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Weak Super Bowl TVCs disappoint

The Super Bowl draws 190m eyes, and brands pay the equivalent of R65m for a spot during the game. Of the viewers, nearly a quarter say the television commercials (TVCs) are the most important part of the event, and would rather go to the loo during the game. Despite this, 2017 was one of the weakest years in Super Bowl history for TVCs...

By Danette Breitenbach 16 hours ago

The value of a pencil

I apologise in advance for the unnecessary use of nostalgia and being a little romantic about it all. Actually, I don't...

By Damon Stapleton 12 hours ago

Promoted content

Compete cleverly: Don't outrun – outwit!

Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often believe that the big boys are inevitably set to take the victories. However, knowledge – converted into smart strategies – can trump power...

Issued by Gawk 2 days ago

Terena le Roux keeps the Ideas/Idees flowing

Following the announcement of bilingual Ideas/Idees magazine being closed down by Media24 late last year, editor Terena le Roux approached management to transfer ownership into her name. Now the owner of startup publishing company IdeesFabriek (Ideas Factory), Le Roux says it really was that straightforward...

By Jessica Tennant 15 hours ago

#BehindtheSelfie with… Kerri-Ann Hamilton

This week, we find out what's really going on behind the selfie with ‘bi-techtual' technophile Kerri-Ann Hamilton, who serves as creative manager, mind reader and magician at Jam Media...

By Leigh Andrews 12 hours ago

Loeries Africa Middle East to exhibit 2016 winning work

Loeries Africa Middle East has curated the 2016 winning work that has achieved the highest accolade for creativity and innovation in the region into a travelling exhibition for campuses, schools and colleges to encourage excellence among young creatives...

13 hours ago

Why agencies like to keep their clients dumb – It's nicer to work with smarter clients

Whilst your client's preconceived misconceptions may not align with your understanding of the digital world, they do know one thing, they are there to make a profit...

Issued by Firewater Group 14 hours ago

J. Walter Thompson Cape Town and SunSteam join forces to bring energy to everyone under the sun

A highly contested business win in the rapidly expanding renewable energy sector has seen J. Walter Thompson Cape Town appointed to lead all marketing communication on the African continent for innovative solar technology enterprise SunStream Technology Inc...

Issued by JWT 15 hours ago

2017 IAB Digital Summit celebrates a turning point for digital

We have reached a critical juncture for digital, both locally and globally. Digital has evolved from one aspect of the media mix to a powerful, pervasive medium with an influence that cannot be ignored...

By Chris Borain 16 hours ago

Narendra trumps Donald on Facebook followers

Burson-Marsteller's latest research into how world leaders, governments and international organisations communicate via social media has been released...

15 hours ago

Mobile app promotes, awards acts of random kindness

Change our World for Good has worked with Net#work BBDO to develop a mobile Acts of Random Kindness (ARK) App, which encourages users to set goals for performing random acts of kindness and rewards them...

16 hours ago

Gain marketing muscle at Madex 2017; free pre-registration is now open

Do you ever feel like all you have learnt, know and do is suddenly and without warning being turned upside down? In the past year have you looked at your job and muttered an oh-my-word, wow, seriously or sjoe?..

Issued by Madex 13 hours ago

[Orchids & Onions] Mutual respect – and ignoring your customers in cyberspace

We keep hearing how irresponsible South Africans are with their money and, coming from a family history of little money and not wasting resources, it does sometimes astound me how people in this country live for today with little thought of tomorrow...

By Brendan Seery 1 day ago

Redesigning 24-hour news for a changing world

News24 has had an innovative start to the year. Here, editor Adriaan Basson lets us in on their new app Edge, as well as their Project Rise initiative and how they provide more than just the standard packaged news...

By Leigh Andrews 1 day ago

Ogilvy Cape Town wins KFC New Africa Markets

Ogilvy & Mather Cape Town has been appointed lead agency for KFC's New Africa Markets...

Issued by Ogilvy & Mather 1 day ago

Sprout Performance Partners share key insights from DoubleClick programmatic masterclass

Sprout Performance Partners recently attended the DoubleClick Programmatic Masterclass in London, accompanied by Google representatives...

1 day ago

Sponsorship - seven key requirements

Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI...

By Emy Casaletti-Bwalya, Issued by Optimize Enhancing Effectiveness 1 day ago

Brands with purpose that walk the talk!

If you're struggling to get a response from your branded content, chances are you've simply slapped a logo onto a poorly produced ‘live game show' that doesn't have any real impact...

By Spero Patricios, Issued by Launch Factory 1 day ago

The 2017 AMASA Workshop will be hosted at Riverstone Lodge from 23-26 March

Following the success of the sold-out workshop in 2016, AMASA Jhb has announced that bookings are now open for the 2017 AMASA Workshop...

Issued by AMASA 1 day ago

Branding hacks: Three insights into 'the rise of the bite-size'

Purpose: To highlight the shifts in the way people are obtaining and transferring information and how to align your business' branding with them...

Issued by Powerhouse Advertising 1 day ago

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Africa news

Famine declared in South Sudan

Famine has been officially declared in South Sudan; and warnings issued for other parts of the Horn of Africa. Five million people are at immediate risk, including 1.4 million children across Africa…

By Louise Marsland 17 hours ago

KFC Africa account goes to O&M

Ogilvy & Mather Cape Town has been appointed lead agency for KFC's New Africa Markets…

17 hours ago

Global online shopping made easier in Africa

DHL's On Demand Delivery service in Sub-Saharan Africa is making online shopping easier in Kenya, Nigeria, Ethiopia, Mauritius and Tanzania, with more countries being added…

18 hours ago

Significant growth in money transfers to Tanzania

Digital money transfer service hits 10,000 in unique transactions per month in Tanzania, via WorldRemit…

18 hours ago

Show more

International

Facebook announces 'fake news' offensive in Germany

Social media giant Facebook announced on Sunday that it will introduce new measures to combat fake news in Germany, as Europe's largest economy and most populous nation enters an election year...

17 Jan 2017

German state TV won't broadcast 2018-24 Games

BERLIN: Germany's public broadcasters will not screen the Olympic Games live for the first time after they balked at the huge rights deal demanded by US giant Discovery...

29 Nov 2016

Nielsen Admosphere signs 4-year contract with ATO in Czech Republic

Nielsen Admosphere is to conduct a robust project of cross-platform audience measurement for the Czech Association of TV Organizations (ATO) from 2018-2022...

22 Nov 2016

Expanding BBC to launch news service for North Koreans

LONDON: The BBC will launch a radio and online news service for audiences in North Korea as it seeks to expand its global reach to 500 million people by 2022, the British broadcaster said Wednesday...

17 Nov 2016

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