Marketing & Media South Africa

Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers - mainly online...

Many facets of the digital ecosystem are complex and fragmented but, as the opaque and largely unverified world of data collection comes under scrutiny and the new General Data Protection Regulations (GDPR) come into force in Europe, ignoring a data's source is no longer an option...

More and more brands are finding it difficult to trade in this ever-changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market...

The Cannes Lions Print & Publishing Lions shortlist has been released, with SA seeing two agencies make it to the final round at Cannes Lions 2018...

The Cannes Lions Radio & Audio Lions shortlist has been released, with SA seeing six agencies make it to the final round at Cannes Lions 2018!

Jessica Tennant interviews Yenani Madikwa, copywriter at FCB Africa, on winning this year's global Cannes FCBSocialEYE and how we can keep an eye on her this week...

Diversity is good for business, especially creative business, so little wonder that diversity is an increasingly hot topic at Cannes. With the 2018 Cannes Lions Festival of Creativity kicking off later today, if you're covering the festivity from afar, you're likely to see the #MoreLikeMe hashtag trending on your timeline, in addition to #SeeitBeit and more...

The Cannes Lions Glass Lions for change shortlist has been released, with SA seeing a single entry make it to the final round at Cannes Lions 2018!