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Biz Takeout's

Episode 158: The BookMarks Awards 2016 advice and hospitality industry marketing.

Date: 26 Nov 2015
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BREAKING: Creative Spark acquired by M&C Saatchi PLC

M&C Saatchi PLC has announced the acquisition of one of South Africa's leading independent digital agencies, Creative Spark...

27 Nov 2015 09:16

Crisis management in the digital world

Whether you are reading about the Volkswagen emissions scandal, #[insertgrievancehere]mustfall, or another link bait headline by Donald Trump, it becomes clear that crisis communication has changed irrevocably in the age of digital...

By Jaco Pienaar 27 Nov 2015 07:55

[Biz Online Insights] Sport news

This week, our 'Biz Online Insights' section explores how the South African online population first heard about a variety of local and global sport news items...

27 Nov 2015 06:00

M&C Saatchi Abel reigns supreme as Agency of the Year

After years of near-misses, M&C Saatchi Abel was named Agency of the Year at the 2015 Annual AdFocus Awards. The awards event took place on Wednesday night 25 November at RoomFive, Rivonia...

26 Nov 2015 12:19

Tips to win at digital marketing - Paid search and SEO

Digital marketing's SEM can be summed up as a means to harness Google search for your business to increase product sales and/or brand awareness...

By Stephen Sandmann 26 Nov 2015 13:26

Scrubbing the Ubuntu Loeries to a sparkle with Hope Soap

Here's how Y&R brought home a gold Ubuntu Loerie this year for the Hope Soap initiative...

By Leigh Andrews 26 Nov 2015 12:00

Stockholm syndrome: A cautionary tale of desperate consumers and despicable brands

Brands are intrinsic to our modern lives. Almost everything you see and interact with on a daily basis is branded in some way, from the food we eat to the clothes we wear...

By Matthew Edwards 26 Nov 2015 11:12

When emotions drive brand purpose

A brand purpose is more than a brand's promise. It helps to answer the question « why » from the employees' point of view ("Why are we here?") and from the consumers' point of view ("Why is this brand here?")...

By Dora Jurd 26 Nov 2015 12:00

H&M uses Guerrilla tactics for local launch

Unless the silly season has hit you early and hit you hard, you're probably aware that global fashion megastore H&M has entered the South African market...

Issued by Guerrilla IMC 27 Nov 2015 09:49

Getting internships right

The definition of an internship is quite clear amongst many sources that can be quickly googled...

By Claire Jackson-Bernardo 26 Nov 2015 08:00

[NewsMaker] Justin Bonello

Justin Bonello, Cooked in Africa Films creative director and partner, is celebrating, along with executive producer and managing partner, Peter Gird, the success of the company's Ultimate Braai Master series...

By Louise Marsland 26 Nov 2015 07:23

SEO and video marketing take user intent up a level

It's official now in ways we could never have imagined, it's the end of 2015 and mobile has finally obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend...

By Dee Stephens 26 Nov 2015 08:24

How markets grew

Markets grow by more people buying products, or people become heavier users, or both. Markets decline for the opposite reasons...

By Erik du Plessis and Neil Higgs 26 Nov 2015 06:00

CareerJunction tops "career" searches online

Based on Google Trends, the keyword/phrase, "Career Junction", seems to be top-of-mind for South Africa's jobseekers...

Issued by Career Junction 26 Nov 2015 09:37

Our youth are marching to the beat of a new drum

I teach part-time at AAA and one of my lectures is always on youth. One of the most passionate discussions we have is whether today's teenagers, students and first-jobbers have a cause - whether they have anything they care about enough, to look up from their smartphones/chats and disrupt their daily lives...

By Katlego Moutlana, Issued by Mortimer Harvey 26 Nov 2015 10:08

An introduction to e-commerce integrations for social media

Here, Matt Zajechowsk provides an overview of integrated shopping on Pinterest, Instagram, YouTube, Facebook and Twitter...

By Matt Zajechowsk 26 Nov 2015 07:00

Africa offers business opportunities

According to the World Bank, foreign direct investment (FDI) in Africa hit a record $60bn by the middle of this year. Yet, many multinational companies looking to expand across the continent are still wary of doing business in Africa...

26 Nov 2015 10:18

Son gave media agencies a Taste of Summer

With Johannesburg temperatures soaring in the 30°s, Son's recent 'Taste of Summer' activation could not have been more appropriate...

Issued by Son 26 Nov 2015 09:30

Bookmark Awards 2016 entry series: Emerging Digital Technologies and Channels

Digital marketers have one last opportunity to enter the coveted IAB SA Bookmark Awards and do battle across eight categories, of which the Emerging Digital Technologies and Channels category is one...

Issued by IAB South Africa 26 Nov 2015 09:48

Promoted content

Top five ways to advance your content marketing strategy

When it comes to content marketing, the most important element of a successful strategy is being able to balance what your company has to say and what your customers, and potential customers, want to hear. Here are the top five principles Foreword implores agencies to follow...

Issued by Foreword 23 Nov 2015 09:31

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