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Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 21 hours ago

#NewCampaign: F*ck like a Finn

Finland is the best country for love-making, stated in Sultan's campaign video that has gained a million organic views in Finland alone...

17 hours ago

Adobe, Shutterstock just killed graphic design

Whether you like it or not, the end is nigh for graphic designers. They are not alone in their misery I am afraid, they join the typists and photo-lab technician, doomed to the annals of history as a once thriving and useful career...

By Nicholas Kühne 20 hours ago

#BehindtheSelfie with... Andy Taoushiani

This week we find out what's really going on behind the selfie with Andy Taoushiani, head of Artifact Advertising...

By Leigh Andrews 18 hours ago

The producers' wrap: 7Films

I spoke to some of the people responsible for SA's recent One Show-winning work, behind the scenes. Next up is 7Films...

By Leigh Andrews 16 hours ago

Trend alert: Influencer marketing campaigns have burst through the door

The high level of trust between influencer and follower makes the marketing utopia of true two-way communication and authentic consumer engagement a reality...

By Nick Sarnadas, Issued by Madex 20 hours ago

Top winner at New York Festivals International Advertising Awards is Clemenger BBDO Melbourne

‘Meet Graham', from Clemenger BBDO Melbourne's Public Service Announcement for client Transport Accident Commission Victoria was awarded the 2017 ‘Best of Show Award' at the New York Festivals International Advertising Awards...

21 hours ago

New head leads Fairtrade Label SA in achieving 2017 goals

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017...

By Cari Coetzee 18 hours ago

Alliance Media voted best outdoor advertising company in Zambia

Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)...

Issued by Alliance Media 20 hours ago

Revamped Iziko Planetarium and Digital Dome offers a unique experience

The revamped Iziko Planetarium and Digital Dome will finally open the doors of this unique new facility to the public on Saturday, 27 May 2017...

15 hours ago

Three days left - ­save over 20% per Smarties entry when you submit by 25 May

If you're debating whether to enter the MMA Global Smarties Awards, MMA would like to encourage you to throw your hat in the ring by offering you an extra incentive...

Issued by Mobile Marketing Association 19 hours ago

Pendoring Prestige Award winner revels in her Texan adventure

Two-time Pendoring Prestige Award winner Dominique Swiegers, King James copywriter, describes her learning experience at the SXSW film and music festival in Texas earlier this year...

Issued by Pendoring 19 hours ago

US heads country ranking in annual D&AD rankings

For the first time the US came out in front in terms of D&AD country rankings, with the UK and Australia taking the next consecutive spots...

23 hours ago

Dot Network: SA's most extensive data activation platform

Amorphous Stride's Dot Network helps marketers understand the unique behaviour and needs of an audience and how to use that info to reach them in a highly specific and effective way...

Issued by Amorphous 19 hours ago

LIA updates - regional ‘Of the Year' awards now launched

LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards and regions include, Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America...

21 hours ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 1 day ago

#OrchidsandOnions: When there's no getting over that rainbow, a dog will still love you...

I was reading something the other day about being bullied in the workplace. It happened to me over a period of years and I had no option - because my family was young and we needed the money - but to stick it out. But it ate into my soul and left me feeling demeaned and worthless at times...

By Brendan Seery 1 day ago

The producers' wrap: Ryan McManus of Native VML

I spoke to some of the people responsible for SA's recent One Show-winning work, behind the scenes. Next up is Ryan McManus of Native VML...

By Leigh Andrews 1 day ago

2017 SITEisfaction survey celebrates Capitec as Best Digital Bank

Columinate has revealed the results of its sixth annual Internet Banking SITEisfaction survey, highlighting Capitec's steady rise to securing the top spot in the digital banking category, ousting FNB as the category owners...

Issued by Columinate 1 day ago

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Africa news

Marketers in Africa should leverage mobile as an amplifier

Mobile is rapidly outpacing traditional channels such as television and print as the medium of choice by African consumers for accessing information and entertainment.

By Werner Lindemann 18 hours ago

Focus on the connected customer to deliver personal experiences

Nigerian CIOs must focus on the needs of the connected consumer and look at how they can use the next wave of social, mobile, analytics and cloud technologies (also known as the Third Platform), to deliver personalised experiences...

20 hours ago

Kwesé expands reach of mobile TV across continent

Kwesé TV has signed distribution agreements with Africa's leading mobile network operators in a significant development for the broadcaster which seeks to disrupt the industry by giving more viewers access to premium content through its innovative multi-platform business model...

1 day ago

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International

LIA announces Production & Post-Production and Music Video jury

LIA has announced the members of the Production & Post-Production and Music Video jury, headed up by Michael Ritchie, MD and executive producer at Revolver/Will O'Rourke.

2 days ago

How 'dark genius' Ailes reshaped US television news

NEW YORK - Championed by conservatives as a visionary, reviled by liberals as a menace, Fox News founder Roger Ailes re-shaped US television news and helped to craft a conservative populism that ultimately gave rise to Donald Trump.

19 May 2017

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