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Compete cleverly: Don't outrun – outwit!

Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often believe that the big boys are inevitably set to take the victories. However, knowledge – converted into smart strategies – can trump power...

Issued by Gawk 8 hours ago

Digital marketing trends for 2017 (part 3)

In part three of my exploration of digital marketing in 2017, I delve into subjects I haven't covered yet, such as apps, B2B and tracking ROI digital marketing trends, and share more insight into other trends...

By Stephen Sandmann 7 hours ago

Ford still can repair its brand in South Africa but it needs to act quickly

There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model's propensity to burst into flames. Ford South Africa has not helped the situation with its lethargic reaction to what's now a major crisis.

By Mlenga Jere and Raymond van Niekerk 10 hours ago

Azzaro campaign lets shoppers Shazam a fragrance

Popular music recognition app Shazam and fashion and fragrance brand Azzaro announced last week the South African launch of ‘Wanted', a new fragrance for men...

2 hours ago

Is your brain doing what you think it's doing?

I'm never quite sure what to expect at conferences and seminars. I must have been to hundreds, possibly thousands, during my career and by and large they're ho-hum affairs...

By Chris Brewer 5 hours ago

Six awesome SMS marketing tips for businesses

Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits...

By Charles Mburugu 9 hours ago

Last call for entries: the second edition of the African Excellence Awards

The second round of the pan-African competition in PR and HR is open for submissions until 22 February 2017...

Issued by African Excellence Awards 2 hours ago

McCafe gears behind the South African Film and Television Awards

McCafe, the lifestyle coffee product offering by McDonald's South Africa, has announced its headline sponsorship of the South African Film and Television Awards (SAFTA) that will be hosted in Sun City on 18 March 2017...

Issued by Pacinamix 7 hours ago

Top tips for face-to-face selling

It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult...

By Jared Koning 4 hours ago

Brands tune into music streaming networks

Brands can benefit from tuning into the trend of music streaming networks to differentiate themselves from their competition, as consumers change they way they listen and acquire music...

7 hours ago

South Africa's Stick Man wins four awards at Kidscreen Awards

The Triggerfish Animation Studios' collaboration with Magic Light Pictures, Stick Man has added four more awards, bringing its total to 11 international awards on three continents...

8 hours ago

Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'...

By Leigh Crymble 3 days ago

The digital revolution is futile without a customer focus

As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today's climate, it has to be keenly focused on consumer and employee needs...

By John Sanei 3 days ago

Consumers prefer companies that make them feel good about themselves

Weber Shandwick has launched a report, The Company behind the Brand II: In Goodness We Trust, a global thought leadership study. A key finding is the degree to which products and services make individuals feel good or healthy, surpasses their interest in specific corporate responsibility initiatives, sometimes by wide margins.

3 days ago

Direct selling succeeds through personal touch, stringent codes

According to the Direct Selling Association of South Africa, this succesful sector provides jobs for 1.1 million independent business owners, which is increasing by over 13% annually...

3 days ago

Ster-Kinekor sponsors SAFTAs Young Achiever Award

Ster-Kinekor has announced its sponsorship of the Youth Achiever Award category at the 11th Annual South African Film and Television Awards (SAFTAs)...

3 days ago

Emma Winchurch-Beale is 2017 President of the World Media Group

Emma Winchurch-Beale, international sales director at The Washington Post, has been appointed as the 2017 President of the World Media Group. She takes over the year-long position from Rupert Turnbull, VP EMEA, Time Inc...

3 days ago

Leadership key theme at WeLead Conference

The 12th Annual WeLead Women's Conference, hosted by QualityLife Company, takes place at the IDC Auditorium in Sandton from 8-9 March 2017. This year's theme is “We are the leaders we've been waiting for”...

3 days ago

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

Warc has released a comprehensive marketing effectiveness report, based on in-depth analysis and insights from the global IPA Effectiveness Awards 2016...

3 days ago

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Africa news

.Africa domain will finally be available after legal victory

After years of legal battles, the domain name .Africa will be available to the general public to apply for domain names from 4 July 2017…

7 hours ago

Africa pays for fragmented cities, study finds

The study finds that while African cities are crowded with people, they are not dense with investment, said World Bank lead economist Somik Lall...

By Hilary Joffe 8 hours ago

ECA, AfDB ploughing together for Central Africa's development

Cooperation is needed at strategic and practical levels to help member States in Central Africa get round major macroeconomic challenges…

9 hours ago

Africa travel industry on show in April

Africa Travel Week will be held in Cape Town from 19-23 April 2017...

10 hours ago

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International

Facebook announces 'fake news' offensive in Germany

Social media giant Facebook announced on Sunday that it will introduce new measures to combat fake news in Germany, as Europe's largest economy and most populous nation enters an election year...

17 Jan 2017

German state TV won't broadcast 2018-24 Games

BERLIN: Germany's public broadcasters will not screen the Olympic Games live for the first time after they balked at the huge rights deal demanded by US giant Discovery...

29 Nov 2016

Nielsen Admosphere signs 4-year contract with ATO in Czech Republic

Nielsen Admosphere is to conduct a robust project of cross-platform audience measurement for the Czech Association of TV Organizations (ATO) from 2018-2022...

22 Nov 2016

Expanding BBC to launch news service for North Koreans

LONDON: The BBC will launch a radio and online news service for audiences in North Korea as it seeks to expand its global reach to 500 million people by 2022, the British broadcaster said Wednesday...

17 Nov 2016

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