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Marketing & Media

Bookmarks 2015


Extension granted: Entries for the Bookmarks Awards will close Friday 28 November, more info at iabsa.net/summit/bookmarks.

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Oxbridge Academy

Oxbridge Academy is an established private FET college offering distance learning courses to students in South Africa and abroad.

Foreword

Foreword specialise in the planning, execution, implementation and measurement of content on behalf of clients.

Biz Takeout's

Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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Episode 113: Pete Case on the Gloo, Ogilvy SA merger

Date: 13 Nov 2014
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Episode 112: Will Green, Mammoth BI and the Work Your Wealth event

Date: 6 Nov 2014
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Grim times, grievances at Gupta TV venture

Grim times, grievances at Gupta TV venture

No gum chewing, no sickbay, no cars - and if you fail to clock in on time, your salary will be docked...

By Gabi Mbele 24 Nov 2014 11:14

Welcome to SA's Xmas 'blight' lights, courtesy Eskom

Welcome to SA's Xmas 'blight' lights, courtesy Eskom

NEWSWATCH: SA's retailers are facing a bleak festive season, due to the threat posed by Eskom blackouts, and the DA wants SABC Chair Ellen Tshabalala suspended immediately...

24 Nov 2014 07:32

Email newsletters: Keep your customers informed to get repeat business

Email newsletters: Keep your customers informed to get repeat business

Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...

By Dries Badenhorst 24 Nov 2014 14:00

[21 Icons - Season 2] Peter Magubane

[21 Icons - Season 2] Peter Magubane

The series 21 ICONS South Africa featured its seventeenth icon of its second season: Peter Magubane, an internationally acclaimed photographer known for documenting the rise and fall of apartheid...

24 Nov 2014 09:46

Latest news

Bonnie Ramaila
Is CSI a farce or impactful?

Where is the difference if it's not sustainable and soon forgotten?

By Bonnie Ramaila 24 Nov 2014 10:15

SA Youth Marketing Expo 2015 - Branded Youth
SA Youth Marketing Expo 2015

The SA Youth Marketing Expo will be held at the Sandton Convention Centre from 28 to 30 August 2015. Designed as a platform for brands to engage directly with the youth, this is set to be the most interactive expo for young people...

Issued by Branded Youth 24 Nov 2014 13:05

NF Branding launches Black Friday with 50% discount on selected products
NF Branding launches Black Friday with 50% discount on selected products

From 24-28 November South Africans will have the opportunity to secure selected NF Branding products at a 50% discount...

By Aydonne Samuels, Issued by National Flag & Branding 24 Nov 2014 09:09

Interruptive marketing is dead - Gloo
Interruptive marketing is dead

Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology...

By Pete Case, Issued by Gloo 24 Nov 2014 09:54

Heineken wins 2015 Creative Marketer of the Year
Heineken wins 2015 Creative Marketer of the Year

Cannes Lions will award Heineken with the 2015 Creative Marketer of the Year award at the 62nd edition of Cannes Lions, taking place from 21-27 June 2015 in Cannes, France...

24 Nov 2014 10:21

The Clover Little Big Cook Off delivers big results - 7 Different Kinds of Smoke
The Clover Little Big Cook Off delivers big results

Due to the resounding success of the first season of the Clover Little Big Cook Off, as well as the outstanding ROI achieved, Jozi integrated agency 7 Different Kinds of Smoke (7DKS) is once again bringing the hit cooking show to screens across SA...

Issued by 7 Different Kinds of Smoke 24 Nov 2014 13:35

Sunu of Egg Films directs new Vodacom 'Phone Whisperer' - Egg Films
Sunu of Egg Films directs new Vodacom 'Phone Whisperer'

Sunu recently directed the new commercial for Vodacom through Ireland Davenport. The ad is a charming story about a young boy who seemingly has the power to make magical things happen for his friends on their phones...

Issued by Egg Films 24 Nov 2014 10:49

Customer Experience 2.0: The Next Chapter in Customer Experience Innovation
Customer Experience 2.0: The Next Chapter in Customer Experience Innovation

Customer Experience World returns to Johannesburg on 10 and 11 March 2015 for its fourth year. The event will build on its previous success, bringing the same mix of excellent speakers, interactive sessions and practical next steps...

Issued by The Focus Group 24 Nov 2014 11:28

Brent Lees
Internet of Things - when problems can be hidden in a billion places

The promise of the Internet of Things era is that all things can be connected and so all things can be efficiently tracked and controlled...

By Brent Lees 24 Nov 2014 14:07

Judy Kriel shows everyone who is the coolest at this year's Pendoring Advertising Awards - Pendoring
Judy Kriel shows everyone who is the coolest at this year's Pendoring Advertising Awards

Judy Kriel wanted to capture the true essence of being cool with her entry for this year's Pendoring Advertising Awards and bagged the coolest prize of all - Overall Student Winner at the 2014 Pendoring Advertising Awards...

Issued by Pendoring 24 Nov 2014 12:40

Primedia Outdoor makes a happy return - Primedia Outdoor
Primedia Outdoor makes a happy return

Primedia Outdoor returned to Ezibeleni School for the Mentally and Physically Challenged to distribute the shoes they sized up in October as well as hand over all the wheelchairs and mobility aids acquired for some of the learners...

Issued by Primedia Outdoor 24 Nov 2014 13:15

Desiree Gullan
The value of social interactions - decoded

In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania is now slowly becoming a far more nuanced and strategic understanding...

By Desiree Gullan, Issued by Gullan&Gullan 24 Nov 2014 12:02

South Africa wins Meffy Award for GoMetro
South Africa wins Meffy Award for GoMetro

At the annual Meffys, held in San Francisco last week, South Africa won an 'Innovation in a Growth Market Award' for 'GoMetro' for the GoMetro mobile website...

24 Nov 2014 10:30

South African digital disruption model pays consumers to provide feedback
South African digital disruption model pays consumers to provide feedback

Digital disruption is often spoken about but very seldom emulated, though companies such as Wikipedia, Uber, AirBnB, Bitcoin, and eLance are often cited as digital disruptors.

23 Nov 2014 09:03

The fantastical myth of the good-looking DIY haircut
The fantastical myth of the good-looking DIY haircut

It is a scenario that is all too familiar. A company wants to use a new and innovative marketing tactic to win some new customers or retain their existing ones...

22 Nov 2014 12:18

Promoted content

25 students graduate from the VWV Phakama Women's Academy - VWV Group
25 students graduate from the VWV Phakama Women's Academy

The Phakama Women's Academy Class of 2014 has graduated and according to the sponsor of the innovative CSI initiative, VWV Group, the 25 savvy young women are prepared and ready to take on the corporate world...

Issued by VWV Group 19 Nov 2014 13:35

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Mabati-Cornell Kiswahili Prize for African Literature introduced
Mabati-Cornell Kiswahili Prize for African Literature introduced

Last week saw the announcement of a major new award, the Mabati-Cornell Kiswahili Prize for African Literature, at the Ake Art & Books Festival in Abeokuta, Nigeria...

24 Nov 2014 13:50

All the PromaxBDA Africa 2014 Awards winners
All the PromaxBDA Africa 2014 Awards winners

PromaxBDA Africa, which brings creatives together to explore thought-leadership, technology and developments in the media marketing sector, took place on Friday...

24 Nov 2014 13:12

Ericsson Mobility Report: African mobile subscriptions reach 880 million
Ericsson Mobility Report: African mobile subscriptions reach 880 million

The Ericsson Mobility Report Q3 shows that African mobile subscriptions are at 880 million...

24 Nov 2014 12:40

Research reveals Egypt's mobile app users are predominantly young
Research reveals Egypt's mobile app users are predominantly young

A new Arab Advisors Group survey of Egypt's mobile application users revealed that 75% of adult mobile apps users in Egypt are younger than 34 years of age...

24 Nov 2014 12:02

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Amazon offers Washington Post app on Kindle
Amazon offers Washington Post app on Kindle

WASHINGTON DC, US: Amazon is to offer a free Washington Post app to Kindle users for six months, a move highlighting the digital strategy for the newspaper owned by Jeff Bezos...

24 Nov 2014 11:40

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