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Biz Takeout's

Episode 129: Marketing on Skype, 100 years of the CocaCola contour bottle and 2 ad agencies

Date: 30 Apr 2015
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Promoted content

First mid-year intake of students at UCT

The University of Cape Town, through its "Across Africa" partnership with the leading online education company, GetSmarter, has announced that it will offer a mid-year intake in their online Advanced Diploma...

Issued by GetSmarter 4 May 2015 08:10

[Orchids & Onions] Courage and humour rev the engine for consumers

One of the trickiest things for a brand to do is to change its offering radically and then market it. Ask Coca-Cola about the New Coke fiasco in the 1980s, when the marketing colossus realised that sometimes you shouldn't change something that ain't broke...

By Brendan Seery 5 May 2015 06:00

[TrendTalk] Great ads in play

This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas...

By Louise Marsland 4 May 2015 06:54

Getting into the advertising business

Advertising is not a nine to five job - at least, it's not if you want to be highly successful and reap the rich rewards that go with taking the boardroom hot seat...

By Chris Brewer 4 May 2015 07:44

[Creative Business Exchange] How to build a strong brand

Trevor King, marketing director of Caesarstone, shared his ideas and branding lessons at the Creative Business Exchange...

By Leigh Andrews 4 May 2015 06:00

Latest news

Africans back media freedom, says survey

Most Africans want the media to play a watchdog role, and support its right to publish what it wants without government interference, says a new analysis of African public opinion...

4 May 2015 15:19

Mobile motivation is sweeping Africa

As the world celebrates Worker's Day to commemorate trade unions and labour movements, the mobile industry in Africa is expanding to fulfil the continent's growing needs for mobile solutions and create more opportunities for its workforce...

By Amr Shady 4 May 2015 11:02

Kevin Fine on Jacaranda FM's Station of the Year win

Here's what the title 'station of the year' says of all the hard work behind the scenes in the day-to-day running of a station like Jacaranda FM...

By Leigh Andrews 4 May 2015 14:00

All the Feb/March 2015 Creative Circle Awards winners

The Feb/March Creative Circle Awards were held at NativeVML in Johannesburg late last week - read the full list of winners below...

4 May 2015 14:59

[Loeries 2015] Calling all advertising younglings!

This year, the Loeries are feeling generous and offering special discounted tickets for Juniors and Students - but that's not all...

4 May 2015 09:33

Mobile and tech - What should be on the marketer's radar

Jonathan Hall, President Consulting: North America, at Added Value, highlights the latest in everything from artificial intelligence to wearables, from big data to storytelling, and what brand owners can learn from the worlds of mobile and tech.

By Jonathan Hall 4 May 2015 13:29

[Biz Takeouts Podcast] 129: A jam-packed show with Skype, Coca-Cola and more

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller, Adelaide and Solomon Potgieter, Sharon Keith and Ian Drummond...

4 May 2015 10:26

Radio Awards offer sponsorship opportunity

MTN will not be renewing its title sponsorship of the Radio Awards, when its contract ends at the end of 2015. This allows the Future Group, owner of the Awards, to seek a new title sponsor...

5 May 2015 07:19

Winners of Cinemark Young Lions Competition capture 'Say no to Xenophobia'

The winners of the Cinemark Young Lions Competition for 2015 are Hanro Havenga and Saf Sandhi from Network BBDO, who will represent the country at the international festival as part of their prize...

5 May 2015 07:33

Advertise and get noticed online

Digital marketing is great way to grow your business. It's generally cheaper, more immediate, more targeted, and you can track and analyse your results more effectively...

By Johann Barnard, Issued by Trudon 4 May 2015 10:51

How to use Twitter's keyword targeting in timeline

Since Twitter launched keyword targeting in timeline, brands and advertisers have developed useful techniques to use the feature to reach the right people in the right moment. Here are five ways to use keyword targeting to make your Twitter campaigns more effective...

By Bryan Sise 4 May 2015 13:30

Free media expression vital for global sustainability

PRETORIA: Freedom of expression and press freedom are critical to the successful implementation of good governance and human rights around the world, top United Nations officials declared today.

4 May 2015 12:16

[Loeries 2015] Expectations with... Red & Yellow

In our feature running until Loeries Creative Week in Durban this August, we find out what Patrick Young, Red & Yellow's design lecturer, expects...

By Leigh Andrews 1 May 2015 14:00

Celebrate the role of women in film at Gateway's Cinema Nouveau in Durban

The 2015 European Film Festival (EUFF) themed 'A woman's world', comes to Cinema Nouveau Gateway in May. It celebrates the role of women in film with 12 internationally acclaimed films...

2 May 2015 09:40

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Facebook, Tigo partnership gives Tanzanians free access

Tigo Tanzania has announced a partnership with Facebook in which all its customers in the country will get free access to Facebook services in English and a new Kiswahili version...

By Baraka Jefwa 5 May 2015 06:08

Africans back media freedom, says survey

Most Africans want the media to play a watchdog role, and support its right to publish what it wants without government interference, says a new analysis of African public opinion...

4 May 2015 15:19

Finalists announced for African Utility Week Industry Awards

Africa's leading utility, energy and water professionals and projects will be honoured at the annual African Utility Week and Clean Power Africa, taking place in Cape Town from 12-14 May...

4 May 2015 11:24

Nyamuka Zambia Business Plan competition receives flood of entries

Over 700 entrepreneurs have entered the Nyamuka Zambia Business Plan Competition, to stand a chance to win a share of the K2,000,000 prize. Entries close 5 May 2015...

4 May 2015 11:15

Mobile motivation is sweeping Africa

As the world celebrates Worker's Day to commemorate trade unions and labour movements, the mobile industry in Africa is expanding to fulfil the continent's growing needs for mobile solutions and create more opportunities for its workforce...

By Amr Shady 4 May 2015 11:02

Show more
Airline advertising comes full circle with Naomi Watts

The posters which Imperial Airways used to promote its modern aircraft and the exotic destinations in the 1920s and 30s were as cutting edge then as today's interactive billboards...

4 May 2015 13:59

Facebook targets SMEs

Facebook is committed to helping each of its 40 million small business Pages achieve their goals and it is making investments to provide the right resources to do so...

4 May 2015 11:56

One Show tickets for one or two

Here's why you should attend the One Show Creative Week presentation day, if you happen to be in New York this week...

4 May 2015 10:03

Cannes Chimera Initiative ready for your creative input

The 2015 Cannes Chimera Competition, jointly launched by Cannes Lions and the Bill & Melinda Gates Foundation, has opened for entries...

4 May 2015 08:31

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