BizTrends 2018

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DHL announces title partnership of Africa's largest e-commerce and fintech event

DHL Express Sub-Saharan Africa has announced that the company has signed on as title sponsor for the 2018 DHL eCommerce Money Africa Conference & Exhibition, which will be hosted at the new East Wing of the Cape Town International Convention Center on 14 and 15 March...

Issued by Kinetic Events 11 hours ago

#OrchidsandOnions: Lesbians at the dinner table? Who cares? We're more worried about our taxpayer cash being squandered

I just wonder if South Africans are not more liberal and "let and let live" than a lot of people - and advertising agencies - give them credit for...

By Brendan Seery 13 hours ago

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

The 2018 AdReaction study from Kantar Millward Brown examines the global state of multichannel advertising campaigns...

9 hours ago

Promoted content

Boo-Yah! founder Carmen Murray launches The Connected Marketer in SA

In the age of technology, the digital marketing and media industry continues to evolve at breakneck speed and consumers are becoming more and more technologically advanced...

Issued by Boo-Yah! 1 day ago

IAB SA announces Bookmarks 2018 jury president, chairs

The IAB SA today announced M&C Saatchi Abel chairman Jerry Mpufane as jury president as well as the jury chairs for the 10th annual Bookmark Awards taking place 1 March in Johannesburg...

9 hours ago

How corporate SA can transition towards customer centricity, embrace the global paradigm

It's 2018 and if your company is not thinking about embracing the global paradigm towards customer centricity, then you should spend your remaining profits on building a time machine. You'll need it to review all the moments that lead to your demise...

By Matthew Westaway 9 hours ago

#BehindtheSelfie with... Nkanyezi Masango

This week, we go behind the selfie with Nkanyezi Masango, creative director at King James Group...

By Leigh Andrews 10 hours ago

Take a shot and keep up, or die

Its goal to become the best advertising and communications agency in Africa in the next five years may sound crazy, but considering the last five years, Nic Simmonds, Clockwork Media's executive director, believes they have a shot...

By Danette Breitenbach 11 hours ago

Maybe we should try 'fun' this year

Last year was a very serious year. People were very serious. They were serious about where advertising is going...

By Damon Stapleton 9 hours ago

ODA Advertising joins Magnet Global Network

Magnet Global Network has expanded its geographic reach and capabilities with the addition of ODA Advertising, a 26-year-old creative advertising agency based in Durban, KZN...

6 hours ago

Five things consumers are looking for from your brand in 2018

With 2018 now upon us, we look at five higher order things consumers are expecting from brands in 2018 and beyond...

Issued by IGI 9 hours ago

Meeting youth in their need space

Bongani Chinkanda, CEO of HDI Youth Marketeers and one of the speakers at the upcoming Integrated Marketing Communication (IMC) Conference, shares his insights on connecting with township youth...

Issued by IMC Conference 10 hours ago

Investment into African tech startups hit record high in 2017

Investment into African tech startups hit the highest levels since records began in 2017, with 159 startups raising in excess of $195 million...

14 hours ago

Best in class: Top 500 Awards finalists announced

Mercedes-Benz, Discovery Health Medical Scheme and Anglo American South Africa are back to duel for top honours once again, when the second annual Top 500 Awards take place on 7 March...

Issued by Topco Media 8 hours ago

Indian Spice consolidates its growth

Twenty Seventeen bows out, capping the most successful year yet for Indian community website Indian Spice...

Issued by ACME Digital 10 hours ago

Three crucial PPC metrics that will ensure your business records great ROI in 2018

Keeping track of your campaigns is a crucial element of any PPC advertisement strategy. In the absence of clear KPIs, you will likely end up spending money on a variety of channels that have little or no effect on your overall goal...

Issued by Naija Writers’ Coach 9 hours ago

YouTube toughens rules regarding which videos get ads

SAN FRANCISCO - YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content...

7 hours ago

Daily Mail returns to Virgin Trains after outcry

LONDON, UK: Virgin boss Richard Branson on Monday said he would resume offering the right-wing tabloid the Daily Mail on his trains after a decision not to stock them sparked accusations of censorship last week...

12 hours ago

Legal defence fund set up for Jacques Pauw over The President's Keepers

On Monday, Media Monitoring Africa announced a "legal defence fund" for journalist and author Jacques Pauw to fight legal challenges over his explosive 2017 book, The President's Keepers.

By Khulekani Magubane 1 day ago

ADC juries for four design categories announced

NEW YORK - The One Club for Creativity has announced the 40 creatives who will judge work on the four design categories of the ADC 97th Annual Awards...

1 day ago

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Africa news

International

Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups. While there are certainly other things to think about, choosing which colours you want to associate your brand with is a major decision that shouldn't be taken lightly.

By Boris Dzhingarov, Issued by Monetary Library 1 day ago

UK's Guardian daily goes tabloid to cut costs

LONDON - Britain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs.

1 day ago

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