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Episode 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

Date: 30 Jul 2015
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News reporting followed a tight style and format for decades, largely driven by technology and deadlines. We call it the inverted pyramid: the most important information should be at the top of a report and the material that can most easily be cut out sits at the bottom...

By Anton Harber 31 Jul 2015 07:53

[CEM Africa Summit]: Keeping your customers connected

CEM Africa Summit attendees ate popcorn during a presentation by Elouise Kelly, head of marketing at SABC, following afternoon tea on the second day. The popcorn was fitting as she spoke of all things advertising and entertainment-centric...

By Leigh Andrews 31 Jul 2015 06:00

Ogilvy Johannesburg co-ECD resigns

Neo Mashigo, co-Executive Creative Director of Ogilvy & Mather (O&M) South Africa's Johannesburg has announced his resignation...

30 Jul 2015 06:55

Maintaining focus amidst social media clutter

Social media usage amongst millennials is a given, if you don't embrace it you fall behind - fast! It is also becoming a very necessary marketing option for South African business to engage their market and build their brand in the digital space...

By Ronel Gerber 30 Jul 2015 14:00



Saluting Vizeum's single-minded media innovation focus

RECMA recently named Vizeum the world's fastest growing media network in its Overall Activity Billings 2014 report, with Vizeum South Africa ranking fourth locally. Here's how they got this right, in a time of matchy-matchy results...

By Leigh Andrews 30 Jul 2015 14:00

[Biz Takeouts Podcast] 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

On Thursday, 30 July's episode of BizTakeouts, The Marketing & Media radio show, host Warren Harding (@bizWazza) focused on two of the keynote speakers at this year's Cape Town leg of the IMC Conference, happening on 3 and 4 August at the CTICC...

30 Jul 2015 12:27

Pricecheck aims to bring feet through shop doors, via the internet

With a strong focus on helping merchants get more shoppers through their doors, PriceCheck's digitising of real-world catalogues is set to change the South African retail landscape...

Issued by PriceCheck 31 Jul 2015 09:18

The evolution of the camera

Picture yourself taking a selfie, holding up the camera, tapping through to the front-facing camera, trying to keep your hand steady...

By Deon Prinsloo 31 Jul 2015 07:47

Google adds 20 languages to instant translation app

SAN FRANCISCO, USA - Google has announced it is adding 20 new languages for its mobile translation application that reads text and instantly converts to another tongue...

31 Jul 2015 07:40

Gaby's Earth Foods nuts about health!

TLC Marketing Worldwide-Africa sat with Adriano Salgado, the new director of family-run business, Gaby's Earth Foods, to find out how he is adjusting to the role and what he has planned for the company going forward...

Issued by TLC Marketing Worldwide 30 Jul 2015 13:48

Owen Kessel Leo Burnett wins McDonald's South Africa account

Global icon McDonald's has awarded its South African business to Owen Kessel Leo Burnett. OKLB will take the role of the brand's lead agency, managing McDonald's South Africa's strategy going forwards...

Issued by Owen Kessel Leo Burnett 30 Jul 2015 12:40

True beauty, reflected through inner qualities, is never out of fashion

The group of professional women attending the monthly Godllywood 12 Parts of Me meetings continued their journey of self-discovery and awareness by considering what they regarded as accepted standards for true beauty...

Issued by Universal Church of the Kingdom of God 30 Jul 2015 12:33

Entries open for #BreakMakeCreate15 hackathon

Designers, creatives, coders and techies: fire up your brains, sharpen your pencils, polish your screwdrivers or soldering irons, and get ready for this year's Break.Make.Create. hackathon...

Issued by Hellocomputer 30 Jul 2015 11:57

The keys to B2B marketing success, increasing sales and transforming your customer experience

Are you a B2B marketer looking for cutting-edge information and tactics to ensure better business performance and results for your company? Then this is the marketing event you can't miss!...

Issued by Knowledge Resources 30 Jul 2015 10:56

SPARK Media launch trends on Twitter

The launch of new media sales powerhouse, SPARK Media, was a social media success with Strategically come Dancing's Twitter hashtag #strategicdance briefly trending...

30 Jul 2015 12:00

How to survive 'how to' articles

With the meteoric rise of easy-to-use, self-publishing tools such as Wordpress, Tumblr, Medium, and this platform, more people have more to say about more topics than ever before...

By Will Green, Issued by Apurimac 30 Jul 2015 10:13

Countdown to Loeries Creative Week Durban 2015

Loeries Creative Week Durban is less than a month away. To get the most out of the event you should plan to arrive Thursday, 13 August, and stay until Monday, 17 August...

Issued by The Loeries 30 Jul 2015 12:17

Success for the 2015 Algoa FM Port Elizabeth HOMEMAKERS Expo

The Algoa FM Port Elizabeth HOMEMAKERS Expo, held at the Boardwalk Exhibition Centre from 23-26 July, was very well received by the public as well as the exhibitors...

Issued by HOMEMAKERS 30 Jul 2015 13:25

Research indicates controversy drives marketing engagement

London School of Marketing (LSM) has released an article weighing up the pros and cons of controversial marketing content, citing successful industry examples, where controversy has created stronger responses...

30 Jul 2015 12:24

First South African film selected for Venice Film Festival

At the announcement of the films selected to compete for the top prize 'The Golden Lion' award at the Venice International Film Festival, award-winning director, Oliver Hermanus made history when his third film, 'Endless River' became the first South African film selected for this festival...

30 Jul 2015 12:00

Vserv unveils the first Smartphone User Persona Report (SUPR) in India

Vserv's Smartphone User Persona Report segments Indian smartphone users into different user personas and delves deep into their usage patterns...

Issued by Vserv 30 Jul 2015 10:33

First quarter deadline for One Show in mid-August

Following its move to quarterly entries, One Show is open for entries for the first quarterly submission before 14 August 2015.

30 Jul 2015 12:00

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No verdict on Al Jazeera trial

The retrial of Al Jazeera's journalists in Cairo has been adjourned...

31 Jul 2015 09:02

A sub-Saharan branding journey

There is no doubt that Africa is on the rise and global brands are looking at the continent as very fertile ground for growth, but brands need to be aware of logistical and cultural factors...

By Graham Deneys 30 Jul 2015 14:00

Gaby's Earth Foods nuts about health!

TLC Marketing Worldwide-Africa sat with Adriano Salgado, the new director of family-run business, Gaby's Earth Foods, to find out how he is adjusting to the role and what he has planned for the company going forward...

Issued by TLC Marketing Worldwide 30 Jul 2015 13:48

PAMRO adds key UK speaker

Organisers of the 16th PAMRO and All Africa Media Research Conference in Dar es Salaam, Tanzania from 23-26 August 2015, have added Jennie Beck, Global Director of Kantar Media, UK as a speaker...

30 Jul 2015 12:00

Collect-a-Can salutes women entrepreneurs who recycle

This Women's Month, Collect-a-Can pays homage to the women of our nation who are investing in social good in their communities and making a sustainable contribution to our local economy and environment through waste management and recycling...

30 Jul 2015 12:00

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