Marketing & Media South Africa

Matthew Buckland explains his latest role change at Creative Spark, what it means for Burn Media going forward, and the biggest digital media trends he's anticipating from 2018...

Following last month's launch of the Amsterdam-based workspace concept, Spaces at Atrium on 5th in Sandton, I interviewed Dutch founder Martijn Roordink to find out what it offers the South African workforce besides a place to plug in your laptop, and for his views on this new way of working...

This year's South by Southwest film festival was "some kind of collective consciousness" according to Daniel Schoeman, creative technologist at TBWA\Hunt\Lascaris...

The first set of D&AD Pencil winners is announced today, with two South African agencies making the cut...

As a small business, you may not think you need to pay much attention to public relations (PR). However, when it comes to branding, marketing and promoting your company, PR is one of the most important tools to help get you the right type of attention for your business...

Atmosphere made it third time lucky, winning Campaign of the Year at last night's Prism Awards...

What is it clients want the most from their PR agencies? And what do PR agencies want from their clients? The answer, it turns out, is simple and not a big ask after all...

There's no reason why South African agencies can't compete in the PR category at Cannes Lions...

'Excited. Uplifted. Motivated. Powerful. We've been ready!' These are some of the sentiments I captured on a chilly Thursday evening in April, when the global SheSays initiative launched its Cape Town chapter at Red & Yellow in Salt River...

Bridget van Holdt is all about working for the good of PR. This year's Lifetime Achiever, she has a clear vision for the long-term future of the industry. ..

The earned media paradox is that where we spend the most money is where consumers spend the least time...

Legal trumps public relations nearly every time. Class action suit anyone?

There really is no secret to winning the South African Campaign of the Year, says last year's winners from Tribeca PR. The secret is creating a winning campaign for your client, regardless of the 'sexiness' of the product or service you're working with...

This campaign was an instant success, shifting the focus from a Cape Town issue to a collective national responsibility. People around the country rallied behind 2-Minute Shower Songs, and the message translated across geographies, even garnering support from international audiences...

Winners of the 2018 Public Relations Institute of South Africa's (Prisa) Prism Awards were announced at a ceremony at The Empire Conference and Events Venue on Sunday, 22 April 2018...