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BizTrends 2018

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Six opportunities for SA sports rights holders to consider in 2018

As two industry players immersed in the sports world, we asked Sportal and BMI Sport Info to give us some insights into the current state of South Africa's sponsorship market and what it means for rights holders...

Issued by Sportal 41 minutes ago

The Goddesses of the past and present (Part 1)

Dutch trend forecaster Lidewij Edelkoort and colleague Philip Fimmano of Trend Union presented their latest trend books for 2019, namely Goddesses (trends S/S 2019), On Safari (activewear S/S 2019) and Spiritual House (home and lifestyle 2019), as part of Design Indaba 2018 at the Lisof: Fashion Design School & Retail Education Institute in Johannesburg yesterday...

By Jessica Tennant 21 hours ago

Viral video success in 2018

Jon Ratcliffe writes about why he believes that the best way to communicate marketing messages today is through data-driven social video on Facebook, YouTube and Instagram...

By Jon Ratcliffe 23 hours ago

Promoted content

The trends in TV set design

Whether the requirement is for a traditional space or an ultra-modern one, TV set designs offer infinite scope for designing ingenuity - gone are the days when they looked like what they were: a TV studio...

Issued by Udumo Group 2 days ago

SA as a launchpad for talking to Africans in Africa

How South Africa can be used as a hub for growing into the rest of Africa, using South Africa as a launch pad for talking to Africans in Africa...

By Gau Narayanan 2 hours ago

Don't overlook consumers in Africa's rural areas

Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...

By Ben Leo 18 hours ago

New content for African audiences from Fox Networks

Fox Networks Group in Africa announces new content deal with 20th Century Fox Television Distribution...

3 hours ago

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy...

By John Sinclair 21 hours ago

#OrchidsandOnions: Real appeal for real people is how Kia's Sportage rolls... but who let Sanral's strange Valentine's Day road map out in public?

Advertising has sometimes been described as the art of enticing people into buying things they don't need and they can't afford. In the car business, especially, it is often dreams which are being sold... sadly, those sort of dreams which can get people into big financial trouble eventually...

By Brendan Seery 20 hours ago

#IABDigitalSummit2018: The ultimate 'state of the industry' event

How will the advertising industry adapt AI at a larger scale? Can we innovate with data analysis and profiling without creeping out customers? I discussed the possibilities and explored the power of digital with three of this year's scheduled female powerhouse speakers for the fourth IAB SA Digital Summit, taking place next week on 1 March 2018 at the Theatre on the Track...

By Leigh Andrews 22 hours ago

The Goddesses of the past and present (Part 2)

This a continuation of Dutch trend forecaster Li Edelkoort's presentation at Lisof, on her latest trend book, Goddesses for spring/summer 2019...

By Jessica Tennant 21 hours ago

#Newsmaker: Esther Hoogstad steers Spree's customer journey

Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience...

By Lauren Hartzenberg 21 hours ago

The crossover between human sciences and marketing

Historically, academia and marketing have remained distinctly separate domains. But over time, marketing as a commercial discipline has increasingly made use of human sciences such as psychology, sociology and anthropology to inform market research and strategy...

By Claire Denham-Dyson 2 hours ago

New York Festivals Advertising Awards

It's that time of year again when we're gearing up to celebrate the pants off the golden ideals of advertising - creativity, innovation and bold ideas - with the prestigious New York Festivals Advertising Awards...

By Aisling Holmes, Issued by McCann Johannesburg 8 minutes ago

Film screenings at the Design Indaba Festival 2018

A list of specially curated films that will be showcased at this year's Nightscape, at the Artscape in Cape Town, from 22-23 February 2018...

4 hours ago

Facebook announce three-year partnership with Nelson Mandela Foundation

Facebook has announced a three-year partnership to support The Nelson Mandela archive, based at the Nelson Mandela Foundation...

21 hours ago

Ten years of 99c: What's next for Cape Town's 'Most Admired Agency'?

Recently recognised by its peers as Cape Town's "Most Admired Agency", 99c has come a long way in the agency's relatively short existence...

Issued by Ninety9cents 17 hours ago

What is The Experience Economy?

In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences...

Issued by Worx Group 20 hours ago

Transit.TV celebrates 10 years

Shamy Naidu, Executive: Transit Ads, outlines the milestones on the growth trajectory of national digital television channel Transit.TV...

Issued by Provantage Media Group 18 hours ago

Etiket takes silver at Midas Awards

Etiket recently received a silver Ingot at the Midas Awards in New York for their innovative FNB entry titled Harmonograph. The work was created to market the FNB Franchise Leadership Summit with the theme 'Disruption'...

Issued by Etiket 17 hours ago

Tractor Outdoor expands on their LOOP digital network

The addition of a third digital site to the LOOP network has grown Tractor's portfolio significantly...

Issued by Tractor Outdoor 19 hours ago

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Africa news

'Now is the time to invest in Africa'

Africa has developed from a continent once viewed as a lost cause to a land of vibrant opportunity, particularly when it comes to business angel investments...

By Tomi Davies 17 hours ago

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International

UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix. The report, announced recently by Razors Edge Business Intelligence, analyses the loyalty programmes operated by the UK's top 350 retailers, 48 loyalty programmes in all.

23 hours ago

Shortlist for 2018 AME Awards announced

The shortlist for the 2018 New York Festivals AME Awards has been announced.

1 day ago

A South African's guide to moving to and making it in Malta: A Karnival of optimism

There has been plenty to celebrate in Malta this month. We learned the island's GDP growth is predicted to be the highest in Europe and secondly, it's Karnival time!

By Marcus 'The Maltese Falcon' Brewster 16 Feb 2018

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

A new programme called the Young Ones Design Brief has been launched from a partnership between The One Club for Creativity, with global peace organisation PartnersGlobal and the United Nations' Together initiative.

16 Feb 2018

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