Focus on Out of Home

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Biz Takeout's

Episode 158: The BookMarks Awards 2016 advice and hospitality industry marketing.

Date: 26 Nov 2015
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UFO sightings light up Twitter

[NEWSWATCH] What was that in the sky? A bird, a plane... a drone? The Twittersphere has been lit up since Saturday night after users captured images of a hovering green light in the sky...

1 Dec 2015 08:15

Steps to create and maintain a great company culture

The internet has created two clear pockets of people: the hyper-informed consumer and the hyper-sensitive staff member...

By John Sanei 30 Nov 2015 14:00

AdFocus Awards 2015 winners' insights

Last week, the South African advertising industry descended on Rivonia for the most coveted title of the year - The Financial Mail's Annual AdFocus awards, which was a celebration of their outstanding performance...

By Ann Nurock 30 Nov 2015 12:00

Word-of-mouth advertising

Having looked at the media planning side of advertising over the past few weeks, I thought I'd end the year by examining various kinds of media, but then thought better of it...

By Chris Brewer 30 Nov 2015 12:00

From Code to Whitespace: Creating brands with brains

Design agency Whitespace Creative just celebrated its 20th anniversary, so while you may not recognise the agency name, you'll likely be familiar with its work...

By Leigh Andrews 30 Nov 2015 12:00

[OOH Focus] OOH measuring up

By 2019, the out-of-home industry in South Africa will be worth R5.1bn. This will make SA the 16th largest OOH market globally...

By Danette Breitenbach 1 Dec 2015 09:02

Karien Cherry debuts a pretty good year

In the same way it happens every year, the awareness of year-end office parties drawing near urges us to ponder on what we have done with the 8760 hours at our disposal. Karien Cherry can look back on her year and pour herself a Bell's...

Issued by Giant Films 1 Dec 2015 11:14

Boost sales with digital marketing

SMEs can boost festive season sales with social media and other digital marketing platforms to attract more customers and generate sales during the festive season...

1 Dec 2015 10:41

Spitfire spreads its wings

With Spitfire Films flying ever higher, it was only a matter of time before the hangar in Hyde Park became too small for their rapidly expanding wings...

Issued by Spitfire Films 1 Dec 2015 10:01

Lwandile Fikeni overall Arts Journalist of the Year

Freelance writer Lwandile Fikeni has been named the overall Arts Journalist of the Year at the 2014/2015 Arts Journalism Awards...

1 Dec 2015 09:30

South African decision-makers adopt mobile business intelligence

In today's competitive corporate environment, managerial decision-making processes require a wealth of information that can be enhanced and transformed with immediacy into effective action...

By Visvanathan Naicker 1 Dec 2015 10:50

[OOH Focus] Out of home on steroids

A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement...

By Danette Breitenbach 30 Nov 2015 12:02

[OOH Focus] Global OOH trends

The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth...

By Danette Breitenbach 30 Nov 2015 12:01

Five new Facebook features to boost holiday campaigns

It's officially retail season, and with holiday campaigns competing for space on advertising platforms, Facebook stands out as an important medium for targeted, relevant campaigns that drive end-of-year promotional campaigns...

By Nicole Sobotker, Issued by DQ&A Media Group 30 Nov 2015 11:44

IAB's Global Insights Report showcases digital marketing's boundless possibilities

With only one day left to get entries in for next year's IAB Bookmark Awards, digital marketers have one final chance to seize the opportunity to showcase their hard work to a greater audience...

Issued by IAB South Africa 30 Nov 2015 12:47

[OOH Focus] Creative in the sky

Focus on the top out-of-home campaigns this past year...

By Danette Breitenbach 30 Nov 2015 12:19

[OOH Focus] Integration of mobile OOH ads

Out-of-home advertising faces a massive margin squeeze if it does not evolve faster in Africa. In South Africa, slow OOH mobile integration hampers the medium.

By Ran Neu-Ner 30 Nov 2015 12:13

[OOH Focus] Mind the gap: Why street pole advertising might be your missing marketing link

Any advertiser worth their salt knows that above-the-line (ATL) advertising and in-store promotions form an integral part of any good sales strategy...

By Steve Jourdan, Issued by ADreach 30 Nov 2015 12:11

[OOH Focus] Time to step up to the plate

Margie Carr, managing director of In Touch Media, gives her view on why OOH is not living up to expectations...

By Margie Carr 30 Nov 2015 12:09

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