The state of email marketing two months after GDPR
The state of email marketing two months after GDPR

Two months since GDPR was implemented, thousands of sources have published their "expert" advice about the law and how it applies to email marketing. However, much of that is causing a lot of misunderstanding and confusion...

By Louise Robinson 2 hours ago

Dark social and the abyss
Dark social and the abyss

Viral content stems from dark social, the place where you send to your tight network. It's content that's controversial, inspiring, entertaining and not necessarily what you want to be sharing in the broad daylight of your traditional social media channels...

By Elena Protulis 20 hours ago

Promoted content

Not all marketers can help you be authentic

Authenticity is one of the new watchwords of the marketing world and it is most crucial for B2B operations. But one of the best ways to achieve it is through subject matter experts sharing their knowledge...

By Brian Holmes, Issued by Scarlet Letter 1 day ago

6 top tips for effective customer engagement on mobile

Speaking at this year's annual PriceCheck Awards ceremony, CEO Kevin Tucker noted that the Tech and E-commerce Awards are more important than ever before...

By Lynette Hundermark 21 hours ago

#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 20 hours ago

Winners announced for Wan-Ifra Print Innovation Awards 2018

Wan-Ifra has announced the winners of its first Print Innovation Awards. The prize for innovations of newspapers and magazines will be presented on the first exhibition day of the Ifra World Publishing Expo on 9 October 2018, in Berlin...

19 hours ago

That's what they would say, wouldn't they?

Why brands should use the TWSTWT test to validate media research...

Issued by MediaCom 5 minutes ago

Primedia Broadcasting wins Media Owner of the Year Award

The greatest accolades are the ones that we receive from our clients. This is why Primedia Broadcasting is elated to have won the 2018 MOST Awards Media Owner Radio Award...

Issued by Primedia Broadcasting 21 hours ago

Building a business while fighting breast cancer

This Breast Cancer Awareness Month, George Wyngaardt shares how his wife, Jade Wyngaardt started a digital marketing agency while fighting stage 3 breast cancer...

By George Wyngaardt 19 hours ago

Planning a fundraiser: What you need to know

From golf days to comedy events, live performances to days outside, we've found that special events aren't just the most successful way of fundraising, they can genuinely be the most fun and engaging, too...

Issued by Worx Group 19 hours ago

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