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Biz Takeout's

Episode 129: Marketing on Skype, 100 years of the CocaCola contour bottle and 2 ad agencies

Date: 30 Apr 2015
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Promoted content

First mid-year intake of students at UCT

The University of Cape Town, through its "Across Africa" partnership with the leading online education company, GetSmarter, has announced that it will offer a mid-year intake in their online Advanced Diploma...

Issued by GetSmarter 4 May 2015 08:10

[Orchids & Onions] Courage and humour rev the engine for consumers

One of the trickiest things for a brand to do is to change its offering radically and then market it. Ask Coca-Cola about the New Coke fiasco in the 1980s, when the marketing colossus realised that sometimes you shouldn't change something that ain't broke...

By Brendan Seery 5 May 2015 06:00

[TrendTalk] Great ads in play

This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas...

By Louise Marsland 4 May 2015 06:54

Getting into the advertising business

Advertising is not a nine to five job - at least, it's not if you want to be highly successful and reap the rich rewards that go with taking the boardroom hot seat...

By Chris Brewer 4 May 2015 07:44

[Creative Business Exchange] How to build a strong brand

Trevor King, marketing director of Caesarstone, shared his ideas and branding lessons at the Creative Business Exchange...

By Leigh Andrews 4 May 2015 06:00

Latest news

Africans back media freedom, says survey

Most Africans want the media to play a watchdog role, and support its right to publish what it wants without government interference, says a new analysis of African public opinion...

4 May 2015 15:19

All the Feb/March 2015 Creative Circle Awards winners

The Feb/March Creative Circle Awards were held at NativeVML in Johannesburg late last week - read the full list of winners below...

4 May 2015 14:59

Kevin Fine on Jacaranda FM's Station of the Year win

Here's what the title 'station of the year' says of all the hard work behind the scenes in the day-to-day running of a station like Jacaranda FM...

By Leigh Andrews 4 May 2015 14:00

Mobile and tech - What should be on the marketer's radar

Jonathan Hall, President Consulting: North America, at Added Value, highlights the latest in everything from artificial intelligence to wearables, from big data to storytelling, and what brand owners can learn from the worlds of mobile and tech.

By Jonathan Hall 4 May 2015 13:29

Striata SA appoints Stergios Saltas as new MD

Striata SA has announced that Director of Operations, Stergios Saltas will assume the role of Managing Director for the Africa region effective 1 May...

Issued by Striata SA 5 May 2015 10:20

Launch of Caxton TV with Bona Mo

Caxton has extended its brand offering with the launch of Caxton Television and its first show, Bona Mo. Positioned as a branded television segment presentation...

5 May 2015 09:16

More insights from Kasi Star Brands survey

Further results from Ask Africa's recent Kasi Star Brands survey indicate how return on investment (ROI) is calculated in townships and what relationship this has to price...

5 May 2015 08:04

Winners of Cinemark Young Lions Competition capture 'Say no to Xenophobia'

The winners of the Cinemark Young Lions Competition for 2015 are Hanro Havenga and Saf Sandhi from Network BBDO, who will represent the country at the international festival as part of their prize...

5 May 2015 07:33

VWV selects new group of students for Phakama Class of 2015

Award-winning brand experience agency VWV has announced that the Phakama Class of 2015 has been selected. A final tally of 32 second and third year students were carefully chosen to participate in the innovative CSI programme now in its second year...

Issued by VWV Group 5 May 2015 09:25

NextTen Customer Experience Management South African certification workshop

Bringing the latest customer experience management thinking and techniques to South Africa. A best next practice workshop delivered by two of the world's leading experts in customer experience management and customer loyalty...

Issued by The Focus Group 5 May 2015 09:37

Radio Awards offer sponsorship opportunity

MTN will not be renewing its title sponsorship of the Radio Awards, when its contract ends at the end of 2015. This allows the Future Group, owner of the Awards, to seek a new title sponsor...

5 May 2015 07:19

Food supply chains key item at inaugural 'Food for Thought' conference

Social issues of food production and supply as well as the impact of climate change on these supply chains will be some of the topics to be covered at the inaugural 'Food for Thought' conference in Cape Town...

5 May 2015 09:23

How to use Twitter's keyword targeting in timeline

Since Twitter launched keyword targeting in timeline, brands and advertisers have developed useful techniques to use the feature to reach the right people in the right moment. Here are five ways to use keyword targeting to make your Twitter campaigns more effective...

By Bryan Sise 4 May 2015 13:30

Free media expression vital for global sustainability

PRETORIA: Freedom of expression and press freedom are critical to the successful implementation of good governance and human rights around the world, top United Nations officials declared today.

4 May 2015 12:16

Mobile motivation is sweeping Africa

As the world celebrates Worker's Day to commemorate trade unions and labour movements, the mobile industry in Africa is expanding to fulfil the continent's growing needs for mobile solutions and create more opportunities for its workforce...

By Amr Shady 4 May 2015 11:02

[Loeries 2015] Calling all advertising younglings!

This year, the Loeries are feeling generous and offering special discounted tickets for Juniors and Students - but that's not all...

4 May 2015 09:33

[Biz Takeouts Podcast] 129: A jam-packed show with Skype, Coca-Cola and more

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller, Adelaide and Solomon Potgieter, Sharon Keith and Ian Drummond...

4 May 2015 10:26

Advertise and get noticed online

Digital marketing is great way to grow your business. It's generally cheaper, more immediate, more targeted, and you can track and analyse your results more effectively...

By Johann Barnard, Issued by Trudon 4 May 2015 10:51

Promoted content

Promise turns 10

Promise was born in 2005 out of the desire of the founding partners, James Moffatt (CEO) and Marc Watson (ECD), to create an independent agency they could call their own...

Issued by Promise Brand Specialists 29 Apr 2015 09:39

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Silvia Njoki scoops Blogger of the Year 2015 at Bake Awards

The annual BAKE (The Bloggers association of Kenya) awards took place Saturday night at Hotel Intercontinental. Silvia Njoki of the fashion and style blog was awarded the blogger of year title...

By Lilian Mutegi 5 May 2015 09:59

Facebook, Tigo partnership gives Tanzanians free access

Tigo Tanzania has announced a partnership with Facebook in which all its customers in the country will get free access to Facebook services in English and a new Kiswahili version...

By Baraka Jefwa 5 May 2015 06:08

Africans back media freedom, says survey

Most Africans want the media to play a watchdog role, and support its right to publish what it wants without government interference, says a new analysis of African public opinion...

4 May 2015 15:19

Finalists announced for African Utility Week Industry Awards

Africa's leading utility, energy and water professionals and projects will be honoured at the annual African Utility Week and Clean Power Africa, taking place in Cape Town from 12-14 May...

4 May 2015 11:24

Nyamuka Zambia Business Plan competition receives flood of entries

Over 700 entrepreneurs have entered the Nyamuka Zambia Business Plan Competition, to stand a chance to win a share of the K2,000,000 prize. Entries close 5 May 2015...

4 May 2015 11:15

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Airline advertising comes full circle with Naomi Watts

The posters which Imperial Airways used to promote its modern aircraft and the exotic destinations in the 1920s and 30s were as cutting edge then as today's interactive billboards...

4 May 2015 13:59

Facebook targets SMEs

Facebook is committed to helping each of its 40 million small business Pages achieve their goals and it is making investments to provide the right resources to do so...

4 May 2015 11:56

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