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Biz Takeout's

Episode 86: The power of brands in the mass communication landscape

Date: 22 Apr 2014
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Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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How to tell if your business needs social media

Surprised that this is even a topic for discussion? Don't be. Many are still debating the relevance of social media as an integral part of business in SA.

By Catherine Milward-Bridges 24 Apr 2014 09:25

Contextualise yourself

The current reality of the ad industry is that of Charles Darwin's quote - 'It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.'

By Dylan Laubscher 24 Apr 2014 09:03

The SABC, Ayisafani, the EFF and section 10(1)(d) of the Broadcasting Act

The Act says the SABC's news and public affairs programmes must 'meet the highest standards of journalism'. In reality, however... (Videos)

By Ed Herbst 23 Apr 2014 08:10

Intelligence will hamper your progress

Here are a couple of examples of strategy by design, or a strategy that emerges - both devoid of copious amounts of market "intelligence"

By Sid Peimer 23 Apr 2014 06:45

@SunfoilCricket cooks on Twitter with 34

When South Africa's premier triple-refined, pure sunflower cooking oil, Sunfoil, announced its sponsorship of test cricket in South Africa in 2011, they certainly turned heads. Over the past three years its sponsorship awareness levels have grown significantly and now the brand is making waves on social media site Twitter.

Issued by 34 24 Apr 2014 10:13

New Media Publishing brings the 'magic' of augmented reality to Ackermans Club magazine

Following digital successes for other client publications, New Media Publishing brings the latest issue of Ackermans Club magazine to life using the power of augmented reality (AR).

Issued by New Media 24 Apr 2014 11:06

What you're saying about the Rand Show

If you're still deciding whether or not you'll be getting your share of the Rand Show action this year before it all ends on Monday, 28 April, just check out what some of the Rand Show's visitors have had to say about South Africa's biggest consumer show...

Issued by The 2014 Rand Show 24 Apr 2014 10:42

New format for BBC Worldwide

Come Dine With Me South Africa will not be returning for a fourth season as BBC Worldwide focuses its efforts on a fresh and innovative format to produce in the territory, as part of its commitment to premium content in Africa.

24 Apr 2014 10:33

AMPS (Jan-Dec 2013) ...Storyteller style

Storyteller is a data insights tool that effectively helps marketers 'de-code' the complex AMPS data, providing a report that is brand-specific, allowing marketers to sidestep the reams of unrelenting and often irrelevant statistics and instead hone directly in on relevant consumer and brand insights.

Issued by Habari Media 24 Apr 2014 13:33

Ije Nwokorie selected Cannes design jury president

The new Global CEO of Wolff Olins, Ije Nwokorie, has been appointed as the new Design Lions jury president.

24 Apr 2014 10:43

South African short film selected for Cannes

'A Shot at the Big Time,' a short film produced and written by Durban filmmaker and AFDA Durban scriptwriting lecturer, Janet van Eeden has been selected for the Cannes Court Métrage, the short film corner of the official Cannes Festival 2014.

24 Apr 2014 08:23

Handle your digital data with care and respect

South African publishers and brands that want to experience the best returns from their investments in digital advertising and marketing, must be responsible and ethical in the ways that they use the wealth of consumer data they harvest.

By Marcus Stephens 24 Apr 2014 07:38

Memes and the changing of lives

A meme is a statement or action that someone believes in, or mutates if they disagree - all the while socially sharing their message with other people.

By Donovan White 24 Apr 2014 06:41

Does the paid, earned owned model account for content marketing?

The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows marketers to identify the nature of the different communications tools at their disposal.

By Kat Scholtz 24 Apr 2014 06:29

World Creativity Day spent in Eco Ranger style

Members of the Pikitup and Ogilvy PR teams were invited to HDI Youth Marketeers' head office in Johannesburg on 22 April - World Creativity Day - for an afternoon of identifying the top entries in the Pikitup Eco Rangers school competition.

Issued by HDI Youth Marketeers 24 Apr 2014 12:24

Image optimisation for Google

Images have become more important when it comes to generating traffic to websites. Image search engines and social media platform like Google Images, Pinterest, Tapiture, Twitter and Facebook all use images.

Issued by 360eight 24 Apr 2014 09:29

Parliament's Kholwane supports and endorses MDDA media literacy summit

At the media literacy event, the chairperson of the portfolio committee on communications, S.E Kholwane, addressed three central questions currently facing the public, government, policy-makers and academy: What is media literacy? How is it changing? And what are the uses of literacy?

Issued by MDDA 24 Apr 2014 11:40

The Bleeding Edge - what kind of bang for your buck are you paying for?

For any campaign, agencies and clients should focus on the marketing objectives and develop strategies to best implement and achieve their goals, suited to their marketing budget. The question is however, what and whose goals are being achieved?

Issued by Powerhouse Advertising 24 Apr 2014 11:09

Social media: it's your problem

Learning how to use social media is crucial to business in the 21st century. Find out how at the ITWeb Social Media Summit 2014.

Issued by ITWeb 23 Apr 2014 13:21

Omni-channel retail, from product to customer focused

In the early 2000's, online retail threatened the "bricks & mortar" stores with extinction. The talk was of being "Amazoned", meaning Amazon.com would add your product line to its ever-expanding inventory and render you redundant.

By Kevin Lourens, Issued by NATIVE VML 23 Apr 2014 13:23

Addressing the skills shortage in IT

Don't let the number of IT graduates fool you; there is still a lack of technical skills in the industry. Here's what we need to do about it.

By Keith Newnham 23 Apr 2014 13:29

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SuperSport to broadcast 2014 Soccer World Cup in Africa

SuperSport has reportedly acquired 2014 Soccer World Cup broadcast rights in Africa. The 64 soccer matches, taking place from 12 June to 13 July in Brazil, will all be broadcast on DStv's SuperSport channel.

24 Apr 2014 12:16

Ije Nwokorie selected Cannes design jury president

The new Global CEO of Wolff Olins, Ije Nwokorie, has been appointed as the new Design Lions jury president.

24 Apr 2014 10:43

Youth workshop to influence Post-2015 Development Agenda

A three-day workshop titled From Voice to influence to Action: Strengthening Sustained Citizen Engagement in the Post-2015 Development Agenda, will bring together young people from East, West, Central and Southern Africa from 23-25 April 2014 at the Airport Grand Hotel and Conference Centre in Boksburg.

24 Apr 2014 09:55

New partnership between Pan Atlantic University, IABC

The Pan Atlantic University through its School of Media and Communication (SMC) is to partner with the International Association of Business Communicators (IABC) to deliver a global certification course in communication. The partnership would involve the provision of facilitations and training.

23 Apr 2014 15:02

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Amazon Prime to distribute old shows from HBO

NEW YORK, USA: Amazon scored has struck a deal with HBO to distribute old shows from the premium cable TV channel to its Prime subscribers, landing a blow to rival Netflix in the streaming video battle.

24 Apr 2014 08:03

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