Portfolio Night Johannesburg: Bizcommunity launches a shooting star

[Issued by Bizcommunity.com] Bizcommunity is pleased to announce a worthy winner of the ticket to attend McCann Johannesburg's Portfolio Night initiative coming up this Wednesday, 22 May 2013, as judged by Biz creative director Terry Levin! 20 May 2013 14:13

The radio natives are restless

[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article is about radio). 21 May 2013 08:01

DIY marketing dos and don'ts

[Chemory Gunko] Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for. 21 May 2013 07:18

Safeguarding the brand you've built

[Natasha McClymont] 'A brand is built in a lifetime, and crushed in an instant.' So goes the paraphrasing of the famous quote by businessman extraordinaire, Warren Buffet. This year alone has witnessed several brands losing their credibility in the eyes of supporters and customers. 21 May 2013 06:23

Employees: Untapped brand ambassadors

[Mike Taberner] Great brands have many things in common: visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They also have a focus on including their employees in their marketing efforts. 21 May 2013 05:17

The future of business is in SMS texting

[Reuben Yonatan] NEW YORK, US: It wasn't that long ago that the cost of texting was on the rise, but the recent move towards smartphones has changed business models for cellular carriers. 20 May 2013 10:08

[Online presence 2] Get socialising online

[Luke McKend] Social networks have become an integral part of any business - if your customers are talking about you, why not join in the conversation? (video) 20 May 2013 09:51

360 degrees in training

[Su-Mari Du Bruyn] Too often we find that someone is appointed to a specific position, shown how the system works and then left to his own accord - that is it. Then, later when things go wrong, other people in the organisation are very surprised to learn that this individual gave poor customer service or does not know the first thing about the email program that he must use, etc. 20 May 2013 14:20

Tips on preparing for a job interview

[Tasneem Mohamed] One third of employers will make a hiring decision in the first 90 seconds of a job interview. Research shows that a positive, upbeat attitude when you walk through the door accounts for 55% of the impact you make in an interview, while confident communication accounts for 38%. 21 May 2013 08:54

Re-dreaming the economy: why creative entrepreneurs are the future

[Issued by UCT Graduate School of Business] Evidence from around the world shows that, far from being something nice on the side, art and creativity actually contribute significantly to the economy, especially if coupled with entrepreneurship. 21 May 2013 08:44

WWF, TRAFFIC target rhino horn consumers

As part of their global campaign against illegal wildlife trade, particularly rhino horn trade in Vietnam, the WWF and TRAFFIC have developed a series of advertisements to discourage Vietnamese citizens from buying or consuming rhino horn. 21 May 2013 09:06

Is the MBA keeping up with the needs of business?

[Issued by UCT Graduate School of Business] New research shows that an MBA continues to be a ticket to increased earning power and senior roles but that the demand for sustainable and responsible management education is growing. 20 May 2013 10:03

The power of true consumer insight

[Issued by NATIVE] Companies will need to start designing brands from the outside in by creating experiences built around a real relationship and bond with their customers. 20 May 2013 10:57

Mega Cities mean mega opportunities and Africa is where it is happening!

[Issued by Topco Media] The first Mega Cities Africa Conference & Expo highlights the needs and challenges of cities and mega cities - the opportunities they offer are incubators of innovation. 20 May 2013 11:43

Does your brand need some street cred?

[Issued by Gullan&Gullan] For the first time in human history more than 50% of people live in cities. It follows then that many new and established brands are targeting this urban market, and are doing so with a "cool" brand positioning. 20 May 2013 10:33