Focus on Out of Home

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Biz Takeout's

Episode 158: The BookMarks Awards 2016 advice and hospitality industry marketing.

Date: 26 Nov 2015
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UFO sightings light up Twitter

[NEWSWATCH] What was that in the sky? A bird, a plane... a drone? The Twittersphere has been lit up since Saturday night after users captured images of a hovering green light in the sky...

1 Dec 2015 08:15

Intuitive agency culture

Lately I've been contemplating the polarity of the communications world, especially public relations. We implement policies and processes for the sake of policies and processes...

By Roxanne Marais 1 Dec 2015 11:31

Steps to create and maintain a great company culture

The internet has created two clear pockets of people: the hyper-informed consumer and the hyper-sensitive staff member...

By John Sanei 30 Nov 2015 14:00

[OOH Focus] Location is key to OOH future

Technology and mobile is driving the real change in the advertising, media and communications industry, including out-of-home...

By Craig Page-Lee 1 Dec 2015 09:04

[OOH Focus] OOH measuring up

By 2019, the out-of-home industry in South Africa will be worth R5.1bn. This will make SA the 16th largest OOH market globally...

By Danette Breitenbach 1 Dec 2015 09:02

It's all downhill from here - year end 2015

The 2015 year has been a bit of a blur (an epic blur) for the Rocket Creative crew, and the final 'silly season' push is just as manic...

Issued by Rocket Creative 1 Dec 2015 11:32

Karien Cherry debuts a pretty good year

In the same way it happens every year, the awareness of year-end office parties drawing near urges us to ponder on what we have done with the 8760 hours at our disposal. Karien Cherry can look back on her year and pour herself a Bell's...

Issued by Giant Films 1 Dec 2015 11:14

Women urged to break the silence on abuse

Participating for the fifth year in the annual 16 Days of Activism for No Violence Against Women and Children (25 November - 10 December), Women in Action and Godllywood's Save a Tamar trauma counsellors encourage women to break the silence and begin the journey from victim to victor...

Issued by Universal Church of the Kingdom of God 1 Dec 2015 12:35

inSite has a magazine - get your hands on it any way you can!

inSite Education is extremely proud to announce the publication of its first annual magazine, Confident Communication...

Issued by inSite Education 1 Dec 2015 12:17

New horizons for Three Ships Whisky

Packaging specialists, Just Design, took up the challenge of creating an updated look for Three Ships Whisky that is fresh and modern whilst still retaining classic whisky cues....

Issued by Just Design 1 Dec 2015 11:49

Boost sales with digital marketing

SMEs can boost festive season sales with social media and other digital marketing platforms to attract more customers and generate sales during the festive season...

1 Dec 2015 10:41

Spitfire spreads its wings

With Spitfire Films flying ever higher, it was only a matter of time before the hangar in Hyde Park became too small for their rapidly expanding wings...

Issued by Spitfire Films 1 Dec 2015 10:01

Lwandile Fikeni overall Arts Journalist of the Year

Freelance writer Lwandile Fikeni has been named the overall Arts Journalist of the Year at the 2014/2015 Arts Journalism Awards...

1 Dec 2015 09:30

South African decision-makers adopt mobile business intelligence

In today's competitive corporate environment, managerial decision-making processes require a wealth of information that can be enhanced and transformed with immediacy into effective action...

By Visvanathan Naicker 1 Dec 2015 10:50

IAB's Global Insights Report showcases digital marketing's boundless possibilities

With only one day left to get entries in for next year's IAB Bookmark Awards, digital marketers have one final chance to seize the opportunity to showcase their hard work to a greater audience...

Issued by IAB South Africa 30 Nov 2015 12:47

[OOH Focus] Creative in the sky

Focus on the top out-of-home campaigns this past year...

By Danette Breitenbach 30 Nov 2015 12:19

[OOH Focus] Integration of mobile OOH ads

Out-of-home advertising faces a massive margin squeeze if it does not evolve faster in Africa. In South Africa, slow OOH mobile integration hampers the medium.

By Ran Neu-Ner 30 Nov 2015 12:13

[OOH Focus] Mind the gap: Why street pole advertising might be your missing marketing link

Any advertiser worth their salt knows that above-the-line (ATL) advertising and in-store promotions form an integral part of any good sales strategy...

By Steve Jourdan, Issued by ADreach 30 Nov 2015 12:11

[OOH Focus] Time to step up to the plate

Margie Carr, managing director of In Touch Media, gives her view on why OOH is not living up to expectations...

By Margie Carr 30 Nov 2015 12:09

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