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Biz Takeout's

Episode 158: The BookMarks Awards 2016 advice and hospitality industry marketing.

Date: 26 Nov 2015
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BREAKING: Creative Spark acquired by M&C Saatchi PLC

M&C Saatchi PLC has announced the acquisition of one of South Africa's leading independent digital agencies, Creative Spark...

27 Nov 2015 09:16

Trampling to-do lists with Task Monkey

It's a South African app, e-commerce task agency and 100% safe platform to earn extra cash. Here's why Task Monkey is the perfect solution for time-strapped South Africans looking to get things done...

By Leigh Andrews 27 Nov 2015 12:00

[Biz Takeouts Podcast] 158: The Bookmarks 2016 and Premier Hotels & Resorts

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Fred Roed and Alan Campbell...

27 Nov 2015 10:02

Crisis management in the digital world

Whether you are reading about the Volkswagen emissions scandal, #[insertgrievancehere]mustfall, or another link bait headline by Donald Trump, it becomes clear that crisis communication has changed irrevocably in the age of digital...

By Jaco Pienaar 27 Nov 2015 07:55

[Biz Online Insights] Sport news

This week, our 'Biz Online Insights' section explores how the South African online population first heard about a variety of local and global sport news items...

27 Nov 2015 06:00

Tips to win at digital marketing - Paid search and SEO

Digital marketing's SEM can be summed up as a means to harness Google search for your business to increase product sales and/or brand awareness...

By Stephen Sandmann 26 Nov 2015 13:26

A new breed of creative talent - Red & Yellow students shine in 2015

On the evening of 19 November over 230 alumni, industry leaders, and proud friends and family gathered to celebrate the hard work of our graduates at Red & Yellow School's 2015 Graduate Showcase event - and to scope out the country's most promising young talent...

Issued by Red & Yellow 27 Nov 2015 10:41

Shedding light on an elusive environment: Commuter segment insights within taxi ranks

The myriad of people queuing each day at the thousands of taxi ranks stand testament to the role taxi ranks play in enabling urban commuting for millions...

Issued by Primedia Outdoor 27 Nov 2015 12:07

AfriGIS - proud finalist 2015 EY World Entrepreneur Award

AfriGIS founder members Magnus Rademeyer and Charl Fouché were among a selected group of finalists of the 2015 EY World Entrepreneur Awards....

Issued by AfriGIS 27 Nov 2015 12:24

H&M uses Guerrilla tactics for local launch

Unless the silly season has hit you early and hit you hard, you're probably aware that global fashion megastore H&M has entered the South African market...

Issued by Guerrilla IMC 27 Nov 2015 09:49

The 2015 EXSA industry awards - the "Oscars" of the industry

The EXSA industry awards took place on 25 November at the Monte Casino Ballroom with the exhibition industry positively glittering in their "denims and diamonds" which was the theme for the night...

Issued by EXSA 27 Nov 2015 11:32

Micro-moments: The new battleground for brands

South Africa is in the middle of an internet explosion, led by the ubiquitous smartphone. Brands looking to capitalise on this growth need to understand that users are mobile and expect their needs to be addressed in the micro-moment...

By Bryan Nelson 27 Nov 2015 11:44

Event strategy: unleash brand value

Digital is often impersonal and communication can appear cold and fragmented. Knowing consumers' willingness to connect in this digital age is an opportunity for brands to connect in the real world...

Issued by Magnetic Storm 27 Nov 2015 11:43

M&C Saatchi Abel reigns supreme as Agency of the Year

After years of near-misses, M&C Saatchi Abel was named Agency of the Year at the 2015 Annual AdFocus Awards. The awards event took place on Wednesday night 25 November at RoomFive, Rivonia...

26 Nov 2015 12:19

Scrubbing the Ubuntu Loeries to a sparkle with Hope Soap

Here's how Y&R brought home a gold Ubuntu Loerie this year for the Hope Soap initiative...

By Leigh Andrews 26 Nov 2015 12:00

Stockholm syndrome: A cautionary tale of desperate consumers and despicable brands

Brands are intrinsic to our modern lives. Almost everything you see and interact with on a daily basis is branded in some way, from the food we eat to the clothes we wear...

By Matthew Edwards 26 Nov 2015 11:12

When emotions drive brand purpose

A brand purpose is more than a brand's promise. It helps to answer the question « why » from the employees' point of view ("Why are we here?") and from the consumers' point of view ("Why is this brand here?")...

By Dora Jurd 26 Nov 2015 12:00

Our youth are marching to the beat of a new drum

I teach part-time at AAA and one of my lectures is always on youth. One of the most passionate discussions we have is whether today's teenagers, students and first-jobbers have a cause - whether they have anything they care about enough, to look up from their smartphones/chats and disrupt their daily lives...

By Katlego Moutlana, Issued by Mortimer Harvey 26 Nov 2015 10:08

Africa offers business opportunities

According to the World Bank, foreign direct investment (FDI) in Africa hit a record $60bn by the middle of this year. Yet, many multinational companies looking to expand across the continent are still wary of doing business in Africa...

26 Nov 2015 10:18

Promoted content

Top five ways to advance your content marketing strategy

When it comes to content marketing, the most important element of a successful strategy is being able to balance what your company has to say and what your customers, and potential customers, want to hear. Here are the top five principles Foreword implores agencies to follow...

Issued by Foreword 23 Nov 2015 09:31

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