BizTrends 2018


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Manufacturing Indaba 2018

2-Minute Shower Songs
#Prisms2018: 2-Minute Shower Songs is Campaign of the Year!

This campaign was an instant success, shifting the focus from a Cape Town issue to a collective national responsibility. People around the country rallied behind 2-Minute Shower Songs, and the message translated across geographies, even garnering support from international audiences...

1 day ago

Atmosphere Communications at the 2018 Prism Awards.
#Prisms2018: More than two minutes of success

Atmosphere made it third time lucky, winning Campaign of the Year at last night's Prism Awards...

By Danette Breitenbach 22 hours ago

CNA and Edgars stores to sport new look

A rebrand is on the cards for CNA and Edgars stores as part of Edcon's turnaround strategy to win back shoppers...

By Lauren Hartzenberg 18 hours ago

How public relations can help your small business grow

As a small business, you may not think you need to pay much attention to public relations (PR). However, when it comes to branding, marketing and promoting your company, PR is one of the most important tools to help get you the right type of attention for your business...

By mamahlatse marokane 21 hours ago

Mindshare POV on viewability

Mindshare will be moving more media investment away from publishers who do not support GroupM's viewability standard...

Issued by Mindshare South Africa 21 hours ago

Are you a born events planner?

From award ceremonies to concerts and even office year-end functions, the lifestyle of an events planner can be seen from the outside as a glamorous job where you're essentially paid to throw parties...

Issued by Worx Group 21 hours ago

Putting brands into warm hands this winter

AutoReach estimates a potential reach of more than 400,000 vehicles during the upcoming winter school holidays. Distribution will commence on Friday, 22 June at 12pm...

Issued by AutoReach 22 hours ago

Hiring B2B Sales Superstars

Camsoft Solutions is hosting a half-day workshop on the Hiring of B2B Sales Superstars in Woodmead, Johannesburg on 3 May...

Issued by Maximizer Software 21 hours ago

OFM wants to make you a world-famous DJ

OFM has brought back the popular "Make you a world-famous DJ" competition. The competition was launched for the first time in 2017, and proved to be a huge hit...

Issued by OFM Radio 16 hours ago

LIA and Gorilla Doctors announce new global competition

In partnership with Gorilla Doctors, LIA has initiated a global competition that is open to all creatives between the ages of 21 - 30 years...

20 hours ago

Howard Audio captures the essence of the movies for Discovery Insure

Howard Audio was the dynamic musical force behind the latest Discovery Insure advertising campaign...

Issued by Howard Audio 15 hours ago

The Shared Value shift: It's time for business to take the lead - for real

It is no longer sufficient to take a profit-first business approach: not only is it not sustainable for the long term, but consumers at all levels are now demanding that the business world develops a conscience...

Issued by Shift Social Development 20 hours ago

Research reveals cinema ads deliver strong ROI

Independent research into cinema advertising in South Africa has highlighted the power and impact of the medium...

21 hours ago

#FairnessFirst: SheSays launches in Cape Town

'Excited. Uplifted. Motivated. Powerful. We've been ready!' These are some of the sentiments I captured on a chilly Thursday evening in April, when the global SheSays initiative launched its Cape Town chapter at Red & Yellow in Salt River...

By Leigh Andrews 1 day ago

#Prisms2018: Lifetime Achiever, Bridget von Holdt

Bridget van Holdt is all about working for the good of PR. This year's Lifetime Achiever, she has a clear vision for the long-term future of the industry. ..

1 day ago

#Prisms2018: The big ask

What is it clients want the most from their PR agencies? And what do PR agencies want from their clients? The answer, it turns out, is simple and not a big ask after all...

1 day ago

#Prisms2018: All in a day's work

Sixty-plus judges from a multitude of professions and industries judged this year's entries. Entries were judged online. The various panels then convened to discussed and debated, to come to the final winners...

1 day ago

#Prisms2018: What can South African agencies learn from the PR Cannes Lions winners?

There's no reason why South African agencies can't compete in the PR category at Cannes Lions...

By Dan Pinch 1 day ago

#Prisms2018: Out of Africa - an insider's perspective

The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster...

By Robyn de Villiers 1 day ago

#Prisms2018: PR's turn to save the day

The earned media paradox is that where we spend the most money is where consumers spend the least time...

By Serge Vaezi 1 day ago

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