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Biz Takeout's

Episode 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

Date: 30 Jul 2015
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[Orchids & Onions] SuperSport scores a goal with rugby ad

Perhaps it's because I like rugby (sometimes); perhaps it's because I will never forget those spine-tingling times, 20 years ago, when Joel Stransky booted our Rainbow Nation to the top of the world...

By Brendan Seery 4 Aug 2015 07:43

Finally a "Black mass market" communication methodology

We have not had a lot of methodologies that guide us into understanding this market and have therefore relied on Living Standards Measures alone as the basis of our communication...

By Mogorosi Mashilo 4 Aug 2015 09:46

Getting to the heart of the #RAK campaign with #NissanMagic influencers

#RAK = Random Acts of Kindness. You've probably seen the hashtag peppering your social media feeds for months now. But how do you spread a message of good so far, so fast? You rely on the power of influencers...

By Leigh Andrews 4 Aug 2015 14:00

Building data journalism products with users in mind

It's a truism, albeit an often neglected one, that journalists should write stories for particular, defined audiences, not for themselves, their peers or some fondly cherished but imaginary ideal reader...

By Chris Roper 4 Aug 2015 14:00



Latest news

Sharon Keith third Creative Circle Champion of Creativity

The Creative Circle has awarded its third Champion of Creativity to 'The Rainbow Maker', Sharon Keith, Marketing Director of Coca-Cola Southern Africa...

4 Aug 2015 09:21

Nine finalists in 2015 Fairlady Women of the Future Awards

Fairlady, in partnership with Santam, has selected nine finalists for the 2015 Fairlady Women of the Future and Rising Star Awards...

4 Aug 2015 08:01

Bridging the divide between customer intelligence and business intelligence

The more time and energy brands invest into understanding their customers, the more customers will feel valued and "give back" to the brands they love...

Issued by Effective Intelligence 4 Aug 2015 12:51

Promoted content

Berge Farrell Design unites the Tastic family

Continuously keeping up with trends and bringing innovative and up-to-date products to the table meant that it was time for South African rice brand, Tastic, to receive a packaging design refresh and upgrade...

Issued by Berge Farrell 3 Aug 2015 09:34

Bumper year for Loeries entries

The Loeries has announced a significant increase in entries in 2015, with more than 2,600 professional entries vying for the coveted accolade in various categories...

Issued by The Loeries 4 Aug 2015 11:10

Top four tools to share engaging content on your social media accounts

Simply creating social media accounts is not enough when you intend to leverage social media to boost your business' growth. To build an audience for your brand, you need to get more people to follow you or like your page...

By Jessica Davis 4 Aug 2015 13:03

Cult satirist Stewart retires from 'Daily Show'

NEW YORK, USA: Not even Barack Obama wants to see him go. But after informing and entertaining American viewers for 16 years, Jon Stewart will present his final episode of "The Daily Show" on Thursday.

4 Aug 2015 08:15

Penquin's 15-year milestone

Dynamic Johannesburg ad agency, Penquin, is celebrating a decade-and-a-half of success...

Issued by Penquin Airtime 4 Aug 2015 10:05

Effective strategies when confronted by crisis - KFC and Marie Clarie

Reputation management is key to the sustainability of a company brand or a person brand. Warren Buffett was quoted saying that it takes twenty years to build a reputation and five minutes to ruin it...

By Tralone Khoza 4 Aug 2015 12:49

Third annual Kaya FM 67KM Relay: Fully under way

The third Annual Kaya FM 67KM Relay will be officially launched on Thursday, 6 August, via a Captain's Reception event for team captains of the participating teams. The relay will take place on Sunday, 6 September...

Issued by Kaya FM 95.9 4 Aug 2015 11:44

You: Are what you read and what you watch

Most people have heard of the saying "You are what you read." One of the most frequent habits of successful people is exactly this pastime...

By Will Green, Issued by Apurimac 4 Aug 2015 09:13

Spaces 17: The forecast issue

The new issue of Plascon Spaces contains a comprehensive guide covering everything from the hues that will dominate next year, to the paint techniques and décor looks that will make your space cutting-edge...

Issued by New Media 4 Aug 2015 12:55

Why "micro-moments" is not just a buzzword

"Micro-moments" describes the split seconds in which consumers make crucial decisions about products and services. But what do "micro-moments" really mean, and are they really something to take note of, or just a digital fad?...

By Nicole Sobotker, Issued by DQ&A Media Group 4 Aug 2015 12:37

AMASA workshop new dates announced

The Advertising Media Association of South Africa has announced that the sought-after Annual Media Planning workshop has now been confirmed to take place on 18-21 February in 2016...

Issued by AMASA 4 Aug 2015 12:24

PocketMedia Solutions and KLT: Helping visitors love the Kruger Lowveld

Kruger Lowveld Tourism's annual tourist map and guide has become one of the Lowveld's must-have items for all visitors to the region...

Issued by PocketMedia 4 Aug 2015 12:32

Brand trust - It's in the eyes

If you have seen any of the Planet of the Apes movies, you were probably amazed at how eerily human-like the apes are. Unlike some members of my family, they hold the remarkable ability to effectively communicate and display real emotion...

By John Laurence 3 Aug 2015 14:00

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Zimpapers makes senior appointments

Zimpapers has announced four senior appointments to fill vacant positions at its head office and the newspaper and radio divisions...

4 Aug 2015 14:36

Abuja Newspaper Distributors elect new chairman

The Abuja Newspapers Distributors Association (ANDA) on Saturday elected Joshua Orogun (South West constituency) as its new chairman after conducting a re-run election...

By Eseohe Ebhota 4 Aug 2015 14:27

70 percent of Kenyans now have access to the internet

The number of internet users in the country jumped by 11.4 percentage points to hit 29.15 million, thanks largely to a steady growth of mobile data subscriptions.

By Ken Macharia 4 Aug 2015 14:17

Ghanaian acquisitions for Dentsu Aegis Networks

Dentsu Aegis Network has acquired two leading media buying and planning agencies in Ghana, Adams Media Ghana and Premier Media...

4 Aug 2015 08:25

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John Mescall to speak at Creative LIAisons

London International Awards 2015 has announced that John Mescall, Global Executive Creative Director of McCann Worldgroup, will be a speaker in the Creative LIAisons programme...

4 Aug 2015 07:58

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