African advertising industry descended on Rivonia for the most coveted title of the year - The Financial Mail's Annual AdFocus awards, which was a celebration of their outstanding performance...

By Ann Nurock 30 Nov 2015 12:00

Word-of-mouth advertising

Having looked at the media planning side of advertising over the past few weeks, I thought I'd end the year by examining various kinds of media, but then thought better of it...

By Chris Brewer 30 Nov 2015 12:00

From Code to Whitespace: Creating brands with brains

Design agency Whitespace Creative just celebrated its 20th anniversary, so while you may not recognise the agency name, you'll likely be familiar with its work. Here are insights into what 'good design' means...

By Leigh Andrews 30 Nov 2015 12:00

[OOH Focus] Out of home on steroids

A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement...

By Danette Breitenbach 30 Nov 2015 12:02

[OOH Focus] Global OOH trends

The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth...

By Danette Breitenbach 30 Nov 2015 12:01

South Africans crown Bonang Matheba and other online stars as their digital heroes

Channel24 announced today that Bonang Matheba has been crowned queen of the 2015 Channel24 Online Awards...

Issued by 30 Nov 2015 10:45

Five new Facebook features to boost holiday campaigns

It's officially retail season, and with holiday campaigns competing for space on advertising platforms, Facebook stands out as an important medium for targeted, relevant campaigns that drive end-of-year promotional campaigns...

By Nicole Sobotker, Issued by DQ&A Media Group 30 Nov 2015 11:44

IAB's Global Insights Report showcases digital marketing's boundless possibilities

With only one day left to get entries in for next year's IAB Bookmark Awards, digital marketers have one final chance to seize the opportunity to showcase their hard work to a greater audience...

Issued by IAB South Africa 30 Nov 2015 12:47

[OOH Focus] Creative in the sky

Focus on the top out-of-home campaigns this past year...

By Danette Breitenbach 30 Nov 2015 12:19

[OOH Focus] OOH measuring up

By 2019, the out-of-home industry in South Africa will be worth R5.1bn. This will make SA the 16th largest OOH market globally...

By Danette Breitenbach 30 Nov 2015 12:05

[OOH Focus] Integration of mobile OOH ads

Out-of-home advertising faces a massive margin squeeze if it does not evolve faster in Africa. In South Africa, slow OOH mobile integration hampers the medium.

By Ran Neu-Ner 30 Nov 2015 12:13

[OOH Focus] Mind the gap: Why street pole advertising might be your missing marketing link

Any advertiser worth their salt knows that above-the-line (ATL) advertising and in-store promotions form an integral part of any good sales strategy...

By Steve Jourdan, Issued by ADreach 30 Nov 2015 12:11

Red Cherry Media Holdings produces a digital campaign for Tru-Cape

Tru-Cape Fruit Marketing briefed Red Cherry Media on an overall digital campaign in order to increase online brand presence within their existing social media space...

Issued by Red Cherry Media 30 Nov 2015 10:19

Aygo back on screen with new TVC from FCB Joburg

Toyota Aygo, launched in 2011 to appeal to the younger, first-time buyer living in a household with monthly income exceeding R30,000, is back on the screen with a new TVC from FCB Joburg...

Issued by FCB Africa 30 Nov 2015 11:30

[OOH Focus] Time to step up to the plate

Margie Carr, managing director of In Touch Media, gives her view on why OOH is not living up to expectations...

By Margie Carr 30 Nov 2015 12:09

[OOH Focus] Location is key to OOH future

Technology and mobile is driving the real change in the advertising, media and communications industry, including out-of-home...

By Craig Page-Lee 30 Nov 2015 12:06

A human crisis

NATIVE VML took the opportunity to create a healthy conversation on social media about the dehumanising connotations of the word, "refugee": to remind the world that these people are human beings with real fears, hopes and dreams...

Issued by NATIVE VML 30 Nov 2015 11:03

Reminder: 2016 AMASA Workshop countdown - Register now before it's too late

Next year's AMASA Workshop will begin on 18 February and will be made up of two days of intensive learning around the nuts and bolts of media planning, strategy and a snapshot view of the media landscape...

Issued by AMASA 30 Nov 2015 10:28

East Coast Radio and the Sunfoil Dolphins celebrate renewed partnership

Two brands synonymous with KwaZulu-Natal's unique lifestyle offering, East Coast Radio and the Sunfoil Dolphins, are celebrating a renewed partnership...

Issued by East Coast Radio 30 Nov 2015 09:20

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