BizTrends 2018

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DHL announces title partnership of Africa's largest e-commerce and fintech event

DHL Express Sub-Saharan Africa has announced that the company has signed on as title sponsor for the 2018 DHL eCommerce Money Africa Conference & Exhibition, which will be hosted at the new East Wing of the Cape Town International Convention Center on 14 and 15 March...

Issued by Kinetic Events 1 day ago

#OrchidsandOnions: Lesbians at the dinner table? Who cares? We're more worried about our taxpayer cash being squandered

I just wonder if South Africans are not more liberal and "let and let live" than a lot of people - and advertising agencies - give them credit for...

By Brendan Seery 1 day ago

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

The 2018 AdReaction study from Kantar Millward Brown examines the global state of multichannel advertising campaigns...

23 hours ago

Promoted content

Boo-Yah! founder Carmen Murray launches The Connected Marketer in SA

In the age of technology, the digital marketing and media industry continues to evolve at breakneck speed and consumers are becoming more and more technologically advanced...

Issued by Boo-Yah! 2 days ago

Putting money where the mouth is - sugar, public health and the advertising industry

Changing behaviour is difficult - particularly amidst million-dollar advertising onslaughts...

By Deborah Minors 30 minutes ago

How corporate SA can transition towards customer centricity and embrace the global paradigm

If your company is not thinking about embracing the global paradigm towards customer centricity, you should spend your remaining profits building a time machine to review the moments that lead to your demise...

By Matthew Westaway 23 hours ago

IAB SA announces Bookmarks 2018 jury president, chairs

The IAB SA today announced M&C Saatchi Abel chairman Jerry Mpufane as jury president as well as the jury chairs for the 10th annual Bookmark Awards taking place 1 March in Johannesburg...

23 hours ago

Maybe we should try 'fun' this year

Last year was a very serious year. People were very serious. They were serious about where advertising is going...

By Damon Stapleton 23 hours ago

ODA Advertising joins Magnet Global Network

Magnet Global Network has expanded its geographic reach and capabilities with the addition of ODA Advertising, a 26-year-old creative advertising agency based in Durban, KZN...

19 hours ago

The competitive edge: Why an effective PR strategy is a must for the hospitality industry

The hotel industry is a highly competitive field, so it is no surprise that an effective PR strategy is paramount to enabling long-term, sustained messaging to keep your establishment top of mind...

30 minutes ago

New daily drama Imbewu: The Seed set to break local television boundaries on e.tv

Family secrets and treachery: Imbewu: The Seed is a compelling and ground-breaking new daily drama set to premiere on e.tv in April 2018...

Issued by e.tv 1 hour ago

The art of business and the business of art

BASA is celebrating 20 years of rich arts and business symbiosis with a research and learnings Colloquium in Johannesburg...

Issued by Business and Arts South Africa 48 minutes ago

Kenya's Nailab selects 15 startups for Make-IT accelerator

Kenyan incubator Nailab has announced the 15 startups that will take part in its Make-IT accelerator programme, designed to strengthen entrepreneurs' skills for scaling their businesses...

By Tom Jackson 4 hours ago

Five things consumers are looking for from your brand in 2018

With 2018 now upon us, we look at five higher order things consumers are expecting from brands in 2018 and beyond...

Issued by IGI 22 hours ago

Best in class: Top 500 Awards finalists announced

Mercedes-Benz, Discovery Health Medical Scheme and Anglo American South Africa are back to duel for top honours once again, when the second annual Top 500 Awards take place on 7 March...

Issued by Topco Media 22 hours ago

YouTube toughens rules regarding which videos get ads

SAN FRANCISCO - YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content...

21 hours ago

Three crucial PPC metrics that will ensure your business records great ROI in 2018

Keeping track of your campaigns is a crucial element of any PPC advertisement strategy. In the absence of clear KPIs, you will likely end up spending money on a variety of channels that have little or no effect on your overall goal...

Issued by Naija Writers’ Coach 23 hours ago

#BehindtheSelfie with... Nkanyezi Masango

This week, we go behind the selfie with Nkanyezi Masango, creative director at King James Group...

By Leigh Andrews 1 day ago

Take a shot and keep up, or die

Its goal to become the best advertising and communications agency in Africa in the next five years may sound crazy, but considering the last five years, Nic Simmonds, Clockwork Media's executive director, believes they have a shot...

By Danette Breitenbach 1 day ago

Meeting youth in their need space

Bongani Chinkanda, CEO of HDI Youth Marketeers and one of the speakers at the upcoming Integrated Marketing Communication (IMC) Conference, shares his insights on connecting with township youth...

Issued by IMC Conference 1 day ago

Indian Spice consolidates its growth

Twenty Seventeen bows out, capping the most successful year yet for Indian community website Indian Spice...

Issued by ACME Digital 1 day ago

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Africa news

Daily Mail returns to Virgin Trains after outcry

LONDON, UK: Virgin boss Richard Branson on Monday said he would resume offering the right-wing tabloid the Daily Mail on his trains after a decision not to stock them sparked accusations of censorship last week...

1 day ago

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International

ADC juries for four design categories announced

NEW YORK - The One Club for Creativity has announced the 40 creatives who will judge work on the four design categories of the ADC 97th Annual Awards.

1 day ago

Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups. While there are certainly other things to think about, choosing which colours you want to associate your brand with is a major decision that shouldn't be taken lightly.

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

UK's Guardian daily goes tabloid to cut costs

LONDON - Britain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs.

2 days ago

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