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Base Two Digital

We're known for our ideas, culture and off-the-wall thinking. Our love of all things digital in particular makes us awesome, but a little bit...unusual...

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Public-Ideas specialises in performance marketing. We offer innovative services in affiliation, coregistration and media campaigns.

Biz Takeout's

Episode 116: The future of Public Relations with Kevin Welman, MD of FleishmanHillard.

Date: 12 Dec 2014
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Episode 115: Greenpop Zambia Festival of Action

Date: 27 Nov 2014
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Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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Remembering my top 10 memes of 2014

Remembering my top 10 memes of 2014

Kim K's (un)klassy champagne shot, the Zuma 'Eskom switch it on and off again', and Kermit the Frog sipping Lipton Ice Tea. All among the top memes of 2014. All but a few of my favourites...

By Leigh Andrews 18 Dec 2014 07:27

Tshabalala out, at last

Tshabalala out, at last

NEWSWATCH: SABC chair Ellen Tshabalala, found guilty of misconduct and lying, has finally resigned from her position... (videos)

18 Dec 2014 06:31

Why a translation app isn't the answer for your business

Why a translation app isn't the answer for your business

Every few weeks, another innovative new translation app is announced to help people around the world communicate. Waygo and Google's Word Lens let you hold your smartphone up to a sign or menu and get a real-time translation...

By Ian Henderson 17 Dec 2014 07:24

December's #illridewithyou: One of the year's biggest Twitter events

December's #illridewithyou: One of the year's biggest Twitter events

An allegedly mentally deranged man walked into a Lindt store in downtown Sydney on Monday 15 December, and took the patrons hostage. The man happened to be Muslim...

By Walter Pike 17 Dec 2014 09:34

TED Talks to help make work work
TED Talks to help make work work

Is work not quite working out for you at the moment? Feel like a change? Perhaps that change needs to come from within. Here are a few 'ideas worth spreading' that put a spin on the traditional work environment... (videos)

By Sindy Peters 18 Dec 2014 07:30

2015 and the war for talent
2015 and the war for talent

Social media, rapid technology growth and instant information access have all been discussed as trends to look out for in 2014. However, as the years tick by, this way of living is becoming more prevalent and resulting in more consequences for job seekers and employee seekers alike...

By Juliette Attwell 18 Dec 2014 07:32

Looking back on 2014
Looking back on 2014

Following the passing of Nelson Mandela, the local news cycle started the year on a sombre note. Despite this, there have been many fascinating trends and issues taking place that have shaped the South African media landscape...

By Jaco Pienaar 17 Dec 2014 14:00

Most popular lists for 2014 on Bizcommunity
Most popular lists for 2014 on Bizcommunity

Here they are, Bizcommunity.com's 2014 lists of our most popular articles - those that drew the most comment, our most-visited galleries, our most-read contributors and the most popular companies...

18 Dec 2014 10:57

New app for field photographers
New app for field photographers

The newly launched NewsPics app allows them to load the images onto their smart device, put the camera away, edit in Photoshop express or similar and then send high res images, fully captioned, immediately from their position...

18 Dec 2014 08:08

Robert Morris
Online resources that promote students' digital citizenship

Not all professors are keen on implementing digital strategies, but even the most obstinate educators must admit that the level of student engagement is positively affected when technology becomes an integrated part of their learning habits...

By Robert Morris 18 Dec 2014 11:00

Video is changing everything? - Rooftop Productions
Video is changing everything?

In the not too distant future, you'll probably be watching this article rather than reading it. As screens continue to infiltrate our public and private spaces, most businesses are waking up to the reality that...

By Richard Ahlfeldt, Issued by Rooftop Productions 18 Dec 2014 11:03

CrossFit your content marketing - Foreword
CrossFit your content marketing

Much like the CrossFit exercise craze now sweeping the globe, content marketing has officially moved out of its buzzword/fad trimester and is becoming a discipline that many have accepted is here to stay. But the similarities don't end there...

Issued by Foreword 18 Dec 2014 08:47

The best and the worst...from Google's Top 10, to a really bum idea...
The best and the worst...from Google's Top 10, to a really bum idea...

Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... There's also a product or two you'd prefer not to use...(videos)

By Rod Baker 18 Dec 2014 07:00

Robin Williams is Google's top search trend
Robin Williams is Google's top search trend

Robin Williams' death had people worldwide scouring the internet for insights into the famed comic's life, making him the hottest search trend of the year on Google...

18 Dec 2014 07:23

Season's greetings from The Marketing Kraal - The Marketing Kraal
Season's greetings from The Marketing Kraal

As we put a full stop to the year 2014, The Marketing Kraal would like to take this opportunity to wish all their stakeholders a very happy festive season and a prosperous 2015...

Issued by The Marketing Kraal 18 Dec 2014 10:45

Blue Label Telecoms brings satellite connectivity to disadvantaged Namaqualand communities - Cellfind
Blue Label Telecoms brings satellite connectivity to disadvantaged Namaqualand communities

Two disadvantaged farming communities in the Northern Cape have had satellite dishes installed so that they can purchase prepaid electricity without having to travel long distances to do so...

Issued by Cellfind 18 Dec 2014 10:34

[WDC 2014] The pretty and gritty of design
[WDC 2014] The pretty and gritty of design

Design is all about satisfaction and solutions, and for Cape Town in 2014 it was all about catering for the man on the street. Design has the ability to make everyday life better. It's about the pretty and gritty...

By Jessica Taylor 18 Dec 2014 07:20

Mike Saunders
Digital marketing trends coming in 2015

Digital marketing is a fast-evolving industry, and companies wishing to stay relevant and competitive need to stay abreast of developments. Even better, they should anticipate rather than react to them...

By Mike Saunders, Issued by DigitLab 18 Dec 2014 09:00

Specialist tech companies need a specialist digital agency - Duo Marketing
Specialist tech companies need a specialist digital agency

Many B2B technology companies in South Africa have yet to fully embrace social media, perhaps believing that it does not give them exposure to the right target audience...

Issued by Duo Marketing 18 Dec 2014 09:01

Six of 2014's top buzzwords
Six of 2014's top buzzwords

Every year this is one of my favourite lists: the top buzzwords for the year, which have saturated the interwebs and our conversations...

By Ilse van den Berg 18 Dec 2014 07:00

Mobility, BYOD and Big Data - Making the most of 2015 - Field Office
Mobility, BYOD and Big Data - Making the most of 2015

The mobility, BYOD and big data trends have reshaped the business landscape, and will continue to do so. With 2014 drawing swiftly to a close, here is what to expect in 2015, with tips on how to approach it...

By Duaan Dekker, Issued by Field Office 18 Dec 2014 10:04

Cute attack - videos that will melt your heart and help you work too
Cute attack - videos that will melt your heart and help you work too

Have you ever seen something so cute you just want to cry? Or just hug and squeeze that little cute fuzzball on the screen? Well, you're not alone because there is actually a science to "cute"...

By Beverley Klein 18 Dec 2014 07:15

A letter to company X this Christmas - E-Intelligence
A letter to company X this Christmas

Dear CMO at Company X, you don't know me personally (I can tell from your generic marketing communications), but I thought I'd take the time to write you a short letter and tell you what I'd really like to see from your company...

Issued by E-Intelligence 18 Dec 2014 09:24

Top moments on Twitter from 2014
Top moments on Twitter from 2014

This year, Twitter acted as a real-time soundtrack to the biggest moments and events as they unfolded in the world. Whether it was the World Cup Final or the Oscar Pistorius trial...

18 Dec 2014 07:51

Augmented Reality, the new triple threat in 2015 - Digital Narrative
Augmented Reality, the new triple threat in 2015

Augmented Reality (AR) is set to become the new triple threat in 2015: combining video, social and online, all wrapped up in a package ready to unlock...

By Johan Walters, Issued by Digital Narrative 18 Dec 2014 09:05

'Tis the season to be digital... - Olé! Media Group
'Tis the season to be digital...

"Christmas is a time for sharing - and if digital is one thing, then it most certainly is 'shareable'. The festive season is a time of year where digital demonstrates just how useful, creative and powerful it can be," says Desere' Orrill, CMO of the Ole! Media Group...

Issued by Olé! Media Group 18 Dec 2014 09:21

Too much aspiration and not enough inspiration - LiveMoya
Too much aspiration and not enough inspiration

If happiness is an objective for all of us, isn't it time marketers paid more attention to this in their strategies?..

Issued by LiveMoya 18 Dec 2014 08:49

Big names for first Algoa FM music concert - Algoa FM
Big names for first Algoa FM music concert

Mi Casa, Jimmy Nevis, Kurt Darren, Prime Circle, Lloyd Cele, Goldfish and Stuart Reece are among the top national acts performing in Port Elizabeth on Saturday, 7 March, for the first Algoa FM "Algoa Live" concert...

Issued by Algoa FM 17 Dec 2014 15:50

World Wide Creative appoints new Creative Director - World Wide Creative
World Wide Creative appoints new Creative Director

World Wide Creative welcomes Sammy-Jane Every as the agency's Creative Director. Having worked with a number of top brands including Coca-Cola, Barclays Bank, Mazda and Guinness, Sammy-Jane's expertise spans a range of creative disciplines...

Issued by World Wide Creative 17 Dec 2014 16:24

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Angola's Picarra... pricking politicians' pomposity
Angola's Picarra... pricking politicians' pomposity

NEWSWATCH: He's been likened to Angola's Zapiro... satirist Sérgio Piçarra continues to expose the faults in this African state, reports Mail & Guardian...

18 Dec 2014 09:15

Digital OOH displays promote social interaction in Tanzania
Digital OOH displays promote social interaction in Tanzania

Samsung Electronics Tanzania, in partnership with one of Tanzania's outdoor players, Continental Outdoor Media, has embarked on an innovative campaign to share experiences among technologically empowered and social media-connected audiences...

17 Dec 2014 12:41

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Spanish media will be big losers in Google News spat
Spanish media will be big losers in Google News spat

MADRID, SPAIN: Web-surfers and newspapers worried over Google News closure in Spain...

18 Dec 2014 11:01

Turkish lira hits 10-month low after media raid
Turkish lira hits 10-month low after media raid

ISTANBUL, TURKEY: Turkey's currency the lira hit a 10-month low in value against the dollar on Monday as markets reacted with anxiety to police raids against media critical of President Recep Tayyip Erdogan...

18 Dec 2014 10:30

New awards at Lions Health, awards contribute to Cannes
New awards at Lions Health, awards contribute to Cannes

CANNES, FRANCE: The organisers of Lions Health, the global creative festival for the healthcare communications industry, have added two new awards, included the festival points to the Cannes Lions awards and announced the Jury Presidents...

18 Dec 2014 08:47

'Spectre' spooked... new Bond script stolen in Sony hack
'Spectre' spooked... new Bond script stolen in Sony hack

LONDON, UK: An "early version" of the screenplay for the new James Bond film was the latest victim of a massive hacking attack on Sony Pictures Entertainment...

18 Dec 2014 07:52

Uber slammed for cashing in on hostage tragedy
Uber slammed for cashing in on hostage tragedy

SYDNEY, AUSTRALIA: Uber in damage control after being slammed on social media and elsewhere for Sydney siege price hike...

18 Dec 2014 07:10

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