Marketing & Media South Africa

The Western Cape government has run some interesting marketing campaigns over the past few years, aimed at changing social behaviour...

SheSays is all about having each other's backs and listening to each other. Here's how the local Cape Town chapter is set to snowball its efforts...

This is a continuation of Tyron Sharnock article on customer loyalty and how it has long been regarded as a critical component to building a brand with traditional models focusing on loyalty metrics such as customer retention and repurchase...

Part two of the series on remarketing - one of the best and easiest routes to boosting conversion rates and driving sales...