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Biz Takeout's

Episode 133: VMA Group expansion, Exceptional Customer Experience and RayBan #campaign4change

Date: 29 May 2015
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adMingle: Mingling actual influencers with your ads

The problem with so many social media influencers lies in the fact that they are so popular and often therefore paid to endorse products. Luckily, adMingle has found a way for advertisers to garner more trustworthy social media recommendations...

By Leigh Andrews 29 May 2015 06:00

People: The heart of Demographica's direct communications

Demographica CEO Warren Moss on 'The Demographica Way', the full-time anthropologists they employ and the importance of people in targeting direct communications...

By Leigh Andrews 28 May 2015 06:00

Literally standing the test of time

"You can't be a real country unless you have a beer and an airline. It helps to have some kind of football team, or some nuclear weapons, but at least you need a beer."

By Danette Breitenbach 28 May 2015 13:40

Is "marketing" and other terminology creating a silo culture?

The meaning of 'marketing' is technically described as: The action or business of promoting and selling products or services, including market research and advertising...

By Dave Nemeth 28 May 2015 14:00

Latest news

Register for FESPA Africa and Sign Africa 2015

Online pre-registration for the FESPA Africa and Sign Africa 2015 is now open. The event will take place from 22-24 July at Gallagher Convention Centre...

29 May 2015 09:42

Seems everyone agrees ads are not the drinking and smoking culprits

Last week, Government published its National Liquor Policy in an effort to curb the horrendous alcohol abuse in South Africa. The new regulations make sense, although some are overly complicated...

By Chris Moerdyk 28 May 2015 13:11

What went into The Lime Envelope brand refresh?

If you thought the hard work was over once you'd done your initial brand website development, think again. The Lime Envelope's agency director Sarah Martin tells us why it's important to refresh your branding every so often...

By Leigh Andrews 28 May 2015 14:00

Promoted content

Apple overtakes Google in the 10th Annual BrandZ Top 100 Most Valuable Global Brands ranking

Apple has overtaken Google to reclaim the title of 'world's most valuable brand' in the 2015 BrandZ Top 100 Most Valuable Global Brands, released by WPP and Millward Brown...

Issued by Millward Brown 27 May 2015 09:35

Future Sound of Mzansi streaming worldwide

The cult documentary, Future Sound of Mzansi, is being streamed over three episodes on Thump, VICE's electronic music and culture channel, to two million unique visitors, across nine global channels and with translations into six languages...

Issued by Arcade Content 29 May 2015 10:15

Tafel Lager uses big data and receives over 3.5 million entries

Techsys Digital ran the latest Tafel Lager campaign on their smart mobile system, which employs big data to maximise campaign performance...

Issued by Techsys Digital 29 May 2015 10:11

34 deliver The Sound of Hope in Hout Bay

34 set about raising the funds to turn a dust bowl into a sports field the children of iKhaya le Themba would love, complete with soccer posts, synthetic grass and an all-important sound system...

Issued by 34 29 May 2015 09:48

Business and Arts SA Africa Breakfast talks collaboration, co-creativity and cooperation

A trio of heavyweight speakers made a powerful call for unity across the continent and closer collaboration between African business and the arts at the third BASA Africa Business Breakfast...

Issued by Business and Arts South Africa 29 May 2015 09:19

Marketing needs allocated resources in SMEs

Starting a new SME business or trying to raise the profile of an existing one requires extensive marketing efforts, which is sometimes overlooked as a necessity by SME owners...

29 May 2015 09:32

Nominees sought for Simon Sabela Awards

The KwaZulu-Natal Film Commission is calling for nominations for the third Annual Simon "Mabhunu" Sabela Awards 2015. The 14 categories within the awards recognise outstanding achievement within the SA Film industry...

29 May 2015 09:07

President Jacob Zuma's declining popularity in metro areas

The president's rating in metro areas continues to drop, with 33% stating that Jacob Zuma is doing a good job as the president of the country, compared to 37% in November 2014. These figures, however, differ by race and area...

Issued by TNS South Africa 28 May 2015 12:23

Love bytes

An online dating profile actually mimics business marketing strategies in order to encourage prospects view your 'goods'...

By Helen McIntee 28 May 2015 14:09

Moving Tactics creates tasting stations for Brandhouse's Discover Whisky campaign

Moving Tactics' Digital Impact division was recently contracted to design and manufacture custom tasting tables for a six-week roadshow of selected taverns across South Africa...

Issued by Moving Tactics 28 May 2015 11:21

Digital media is an essential player in the fashion industry

When it comes to fashion, digital media is now an essential accessory; it's no longer simply another trend. Bloggers are invited to fashion shows, models work on developing a social media following and designers turn to Instagram to inspire and be inspired...

By Ramiza Abdool, Issued by NATIVE VML 28 May 2015 11:22

Zinto hosts corporate networking golf event with Zanusi

The Zinto Marketing Group together with Zanusi Brand Solutions recently hosted an annual Ladies Golf and Spa Day at Serengeti Golf and Wildlife Estate east of Johannesburg...

Issued by Zinto Activation Group 28 May 2015 12:56

The customer service obstacle course

I don't know if it's the same for you, but have you ever noticed how some companies seem to go out of their way to place obstacles between their customers and great service?...

By Aki Kalliatakis 28 May 2015 13:12

Brandtribe launches an exciting new video to celebrate nomination

In October last year, Brandtribe was nominated as a finalist in the Bookmarks awards. Since then they have been kept very busy presenting the platform and making the industry aware of just what a marketing first it is...

Issued by Techsys Digital 28 May 2015 12:37

PocketMedia Solutions to launch the S!DESHOOTER at Markex

PocketMedia Solutions, home to the world-renowned Z-CARD, will launch another exciting product - the S!DESHOOTER - at Marex, which will be held from 2-4 June at the Sandton Convention Centre...

Issued by PocketMedia 28 May 2015 12:21

Show more
[Biz Takeouts Podcast] 132: VMA Group, customer experience and #campaign4change

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Daniel Munslow, Kevin Lourens and Thera Van't Hof...

29 May 2015 09:54

Register for FESPA Africa and Sign Africa 2015

Online pre-registration for the FESPA Africa and Sign Africa 2015 is now open. The event will take place from 22-24 July at Gallagher Convention Centre...

29 May 2015 09:42

Business and Arts SA Africa Breakfast talks collaboration, co-creativity and cooperation

A trio of heavyweight speakers made a powerful call for unity across the continent and closer collaboration between African business and the arts at the third BASA Africa Business Breakfast...

Issued by Business and Arts South Africa 29 May 2015 09:19

RBA promises satellite broadcasting as Azam TV launches

Public broadcaster, Rwanda Broadcasting Agency (RBA), will be on satellite by August this year, Arthur Asiimwe, RBA managing director, has said...

By Ben Gasore 28 May 2015 13:41

Show more
Google unveils Android Pay in fresh challenge to Apple

SAN FRANCISCO, US: Google on Thursday unveiled its pay-with-a-phone system for Android devices, ramping up its challenge to Apple in mobile payments.

29 May 2015 08:52

Top tech leaders in 2015 revealed

HAMPSHIRE, UK: Microsoft CEO Satya Nadella heads Juniper Research's newly-released rankings of the most influential executives in the technology space, followed by Apple's Chief Design Officer, Jony Ive...

29 May 2015 08:45

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