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BizTrends 2015

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The Direct Marketing Association of Southern Africa (DMASA) is a Section 21 company dedicated to the protection and development of the Interactive and Direct Marketing (IDM) industry. It established itself as an independent body in November 2005.

Biz Takeout's

Episode 120: Melissa Attree On Brands vs Publishers

Date: 29 Jan 2015
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Episode 119: Careers24 Sandcastle campaign and Mike Sharman

Date: 22 Jan 2015
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Episode 118: Money 4 Jam with Warren Ventre and BizTrends 2015

Date: 16 Jan 2015
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[Trends 2015] Full adoption of mobile marketing in Africa

[Trends 2015] Full adoption of mobile marketing in Africa

The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships...

By Henk Swanepoel 30 Jan 2015 07:15

[Trends 2015] Power to the have-nots

[Trends 2015] Power to the have-nots

As conventional models of reaching consumers become radically undermined, initially by mobile, the very notion of what a consumer is will change...

By Wayne Naidoo 30 Jan 2015 07:52

[Trends 2015] e-Sports outstrips mainstream sports

[Trends 2015] e-Sports outstrips mainstream sports

While big data, content marketing and the cloud are up there in his trends for 2015 too, Vincent Maher, chief innovation officer at Kagiso Media, has also highlighted the growth of e-Sports...

By Vincent Maher 30 Jan 2015 06:36

Marketing to millenials

Marketing to millenials

Around 10 million South Africans are aged between 18 and 33. These are the millennials, also known as Generation Y, and if you aren't factoring them into your marketing strategies already, you'd better hop to it...

By Nicholas Barenblatt 30 Jan 2015 06:20

Survé, Dasnois... and 'that' hearing
Survé, Dasnois... and 'that' hearing

NEWSWATCH: It is reported that Independent Newspapers proprietor Dr Iqbal Survé berated soon-to-be former editor of the Cape Times Alide Dasnois during her disciplinary hearing, reports Times Live...

29 Jan 2015 10:32

Finalists announced for the IAB Bookmark Awards 2015
Finalists announced for the IAB Bookmark Awards 2015

The finalists have been confirmed for this year's IAB Bookmarks Awards. The selected agencies, publishers, developers and individuals were picked from a record number of entries...

29 Jan 2015 10:09

Max boost for News.24... Du Preez is platform's new columnist
Max boost for News.24... Du Preez is platform's new columnist

News24 has just announced that Max du Preez will be writing for their platform as a weekly columnist, starting next week...

29 Jan 2015 11:51

Garren Coetzee
Look at the legs on that strategy

The term "Strategy" in day-to-day advertising, is thrown around as loosely as "Booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like...

By Garren Coetzee 29 Jan 2015 14:05

Blame poor internet for SA's lack of cutting-edge marketing
Blame poor internet for SA's lack of cutting-edge marketing

Know what'll happen if we don't make great strides with SA's internet growth? We'll lag even further behind the rest of the world, that's what, says Strategy Worx CEO Steven Ambrose...

By Leigh Andrews 29 Jan 2015 14:00

[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers
[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Melissa Attree and Candice Winterboer...

29 Jan 2015 13:50

New print and digital magazine set to put a dent in the SA student market - Student Brands
New print and digital magazine set to put a dent in the SA student market

Student Brands and Hypertext Media have announced a new joint venture that will see the companies relaunching and completely overhauling the youth marketing specialists' quarterly print and digital magazine...

Issued by Student Brands 30 Jan 2015 09:39

Gordon Barker
What will the Internet look like in the year 2020?

Broadband will be the deciding factor and as soon as it becomes faster, the Internet will change overnight...

By Gordon Barker 30 Jan 2015 07:39

Media, parliament discuss broadcast feed interruptions
Media, parliament discuss broadcast feed interruptions

Following complaints from the South African National Editors' Forum (Sanef) about provision of the Parliamentary feed, members of Sanef and the Press Gallery Association (PGA) met to discuss the issue.

30 Jan 2015 09:09

Windhoek Light boosts multisport in South Africa
Windhoek Light boosts multisport in South Africa

The brand has partnered with Stillwater Sports, and announced its first sports sponsorship in South Africa in more than five years...

30 Jan 2015 06:20

5FM apologises after skit on DJ Fresh's show
5FM apologises after skit on DJ Fresh's show

5FM would like to apologise to those offended by the comments of traffic reporter and contributor Sol Phenduka on air this morning, 29 January...

29 Jan 2015 14:26

Burger King - big on buses - Primedia Outdoor
Burger King - big on buses

Burger King has put their money where their mouth is with their current bus-back campaign...

Issued by Primedia Outdoor 29 Jan 2015 12:08

What is it you do for a living? - Careers24
What is it you do for a living?

Careers24 has gone live with a humorous new advertising campaign developed by Ogilvy & Mather (O&M) Cape Town that focuses on the awkward moment after one is asked, "What is it you do for a living?"...

Issued by Careers24 29 Jan 2015 12:13

Douglas Kruger
Want to be an industry expert? Make this one principle your entire business model

Some goals require what seems like contradictory behaviour. Becoming a venerated thought-leader in your industry is one of them...

By Douglas Kruger 29 Jan 2015 14:14

Grey shines spotlight on South Africa's science and research leader - CSIR - Grey
Grey shines spotlight on South Africa's science and research leader - CSIR

South Africa's remarkable contributions to the fields of science and research will soon be in the spotlight, as the CSIR reveals its first ever 360-degree marketing campaign...

Issued by Grey 29 Jan 2015 11:32

NATIVE VML celebrates 26 finalist spots for Bookmark awards - NATIVE VML
NATIVE VML celebrates 26 finalist spots for Bookmark awards

"We are super excited that NATIVE VML is in the running for 26 awards at the upcoming Bookmarks," says Jason Xenopoulos, CEO of NATIVE VML...

Issued by NATIVE VML 29 Jan 2015 15:14

The cost of not having a crisis management plan - ITWeb
The cost of not having a crisis management plan

Global crisis management guru warns that not being prepared can break a business...

Issued by ITWeb 29 Jan 2015 16:04

Exciting developments for GraphicMail - GraphicMail
Exciting developments for GraphicMail

With the arrival of 2015, GraphicMail is looking forward to bigger and better developments, taking the email service provider to new heights...

Issued by GraphicMail 29 Jan 2015 10:19

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Bad karma? Hackers hit Gaborone daily
Bad karma? Hackers hit Gaborone daily

GABORONE, BOTSWANA: The Editor of the Gaborone Mmegi suspects a state organisation is behind a hacking attack last week, reports Mail & Guardian...

30 Jan 2015 08:48

Henk Swanepoel
[Trends 2015] Full adoption of mobile marketing in Africa

The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships...

By Henk Swanepoel 30 Jan 2015 07:15

Blame poor internet for SA's lack of cutting-edge marketing
Blame poor internet for SA's lack of cutting-edge marketing

Know what'll happen if we don't make great strides with SA's internet growth? We'll lag even further behind the rest of the world, that's what, says Strategy Worx CEO Steven Ambrose...

By Leigh Andrews 29 Jan 2015 14:00

[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers
[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Melissa Attree and Candice Winterboer...

29 Jan 2015 13:50

Networks in Africa: The Year Ahead
Networks in Africa: The Year Ahead

SUNNYVALE, US: Major data breaches continue with a significant rise in those originating from mobile devices...

By Matthew Barker 29 Jan 2015 13:21

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Thai junta chief defends controversial cyber law plans
Thai junta chief defends controversial cyber law plans

BANGKOK, THAILAND: Thailand's junta chief has defended proposals for a cyber law that critics say will grant the government unprecedented surveillance powers with little judicial oversight...

29 Jan 2015 12:06

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