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Episode 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Date: 19 Sep 2014
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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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Spending the day with Nic Groom, WP rugby player and GetSmarter learner - GetSmarter
Spending the day with Nic Groom, WP rugby player and GetSmarter learner

Aside from the glamorous public image, professional sports players face the difficult challenge of dedicating their attention to their sports career, while ensuring they are prepared for their future, when their sports career comes to an end.

Issued by GetSmarter 29 Sep 2014 09:11

DigiChat with Andrea: Search engine marketing

DigiChat with Andrea: Search engine marketing

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic...

By Andrea Mitchell 29 Sep 2014 07:57

Authentic loyalty through brand utility

Authentic loyalty through brand utility

We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick...

By Mike Saunders 29 Sep 2014 06:25

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[21 Icons - Season 2] James Matthews
[21 Icons - Season 2] James Matthews

"We need to stop thinking about ourselves in an exclusive way - as a Xhosa, or a coloured, or an Indian - and start thinking about ourselves as South Africans." - James Matthews...

29 Sep 2014 10:00

"A new R650,000 car? No, thanks." Experiential! Part 3 - Mo-Tseleng
"A new R650,000 car? No, thanks." Experiential! Part 3

Nthabiseng from the North West or Engela from Ermelo (both LSM 3) might love a brand-new R650,000 car - but it's not a requisite that's on either one's everyday radar. So what does an off-brand promo like that do for either of these examples?...

Issued by Mo-Tseleng 29 Sep 2014 12:53

Why perform marketing research?
Why perform marketing research?

Active research is a vital part of any business. It is the platform that allows for a better understanding of client and customer needs in an ever-changing world; which enhances the trusting relationship between businesses and their consumers...

Issued by W5 Partners 29 Sep 2014 12:16

Strategy needed for community media
Strategy needed for community media

Communications Minister, Faith Muthambi, says South Africa needs a strategy to iron out the challenges facing both community and commercial media...

By Nthambeleni Gabara 29 Sep 2014 11:19

Openfield announces new appointment on blue chip client - Openfield
Openfield announces new appointment on blue chip client

Meagan Fester has been promoted to Client Service Director at Openfield and will be responsible for managing the Engen Sponsorship account which is made up of Soccer, Cycling and Motorsport...

Issued by Openfield 29 Sep 2014 11:33

The view from Half Way - the future and opportunities of BRICS - COSA Media
The view from Half Way - the future and opportunities of BRICS

Bespoke magazine publisher, COSA Media, is expanding its offering to include niche book publishing. The first offering from its new label, Half Way There, is an expert analysis of the future of the BRICS (Brazil, Russia, India, China and South Africa) nations, in a time of rapidly shifting global dynamics...

Issued by COSA Media 29 Sep 2014 11:06

Driving while inTEXTicated? - OFM Radio
Driving while inTEXTicated?

70% of SA drivers admit to texting while driving, even though it increases the chances of collision fourfold. In view of this, OFM has decided to launch the "Driving while in TEXTicated?" campaign, on the eve of the busiest road travel season...

Issued by OFM Radio 29 Sep 2014 12:31

Nal'ibali reading-for-enjoyment OOH campaign
Nal'ibali reading-for-enjoyment OOH campaign

The Nal'ibali reading-for-enjoyment campaign's new 'Story Power. Bring it Home.' billboard and communications drive has 500 billboards going up nationwide on 1 October 2014...

29 Sep 2014 09:36

SAICA prioritises youth with bold 2014 strategy - HDI Youth Marketeers
SAICA prioritises youth with bold 2014 strategy

The South African Institute of Chartered Accountants and HDI Youth Marketeers have developed a 30-minute presentation aimed at encouraging high school learners to choose pure maths in Grade 10 in order to become chartered accountants...

Issued by HDI Youth Marketeers 29 Sep 2014 09:53

Solutions from The Better Living Challenge on show from October
Solutions from The Better Living Challenge on show from October

The Better Living Challenge was a design competition calling for green and affordable products, systems and services to improve the homes of people living in low-income communities...

29 Sep 2014 10:11

AddSwitch rebrands to AddSuite, offers programmatic buying
AddSwitch rebrands to AddSuite, offers programmatic buying

Local online advertising solutions company, AddSwitch has expanded its offering and rebranded. It will now be known as 'AddSuite.'...

29 Sep 2014 09:58

Electra Mining Africa 2014 and Africa Aerospace and Defence 2014 - SSQ Exhibitions
Electra Mining Africa 2014 and Africa Aerospace and Defence 2014

SSQ Exhibitions produced and project-managed three exhibition stands for its clients, Magnet Service Binder, Fenner and CML Machine Tools, at Electra Mining Africa 2014 which took place at the Johannesburg Expo Centre from 15-19 September...

Issued by SSQ Exhibitions 29 Sep 2014 11:38

Don't forget about SMS
Don't forget about SMS

With the proliferation of BBM and Whatsapp, it's easy to imagine that instant messaging is overtaking SMS. But this perception can be halted due to one simple statistic...

By Charles Stretch 27 Sep 2014 07:50

Celebrating winners of Loeries Adams & Adams Young Creatives Award
Celebrating winners of Loeries Adams & Adams Young Creatives Award

The 2014 winners of the Loeries Adams & Adams Young Creatives Award, Freda Raubenheimer, art director at Joe Public, and Matthew Pullen, creative director at Ogilvy Cape Town...

29 Sep 2014 07:28

Meet the guys in front of (and behind) the IMC Conference - Integrated Marketing Communication Conference
Meet the guys in front of (and behind) the IMC Conference

With less than two weeks until the Integrated Marketing Communication (IMC) Conference, the team is proud to have big names on stage, including the company that built it...

Issued by Integrated Marketing Communication Conference 26 Sep 2014 13:29

Dave Duarte sheds light on dark social media at Heavy Chef: view the presentation - World Wide Creative
Dave Duarte sheds light on dark social media at Heavy Chef: view the presentation

Lifting the veil off the digital phenomenon known as "dark social media", Dave Duarte headlined the Heavy Chef event in Cape Town at World Wide Creative's brand-new event space on 28 August...

Issued by World Wide Creative 26 Sep 2014 13:26

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Microsoft 4Afrika, Afrilabs launch 'Collaboration Challenge'
Microsoft 4Afrika, Afrilabs launch 'Collaboration Challenge'

At this year's DEMO Africa event, Microsoft 4Afrika officially launched a new Collaboration Challenge with AfriLabs to increase knowledge sharing across the hub network in Africa and spur innovation...

29 Sep 2014 10:44

Ninth Africa in Motion Film Festival programme released
Ninth Africa in Motion Film Festival programme released

The ninth annual Africa in Motion Film Festival, taking place from 24 October-9 November, has released its 2014 programme today, Monday, 29 September, with tickets to all events now on sale...

29 Sep 2014 10:15

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Happy third birthday Snapchat (Infographic)
Happy third birthday Snapchat (Infographic)

As the MD of a digital marketing company, my time is spent mainly on studying all things online marketing.

By Lisa Hallgren 29 Sep 2014 14:42

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