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Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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How brands can reach black consumers

Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy...

By Peter du Toit 21 Apr 2015 08:00

Brand engagement through the power of social influencers

In 2014, it became clear that South Africa was starting to pay attention to influencer marketing as a genuine, worthwhile marketing tool...

By Myles Brown 21 Apr 2015 08:00

Seven top global PR trends to watch

In a rapidly evolving industry, PR professionals are sometimes faced with bewildering changes affecting the very core of what they do...

By Nicola Nel & Lauren Volmink 21 Apr 2015 07:00

Are you still street-wise?

Or have you forgotten what it's like to be one your customers? An increasing number of executives lay claim to 'knowing their market'...

By Chris Brewer 21 Apr 2015 08:07

What you need to know if you're attending One Show

If you're attending the One Show in New York in a few weeks' time, get clicking through to the various Creative Week packages on offer...

21 Apr 2015 08:43

Bridging the gap

Corporate behaviour matters as much as products and customer benefits in influencing perceptions of companies and driving buying decisions, according to global research on corporate reputation...

By Kevin Welman 20 Apr 2015 15:35

'My BPL First' campaign heralds new brand loyalty era

What does it take to translate 'memorable experiences' into customer loyalty? David Wingfield, Head of Marketing: Barclays Africa, shares the secret...

By Leigh Andrews 20 Apr 2015 14:00

Elements of magic

If I had a magic wand, with one exaggerated wave I would place a skilled PR professional to sit on the right hand side of every CEO in the country...

By Bridget von Holdt 20 Apr 2015 14:52

PE creative director named in South African 2015 Cinemark Young Lions jury line-up

Andrew MacKenzie, creative director of Boomtown, has been selected as a jury member for Cinemark's Young Lions...

Issued by Boomtown 21 Apr 2015 11:21

GraphicMail boosts delivery rate dramatically after SMTP migration

GraphicMail gears up to cater for high volume senders following a successful server migration to SMTP...

Issued by GraphicMail 21 Apr 2015 10:55

Jacaranda FM is Station of the Year!

Jacaranda FM won big and landed the coveted Station of the Year Award at the 6th annual MTN Radio Awards held on Saturday at the Sandton Convention Centre, where radio professionals and stations were recognised for their work in 2014...

Issued by Jacaranda 94.2 FM 21 Apr 2015 10:05

Careers24 revamps graduate section to attract qualified candidates

Careers24 has gone live with their new, improved graduate section. The user-friendly redesign includes new key features and in-depth content aimed specifically at graduates looking for jobs...

Issued by Careers24 21 Apr 2015 09:37

Maximum exposure from social investment projects

Corporate South Africa should be applauded for its massive social investment but strangely enough many shy away from publicising what they do...

Issued by Chris Moerdyk 21 Apr 2015 10:26

Feedback on ICASA's review of South African local content

Following its release of a discussion document reviewing the 'Regulation of South African Local Content on TV and radio' for comment by interested stakeholders and the public, ICASA has summarised the views...

21 Apr 2015 09:02

Digital transformation - What does it mean?

If you are wondering why the concept of digital transformation has been pushed into the limelight only now in 2015, you are not alone...

By Megan Hollis 21 Apr 2015 10:24

Sanef condemns attacks on foreign nationals and police attacks on journalists

SANEF discussed the role the media can play in enhancing social cohesion in light of the attacks on foreign nationals mainly of African origin at its Council meeting in Durban

21 Apr 2015 09:15

Viewability benchmarks from Sizmek

Viewability is becoming a critical metric with which to analyse digital campaigns, representing a move to greater transparency and realignment of digitally centred conversations...

Issued by Sizmek 20 Apr 2015 12:06

[PRISM Awards 2015] What the judges had to say

The 2015 PRISM Awards was held at The Maslow Hotel in Sandton on Sunday, 19 April 2015. Here's what the judges had to say...

20 Apr 2015 15:28

DQ&A reaches 80% of Dutch online population with programmatically bought, high-impact ads

DQ&A has been able to reach over 80% of the Dutch online population via programmatic channels, showing them high impact ad units compared to regular IAB-size ads, which comprise the bulk of all programmatic trading...

Issued by DQ&A Media Group 20 Apr 2015 12:01

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Panasonic... big plans for Africa and SA

Panasonic, the Japanese electronics manufacturer, has announced its new range of products and its plans to move into Africa...

21 Apr 2015 10:12

Speakers announced for the 27th APRA conference

As the 27th edition of the APRA conference gathers momentum, more renowned speakers have joined the league of facilitators for the conference scheduled to be held from 12-14 May 2015 in Yaoundé, Cameroon...

20 Apr 2015 11:54

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WAN-IFRA asks who is winning advertising market share?

FRANCE & GERMANY: The World Advertising Forum, which will be held from 1-3 June in Washington, DC, alongside the World News Media Congress, will devote a major session to defining the world advertising landscape...

21 Apr 2015 08:40

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