BizTrends 2018

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Boo-Yah! founder Carmen Murray launches The Connected Marketer in SA

In the age of technology, the digital marketing and media industry continues to evolve at breakneck speed and consumers are becoming more and more technologically advanced...

Issued by Boo-Yah! 1 hour ago

Helping agencies understand 2018's marketing challenges

Next Tuesday afternoon, the IAS kicks off the year with a masterclass set to share insights into what marketers are looking for in 2018. Nikki Munsie, business director at the IAS, lets us in on what to expect...

By Leigh Andrews 3 hours ago

10 lessons from a successful crowdfunding campaign

After about 45 days of extreme effort, intense co-ordinating, crazy ideas and good luck, we managed to complete the most successful rewards-based crowdfunding campaign in South Africa to date with Sugarbird Gin...

By Rob Heyns 3 hours ago

#BizTrends2018: How to get more value from your PR partner

Your PR agency should be able to deliver a full spectrum communication service that can play a pivotal role in most areas of your business. If not, rethink how to use your PR partner to ensure you are taking advantage of their specific skills set.

By Jane Belchers and Jane Gordon 3 hours ago

Facebook move will play out in long-term: analysts

NEW YORK - Facebook's move to highlight posts from friends and family over those from brands and publications follows months of turmoil for the social network and will result in lower advertising revenue - at least in the short-term, analysts said...

20 hours ago

EFF storms H&M at Mall of Africa yet again

Just as many South Africans were recovering from the drama caused by the Economic Freedom Fighters over the weekend, the red berets yet again stormed one of the biggest malls in the country...

By Neo Goba 1 hour ago

What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair.

15 minutes ago

Promise reflects on 2017's successes

Speaking on behalf of Team Promise, James Moffatt says the successes the company achieved in 2017 are not only a reflection on the agency, but on the calibre of its clients...

Issued by Promise 27 minutes ago

Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups...

By Boris Dzhingarov, Issued by Monetary Library 1 hour ago

UK's Guardian daily goes tabloid to cut costs

Britain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs...

1 hour ago

H&M 'racist' ad adds to company's woes

STOCKHOLM - A racism scandal at H&M is the latest indication of management problems at the Swedish clothing giant, once the darling of shoppers but now struggling to make the switch to e-commerce, analysts say.

20 hours ago

Facebook announces major changes to 'pages' organic reach

Facebook will make the biggest change to the Facebook 'pages' the social platform has seen to date. Organic reach is set to decline to almost zero, making advertising for businesses essential...

By Christopher Smith, Issued by CharlesSmithAssociates/Sha-Izwe Communications 23 hours ago

Malema must pay for damages incurred by H&M stores: DA

The Economic Freedom Fighters must be held accountable for all the damages incurred as a result of vandalism at a number of H&M stores, the DA said on Sunday...

1 day ago

#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 1 day ago

World stands up for Haiti, Africa after Trump's "shithole" comment

US President Donald Trump has taken to Twitter to respond to reports that he referred to Africa, Haiti and El Salvador as "shitholes"...

By Andy Walker 1 day ago

#Fairnessfirst: Amplifying the female voice

The first work week of 2018 for many was also one where we heard the global female voice loud and clear on social media, with 'celebration emojis' for everything from Iceland's equal pay law to #HereWeAre, #TimesUp and #Oprah2020...

By Leigh Andrews 1 day ago

#BizTrends2018: Connecting travel brands in a meaningful way

Travel marketing and PR is still evolving quite quickly - every year bringing a new tool or method into the mix. The mantra for professionals in this industry right now is integration and meaningful connections...

By Natalia Rosa 1 day ago

Facebook updates News Feed to make friends a priority

LAS VEGAS - Facebook on Thursday announced a major update that will put friends and family above pages or celebrities in a user's news feed -- and likely result in people spending less time on the leading social network...

1 day ago

Facebook joins Europol talks to fight Islamist propaganda

THE HAGUE - Facebook took part this week in key talks with European police agencies on how to stop and eliminate violent and terror-related Islamic jihadist posts, in an evolving battle against such propaganda...

1 day ago

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Africa news

#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptions

Here are three predictions for what will become more significant for radio broadcasters in 2018: Podcasts, streams and subscriptions...

By Colin Cullis 2 hours ago

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