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Episode 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

Date: 30 Jul 2015
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Promoted content

Berge Farrell Design unites the Tastic family

Continuously keeping up with trends and bringing innovative and up-to-date products to the table meant that it was time for South African rice brand, Tastic, to receive a packaging design refresh and upgrade...

Issued by Berge Farrell 3 Aug 2015 09:34

The advertising budget

Before going any further about budgeting I implore you to not, under any circumstance, allow an accountant or a CA anywhere close to you when you are doing the necessary calculations...

By Chris Brewer 3 Aug 2015 09:57

Social media is not a foe but a friend

Listening to the head-honcho at WPP, Sir Martin Sorrell recently where he bemoaned lack of business acumen in the marketing communications industry...

By Musa Msane 3 Aug 2015 13:37

Meeting that brand Promise X10

Promise has seen a decade of impressive results - here's how it lives up to the brand promise it offers clients...

By Leigh Andrews 3 Aug 2015 14:00

The four new mobile moments unpacked

Recent findings published by Google show that there are now four new mobile moments that every brand should be aware of and try to leverage profitably...

By Joseph Neusu 3 Aug 2015 14:00

Latest news

Buy Suzelle DIY items on Gumtree

From 30 July to 12 August, Suzelle DIY fans will be able to get their hands on an authentic collection of items exclusively from Gumtree. Buyers will be required to motivate why they are most deserving of the coveted item before Suzelle herself selects the lucky new owners of her goods...

3 Aug 2015 10:00

Kagiso Media appoints Boni Mchunu as general manager of East Coast Radio

Kagiso Media has appointed Boni Mchunu to head up East Coast Radio in KwaZulu-Natal. Boni was with Tourism KwaZulu-Natal, where she served as General Manager: Marketing for the past eight years...

Issued by East Coast Radio 3 Aug 2015 10:19

What makes a great workplace?

Hands up anybody who leapt out of bed this morning and yelled, "Yes, it's Monday, I can't wait to get to work!" Anybody? But you know what, some people probably did...

Issued by The Mouse that Roared 3 Aug 2015 12:02

A Loeries first

The Loeries, in collaboration with Songstruct and some of Africa's top musicians, have created the first-ever official Loeries song, as part of the 2015 campaign "How many NOs does it take to win a Loerie?"...

Issued by The Loeries 3 Aug 2015 11:03

The allure of the 'perfect' candidate

We've all experienced the type of candidate that you are blown away by in an interview. She not only meets the requirements of the job, but she could hit the ground running because her understanding of the role is so perfect...

By Vanessa Gibb, Issued by NATIVE VML 3 Aug 2015 11:26

How to ensure your next online video hits them right between the eyes

In the media industry today, you can't expect what worked yesterday to work tomorrow, especially when it comes to the unpredictable world of online video. So, is there any surefire way to hit the mark with your next video?...

By Richard Ahlfeldt, Issued by Rooftop Productions 3 Aug 2015 12:21

Facebook adds Security Checkup

Facebook has launched a new tool called Security Checkup that makes it easier to find and use the security controls for accounts. Sometime over the next few weeks, users will see a reminder at the top of the news feed...

3 Aug 2015 08:31

ABC Q2 2015 Circulation Data release

The ABC will release the latest circulation data at the Auditorium, Gordon Institute of Business Science, 25 Fricker Road, Illovo, Johannesburg, on Thursday, 13 August...

Issued by Audit Bureau of Circulations 3 Aug 2015 11:50

Bizcommunity - celebrating our sisters

This Women's Day, 8 August, will mark 59 years since an estimated 10,000 to 20,000 mass gathering of women marched to the Union Buildings in Pretoria to protest the laws requiring the carrying of passes...

Issued by 3 Aug 2015 10:40

Future Dimensions Media | the future of audio branding

Future Dimensions Media offers an online marketing solution with a complete turnkey service, creating bespoke audio branding to complement the brand personality and enrich the customer experience...

Issued by Future Dimensions Media 3 Aug 2015 10:08

Consumers shouldn't have to buy X and Y to experience Z

Several years ago, entrepreneurs interested in exploring the opportunities offered by the mobile space seemed to be on a virtual mission to discover the next "killer app"...

By Janene Matsukis 3 Aug 2015 12:25

Redzone, FM partnership create joint website, magazines

The Redzone and the Financial Mail have a new partnership, which will sees the Redzone website taking up residence in the 'Media & Advertising' section of the Financial Mail website...

3 Aug 2015 08:25

Expo Namibia - '2015 will be our best year yet!'

Expo Africa's Namibia office won Country of the Year award in 2013 and is eager to bring the prize back to their headquarters again. They've kicked off this year with success and promise more exciting things to come...

Issued by Expo Africa 3 Aug 2015 11:27

Zinto makes strides to raise awareness for Autism

Now in its fifteenth year, the 702 'Walk the Talk' is a popular sporting event on Jo'burg's calendar that encourages entrants to walk for a cause, belief or charity and pave the way for a chosen initiative...

Issued by Zinto Activation Group 3 Aug 2015 11:35

Essential for companies to shift from bootcamp training to performance support

Companies need to rethink the ways that they train and manage employees if they are to maximise returns from business processes and systems...

By Ivanna Granelli 3 Aug 2015 12:11

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Cecil, king of the news

Cecil the lion was king of the news both locally, internationally and on social networks in the past week, media monitoring company ROi Africa said on Sunday.

By Thomas Hartleb 3 Aug 2015 11:14

Malawi artists to benefit from Facebook video platform

No one ever imagined that the battle between two multinational technology giants could directly benefit the music industry in Malawi by providing it with the platform to penetrate the global industry...

By Mike J. Kangwele 3 Aug 2015 09:28

AIF announces IPA 2016 call for applications

The IPA is an initiative of the African Innovation Foundation (AIF) that was established in 2011. It aims to mobilize African innovators and entrepreneurs...

3 Aug 2015 08:38

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Anger as German 'digital rights' blog probed for treason

BERLIN, GERMANY: German journalists and lawmakers warned of an attack on press freedom on Friday following news of a treason probe against bloggers...

3 Aug 2015 09:16

Here Are All The Black People takes place in September

The sixth annual 'Here Are All The Black People' annual event takes place on Tuesday, 29 September 2015.

3 Aug 2015 08:34

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