BizTrends 2016

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Biz Takeout's

Episode 162: Ravi Naidoo takes us through 21 years of Design Indaba

Date: 11 Feb 2016
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Big change needed in the agency world

Advertising agencies thought process since their inception has to be to create the right message for a client. Then to locate and plan a media campaign to reach the target audience. This is great but the thinking needs to change...

By Gordon Barker 2 hours ago

Deal or no deal - It's pretty simple

They say - whoever "they" are - that a brand is what the consumer says it is, not what the brand says it is. I believe "they" are correct, who wouldn't..?

By Seth Whitehead 4 hours ago

Promoted content

Start managing your mind for success

South Africa, ranked the second most stressed nation after Nigeria according to a study conducted by international research company Bloomberg, is facing increasing incidence of mental problems as a beleaguered economy, political upheaval and crime statistics exact a heavy toll on the national psyche...

Issued by Mindworksa 3 days ago

Five simple Instagram marketing ideas

Instagram is all about pictures. Models, gourmet businesses and a few others have taken advantage of this visual-inspired social media platform to grow their brands...

By Adeniyi Ogunfowoke

Why Cell C is fighting for unregulated OTT services

Founded in 2001, seven years after its two biggest competitors, Cell C is still largely a new kid on the block. However, in its stand against the regulation of OTT services like Whatsapp, it has drawn a line...

By Stuart Lewis

[BizTrends 2016] Age of analytics

This is the age of analytics where data is a core brand value and if it moves, it needs to be measured, says Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane

Shrinking confidence amongst South Africans that the government is doing its job well

Only about half of adult South Africans (48%) are of the opinion that the National Government is doing its job well. This is down 8 percentage points from May 2009, when President Zuma took office...

Issued by Ipsos

Viacom, Snapchat global partnership

Viacom and Snapchat announced a global partnership, anchored in both content production and advertising sales, which will bring two high profile channels to Snapchat Discover...

Let's talk ice cream - Brand attachment vs brand loyalty

When it comes to brand buzzwords, you've probably heard them all: brand engagement, brand development and brand loyalty, but have you heard of brand attachment? And, how is it any different from brand loyalty?...

By Heidi Myers, Issued by Meltwater

Inside look at venture capital - nine facts, eleven keys and five lies

The premise of a relatively new asset class, venture capital companies (VCCs) is that investors get tax benefits and strong returns. Clive Butkow, chief investment officer, recently launched Grotech...

New York Festivals announces the final round of 2016 Executive Jury

New York Festivals International Advertising Awards has announced the final round of prominent worldwide chief creative officers and executive creative directors appointed to the 2016 New York Festivals Executive Jury...

Issued by New York Festivals

Bad marketing decisions cost South Africa billions every year

A growing number of chief executives and members of corporate boards in South Africa are becoming alarmed at the amount of money their companies are wasting every year through bad marketing. The average wastage on marketing budgets for corporate South Africa runs at about 25 percent...

Issued by Chris Moerdyk

Sabinet signs up to Publishing Technology's ingentaDrive platform solution

Combining essential features of Publishing Technology's bespoke build platform product with the speed and efficiency of a packaged solution, this out-of-the box product will enable Sabinet to go live with a fully branded, cloud-based, responsive site...

Issued by Sabinet

Creative campaign for Cannes Lions launches in print, films

Cannes Lions has launched the creative campaign supporting the 63rd International Festival of Creativity taking place 18 - 25 June 2016...

Twitter lets hot tweets rise to top of timelines

SAN FRANCISCO - Twitter revamped its timeline Wednesday, allowing the "best" tweets to rise to the top, despite warnings of a revolt from members loyal to the real-time flow of the messaging platform...

New look for 10th SAFTAs

For the 10th celebration of the South African Film and Television Awards (SAFTAs), the event has a new logo and theme - 'Imagine'...

Wearables in the workplace

Wearable tech is a huge trend and everyone is talking about it, but have you thought of what it means for the workplace...

By Danette Breitenbach

Why you need a social media professional

Concerning individual staff there is only so much an employer can do, but what happens when those individuals are in charge of your official social media channels..?

By Hugo Venter

Do you want to be a trend forecaster?

It's actually pretty easy(ish), but shh, don't tell anyone...

By John Sanei

African Genius scholarship recipients announced

The MTN Solution Space Class of 2016 at the UCT Graduate School of Business (GSB) has been announced following a rigorous selection process...

Issued by UCT Graduate School of Business

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Africa news

[Biz Takeouts Lineup] 162: Ravi Naidoo takes us through 21 years of Design Indaba

Tune in to the Biz Takeouts Marketing & Media radio show on 11 February 2016, from 9-10am, as show host Warren Harding takes a closer look at two events happening in Cape Town next week...

1 day ago

Visafone acqusition - We'll meet Etisalat in court - MTN

MTN Nigeria said it is ready to meet Etisalat Nigeria in court over its acquisition of Visafone Communications Limited...

By Chima Akwaja 1 day ago

Merck launches second digital health accelerator programme in Africa

Technology and pharma company Merck is open for applications to its second accelerator programme for digital health in Nairobi, Kenya this April...

1 day ago

Global crowdfunding portal launched to fund African entrepreneurs

Small and medium sized enterprises (SMEs) are the primary job creation engine in Africa, accounting for over 95% of firms and 60%-70% of employment...

1 day ago

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International

The best tactics for leveraging the local customers business

Companies around the world are looking for ways to capitalize on the holiday season...

By Hicks Crawford 21 hours ago

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