Marketing & Media South Africa

Today marks the launch of mobile advertising network Vicinity Media's proprietary geo-fencing and audience location technology that allows for real world visit reporting post exposure to a mobile web advertising campaign...

Uber recently launched a campaign called ‘Ditch Your Keys' to encourage car owners to switch to Uber and use their time spent traveling more efficiently...

South Africa's digital authority, the IAB South Africa has weighed in on trends in the digital marketing industry...

So, a man goes into a pet shop. “I want to buy a parrot, but it must talk...”

The Sunday Times recently launched Money - a new personal finance section which appears every weekend in the Business Times - which is edited by Laura du Preez, who joined the Tiso Blackstar Group in May this year...

With each technological advancement, it becomes easier than ever to work from anywhere. But is that really the ideal we should be aiming for? And can we really reach ‘inbox zero'...

The biggest trend in digital marketing gaining momentum in the local market is the shift to performance, says Stijn Smolders, CEO of Sprout Performance Media Partners...