Big data is just beginning to hit its stride. 2013 was all about defining exactly what big data is and how best to use it. Now, in 2014, marketers are starting to ride the big data wave and are turning its potential into real revenue.
Issued by GetSmarter 10 Mar 2014 09:01
The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they are to thrive in this always-evolving environment.
By Diane Charton 11 Mar 2014 08:43
Just because they lived close to Oscar Pistorius and had the misfortune of hearing the events that led to his murder trial, the lives of witnesses were torn apart.
By Anton Harber 10 Mar 2014 07:01
A brand is built across multiple channels and multiple touch-points over time, and every one of these interactions between customer and business shapes this perception.
By Nicole Velleman 10 Mar 2014 06:45
As the term goes, 'you cannot manage what you cannot measure', it is important for management to have a grasp on what and how they are measuring their marketing activities.
By Lisa Basson 10 Mar 2014 13:54
Six months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency's name to FCB (Foote, Cone & Belding).
Issued by Draftfcb (South Africa) 11 Mar 2014 10:41
The winners of the 2013 customer survey, Product of the Year (POY), have been announced, following the Nielsen survey of 5000 South African households.
11 Mar 2014 11:19
SME South Africa, the online news portal for small and medium business news portal is proud to announce it's re-launch and welcomes three new additions.
Issued by AdClick Africa 11 Mar 2014 09:10
The SABC has launched its latest audience services campaign to South Africans, using television, radio, print and cinema advertising, to inform South Africans of the plethora of TV Licence pay points available to consumers.
11 Mar 2014 08:26
With the advent of the increased amount of retrenchment activity out in the market place over the last 18 months, we are finding more and more start up business arriving in the market place.
By Henry Badish, Issued by Mediacore 11 Mar 2014 11:24
Zinto, an established brand activation, entertainment and event company, recently embarked on the second leg of its 'all things brand' campaign, which is aimed at driving brand awareness and promoting the company's experiential promotional activities and customised campaigns to marketing decision-makers at media agencies.
Issued by Zinto Activation Group 11 Mar 2014 09:48
Car's annual Top 12 Best Buys, in association with Tracker, has recognised its new winners at an award event and with a new radio spot creating a Hollywood moment.
11 Mar 2014 10:24
Decorex Cape Town, taking place at the CTICC from 25-28 April 2014 is already shaping up to deliver design delight, as it supports Cape Town as the World Design Capital 2014.
11 Mar 2014 08:15
As one of the youngest industries in existence, it's disconcerting that the digital marketing industry is perceived as one of 'the least transformed and most chauvinistic' today.
Issued by NATIVE VML 11 Mar 2014 11:56
CLEVELAND, US: The 2014 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers.
11 Mar 2014 06:26
The newly launched Maverick Awards is aimed at rewarding entrepreneurial excellence in the under-35s in South Africa. Winners are in line for prizes in business growth, support and development opportunities valued at R1 million.
11 Mar 2014 10:38
A winning combination of enduring quality, top-class content and visual appeal have made Future Bride an indispensable tool for brides-to-be, as well as the best platform for advertisers to reach their niche market.
Issued by Ananzi 10 Mar 2014 12:10
What do you get when you combine a graffiti artist, a canvas and social media? Converse and Tractor Outdoor have implemented South Africa's first live graffiti exhibition with creative suggestions being spurred on via the #clashwall and #CT Twitter hashtags.
Issued by Tractor Outdoor 10 Mar 2014 12:22
Beyond the events programme, there are legacy projects that will continue beyond 2014. For Cape Town and its citizens, 2014 is just the beginning of a better city by design.
10 Mar 2014 13:35
The 13th Annual Metro FM Music Awards were held in Durban on Saturday, 1 March. The show, produced by the events division of Blue Moon, was a spectacle of never-before-seen collaborations showcasing musical diversity, as well as celebrating 20 years of democracy in SA.
Issued by Blue Moon 10 Mar 2014 11:32
TNS South Africa's newly appointed CEO, Rob Powell, brings a set of fresh new ideas, an eagerness to try new things and to innovate, and a real passion and energy into the business.
Issued by TNS South Africa 10 Mar 2014 10:45
International smooth jazz saxophonist and songwriter Kirk Whalum will bring the inaugural and successful Summer Jazz Series to a rousing close at the Liquifruit Amphitheatre in Paarl on Sunday, 30 March.
Issued by espAfrika 10 Mar 2014 11:22
According to the International Data Corporation's (IDC) CY 2013 final results, Toshiba Gulf FZE is the number one vendor for Notebook market sales in East Africa including Kenya, Uganda, Ethiopia and Tanzania.
11 Mar 2014 08:25
SAN FRANCISCO, US: Facebook-owned photo sharing service Instagram has announced it has landed its first deal with a major ad agency.
11 Mar 2014 05:55
SYDNEY, AUSTRALIA: NSW Health creates an interactive online party experience to give 18-24-year-olds a hard-hitting message about the risks of contracting Hep C.
10 Mar 2014 12:12
