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Episode 133: VMA Group expansion, Exceptional Customer Experience and RayBan #campaign4change

Date: 29 May 2015
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adMingle: Mingling actual influencers with your ads

The problem with so many social media influencers lies in the fact that they are so popular and often therefore paid to endorse products. Luckily, adMingle has found a way for advertisers to garner more trustworthy social media recommendations...

By Leigh Andrews 29 May 2015 06:00

Why Periscope is the future for brands

In today's fast-paced society, millennials want quick, on-the-go content, and so emerges from the depths, Periscope, in all its live-streaming glory...

By Beverley Klein 29 May 2015 11:16

Latest news

[Biz Takeouts Podcast] 132: VMA Group, customer experience and #campaign4change

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Daniel Munslow, Kevin Lourens and Thera Van't Hof...

29 May 2015 09:54

Register for FESPA Africa and Sign Africa 2015

Online pre-registration for the FESPA Africa and Sign Africa 2015 is now open. The event will take place from 22-24 July at Gallagher Convention Centre...

29 May 2015 09:42

IMC Conference comes to the Mother City

The IMC Conference has announced that its 5th annual conference will be returning to Cape Town on 3 and 4 August at the Cape Town International Convention Centre...

Issued by Integrated Marketing Communication Conference 29 May 2015 11:43

Promoted content

Apple overtakes Google in the 10th Annual BrandZ Top 100 Most Valuable Global Brands ranking

Apple has overtaken Google to reclaim the title of 'world's most valuable brand' in the 2015 BrandZ Top 100 Most Valuable Global Brands, released by WPP and Millward Brown...

Issued by Millward Brown 27 May 2015 09:35

Holding on to the glory days

I've encountered many brands with the 'I'm right, my dad's a doctor' syndrome. Let's take a look at a few more recent brands that have relied too much on their past for future success...

By Rhiannon Rees, Issued by Yellowwood Future Architects 29 May 2015 11:14

Youth marketing pioneer kicks back!

Youth market thought leader. Industry game changer. Risk-taking visionary. Education channel innovator. Liesl Loubser has accumulated these and other flattering descriptors along her entrepreneurship journey...

Issued by HDI Youth Marketeers 29 May 2015 11:30

Email marketers no longer need shoot in the dark

Leading South African email and digital communications solution provider Everlytic has revealed the results of two intensive studies into the way that South Africans interact with marketing emails...

Issued by Everlytic 29 May 2015 10:41

Tafel Lager uses big data and receives over 3.5 million entries

Techsys Digital ran the latest Tafel Lager campaign on their smart mobile system, which employs big data to maximise campaign performance...

Issued by Techsys Digital 29 May 2015 10:11

Ambush marketing

Over the past few decades, the tactic of ambushing an unsuspecting enemy has migrated a long way from camouflaged overalls and combat boots, in times of war, to suits and ties in times of high profile events...

By Sinal Govender 29 May 2015 11:00

Future Sound of Mzansi streaming worldwide

The cult documentary, Future Sound of Mzansi, is being streamed over three episodes on Thump to two million unique visitors, across nine global channels and with translations into six languages...

Issued by Arcade Content 29 May 2015 10:15

Zinto to make its Markex debut

The Zinto Marketing Group, an established brand activation, event and entertainment company, will be showcasing its service offerings at this year's Markex expo...

Issued by Zinto Activation Group 29 May 2015 10:54

Marketing needs allocated resources in SMEs

Starting a new SME business or trying to raise the profile of an existing one requires extensive marketing efforts, which is sometimes overlooked as a necessity by SME owners...

29 May 2015 09:32

Business and Arts SA Africa Breakfast talks collaboration, co-creativity and cooperation

A trio of heavyweight speakers made a powerful call for unity across the continent and closer collaboration between African business and the arts at the third BASA Africa Business Breakfast...

Issued by Business and Arts South Africa 29 May 2015 09:19

Rigid substrate printing with the new HP Scitex FB750 printer from Midcomp South Africa

The recently announced HP Scitex FB750 printer enables PSPs to enter into rigid printing with a compact footprint and tabletop roll holder design for flexible substrates...

Issued by Midcomp 29 May 2015 10:56

34 deliver The Sound of Hope in Hout Bay

34 set about raising the funds to turn a dust bowl into a sports field the children of iKhaya le Themba would love, complete with soccer posts, synthetic grass and an all-important sound system...

Issued by 34 29 May 2015 09:48

Exhibition and Events Association exhibiting at Markex

EXSA, the Exhibition and Events Association, will be exhibiting at Markex this year promoting the significance of exhibitions and events as part of the marketing mix - face-to-face is simply better...

Issued by EXSA 29 May 2015 10:42

Nominees sought for Simon Sabela Awards

The KwaZulu-Natal Film Commission is calling for nominations for the third Annual Simon "Mabhunu" Sabela Awards 2015. The 14 categories within the awards recognise outstanding achievement within the SA Film industry...

29 May 2015 09:07

Love bytes

An online dating profile actually mimics business marketing strategies in order to encourage prospects view your 'goods'...

By Helen McIntee 28 May 2015 14:09

Show more
[Biz Takeouts Podcast] 132: VMA Group, customer experience and #campaign4change

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Daniel Munslow, Kevin Lourens and Thera Van't Hof...

29 May 2015 09:54

Register for FESPA Africa and Sign Africa 2015

Online pre-registration for the FESPA Africa and Sign Africa 2015 is now open. The event will take place from 22-24 July at Gallagher Convention Centre...

29 May 2015 09:42

Business and Arts SA Africa Breakfast talks collaboration, co-creativity and cooperation

A trio of heavyweight speakers made a powerful call for unity across the continent and closer collaboration between African business and the arts at the third BASA Africa Business Breakfast...

Issued by Business and Arts South Africa 29 May 2015 09:19

Show more
Safety of journalist features at WAN-IFRA Congress

The safety of journalist features at the opening of the WAN-IFRA Congress being held in Washington DC from 1-3 June 2015.

29 May 2015 11:34

Google unveils Android Pay in fresh challenge to Apple

SAN FRANCISCO, US: Google on Thursday unveiled its pay-with-a-phone system for Android devices, ramping up its challenge to Apple in mobile payments.

29 May 2015 08:52

Top tech leaders in 2015 revealed

HAMPSHIRE, UK: Microsoft CEO Satya Nadella heads Juniper Research's newly-released rankings of the most influential executives in the technology space, followed by Apple's Chief Design Officer, Jony Ive...

29 May 2015 08:45

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