BizTrends 2015
![[Trends 2015] We need more magical thinking](http://cdn.biz-file.com/c/1501/249213.jpg)
![[Trends 2015] Changing consumer behaviour](http://cdn.biz-file.com/c/1412/247889.jpg)
Brands need to help consumers make better choices by focussing on the real issues consumers face, ahead of the bottom line and marketing plans...
By Yegs Ramiah 24 Jan 2015 09:00
![[Trends 2015] Brand safe programmatic environment grows in SA](http://cdn.biz-file.com/c/1412/247818.jpg)
With the global trend, as always, dictating South Africa's way forward, the market is poised to see a growth of spend in this area at a steeper curve in 2015...
By Paula Raubenheimer 24 Jan 2015 08:30
I recently attended a discussion with some colleagues and key clients, WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers...
By Richard Mullins 23 Jan 2015 11:03
This article is about turning marketing into sales. It's about mining the database you already have, about what your business can (and should) be doing to better nurture marketing leads into prospects...
By Brandon Faber 23 Jan 2015 13:59
Will this be the year of true integration, with digital woven seamlessly into campaigns and integrated into the fabric of all agencies?...
By Xolisa Dyeshana 23 Jan 2015 08:30
Mergers and acquisitions of agencies across the digital, media and FMCG industry in South Africa continued unabated in 2014 and has revealed a much changed industry landscape for 2015...
By Adrian Hewlett 23 Jan 2015 08:00
Mobile advertising has been steadily forging a stronghold in the media industry throughout 2014. Looking ahead to 2015, I forsee the continued trend of positive gains and ROI in the mobile social network ad space...
By Andrew Kramer 23 Jan 2015 08:10
NEWSWATCH: A bid by the SA History Archive (Saha) and Right2Know Campaign has paid off. Here's The List, reports Mail & Guardian...
23 Jan 2015 09:00
I tracked down IAS MD Johanna McDowell to find out more about the strategic partnership between the Independent Agency Search and Selection Company (IAS) and the IMM Graduate School of Marketing (IMM)...
By Leigh Andrews 23 Jan 2015 14:00
![[Trends 2015] Keep an eye on Generation Z](http://cdn.biz-file.com/c/1501/250745.jpg)
What marketers also need to keep on their radar is the approaching 'Generation Z', who it seems have 'wised up' about the future somewhat after going through the global recession with their families...
24 Jan 2015 08:00
Cinema offers an exciting future with opportunities in the sector for advertisers. Cinemark will soon launch a product into the market that guarantees a set number of eyeballs for an advertiser...
24 Jan 2015 09:09
WASHINGTON, US: An email scam, which targets businesses with bogus invoices, has netted more than $214m from victims in 45 countries in just over one year...
23 Jan 2015 10:33
Habari Media has been appointed as the sales partner of choice for BBM (BlackBerry Messenger) in South Africa...
Issued by Habari Media 23 Jan 2015 10:39
SA Home Owner magazine and the Sunday Times have collaborated to produce a special edition publication, to be distributed on 26 January...
23 Jan 2015 10:19
The deadline of 30 January, which is next week Friday, is fast approaching for the closing of entries for the 2014 MDDA-Sanlam Local Media Awards...
Issued by MDDA 23 Jan 2015 10:54
With just three weeks to go, Africa's first social media analytics conference has attracted delegates across the business sphere from multinationals operating throughout Africa, to ad and digital agencies...
Issued by African Influence Exchange 23 Jan 2015 11:25
Following the success of the Jungle Crunch Light campaign in Gauteng and KZN, the promotions have now gone national...
Issued by Yourself Management 23 Jan 2015 09:54
Bright Creative Space, in Salt River, Cape Town, will host the one-day exhibition '10 Words 20 Artists Project' on 28 January 2015...
22 Jan 2015 14:55
You're thinking of setting up shop in a foreign country. At this point, the question needs to be asked - have you thought about adapting your products and marketing for local consumption (aka localisation)?...
By Ian Henderson 22 Jan 2015 15:25
| Featured jobs | ||
| Marketing Manager - Johannesburg, Roodepoort Marketing manager for leading retail outlet, with previous fashion/financial services experience. | ||
 | Production/Content Assistant - Bizcommunity, Cape Town, Mowbray Exciting position for production assistant at this high-profile, Cape Town-based, online media publisher. | |
| Project Manager - Pretoria, Centurion Project manager. Operation support, project plans, briefings, cost estimates, production, supplier quotes, associated admin tasks. | ||
| Junior Online Direct Sales Executive - Bizcommunity, Cape Town Bizcommunity is looking for a talented and motivated junior online direct sales executive. | |
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![[Trends 2015] Changing consumer behaviour](http://cdn.biz-file.com/c/1412/247888.jpg)
![[Trends 2015] Brand safe programmatic environment grows in SA](http://cdn.biz-file.com/c/1412/247817.jpg)
![[Trends 2015] Keep an eye on Generation Z](http://cdn.biz-file.com/c/1501/250749.jpg)
