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Compete cleverly: Don't outrun – outwit!

Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often believe that the big boys are inevitably set to take the victories. However, knowledge – converted into smart strategies – can trump power...

Issued by Gawk 1 hour ago

Ford still can repair its brand in South Africa but it needs to act quickly

There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model's propensity to burst into flames. Ford South Africa has not helped the situation with its lethargic reaction to what's now a major crisis.

By Mlenga Jere and Raymond van Niekerk 3 hours ago

Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'...

By Leigh Crymble 2 days ago

Brands tune into music streaming networks

Brands can benefit from tuning into the trend of music streaming networks to differentiate themselves from their competition, as consumers change they way they listen and acquire music...

24 minutes ago

Six awesome SMS marketing tips for businesses

Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits...

By Charles Mburugu 2 hours ago

McCafe gears behind the South African Film and Television Awards

McCafe, the lifestyle coffee product offering by McDonald's South Africa, has announced its headline sponsorship of the South African Film and Television Awards (SAFTA) that will be hosted in Sun City on 18 March 2017...

Issued by Pacinamix 52 minutes ago

South Africa's Stick Man wins four awards at Kidscreen Awards

The Triggerfish Animation Studios' collaboration with Magic Light Pictures, Stick Man has added four more awards, bringing its total to 11 international awards on three continents...

1 hour ago

#Loeries2017: DDB on the essence of ‘creative industry judging'

This year's Loerie Awards campaign, devised by DDB, features such slogans as: “We won't judge your ass-kissing skills…”, “We won't judge your dodgy search history…”, and “We won't judge your sing-along skills". Liam Wielopolski, chief creative officer at DDB SA, shares what the 2017 Loerie Awards will be judging…

By Leigh Andrews 2 days ago

#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

By Danette Breitenbach 2 days ago

The digital revolution is futile without a customer focus

As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today's climate, it has to be keenly focused on consumer and employee needs...

By John Sanei 2 days ago

The human era of marketing

Clean-up in the marketing aisle! Social media has swiped its hand across B2B and B2C and left marketing in disarray. Watch your step, because H2H is demanding shelf space...

By Jodene Shaer 2 days ago

Consumers prefer companies that make them feel good about themselves

Weber Shandwick has launched a report, The Company behind the Brand II: In Goodness We Trust, a global thought leadership study. A key finding is the degree to which products and services make individuals feel good or healthy, surpasses their interest in specific corporate responsibility initiatives, sometimes by wide margins.

2 days ago

AccuWeather makes advertising mobile, Michelin signs up

Michelin Wiper Blades is one of the premier clients to use AccuWeather's first-to-market exclusive and contextually relevant mobile integration suite to reach consumers on the go...

2 days ago

Direct selling succeeds through personal touch, stringent codes

According to the Direct Selling Association of South Africa, this succesful sector provides jobs for 1.1 million independent business owners, which is increasing by over 13% annually...

2 days ago

Ster-Kinekor sponsors SAFTAs Young Achiever Award

Ster-Kinekor has announced its sponsorship of the Youth Achiever Award category at the 11th Annual South African Film and Television Awards (SAFTAs)...

2 days ago

Emma Winchurch-Beale is 2017 President of the World Media Group

Emma Winchurch-Beale, international sales director at The Washington Post, has been appointed as the 2017 President of the World Media Group. She takes over the year-long position from Rupert Turnbull, VP EMEA, Time Inc...

2 days ago

Starcom US most awarded media agency in The Gunn Report for Media

Starcom US, OMD and Heineken top the lists in The Gunn Report for Media, the global evaluation of media innovation and success..

2 days ago

Leadership key theme at WeLead Conference

The 12th Annual WeLead Women's Conference, hosted by QualityLife Company, takes place at the IDC Auditorium in Sandton from 8-9 March 2017. This year's theme is “We are the leaders we've been waiting for”...

2 days ago

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

Warc has released a comprehensive marketing effectiveness report, based on in-depth analysis and insights from the global IPA Effectiveness Awards 2016...

2 days ago

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Africa news

.Africa domain will finally be available after legal victory

After years of legal battles, the domain name .Africa will be available to the general public to apply for domain names from 4 July 2017…

18 minutes ago

Africa pays for fragmented cities, study finds

The study finds that while African cities are crowded with people, they are not dense with investment, said World Bank lead economist Somik Lall...

By Hilary Joffe 1 hour ago

ECA, AfDB ploughing together for Central Africa's development

Cooperation is needed at strategic and practical levels to help member States in Central Africa get round major macroeconomic challenges…

2 hours ago

Africa travel industry on show in April

Africa Travel Week will be held in Cape Town from 19-23 April 2017...

3 hours ago

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International

Facebook announces 'fake news' offensive in Germany

Social media giant Facebook announced on Sunday that it will introduce new measures to combat fake news in Germany, as Europe's largest economy and most populous nation enters an election year...

17 Jan 2017

German state TV won't broadcast 2018-24 Games

BERLIN: Germany's public broadcasters will not screen the Olympic Games live for the first time after they balked at the huge rights deal demanded by US giant Discovery...

29 Nov 2016

Nielsen Admosphere signs 4-year contract with ATO in Czech Republic

Nielsen Admosphere is to conduct a robust project of cross-platform audience measurement for the Czech Association of TV Organizations (ATO) from 2018-2022...

22 Nov 2016

Expanding BBC to launch news service for North Koreans

LONDON: The BBC will launch a radio and online news service for audiences in North Korea as it seeks to expand its global reach to 500 million people by 2022, the British broadcaster said Wednesday...

17 Nov 2016

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Distell currently seeks to appoint a suitably qualified and experienced SAP systems analyst (FI).
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Stellenbosch University currently seeks to appoint a suitably qualified and experienced coordinator: communication and research.
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PPC Specialist for leading financial services company. Expert in GoogleAdWords and industry trends.
General Manager - Communications - Oceana HR Professionals, Johannesburg, Houghton
Brand South Africa has a career opportunity available.
Head - Unit for Psychotherapeutic/Support Services - Stellenbosch University, Cape Town
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Dean - Theology - Stellenbosch University, Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced Dean: Theology.
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