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Biz Takeout's

Episode 141: IMC speakers Mel Attree and Enzo Scarcella, plus we chat to Ben Wagner from Native.

Date: 27 Jul 2015
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[CEM Africa Summit] CGC: The new consumer economy

Today, effective marketing is all about making use of user- or consumer-generated content. Here's how to trust consumers to be your brand advocates...

By Leigh Andrews 30 Jul 2015 06:00

[Content Marketing] Getting the definition right

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content.

By Louise Marsland 29 Jul 2015 05:28

CNBC Africa launches Kicking Doors with Sbu Leope

CNBC Africa, in collaboration with Sbu Leope and Leadership 2020, has announced the launch of a new show, Kicking Doors with Sbu Leope , designed to educate and inspire growth amongst the 'billionaire generation' in Africa...

29 Jul 2015 12:00

Why now is the time to make that new product

If you're contemplating a move into e-commerce, then you should know that it's a great time to get into the market...

By James White 29 Jul 2015 14:00

[Content Marketing] Hybrid content and product innovation

Every article, handbook and webinar on the subject of content marketing clarifies and reiterates the following points: the aim of content marketing is to provide consumers with memorable content experiences, give them enough of these and you establish brand loyalty, and if you want to maintain brand loyalty, you have to keep this momentum going...

Issued by National Positions 29 Jul 2015 11:18

[CEM Africa Summit] Shiny happy customers

Key to customer experience management is understanding the customer as an individual, but first you have to know your customer service staff, not as the call centre, but as internal and external customers. And then learning how to make them happy and, ultimately, your other customers too...

By Jessica Taylor 29 Jul 2015 11:30

[Behind the Selfie] with... Alistair Mokoena

This week, we find out what's really going on behind the selfie with Alistair Mokoena, Managing Director of Ogilvy & Mather Johannesburg...

By Leigh Andrews 29 Jul 2015 14:00

Defining your audience is vital for effective marketing

Communication of any kind is a dynamic process. Even the most solid marketing strategy cannot do its work if the receiver doesn't understand or appreciate your messaging...

By Roxana Bouwer 29 Jul 2015 12:30

[Biz Takeouts Lineup] 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

On tomorrow's Biz Takeouts Marketing & Media radio show, show host Warren Harding chats to two more of the keynote speakers for the Cape Town IMC Conference...

29 Jul 2015 11:39

Sleeping with smartphones, and other vices

WASHINGTON, USA - Consumers around the world admit it: they sleep with their smartphone, take it in the shower, and would rescue the device from a fire before saving the family cat...

30 Jul 2015 07:35

Final Cannes Chimera Challenge announces winners

The fifth and final Cannes Chimera Challenge has awarded funding of $160 000 to teams from Singapore, UK and Vietnam to realise their ideas to support the Global Citizen Project...

30 Jul 2015 07:54

SportShow is waiting to thrill you

The SportShow is a first for South Africa - a multi-sport event featuring spectacular entertainment, sport clinics, extreme shows, appearances by sport celebrities and an extensive range of sport-related exhibits...

Issued by Optimize Enhancing Effectiveness 29 Jul 2015 11:33

Recruitgroup CEO wins Standard Bank Rising Star Entrepreneur of the Year Award 2015

Laura Reynolds, CEO of Recruitgroup, was overwhelmed by the privilege of receiving the Entrepreneur of the Year Award on Friday evening at the star-studded Rising Star Awards 2015...

Issued by Recruitgroup 29 Jul 2015 09:50

The Shuffle Age: Global music fans unplugged

FANS.PASSIONS.BRANDS, Havas Sports & Entertainment's research into sports and entertainment fanship, takes an in-depth look at people's passion for music, as well as their relationship to brands in this space...

Issued by Havas Worldwide 29 Jul 2015 13:49

Open a candybox for Women's Day

Candystick, a secure online site that makes it easier and stress-free for businesses to collect money for donations, is encouraging businesses of any size - small and large - to open up a candybox for a woman's charity of their choice...

29 Jul 2015 13:55

Designing in the Mother Tongue

Open Window Institute Honours student Karabo Moletsane is a vibrant, young illustrator/designer and all-round superwoman making waves in the creative industry...

Issued by Open Window 29 Jul 2015 13:12

New campaign positions niche mobile operator

The digital era is giving rise to niche, customer-centric mobile virtual network operators (MVNOs) that use lean, agile marketing tactics to match their new way of doing business...

29 Jul 2015 12:00 launches BizTrends 2016 at Leaderex

A stellar line-up of industry leaders will discuss current trends in the marketing communications industry, as well as do some crystal ball gazing for 2016 at's special trend event on 17 September at the Sandton Convention Centre...

Issued by 29 Jul 2015 11:10

Creative Circle Awards: May and June 2015 winners

The winners of the May and June Creative Circle Awards have been announced. It's been a bumper two months in the run-up to Cannes at the end of June, and the upcoming Loeries in August...

29 Jul 2015 12:32

African ICT Infrastructure Fund closes at $200 million

Convergence Partners announced the successful close of its Convergence Partners Communication Infrastructure Fund (CPCIF), with capital of over $200 million, making it one of the largest funds dedicated solely to ICT infrastructure in Africa...

29 Jul 2015 14:00

Words gotta work hard to get into dictionary

It takes more than popularity for a word to make it into a dictionary.

29 Jul 2015 09:28

DA to question tablet contract in parliament

EduSolutions, the company responsible for the 2012 Limpopo textbook crisis and reported to have close ties to President Jacob Zuma, has been awarded a contract to deliver tablet and laptop computers, and e-learning materials to schools in Gauteng at a cost of R200-million...

29 Jul 2015 09:15

Smarties shortlist announced

The Mobile Marketing Association of South Africa has released the finalists for the coveted 2015 Smarties Awards for South Africa...

Issued by Mobile Marketing Association 29 Jul 2015 12:01

Geberit launches Keramag at Decorex

Geberit acquired Sanitec and with it, the brand Keramag, in January 2015...

29 Jul 2015 12:49

New global agency network offers end-to-end security PR specialists

A new global agency network, Code Red, offers end-to-end security PR specialists...

29 Jul 2015 12:36

Research confirms efficacy of TRANSIT.TV

Research shows once again that the TRANSIT.TV digital channel - which airs in taxis, taxi ranks, train stations and bus terminals across South Africa - is a highly valuable tool for communicating with the LSM B market, aged 16-50+...

Issued by Provantage Media Group 29 Jul 2015 13:39

MTN slips to January lows on trading update

MTN shares fell almost 6% to their lowest level since January following the release of a relatively weaker trading update...

29 Jul 2015 09:05

Dubai-based PR agency selects DUO as its Africa partner

DUO Marketing + Communications has signed a partnership with Procre8 in Dubai to become their exclusive service channel for PR clients wanting to expand into Africa...

Issued by Duo Marketing 29 Jul 2015 13:10

Tech leaders warn over 'killer robots'

PARIS - A group of top tech leaders, including British scientist Stephen Hawking and Apple co-founder Steve Wozniak, on Tuesday issued a stern warning against the development of so-called killer robots...

29 Jul 2015 09:09

Voting Monkey: The link between marketers and fans

iShack Digital Consultancy has created Voting Monkey, which is specifically tailored to entertain customers, increase engagement and simultaneously gather data for marketers through the easy-to-use web application...

Issued by iShack Digital Consultancy 29 Jul 2015 12:46

The Loeries Effective Creativity & Service Design judges announced

A panel of 11 judges will assess the Loeries Effective Creativity & Service Design categories...

29 Jul 2015 12:14

Spikes Asia announces jury members

The Spikes Asia Festival of Creativity has announced the jury member names for the Film, Print and Print & Poster Craft; Outdoor and Radio; Direct and Promo & Activation and Design juries...

29 Jul 2015 10:53

Pearson says in talks to sell The Economist share

LONDON, UK - British publishing company Pearson said on Saturday it was in talks to sell its 50-percent stake in The Economist Group, owner of the prestigious magazine of the same name...

29 Jul 2015 09:22

Eurobest opens for registration, launches Creative Basecamp

Eurobest, the Festival of European Creativity, which this year moves to Antwerp, has opened for delegate registrations...

29 Jul 2015 08:35

Still offline: US non-Internet users stuck at 15 pct

Washington, USA - Some 15 percent of American adults are not using the internet -- a figure which has not changed over the past two years, researchers said on Tuesday.

29 Jul 2015 08:57

Show more
Exploring Nigeria through the eyes of Ben Enwonwu

Since the death of the legendary Ben Enwonwu, his paintings have stirred countless art lovers to locating Nigeria on the world's map...

By Nkem Ndem V 29 Jul 2015 14:01

African ICT Infrastructure Fund closes at $200 million

Convergence Partners announced the successful close of its Convergence Partners Communication Infrastructure Fund (CPCIF), with capital of over $200 million, making it one of the largest funds dedicated solely to ICT infrastructure in Africa...

29 Jul 2015 14:00

New global agency network offers end-to-end security PR specialists

A new global agency network, Code Red, offers end-to-end security PR specialists...

29 Jul 2015 12:36

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