Marketing & Media South Africa

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published Native Advertising Trends in News Media, the annual study conducted by Wan-Ifra and the Native Advertising Institute...

Misleading advertising will always get an Onion - and so will you, e-toll collecting agency ETC, for your dishonest and threatening campaign...

"It's such a weird job title, to introduce yourself as a 'YouTuber', but only a small part of it is making the videos. It's a hugely complex role, which only content creators really understand." Intrigued? You're in luck if you want to find out more, as one of SA's top film directors-turned-YouTubers Dan Mace shared some of that complexity at a recent Heavy Chef masterclass...

A national student television network is being launched at South Africa's top universities, giving the tertiary institutions a vital added income stream, as well as providing brands with direct access to this important Generation Z demographic...

Edgars, the 90-year old South African clothing brand is back on the fashion radar. The once aspirational icon of the local fashion industry, has had some well-publicised ups and downs over the past few years, but new leadership and a fresh approach to customer engagement has seen a complete turn-around for the brand, making it relevant to local shoppers all over again...