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Biz Takeout's

Episode 182: Augmented reality, Virtual reality & Pokemon Go. Native VML and Y&R SA Partnership

Date: 21 Jul 2016
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How long should a TV commercial be?

It still amazes me that so many TV (and radio) commercials are 30 seconds long...

By Chris Brewer 4 minutes ago

Three key leadership challenges for modern communicators

Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis...

By Andre Fourie 50 minutes ago

Brands and influencers - the struggle is real

Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter...

By Anne Dolinschek 3 hours ago

Mandela Day: A mop and sandpaper can change the world

On Mandela Day, Octagon South Africa took a break from the ideation room to team up with the Zoleka Mandela Foundation to help clean up Orlando West High School's classrooms...

Issued by Octagon South Africa 19 minutes ago

FCB Africa notches up three ads on Millward Brown Top 10 list

FCB Africa has confirmed its ability to consistently create advertising that connects and resonates with the South African consumer with its recent performance on the Millward Brown list of 2015's Most Liked TV Ads...

Issued by FCB Africa 29 minutes ago

Using neuroscience in marketing to understand grudge purchases

Key for financial services sector brands in communicating offerings, which are often not understood or even considered 'grudge' purchases, is consumer market research...

2 hours ago

Why is a website vital for the small business?

Running any small business is difficult. The owner ends up having to do so many things that sometimes the essentials are forgotten. One of those essentials is having a website...

By Boris Dzhingarov, Issued by Monetary Library 2 hours ago

AdLites - waypoints in the concrete jungle

AdLites, also known as directional or street name signage, serve multiple purposes and can produce large-scale results, particularly as cities continue to grow...

2 hours ago

The Star Film Company amongst the stars

Star Films director Tristan Holmes teamed up with Network BBDO to shoot the latest TV campaign for Coronation, which claimed a spot as a finalist for Best Directing Craft at the 2016 Cannes Lions Awards in the Television category...

Issued by The Star Film Company 1 hour ago

Son ladies lunch

Son hosted their second annual Women's Fundraising Event in celebration of all women. The purpose of the event was to support local homes for abused women and their children...

Issued by Son 1 hour ago

Website redesign for London's leading skin clinic

Medicetics Skin Clinic approached Bluegrass Digital to implement the redesign and development of their website...

Issued by Bluegrass Digital 54 minutes ago

First digital industry salary survey

The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey...

3 hours ago

International network of agencies, creatives discuss Brexit impact on ad industry

The Midas Awards polled its international network of agency and industry creatives, inviting them to a global roundtable on how Britain's exit from the EU will affect the ad world...

1 hour ago

About the Zika virus, the Olympics and the decreasing importance of audience

Ask yourself what the purpose of the Olympic Games, the World Cup, the English Premier League is. Why do players get paid so much money to play a game? Games are for fun, for exercise, for the sport, aren't they...

By Walter Pike 2 days ago

Statement on the death of Gordon Patterson

The Advertising Media Association of South Africa (AMASA) is devastated by the news of the untimely and tragic death of Gordon Patterson...

Issued by AMASA 2 days ago

Varsity Sports: Beyond the pitch, field and stage

Supporting your team just got easier, thanks to the newly minted, improved Varsity Sports mobile application...

Issued by 4i Mobile 2 days ago

Three proven content marketing strategies you can implement right now

Content marketing is the conduit that creates a link between brand awareness and lead generation. There must never be a break in this conduit if you hope you achieve your business aim...

Issued by Naija Writers’ Coach 2 days ago

New race media portal goes live

A new SA-based motorsport media portal has been launched, specialising in the compilation, distribution and promotion of media info...

2 days ago

Doggie love wags our musical tale

Howard Audio has always had a thing for dogs. So when McCann Creative Director Jacqui Mendleson approached us to help raise awareness for Zoetis, we leapt at the chance to make a difference...

Issued by Howard Audio 2 days ago

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Africa news

FMCG sector in sub-Saharan Africa is set to boom

Sub-Saharan Africa's rapidly rising middle class is a huge FMCG market in waiting, says Southern African FMCG entrepreneur Adam Molai...

2 days ago

Aquila's first flight: A big milestone toward connecting billions of people

Aquila's first flight is part of Facebook's overall commitment in overcoming the remaining barriers to universal connectivity...

2 days ago

The rise of Afrilennials and how to communicate with them

Millennials represent the largest segment of the population and are our first truly digital natives. Do you know how to get in touch with them...

By Nandi Zambodla 3 days ago

South Sudan arrests Juba Monitor editor

South Sudan authorities arrest editor, order Juba Monitor to cease publishing...

3 days ago

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International

Social media a curse and a blessing in Munich shooting

MUNICH: Social networks were both a curse and a blessing in the deadly shopping mall shooting in Munich, as police sometimes found themselves chasing fictitious leads and false alarms...

4 hours ago

Facebook Messenger hits one billion users

SAN FRANCISCO: Facebook said on Wednesday the number of users of its Messenger application had topped one billion, a key milestone as it seeks to expand the platform to new services...

3 days ago

Twitter eases process for verified accounts

WASHINGTON: Twitter said on Tuesday it was streamlining the process for creating verified accounts, a move likely to boost the number of users with a "blue badge" icon...

21 Jul 2016

Rise of alpha dreamers

A new global age has arrived...

By Naseem Javed 14 Jul 2016

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