BizTrends 2015
International marketing guru, Professor Malcolm McDonald, explains why your company needs a marketing makeover to reach its profit potential...
28 Jan 2015 08:22
![[Trends 2015] The disruption of media models](http://cdn.biz-file.com/c/1501/249367.jpg)
Traditional media models are broken and new business thinking is required going forward, urges Omar Essack, group deputy CEO of Kagiso Media...
By Omar Essack 28 Jan 2015 09:20
![[Behind the Selfie] with... Walter Pike](http://cdn.biz-file.com/c/1501/254033.jpg)
This week, we find out what's really going on behind the selfie with Walter Pike, thinker and doer behind PiKE | Social era campaigns...
28 Jan 2015 14:00
![[NewsMaker] Laurian Ovens](http://cdn.biz-file.com/c/1501/254169.jpg)
Well-loved South African brand, Peppadew, has launched a range of product innovation in the past year. Peppadew brand manager, Laurian Ovens, talks about the brand's move from pickles-only into other food categories...
By Louise Marsland 28 Jan 2015 14:15
![[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs Publishers](http://cdn.biz-file.com/c/1501/254105.jpg)
Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 29 January 2015, from 9-10am, as show host Warren Harding chats to Melissa Attree and Candice Winterboer...
28 Jan 2015 11:38
Cape Town, The Design Capital of the World, is the creative hub of Southern Africa - a habitat for artists who channel their creativity into arts of all forms. With the use of Augmented Reality (AR) artists can now enhance their creative works...
Issued by Digital Narrative 28 Jan 2015 10:53
If you've ever played the Lotto, chances are, you didn't win anything. Unless you beat the 2,3 million-to-one odds and won the jackpot, you've probably wondered where your money went to...
Issued by Ndalo Media 28 Jan 2015 10:06
Social listening is arguably the most significant technology to hit marketing since social media itself. It will be a huge trend in 2015. So, what is social listening and why does it matter?...
By Heidi Myers 28 Jan 2015 08:01
'Sweet sixteen' celebrations happened in Johannesburg with the announcement of further artists set to join the line-up for the 2015 Cape Town International Jazz Festival (CTIJF) in Cape Town on 27 and 28 March 2015...
Issued by espAfrika 28 Jan 2015 11:43
The fundamentals of marketing excellence will never change. Just like the shopkeepers who earned their customers' trust before the age of branding, powerful brands are those that understand and relate to people...
By David Blyth 28 Jan 2015 08:50
Hg80, the Cape Town-based agency will extend its speciality trade channel advertising and marketing services to an ever growing Johannesburg client base in February...
Issued by Hg80 28 Jan 2015 11:08
Reward campaign specialists TLC Marketing has signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG's unrivalled catalogue...
Issued by TLC Marketing Worldwide 28 Jan 2015 14:49
As clients continue to brief agencies to "cut costs and work within smaller budgets" (often coupled with greater demands in terms of return on investment), it's not necessarily because clients want value for their money...
By Chris Midgley, Issued by Blast Brand Catalysts 28 Jan 2015 12:34
In our competitive, cut-throat, winner-takes-all society, it seems like everybody is out for themselves...
By Chemory Gunko 28 Jan 2015 14:09
The Creative Circle has updated its website, allowing members to upload Creative Circle Awards of the Month digitally. It uses the Loeries entry system...
28 Jan 2015 08:42
The new International Public Relations Association (IPRA) President for 2015, Dr Amybel Sánchez de Walther, held her inauguration in London this week...
28 Jan 2015 12:51
![[Orchids & Onions] Landy ad does it in black and white, but as for PRWorx...](http://cdn.biz-file.com/c/1501/253809.jpg)
In this age of information overload and fast-forward flickering YouTube, a well thought-out still image still has the power to arrest and attract. And, in a marketing context, to get across a message without the proverbial thousand words...
By Brendan Seery 27 Jan 2015 14:00
South African consumers, business people and politicians are standing in disbelief as two major South African business brands count the costs of underestimating the plight of the consumer last year...
27 Jan 2015 15:10
Social media law expert, South African author and top commentator on the Oscar Pistorius trial, Emma Sadleir will headline the first Heavy Chef event for 2015 in Bryanston, Johannesburg...
Issued by World Wide Creative 27 Jan 2015 14:03
Arusha - Tanzania has suspended the publication of a major regional newspaper, the East African, with diplomats voicing concern at a possible crackdown on press freedom ahead of elections in October...
28 Jan 2015 13:00
Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 29 January 2015, from 9-10am, as show host Warren Harding chats to Melissa Attree and Candice Winterboer...
28 Jan 2015 11:38
Entries to the 2015 South African Chapter of the Southern African Development Community (SADC) Media Awards competition are officially open...
28 Jan 2015 09:13
In the words of famed fashion designer Alexander McQueen, 'It's a new era in fashion - there are no rules. It's all about the individual and personal style...'
By Tiffany Conley 28 Jan 2015 07:23
TORONTO, CANADA: There are some million new cyber brands about to appear on the global e-commerce, big or small they will skate all around the globe...
By Naseem Javed 28 Jan 2015 11:18
AHMEDABAD, INDIA: Screen scraping is the best way to aggregate web data much faster than a human possibly can. However, is there any such thing known as ethical web scraping?
By Ritesh Sanghani 28 Jan 2015 11:03
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South Africa
![[NewsMaker] Laurian Ovens](http://cdn.biz-file.com/c/1501/254168.jpg)
![[Behind the Selfie] with... Walter Pike](http://cdn.biz-file.com/c/1501/254032.jpg)
![[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs Publishers](http://cdn.biz-file.com/c/1501/254102.jpg)
![[Trends 2015] The disruption of media models](http://cdn.biz-file.com/c/1501/249366.jpg)
![[Trends 2015] Mega-trend: Overt customer obsession](http://cdn.biz-file.com/c/1412/248345.jpg)
![[Trends 2015] The importance of social listening in 2015](http://cdn.biz-file.com/c/1501/250983.jpg)
