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Biz Takeout's

Episode 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

Date: 30 Jul 2015
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[Orchids & Onions] SuperSport scores a goal with rugby ad

Perhaps it's because I like rugby (sometimes); perhaps it's because I will never forget those spine-tingling times, 20 years ago, when Joel Stransky booted our Rainbow Nation to the top of the world...

By Brendan Seery 4 Aug 2015 07:43

Whose line is it anyway?

Above-the-line (ATL). Through-the-line (TTL). Below-the-line (BTL). Terms according to which, we have come to define our different specialities in the media space...

By Lerato Tsotetsi 4 Aug 2015 14:00

Finally a "Black mass market" communication methodology

We have not had a lot of methodologies that guide us into understanding this market and have therefore relied on Living Standards Measures alone as the basis of our communication...

By Mogorosi Mashilo 4 Aug 2015 09:46

Getting to the heart of the #RAK campaign with #NissanMagic influencers

#RAK = Random Acts of Kindness. You've probably seen the hashtag peppering your social media feeds for months now. But how do you spread a message of good so far, so fast? You rely on the power of influencers...

By Leigh Andrews 4 Aug 2015 14:00



Latest news

Building data journalism products with users in mind

It's a truism, albeit an often neglected one, that journalists should write stories for particular, defined audiences, not for themselves, their peers or some fondly cherished but imaginary ideal reader...

By Chris Roper 4 Aug 2015 14:00

SME South Africa celebrates women in business in August!

Visit smesouthafrica.co.za this month and read inspiring stories and profiles from some of South Africa's most successful female entrepreneurs and businesswomen...

Issued by SME South Africa 5 Aug 2015 10:19

Foschini and Relate Bracelets team up for Women's Month

Foschini is aiming to raise R100,000 for women-led non-profit organisation 18twenty8 through the sale of limited edition bags and Relate Bracelets with the theme 'We Are Women, Passionate, Generous, Real', available in store throughout August...

5 Aug 2015 10:00

Promoted content

Berge Farrell Design unites the Tastic family

Continuously keeping up with trends and bringing innovative and up-to-date products to the table meant that it was time for South African rice brand, Tastic, to receive a packaging design refresh and upgrade...

Issued by Berge Farrell 3 Aug 2015 09:34

Are you a credible spokesperson?

I've often been called in to companies to train their top executives to speak to the media, only to find someone on a lower level is the better spokesperson...

By Marion Scher 5 Aug 2015 08:27

Social media study releases report in September

The executive report of the high profile social media study, organised by Arthur Goldstuck and Michal Wronski, will be presented at the annual Social Media Landscape briefings...

5 Aug 2015 08:05

VIDI seeks local content for South African video-on-demand

Professional and amateur producers of local video content are asked to submit their work via a dedicated link on the VIDI website for possible inclusion in its VOD service...

5 Aug 2015 08:11

Bridging the divide between customer intelligence and business intelligence

The more time and energy brands invest into understanding their customers, the more customers will feel valued and "give back" to the brands they love...

Issued by Effective Intelligence 4 Aug 2015 12:51

Bumper year for Loeries entries

The Loeries has announced a significant increase in entries in 2015, with more than 2,600 professional entries vying for the coveted accolade in various categories...

Issued by The Loeries 4 Aug 2015 11:10

Top four tools to share engaging content on your social media accounts

Simply creating social media accounts is not enough when you intend to leverage social media to boost your business' growth. To build an audience for your brand, you need to get more people to follow you or like your page...

By Jessica Davis 4 Aug 2015 13:03

Effective strategies when confronted by crisis - KFC and Marie Clarie

Reputation management is key to the sustainability of a company brand or a person brand. Warren Buffett was quoted saying that it takes twenty years to build a reputation and five minutes to ruin it...

By Tralone Khoza 4 Aug 2015 12:49

Third annual Kaya FM 67KM Relay: Fully under way

The third Annual Kaya FM 67KM Relay will be officially launched on Thursday, 6 August, via a Captain's Reception event for team captains of the participating teams. The relay will take place on Sunday, 6 September...

Issued by Kaya FM 95.9 4 Aug 2015 11:44

Spaces 17: The forecast issue

The new issue of Plascon Spaces contains a comprehensive guide covering everything from the hues that will dominate next year, to the paint techniques and décor looks that will make your space cutting-edge...

Issued by New Media 4 Aug 2015 12:55

Why "micro-moments" is not just a buzzword

"Micro-moments" describes the split seconds in which consumers make crucial decisions about products and services. But what do "micro-moments" really mean, and are they really something to take note of, or just a digital fad?...

By Nicole Sobotker, Issued by DQ&A Media Group 4 Aug 2015 12:37

AMASA workshop new dates announced

The Advertising Media Association of South Africa has announced that the sought-after Annual Media Planning workshop has now been confirmed to take place on 18-21 February in 2016...

Issued by AMASA 4 Aug 2015 12:24

PocketMedia Solutions and KLT: Helping visitors love the Kruger Lowveld

Kruger Lowveld Tourism's annual tourist map and guide has become one of the Lowveld's must-have items for all visitors to the region...

Issued by PocketMedia 4 Aug 2015 12:32

Penquin's 15-year milestone

Dynamic Johannesburg ad agency, Penquin, is celebrating a decade-and-a-half of success...

Issued by Penquin Airtime 4 Aug 2015 10:05

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Microsoft brings Windows 10 to Nigeria, others as free upgrade

Software and devices giant, Microsoft Corp. has announced the availability of its newly operating platform, Windows 10 from July 29 as a free upgrade or with new PCs and tablets in about 190 countries including Nigeria...

By Adeyemi Adepetun 5 Aug 2015 08:40

New Kenyan social media network targets fans of Luo Culture

A new Kenyan social media network has been launched with the target audience being Luos or fans of the Luo culture...

By Baraka Jefwa 5 Aug 2015 08:35

For women, by women - Pink Taxi Egypt

The streets of the sprawling Egyptian capital will soon also add female taxi drivers, catering to female passengers only, to the traffic mix. Pink Taxi Egypt will offer women an alternative in an industry dominated by men...

By Priya Pitamber 5 Aug 2015 07:46

Zimpapers makes senior appointments

Zimpapers has announced four senior appointments to fill vacant positions at its head office and the newspaper and radio divisions...

4 Aug 2015 14:36

Abuja Newspaper Distributors elect new chairman

The Abuja Newspapers Distributors Association (ANDA) on Saturday elected Joshua Orogun (South West constituency) as its new chairman after conducting a re-run election...

By Eseohe Ebhota 4 Aug 2015 14:27

Show more
World Printers Forum Conference will make strong case for print

The keynote speaker at the World Printers Forum 2015 conference on Wednesday 7 October 2015 will be Hermann Petz, CEO of the Austrian newspaper Tiroler Tageszeitung...

5 Aug 2015 08:21

New category added to 2016 AME Awards

The International AME Awards responsiveness to global creative technological advancements prompted Alisun Armstrong, executive director, AME Awards to add Technology to the Products & Services category...

5 Aug 2015 08:16

New speaker added to 2015 Creative LIAisons

LIA has announced another speaker to the 2015 Creative LIAisons. He is Emad Tahtouh, Director of Applied Technology at FINCH...

5 Aug 2015 08:01

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