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What's the use of marketing research? A cynic's answer: Ask Absa!
What's the use of marketing research? A cynic's answer: Ask Absa!

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

By mike broom 2 days ago

Local artist Chris Slabber wins big at international A' Design Award and Competition
Local artist Chris Slabber wins big at international A' Design Award and Competition

Commercial artist Chris Slabber recently won Platinum for his work on the 'Doom Insects' campaign and was named Designer of the Year at the A' Design Award and Competition in Como, Italy...

By Jessica Tennant 2 days ago

HDI Africa Conference

At the tail end of June, HDI Youth Marketeers hosted an African Conference, attended by various members of the HDI collective, to dig deep into understanding the culture of the African youth...

Issued by HDI Youth Marketeers 10 minutes ago

Africa needs to build its statistical capacity

High quality data crucial for success of Sustainable Development Goals (SDGs) in Africa, says the Economic Commission for Africa...

3 days ago

The future of retail: Clicks, bricks and data-driven insights

Over the last 15 years, technology has reshaped the face of global retail. With billions of people spending more time online each day, the way we buy things has evolved...

By Sarah Quinlan 3 days ago

#MobileCommerce: The growth of mobile shopping in South Africa

E-commerce is going from strength to strength in South Africa, more and more consumers are gaining confidence in making online purchases that are not solely limited to the likes of books, CDs, electronics, airline tickets and the like...

By Graham Du Plessis 2 days ago

McCann Health cans global CCO Jeremy Perrott

#Newswatch: Following an investigation subsequent to a complaint concerning the use of "offensive and inappropriate" language, McCann Health's global CCO Jeremy Perrott has been fired for violation of the agency's Code of Conduct...

3 days ago

German décor brand Kare opens South African showroom

German furniture and décor brand Kare has opened its first South African store in Kramerville, Johannesburg...

3 days ago

F/NE South Africa will host Global Awards' live judging session

New York Festivals Global Awards has announced the 2018 Global Awards live judging session in South Africa, hosted by F/NE...

3 days ago

Ogilvy fires global CCO Tham Khai Meng

#Newswatch: Ogilvy terminated worldwide CCO and co-chairman Tham Khai Meng's longtime employment (since 1999) with immediate effect today in response to employee complaints regarding his behaviour and a breach of the agency's values and code of conduct...

3 days ago

D&AD New Blood Award winners announced for 2018

D&AD has revealed the winners of the 2018 New Blood Awards at a ceremony in London, with a total of 194 Pencils awarded...

3 days ago

ENCA reveals refreshed look and anchor line up from Monday 16 July

From 6am on Monday, 16 July, viewers get their very first look at the refreshed eNCA channel as well as the new anchor line up that will be bringing them the news every weekday...

Issued by e.tv 2 days ago

FCB Joburg's TVC for Toyota's new SUV a 'total rush'

FCB Joburg's television commercial launching Toyota South Africa's new compact SUV is a "total rush", pun intended...

Issued by FCB Africa 2 days ago

MediaCom, PHD and Mindshare feature in M&M Global Awards 2018 shortlist

For the second consecutive year MediaCom is the frontrunner for the M&M Global Awards shortlist with 33 shortlisted entries. PHD follows on the global networks list with 20 shortlisted entries and Mindshare with 18...

2 days ago

Indigo Design Award 2018 winners

Tokyo - The first Indigo Design Awards, set to inspire, promote and encourage excellence in all areas of digital design for creative agencies, independent designers and up-and-coming talent from around the world was held in Tokyo on 24 May...

2 days ago

BSH feels at home with Decimal

Decimal has extended their agreement to be the lead agency for BSH in South Africa, a leader in the home appliance industry...

Issued by Decimal Agency 2 days ago

Madex and Markex 2018: Building the branding conversation

The second annual Madex show recently provided solutions to the challenges faced by marketers across all industries, helping to breathe life into stale campaigns and put a shine on new strategies...

Issued by Madex 3 days ago

Don't miss out on our specials

With a variety of lunch, dinner and braai offers to choose from, Gallagher Convention Centre can cater to any occasion - within your budget.

Issued by Gallagher Convention Centre 2 days ago

Takezito. Street strategy

Batandwa Alperstein, also known as Takezito, is a multi-talented, award-winning creative and the latest addition to the Ola! Films stable...

Issued by Ola! Films 3 days ago

Promoted content

'Click and mortar' success for local store marketers

Without true location targeting you're not local store marketing...

Issued by Vicinity Media 11 Jul 2018

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