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BizTrends 2015

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DMASA

The Direct Marketing Association of Southern Africa (DMASA) is a Section 21 company dedicated to the protection and development of the Interactive and Direct Marketing (IDM) industry. It established itself as an independent body in November 2005.

Biz Takeout's

Episode 119: Careers24 Sandcastle campaign and Mike Sharman

Date: 22 Jan 2015
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Episode 118: Money 4 Jam with Warren Ventre and BizTrends 2015

Date: 16 Jan 2015
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Episode 116: The future of Public Relations with Kevin Welman, MD of FleishmanHillard.

Date: 12 Dec 2014
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[Trends 2015] Brands vs Publishers

[Trends 2015] Brands vs Publishers

We need to start making better long-term decisions when it comes to building communities with real social business and CRM strategies...

By Melissa Attree 29 Jan 2015 08:00

[Trends 2015] Your customers hold the power

[Trends 2015] Your customers hold the power

2015 will continue to be all about the customer, for brands...

By George Golding 29 Jan 2015 09:03

[Trends 2015] A brand promise

[Trends 2015] A brand promise

A brand is a promise made. A great brand is a promise kept. It is people that keep promises, and they can only do so if they understand what those promises are, believe and buy into them...

By Giles Shepherd 29 Jan 2015 08:30

Finalists announced for the IAB Bookmark Awards 2015

Finalists announced for the IAB Bookmark Awards 2015

The finalists have been confirmed for this year's IAB Bookmarks Awards. The selected agencies, publishers, developers and individuals were picked from a record number of entries...

29 Jan 2015 10:09

Survé, Dasnois... and 'that' hearing
Survé, Dasnois... and 'that' hearing

NEWSWATCH: It is reported that Independent Newspapers proprietor Dr Iqbal Survé verbally confronted soon-to-be former editor of the Cape Times Alide Dasnois during her disciplinary hearing, reports Times Live...

29 Jan 2015 10:32

Chris Moerdyk
Let's encourage Zuma to bash whites

I am all in favour of President Jacob Zuma continuing his sniping campaign against whites and blaming everything on apartheid...

By Chris Moerdyk 29 Jan 2015 06:35

Social media 101 for small businesses
Social media 101 for small businesses

Years ago, most small businesses were community based brick and mortar stores, who got by on support from locals in the town or village they were built in. Later, social media erupted and gave businesses a new way to connect with their customers.

29 Jan 2015 09:13

The great podcast resurgence and the rebirth of radio
The great podcast resurgence and the rebirth of radio

Like one of those birds that are attracted to shiny jewellery, I love new gadgets and new technology. As someone with the expensive Early Adopter Disease, I embraced podcasting in its nascence...

By Matthew Buckland 29 Jan 2015 08:08

Sid Peimer
How do you know your strategy is any good?

The 1958 French film Les Almants (The Lovers), about a woman involved in adultery, was a hit in France, but when it crossed the Atlantic to the US...

By Sid Peimer 29 Jan 2015 06:43

[Behind the Selfie] with... Walter Pike
[Behind the Selfie] with... Walter Pike

This week, we find out what's really going on behind the selfie with Walter Pike, thinker and doer behind PiKE | Social era campaigns...

28 Jan 2015 14:00

[NewsMaker] Laurian Ovens
[NewsMaker] Laurian Ovens

Well-loved South African brand, Peppadew, has launched a range of product innovation in the past year. Peppadew brand manager, Laurian Ovens, talks about the brand's move from pickles-only into other food categories...

By Louise Marsland 28 Jan 2015 14:15

Burger King - Big on buses - Primedia Outdoor
Burger King - Big on buses

Burger King has put their money where their mouth is with their current bus back campaign...

Issued by Primedia Outdoor 29 Jan 2015 12:08

Grey shines spotlight on South Africa's science and research leader - CSIR - Grey
Grey shines spotlight on South Africa's science and research leader - CSIR

South Africa's remarkable contributions to the fields of science and research will soon be in the spotlight, as the CSIR reveals its first ever 360-degree marketing campaign...

Issued by Grey 29 Jan 2015 11:32

What is it you do for a living? - Careers24
What is it you do for a living?

Careers24 has gone live with a humorous new advertising campaign developed by Ogilvy & Mather (O&M) Cape Town that focuses on the awkward moment after one is asked, "What is it you do for a living?"...

Issued by Careers24 29 Jan 2015 12:13

Hansie Smit
[Trends 2015] SA Trendwatch 2015

Alarming trend news from the US is that Mom jeans are set to make a comeback in 2015. For the fashion unconscious, Mom jeans are high-wasted, ankle-length jean pants worn by Moms everywhere...

By Hansie Smit 29 Jan 2015 07:16

Bluegrass Digital a technical partner to Jupiter Drawing Room - Bluegrass Digital
Bluegrass Digital a technical partner to Jupiter Drawing Room

Bluegrass Digital continues to collaborate with The Jupiter Drawing Room on digital projects, with the latest successful implementation being an Interactive CI Guide for the Virgin Group...

Issued by Bluegrass Digital 29 Jan 2015 09:49

New book out on advertising law
New book out on advertising law

Juta Law has announced the recent publication of a new book by Gail Schimmel, 'Advertising Law: A Guide to the Code of Advertising Practice'...

29 Jan 2015 09:09

Exciting developments for GraphicMail - GraphicMail
Exciting developments for GraphicMail

With the arrival of 2015, GraphicMail is looking forward to bigger and better developments, taking the email service provider to new heights...

Issued by GraphicMail 29 Jan 2015 10:19

Lasting legacies from World Design Capital 2014
Lasting legacies from World Design Capital 2014

The World Design Capital title may have moved on from Cape Town as it travels to Taipei in 2016 but its influence remains in various legacy programmes that will enhance the creativity of Cape Town for years to come...

29 Jan 2015 08:27

TLC Marketing signs international deal with Universal Music to provide catalogue to brands - TLC Marketing Worldwide
TLC Marketing signs international deal with Universal Music to provide catalogue to brands

Reward campaign specialists TLC Marketing has signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG's unrivalled catalogue...

Issued by TLC Marketing Worldwide 28 Jan 2015 14:49

Chris Midgley
Changing the mindset of cost-cutting to value adding

As clients continue to brief agencies to "cut costs and work within smaller budgets" (often coupled with greater demands in terms of return on investment), it's not necessarily because clients want value for their money...

By Chris Midgley, Issued by Blast Brand Catalysts 28 Jan 2015 12:34

Chemory Gunko
Blurred lines... how the vicious internet is creating a vicious world

In our competitive, cut-throat, winner-takes-all society, it seems like everybody is out for themselves...

By Chemory Gunko 28 Jan 2015 14:09

New IPRA President ready for South African congress
New IPRA President ready for South African congress

The new International Public Relations Association (IPRA) President for 2015, Dr Amybel Sánchez de Walther, held her inauguration in London this week...

28 Jan 2015 12:51

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Tanzania shuts major East African newspaper
Tanzania shuts major East African newspaper

Arusha - Tanzania has suspended the publication of a major regional newspaper, the East African, with diplomats voicing concern at a possible crackdown on press freedom ahead of elections in October...

28 Jan 2015 13:00

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Thai junta chief defends controversial cyber law plans
Thai junta chief defends controversial cyber law plans

BANGKOK, THAILAND: Thailand's junta chief has defended proposals for a cyber law that critics say will grant the government unprecedented surveillance powers with little judicial oversight...

29 Jan 2015 12:06

World News Media Congress expecting delegates from 80 countries
World News Media Congress expecting delegates from 80 countries

WASHINGTON DC, US: The World News Media Congress, along with the World Editors Forum and the World Advertising Forum, is expected to draw more than 1,000 publishers, CEOs, managing directors, chief editors and other senior newspaper and news media executives from 80 countries around the world...

29 Jan 2015 08:50

2015 Advertiser of the Year is Henkel
2015 Advertiser of the Year is Henkel

DUBAI, UAE: Henkel, the global manufacturing company known for some of MENA's best-known brands, will be honoured at the Dubai Lynx Awards as the 2015 Advertiser of the Year...

29 Jan 2015 08:41

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