Are you ready to reach your future customer?
Are you ready to reach your future customer?

Is there any value in comforting your customers today with nostalgia from yesterday when their choices are naturally evolving at the rapid pace of a vastly shifting world around them?

By Gareth Grant 3 hours ago

VR: From virtual to reality
VR: From virtual to reality

When you think of virtual reality (VR) and augmented reality (AR) you probably associate the technology with Pokemon Go and marketing gimmicks. However, the technology is fast evolving from the domain of the professional gamers, "Glassholes", and more adventurous advertising agencies and into real life...

By Bronwyn Williams 3 hours ago

#Loeries2018: "Step into your power, find your voice" - Suhana Gordhan

With Suhana Gordhan's two-year tenure as Loeries chair aunty coming to a close this Women's Month, I caught up with her to find out what she's learned herself from the past 24 months of creative leadership...

By Leigh Andrews 23 hours ago

The future of business publications in SA

The newly released Q2 ABC circulation figures show a depressing continuation of the ongoing circulation decline in most business and general news publications in South Africa...

By Greg Stewart 22 hours ago

What makes a great B2B marketer?

Strong Business-2-Business (B2B) marketers are a rare breed. Warren Moss lists a few characteristics that set the strong, talented and effective ones apart from the rest...

By Warren Moss 17 hours ago

#Loeries2018: How brands with purpose unlock true business value

There's no denying purpose-led marketing is a hot topic at the moment, here's how your business can strive towards shared value...

By Leigh Andrews 11 hours ago

#Loeries2018: WiM Africa masterclass on the progress of women in media

The Loeries masterclasses started off with a bang, with the well-supported launch of the Women in Marketing: Africa initiative...

By Angie White

5 thoughts to bear in mind when targeting women this Women's Month

With August being Women's Month, we are receiving the annual barrage of feel-good corporate PR, advertising and social media campaigns celebrating and targeting female consumers. Yet all too many campaigns miss the mark...

By Cindy Diamond 16 hours ago

#Loeries2018: Vumile Mavumengwana's predictions

Vumile Mavumengwana, designer and creative director at V.M.dsgn, shares his predictions for the Loeries 2018...

1 hour ago

SPARK Media celebrates the life of Andy Stanton

SPARK Media is celebrating the life of long-time colleague and close friend Andy Stanton who tragically suffered a fatal heart attack earlier this month...

Issued by SPARK Media 23 hours ago

Why Africa's youth should be encouraged to launch tech startups

'Focus on tackling Africa's greatest challenges through entrepreneurship...'

By Tom Jackson 1 day ago

Wave goodbye to 'pale, stale, male' industry events with WiM Africa

Women in Marketing (WiM) Africa launches through their Loeries Masterclass today. Find out why it's an opportunity to showcase to the rest of the world the transformative creativity and innovation that comes from the continent, the African stories that can resonate with anyone and the world-class work being done here...

By Leigh Andrews 1 day ago

#Loeries2018: All the print and out of home crafts finalists!

Finalists in the print and out of home crafts categories have been announced for the Loeries 2018...

1 day ago

Twitter Lite now available in over 45 countries

Twitter announced this week that it has expanded Twitter Lite to 21 more countries, including five countries in Africa...

1 day ago

Q&A with Ivan Botha about directorial debut Stroomop

Actor, writer, and producer Ivan Botha chats about about his directorial debut Stroomop as well as the inspirational women in his life, filming in water, and collaborative writing.

By Daniel Dercksen 1 day ago

#Loeries2018: Profit and purpose - uneasy bedfellows? (masterclass)

What to expect from Tiekie Barnard's (CEO and founder of Shift Social Development and the Shared Value Africa Initiative) Loeries masterclass on profit and purpose...

By Jessica Tennant 1 day ago

#Loeries2018: All the PR and media communication finalists!

Finalists in the PR and media communication categories have been announced for the Loeries 2018...

1 day ago

#Loeries2018: All the live communications finalists!

Finalists in the live communications categories have been announced for the Loeries 2018...

1 day ago

#Loeries2018: All the media innovation finalists!

Finalists in the media innovation categories have been announced for the Loeries 2018...

1 day ago

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