Marketing & Media South Africa

I am not always convinced that a brand which makes arbitrary funny gags as "content" - which is light on, or even missing, a marketing message - is doing the right thing. A brand exists to sell its product or service, not to entertain...

The Warc Awards released the shortlist for the Effective Social Strategy category - a search for marketing initiatives that link social strategy to business success...

Following Joe Public United's appointment of Reatile Tekateka as managing partner to head up its Engage Joe Public division, we interviewed her to find out why she's excited to grow the group's reputation management offering...

Matthew Buckland explains his latest role change at Creative Spark, what it means for Burn Media going forward, and the biggest digital media trends he's anticipating from 2018...

Following last month's launch of the Amsterdam-based workspace concept, Spaces at Atrium on 5th in Sandton, I interviewed Dutch founder Martijn Roordink to find out what it offers the South African workforce besides a place to plug in your laptop, and for his views on this new way of working...

This year's South by Southwest film festival was "some kind of collective consciousness" according to Daniel Schoeman, creative technologist at TBWA\Hunt\Lascaris...