BizTrends 2016


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Biz Takeouts is back with BizTrends 2016 - Louise Marsland

Date: 4 Feb 2016
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Start managing your mind for success

South Africa, ranked the second most stressed nation after Nigeria according to a study conducted by international research company Bloomberg, is facing increasing incidence of mental problems as a beleaguered economy, political upheaval and crime statistics exact a heavy toll on the national psyche...

Issued by Mindworksa 8 Feb 2016 11:13

Super growth brands - Do brands change advertisements too often?

It is often said that brands change their advertisements before they have worn out...

By Erik du Plessis and Neil Higgs 9 Feb 2016 06:00

#Trending: Brands that won the Super Bowl

Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game...

By Louise Marsland 8 Feb 2016 12:10

Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules...

By Chris Brewer 8 Feb 2016 12:00

Amla and the sport reporting mistruths

Which of these statements is true: a) Cricketer Hashim Amla turned down an interview with an 'improperly dressed' Indian female journalist and asked her to change her attire before he's give her a soundbite, b) Amla pays a fine for not wearing the Castle Lager logo on his shirt, or c) None of the above. Welcome to the murky waters of 'ethical journalism'...

By Leigh Andrews 8 Feb 2016 14:00

Judging the world's best advertising

Michael O'Rourke, president of New York Festivals' World's Best Advertising? Awards, shares his perspective on judging what's deemed as the best advertising globally...

8 Feb 2016 15:00

Lighting the way

There's more to lighting than meets the eye - discover why lighting is vital for events...

By David Limbert 8 Feb 2016 14:00

The future of marketing in 2016: Hot trends and what to watch

Each day, I'm sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I've put together a list of trends that I track and will be monitoring throughout 2016...

By Winnifred Knight, Issued by Mortimer Harvey 8 Feb 2016 10:36

New ttrumpet feature keeps communities safer

ttrumpet - the white label over-the-top (OTT) service provider - now brings 'Community Channels' - a new dimension to the platform by using mobility and OTT...

8 Feb 2016 15:15

Grey Africa kicks off 2016 with three promotions

Grey Africa has announced the permanent appointments of two client service interns, Mondli Mngomezulu and Danielle Senekal, who have successfully completed the company's internship programme...

Issued by Grey 8 Feb 2016 12:31

Student campaign of the year for PRISM Awards 2016

Industry expects more from students and graduates than just an understanding of public relations and its different functions. The re-introduced Student of the Year Campaign of the PRISM Awards is the ideal way to bridge this gap...

Issued by PRISM Awards 8 Feb 2016 12:47

The Maker Movement and patenting concerns

It's the golden age of invention, thanks to the new Maker Movement, 3D printing and the ease of prototyping. That's good news for inventors...

By Boris Dzhingarov, Issued by Monetary Library 8 Feb 2016 11:46

The Rainbow Nation brand concept constricts social responsibility engagement

Corporate social investment has become a strange, expensive and non-influential exercise to many companies and SMMEs and now seems to hit confusion after analysing the impact in our "Rainbow Nation"...

By JJ van Niekerk, Issued by Forever Friday 8 Feb 2016 11:20

BusinessTech hits one million unique monthly visitors

BusinessTech has broken through one million unique monthly browsers for the first time, according to the latest statistics released by Effective Measure...

Issued by MyBroadband 8 Feb 2016 11:59

Tips for effective newsjacking in social media marketing

With the proliferation of social media sites, social media marketing practices and social media management tools have become an integrated part of everyday life...

By AIMEÉ SERRÃO 8 Feb 2016 08:44

Where to for display?

It's a question I have begun to see more often, certainly from a South African context, and it got me thinking, has the banner ad had its days in the sun..?

By Graham Du Plessis 8 Feb 2016 06:05

Revealed: the big CFO miscalculation

Chief financial officers are not generally known for making miscalculations, but they are currently in danger of making a big one... with huge ramifications for their future prospects...

By Auguste Coetzer 8 Feb 2016 06:22

Emoji: Language killer, parasite or symbiosis?

Without sounding dramatic, the rise of mobile, Emoji, as a parasitic 'language', could be the culprit for the abuse and ultimate death of written language...

By Donovan White, Issued by NATIVE VML 8 Feb 2016 09:11

Entries open for 'The Bobs - Best of Online Activism'

Entries for the 2016 'Bobs - Best of Online Activism' are now open until 3 March 2016. The Deutsche Welle (DW) awards honour exemplary efforts to promote online freedom of expression and civil society...

8 Feb 2016 07:07

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