Marketing & Media South Africa

Promoting your small business or start-up can be a daunting task for many business owners and entrepreneurs. The good news is that the internet has made marketing your business a lot easier and more affordable...

This week, we find out what's really going on behind the selfie with Chris Rawlinson, ex-Ogilvy/WPP, now creator of 42courses.com, a learning platform for the creative industries...

Instagram has grown exponentially over the last few years and brands are adopting ways to utilise this social media platform to tell a visual brand story and sell products or services through appealing imagery...

Google's latest app YouTube Go, aims to make it easier for those with limited connectivity to watch videos offline...

Nitesh Matai, general manager for Nu Metro Cinemas, explains the 4DX cinema experience and Justin Inglis, national sales manager for Popcorn Cinema Advertising, shares the backstory to the first 4DX commercial for the new Jaguar F-TYPE SVR vehicle...

If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it...

Genuine stories and testimonials are powerful selling tools for brands. And the best way to use them in advertising is to allow the story to unfold naturally...

Augmented and virtual reality (That's AR and VR to the uninitiated) are making big waves in the creative industries - BBDO shows how they can also be used to add fun to your next Millennial recruitment drive...

Every time you hit like, click open a link, hover over a post for a while, etc., Facebook is gathering data about what you want to see on your news feed...

How companies can use collaboration tools as innovation hacks...