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#DigitalMarketing Mid-year online asset checklist for digital marketing excellence

These are the four elements you should look at mid-year to determine whether your online assets are doing what they need to do to deliver awareness of your company online...

By Amanda Adam 12 hours ago

#Loeries2017: Jury president jabber with Keith Cartwright

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Rounding off the series is Keith Cartwright, executive creative director at BSSP, the largest independent advertising agency in California...

By Leigh Andrews 6 hours ago

#DigitalMarketing: The attributes of a successful digital marketing strategy

Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing the strategy...

By Louise Marsland 10 hours ago

#StartupStory: Spatialedge

In this week's #StartupStory, we chat to Retief Gerber, CEO of Spatialedge - a geospatial data insights and marketing company...

By Ilse van den Berg 11 hours ago

Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 7 hours ago

South African brands overcome unstable conditions, growing 3%

The latest Brand Finance Africa top 50 valuable brands in SA have been announced, indicating that despite the recession, political instability and a higher unemployment rate, the total value of brands has increased 3% year-on-year...

10 hours ago

Become a social media master

“Keeping up to date with the latest tools and apps will help you keep your clients up to date and ahead of their competitors.” So says Eli Katz, manager of the Boston Social Media Research Hub...

Issued by Boston College 7 hours ago

What can't be measured can't be managed

Lauren Durant, Isilumko Activate Executive, talks about how to review the success of experiential campaigns...

By Lauren Durant, Issued by Isilumko Activate 6 hours ago

Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 8 hours ago

360 Degrees Production House achieves highest B-BBEE rating yet, on the new codes!

360 Degrees has just rated a Level 1 contributor to B-BBEE, with 135% procurement level and 30% black female ownership. The company is an Empowering Supplier, on the revised QSE codes for the MAC Charter...

Issued by 360 Degrees Production House 7 hours ago

AmaBhungane condemns BLF disruption at #GuptaLeaks media gathering

The amaBhungane Centre for Investigative Journalism on Friday condemned an interruption by the lobby group Black First Land First (BLF) at their town hall event in Braamfontein, Johannesburg, on Thursday...

By Kgaugelo Masweneng 3 hours ago

Home Affairs: a production-industry partner

RSA visa applications just got easier for foreign production stakeholders...

Issued by CPA 8 hours ago

Is it only the “Nasty Woman” who can break the glass ceiling?

Lauren Durant writes about her approach when it comes to tackling the system that prevents women from getting the jobs they deserve and says it includes adopting new behaviours...

By Lauren Durant 6 hours ago

EXCLUSIVE: Liquorice wins Avon account

Following an extensive and competitive pitch, digital marketing agency Liquorice has been appointed Avon South Africa's digital and social media agency of record...

1 day ago

#NewCampaign: Coding a better, prosperous future

With its 'prosper' philosophy at its core, in ‘helping people achieve their ambitions in the right way', Absa recently released its latest film, ‘Coding a better future', which features three Digital Academy graduates...

By Jessica Tennant 1 day ago

Gagasi FM opens its satelite station at uShaka

On Friday, 21 July, Gagasi FM opened up their satellite studio situated within the uShaka Village Walk Mall at uShaka Marine World and will be broadcasting on weekends, school holidays as well as selected public holidays...

Issued by uShaka Marine World 1 day ago

Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered...

By Danny Drew 1 day ago

Unmissable day of creative inspiration at Loeries seminar

Now in its fifth year, the DStv Seminar of Creativity is a highlight of Loeries Creative Week for everyone across the industry...

Issued by Loeries 1 day ago

TelOne introduces 'Alert Me' service

TelOne has introduced "Alert Me" service for all its broadband customers, where customers will now be able to receive updates on their data balance...

1 day ago

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Africa news

Subscription gains help put NY Times in profit column

NEW YORK - The New York Times Co. said on Thursday gains in paid digital subscriptions and stronger online advertising revenues helped the newspaper swing to profit in the second quarter...

2 hours ago

Calls to professionalise advertising industry in Rwanda

How to create a viable advertising industry in Rwanda from a collection of disparate advertising agencies...

By Garikai Nhongo 8 hours ago

Mali YouTube activist hurt in assassination bid

A Malian activist whose fierce criticism of politicians and religious figures on YouTube has made him a cult figure, survived an assassination attempt on Tuesday, his family told AFP...

9 hours ago

Report encourages intra-African trade

ECA-WTO joint publication on role of Aid for Trade in boosting intra-African trade launched in Geneva...

10 hours ago

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International

Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

21 Jul 2017

Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday.

21 Jul 2017

NBC News launches new broadcast on Snapchat

NEW YORK - NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience.

21 Jul 2017

Scopen: Industry trends in Mexico vs South Africa

Scopen has just finished presenting its 4th edition of Agency Scope in Mexico. More than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period.

By César Vacchiano 20 Jul 2017

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