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BizTrends 2015

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Episode 119: Careers24 Sandcastle campaign and Mike Sharman

Date: 22 Jan 2015
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Episode 118: Money 4 Jam with Warren Ventre and BizTrends 2015

Date: 16 Jan 2015
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Episode 116: The future of Public Relations with Kevin Welman, MD of FleishmanHillard.

Date: 12 Dec 2014
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[Trends 2015] Brand safe programmatic environment grows in SA

[Trends 2015] Brand safe programmatic environment grows in SA

With the global trend, as always, dictating South Africa's way forward, the market is poised to see a growth of spend in this area at a steeper curve in 2015...

By Paula Raubenheimer 24 Jan 2015 08:30

Context is king in the next wave of digital marketing

Context is king in the next wave of digital marketing

I recently attended a discussion with some colleagues and key clients, WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers...

By Richard Mullins 23 Jan 2015 11:03

Waking the dead: Increased sales from "beyond the grave"

Waking the dead: Increased sales from "beyond the grave"

This article is about turning marketing into sales. It's about mining the database you already have, about what your business can (and should) be doing to better nurture marketing leads into prospects...

By Brandon Faber 23 Jan 2015 13:59

Marketers get more from IAS-IMM partnership

Marketers get more from IAS-IMM partnership

I tracked down IAS MD Johanna McDowell to find out more about the strategic partnership between the Independent Agency Search and Selection Company (IAS) and the IMM Graduate School of Marketing (IMM)...

By Leigh Andrews 23 Jan 2015 14:00

[Trends 2015] We need more magical thinking
[Trends 2015] We need more magical thinking

Will this be the year of true integration, with digital woven seamlessly into campaigns and integrated into the fabric of all agencies?...

By Xolisa Dyeshana 23 Jan 2015 08:30

Adrian Hewlett
[Trends 2015] The acquisition spree

Mergers and acquisitions of agencies across the digital, media and FMCG industry in South Africa continued unabated in 2014 and has revealed a much changed industry landscape for 2015...

By Adrian Hewlett 23 Jan 2015 08:00

Andrew Kramer
[Trends 2015] Mobile advertising is 2015's 'media giant'

Mobile advertising has been steadily forging a stronghold in the media industry throughout 2014. Looking ahead to 2015, I forsee the continued trend of positive gains and ROI in the mobile social network ad space...

By Andrew Kramer 23 Jan 2015 08:10

National key points - the list they didn't want you to see
National key points - the list they didn't want you to see

NEWSWATCH: A bid by the SA History Archive (Saha) and Right2Know Campaign has paid off. Here's The List, reports Mail & Guardian...

23 Jan 2015 09:00

[Trends 2015] Keep an eye on Generation Z
[Trends 2015] Keep an eye on Generation Z

What marketers also need to keep on their radar is the approaching 'Generation Z', who it seems have 'wised up' about the future somewhat after going through the global recession with their families...

24 Jan 2015 08:00

Cinemark to guarantee set number of eyeballs for advertisers
Cinemark to guarantee set number of eyeballs for advertisers

Cinema offers an exciting future with opportunities in the sector for advertisers. Cinemark will soon launch a product into the market that guarantees a set number of eyeballs for an advertiser...

24 Jan 2015 09:09

Email scam nets $214m in 14 months: FBI
Email scam nets $214m in 14 months: FBI

WASHINGTON, US: An email scam, which targets businesses with bogus invoices, has netted more than $214m from victims in 45 countries in just over one year...

23 Jan 2015 10:33

Habari partners with BBM to connect brands to an engaged mobile audience in South Africa - Habari Media
Habari partners with BBM to connect brands to an engaged mobile audience in South Africa

Habari Media has been appointed as the sales partner of choice for BBM (BlackBerry Messenger) in South Africa...

Issued by Habari Media 23 Jan 2015 10:39

Sunday Times carries special edition of SA Home Owner magazine
Sunday Times carries special edition of SA Home Owner magazine

SA Home Owner magazine and the Sunday Times have collaborated to produce a special edition publication, to be distributed on 26 January...

23 Jan 2015 10:19

Deadline looms for MDDA-Sanlam Local Media Awards entries for 2014 - MDDA
Deadline looms for MDDA-Sanlam Local Media Awards entries for 2014

The deadline of 30 January, which is next week Friday, is fast approaching for the closing of entries for the 2014 MDDA-Sanlam Local Media Awards...

Issued by MDDA 23 Jan 2015 10:54

Without data, you're just another person with an opinion...
Without data, you're just another person with an opinion...

With just three weeks to go, Africa's first social media analytics conference has attracted delegates across the business sphere from multinationals operating throughout Africa, to ad and digital agencies...

Issued by African Influence Exchange 23 Jan 2015 11:25

It's Crunch time in Bloemfontein - Yourself Management
It's Crunch time in Bloemfontein

Following the success of the Jungle Crunch Light campaign in Gauteng and KZN, the promotions have now gone national...

Issued by Yourself Management 23 Jan 2015 09:54

[Trends 2015] Internal communication in 2015
[Trends 2015] Internal communication in 2015

The fundamentals of what internal communicators do will always be the same - shaping and curating conversations...

By Ilona Fookes: icandi CQ 22 Jan 2015 14:30

Pictures tell 10 words
Pictures tell 10 words

Bright Creative Space, in Salt River, Cape Town, will host the one-day exhibition '10 Words 20 Artists Project' on 28 January 2015...

22 Jan 2015 14:55

Ian Henderson
Localising like a pro

You're thinking of setting up shop in a foreign country. At this point, the question needs to be asked - have you thought about adapting your products and marketing for local consumption (aka localisation)?...

By Ian Henderson 22 Jan 2015 15:25

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