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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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Promoted content

Sticking to interesting - Stick Communications
Sticking to interesting

Stick, a Johannesburg-based communications agency, recently received awards for Excellence in Advertising and Living the Brand at the SAB Gold Circle Awards...

Issued by Stick Communications 17 Sep 2014 09:33

The "3 Hs" that will always fix a bad customer experience

The "3 Hs" that will always fix a bad customer experience

We all make mistakes. It's what makes us human. It's how we learn. And as businesses, we implement technology and automate processes to try to minimise the likelihood of human error...

By Julian Diaz 18 Sep 2014 11:39

Is there a formula to making content go viral?

Is there a formula to making content go viral?

"It's gone viral" is a phrase that we tend to see constantly and in today's media-run world. While marketers are constantly trying to uncover the secret to success, the truth of the matter is, you can't manufacture authenticity...

By James Timpson 18 Sep 2014 09:21

Interview with Tom Fels on Publicis MACHINE merger

Interview with Tom Fels on Publicis MACHINE merger

Publicis Groupe has made another South African acquisition by buying MACHINE, and merging it with Publicis Worldwide South Africa to launch Publicis Machine... (video)

By Ilse van den Berg 17 Sep 2014 11:00

[NewsMaker] The Loerie Awards 2014

[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

Latest news

Pollen and Telamenta collaborate on Gaschette Magazine interactive cover - Hummingbird Group
Pollen and Telamenta collaborate on Gaschette Magazine interactive cover

For Gaschette Magazine's 13th issue, entitled "Narcisse", the online publication partnered with creative media house, @Pollencreative and web development agency, Telamenta, to create a different kind of magazine cover...

Issued by Hummingbird Group 18 Sep 2014 12:56

Quirk wins Gold Smarties accolade in mobile innovation - Quirk
Quirk wins Gold Smarties accolade in mobile innovation

At this year's Standard Bank MMA Smarties Awards show selected countries hosted localised award shows. This meant that 2014 would be the first year that South African mobile innovators would go head-to-head with their submissions...

By Keenan Mulvaney, Issued by Quirk 18 Sep 2014 12:37

Firefly Millward Brown launches in Jeddah, Saudi Arabia - Millward Brown
Firefly Millward Brown launches in Jeddah, Saudi Arabia

Millward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia...

Issued by Millward Brown 18 Sep 2014 12:44

Schoolboy builds website into most viewed YouTube channel in SA
Schoolboy builds website into most viewed YouTube channel in SA

Nadav Ossendryver has been named South Africa's Social Media Star of 2014. He founded the Kruger Sightings website and was presented with the award for the most viewed YouTube channel based in South Africa...

18 Sep 2014 10:09

Amstel Lite TVCs 'make their play'
Amstel Lite TVCs 'make their play'

Advertising agency OwenKessel Leo Burnett has created three new TVCs for Amstel Lite (video)...

18 Sep 2014 11:21

Slicks - a brand-new car show for the South African market - Glasshouse Mobile Editing Solutions
Slicks - a brand-new car show for the South African market

James O'Sullivan has been hard at work for the last three months on an exciting new car show for the South African market...

Issued by Glasshouse Mobile Editing Solutions 18 Sep 2014 11:54

Nicole Capper
PR and the online measurement debate

At the end of every month, we prepare ourselves for the question "what is our online publicity Rand Return On Investment?."

By Nicole Capper 18 Sep 2014 08:12

How digital strategies are changing company culture - Amorphous
How digital strategies are changing company culture

Company culture is a significant consideration for prospective talented employees. People aren't clamouring to work at a company known for its non-existent sense of humour or lack of employee benefits, including smaller, in-office, incentives...

By Alexis Azzie, Issued by Amorphous 18 Sep 2014 11:38

Design Times features women in advertising for the 2014 creative industry edition - Lion's Wing
Design Times features women in advertising for the 2014 creative industry edition

For its 53rd issue, South Africa's creative resource, Design Times, will be featuring content specifically focussed on the creative industry, once again coinciding with the Annual Loerie Awards...

Issued by Lion's Wing 18 Sep 2014 11:04

Greatstock masters content management - so you don't have to - Greatstock
Greatstock masters content management - so you don't have to

Amid the data explosion, it is becoming increasingly difficult for brands, creative agencies and large organisations alike to keep track of all of their collateral. Greatstock, directly addresses this challenge...

Issued by Greatstock 18 Sep 2014 13:09

Soweto Festival Expo 2014 emphasises entrepreneurship
Soweto Festival Expo 2014 emphasises entrepreneurship

The Soweto Festival Expo, which takes place at the Nasrec Expo Centre 26-28 September 2014, focuses on supporting and promoting local entrepreneurs and contributing to the long-term development of greater Soweto's economy and community...

18 Sep 2014 10:32

New MSN designed for a mobile, cloud-first world
New MSN designed for a mobile, cloud-first world

The new MSN in South Africa is designed from the ground up, combining premium content from the world's leading media outlets with personal productivity tools that help users do more...

18 Sep 2014 08:35

Brand power isn't magical - it's experiential - Mo-Tseleng
Brand power isn't magical - it's experiential

Developing communications that break through the mass of clutter already in the market is a piece of the pie that experiential marketing is growing - and with good reason...

Issued by Mo-Tseleng 18 Sep 2014 09:35

Vote for favourite Koo T-shirt in new campaign
Vote for favourite Koo T-shirt in new campaign

To celebrate its 75th birthday next year and its role as part of South African heritage, Koo has commissioned 12 designers from a variety of backgrounds, to come up with T-shirt designs...

18 Sep 2014 11:04

Penquin celebrates Suzuki Auto's success - Penquin Airtime
Penquin celebrates Suzuki Auto's success

Suzuki Auto SA's targeted marketing, advertising and communications strategy has been important to the company's success. As an ad agency that puts its money where its mouth is, Penquin is thrilled with their client's achievements...

Issued by Penquin Airtime 18 Sep 2014 10:38

Colin Morris
Does your BrandTeam play like Brazil...or Germany? (Part 1)

As world soccer seasons get under way, I reveal 11 parallel team-roles between the winners in Brazil and those winning in brand boardrooms; and why the copywriter (no 10) has to be Messi...

By Colin Morris 18 Sep 2014 07:45

info4africa and Always Active release health information app - AAT - Always Active Technologies
info4africa and Always Active release health information app

National health and well-being referral network, info4africa, has released a mobile database app, in collaboration with Always Active Technologies (AAT) and Geekulcha...

Issued by AAT - Always Active Technologies 18 Sep 2014 11:03

SABC loan paid in full says Faith Muthambi
SABC loan paid in full says Faith Muthambi

The South African Broadcasting Corporation (SABC) has repaid its government guarantee loan granted in 2009 following its financial woes, says Communications Minister Faith Muthambi.

18 Sep 2014 08:06

Nescafé Red Mug Sessions launch at Orbit Bistro Braamfontein
Nescafé Red Mug Sessions launch at Orbit Bistro Braamfontein

To provide a platform to enable everyone to mingle, engage and network with like-minded people, bring ideas to life and start something, Nescafé will be hosting Nescafé Red Mug Sessions at the Orbit Bistro in Braamfontein from 12 October 2014.

17 Sep 2014 15:02

Teryl Schroenn
Marketing spend should support clearly defined goals

During difficult economic times, business managers often consider cutbacks in the marketing division because of the failure of this critical area of business to deliver easily measurable results...

By Teryl Schroenn 17 Sep 2014 15:16

Citizen-centric government lies in the data
Citizen-centric government lies in the data

Governments - local, provincial and national - are swamped with information, making it a frustrating and onerous process for employees and citizens alike to access the right information.

17 Sep 2014 15:33

Show more
Firefly Millward Brown launches in Jeddah, Saudi Arabia - Millward Brown
Firefly Millward Brown launches in Jeddah, Saudi Arabia

Millward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia...

Issued by Millward Brown 18 Sep 2014 12:44

AfricaCom 2014 secures SkyVision as sponsor
AfricaCom 2014 secures SkyVision as sponsor

Global communication provider, SkyVision Global Networks, will be sponsoring the AfricaCom 2014 Conference, taking place from 11-13 November 2013 in Cape Town...

18 Sep 2014 11:18

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