Marketing & Media South Africa

As a small business, you may not think you need to pay much attention to public relations (PR). However, when it comes to branding, marketing and promoting your company, PR is one of the most important tools to help get you the right type of attention for your business...

Atmosphere made it third time lucky, winning Campaign of the Year at last night's Prism Awards...

What is it clients want the most from their PR agencies? And what do PR agencies want from their clients? The answer, it turns out, is simple and not a big ask after all...

There's no reason why South African agencies can't compete in the PR category at Cannes Lions...

'Excited. Uplifted. Motivated. Powerful. We've been ready!' These are some of the sentiments I captured on a chilly Thursday evening in April, when the global SheSays initiative launched its Cape Town chapter at Red & Yellow in Salt River...

The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster...

Bridget van Holdt is all about working for the good of PR. This year's Lifetime Achiever, she has a clear vision for the long-term future of the industry. ..

The earned media paradox is that where we spend the most money is where consumers spend the least time...

Legal trumps public relations nearly every time. Class action suit anyone?

There really is no secret to winning the South African Campaign of the Year, says last year's winners from Tribeca PR. The secret is creating a winning campaign for your client, regardless of the 'sexiness' of the product or service you're working with...

This campaign was an instant success, shifting the focus from a Cape Town issue to a collective national responsibility. People around the country rallied behind 2-Minute Shower Songs, and the message translated across geographies, even garnering support from international audiences...

Winners of the 2018 Public Relations Institute of South Africa's (Prisa) Prism Awards were announced at a ceremony at The Empire Conference and Events Venue on Sunday, 22 April 2018...

In the run-up to the 21st Prism Awards taking place on Sunday, 22 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me...

You may not have heard of journalist Daphne Caruana Galizia who was murdered six months ago, but Meryl Streep certainly has and it would not surprise me if the Oscar winner optioned DCG's story...

Audio Militia's co-founder and executive producer Nick Argyros shares how their 2017 Loeries success proves it's time to disrupt the production industry and create content beyond the expected music and audio...

According to the Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories (earned media) and promotional content (paid media)...