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#OurWorldIsRed: Recolouring the e.tv entertainment spectrum

Earlier this month, I chatted to e.tv MD Marlon Davids about their growth over the past two decades as SA's fifth terrestrial television channel and biggest independent one, as well as the channel's new #OurWorldIsRed campaign...

By Leigh Andrews 16 hours ago

How to thrive in the digital era

Forget about digital transformation until you have addressed how you plan to reinvent your business model to address the fundamental and irreversible shift in the way customers make purchasing decisions...

By Marc Gower 15 hours ago

The importance of visual storytelling

It's one thing to see consumer quotes or pictures to help land an insight or piece of work, but nothing beats the moving image and the use of visual storytelling...

Issued by IGI 16 hours ago

Why PR is still important

Nowadays, all manner of marketing services are available, from advertising to inbound to content marketing to SEO. So, where, in this new media mix does PR fit? And is it still important?...

By Heather Baker 19 hours ago

365 Johnnie Walker statues stride to end woman and child abuse in South Africa

Residents of Johannesburg awoke to the sight of 365 Striding Men 'walking' the iconic Nelson Mandela Bridge, prompting the whole of South Africa to ask, who are they? And why have they come?...

Issued by McCann Johannesburg 11 hours ago

Five types of reusable bags you can use in promoting your business

Branded reusable bags are one of the most underrated yet highly effective ways of promoting your business...

Issued by Naija Writers’ Coach 16 hours ago

Takealot.com teams up with M&C Saatchi Abel to spread Christmas cheer

Takealot.com and M&C Saatchi are challenging the South African retail sector with a Christmas campaign that turns the formulaic, Eurocentric festive season advertising we have become accustomed to on its head...

Issued by M&C Saatchi Abel 12 hours ago

Times Media Films represents 10 of Golden Globe-nominated films announced

The nominations for the 75th Golden Globe Awards were announced and Times Media Films is thrilled to represent ten of the nominated films including the forerunner for nominations...

17 hours ago

Wines and their labels: Crafting narratives that speak to us

If wine brands want to signify their differences and tell a story, be it real or fictional, about their product, they do so primarily through label design...

By Franck Celhay 16 hours ago

Jury chairs for ADC 97th Annual Awards announced

The One Club for Creativity has announced nine creative leaders who will serve as jury chairs for the prestigious ADC 97th Annual Awards...

20 hours ago

How the Sizmek DSP empowers your people-based direct response marketing

What if you could go beyond merely targeting across devices, and use cross-device data toward automatically optimising for direct response performance?..

Issued by Sizmek 17 hours ago

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Earlier this week, it was announced that M&N Brands has acquired Mela Events. Here, M&N Brands Group CEO Zibusiso Mkhwanazi and Mela Events' owners, Tiziana Tucci and Enelra Booth, let us in on what the acquisition foretells of M&N Brands' pan-African future...

By Leigh Andrews 1 day ago

Google announce top South African searches for 2017

Google has announced the results of its 2017 Year in Search, offering a unique perspective on the year's major moments and top trends based on searches conducted in South Africa...

1 day ago

"Like chicken soup for a dead man. It can't hurt"

I have been a creative for 25 years. It is all I have ever done to make a living. First as a photographer, and then as a creative in advertising. So, after a quarter of a century, I thought this would be a good time to write to my younger creative self about what I believe are the rules for successful creative living...

By Damon Stapleton 1 day ago

Naspers makes cutting its stock's discount a priority

Naspers was taking measures to reduce its stock's significant discount to fair value, largely the result of capital outflows from SA, CEO Bob van Dijk told investors in New York on Tuesday...

By Nick Hedley 1 day ago

25 interns successfully complete FCB Graduate Programme

FCB Africa's Graduate Programme, a year-long mentorship and work experience immersion at the group agencies FCB Cape Town, Hellocomputer Cape Town, Hellocomputer Joburg, FCB Joburg and 1886, successfully capped 25 interns during the last weeks of 2017...

Issued by FCB Africa 1 day ago

TLC Marketing Worldwide gives some TLC to the Diepsloot Community Loving and Care Centre

TLC Marketing Worldwide has finally fulfilled its dream of making over the Diepsloot Community Loving and Care Centre in order to improve the learning environment of the young children at the Early Childhood Centre Development (ECD)...

Issued by TLC Marketing Worldwide 1 day ago

KwaZulu-Natalians raise hundreds of thousands for Toy Story

The people of KwaZulu-Natal have pledged R749,631 in an amazing display of generosity during this year's Toy Story Corporate Challenge Day, at Gateway Theatre of Shopping...

Issued by East Coast Radio 1 day ago

Sarah Baartman District Municipality appoints Boomtown for tourism brief

Following a tender process, Boomtown has been appointed to review and implement the Sarah Baartman District Municipality's tourism marketing strategy over 32 months...

Issued by Boomtown 1 day ago

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Africa news

Promoting free speech in Lesotho

The Media Institute of Southern Africa (MISA) Lesotho's new-look website promotes the right to information and free speech...

20 hours ago

Marketing platform for PIDA Week to boost projects

The third Programme for Infrastructure Development in Africa (PIDA) Week, which takes place in Swakopmund, Namibia, looks at a marketing platform to accelerate implementation...

21 hours ago

SA marketer looks to return to Zim

Marketer aims to return to Zimbabwe amid hopes of a new and ethical business environment...

1 day ago

Record number of journalists imprisoned globally

A record number of journalists remain imprisoned throughout the world for their work, the annual census by the Committee to Protect Journalists finds. In Africa, Egypt and Eritrea top the list...

1 day ago

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International

Piyush and Prasoon Pandey honoured with the Lion of St Mark

Brothers Piyush and Prasoon Pandey will be honoured by the Cannes Lions International Festival of Creativity, with the Lion of St Mark award at the 2018 Festival.

1 day ago

Quality content is key to advertising success irrespective of reading platform

While conducting on-going, large sample studies over the past two years, London based research company Lumen has proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales.

2 days ago

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