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Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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Brand engagement through the power of social influencers

In 2014, it became clear that South Africa was starting to pay attention to influencer marketing as a genuine, worthwhile marketing tool...

By Myles Brown 21 Apr 2015 08:00

Seven top global PR trends to watch

In a rapidly evolving industry, PR professionals are sometimes faced with bewildering changes affecting the very core of what they do...

By Nicola Nel & Lauren Volmink 21 Apr 2015 07:00

How brands can reach black consumers

Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy...

By Peter du Toit 21 Apr 2015 08:00

PRISM Awards 2015 winners announced

For the second consecutive year, Atmosphere Communications has scooped top honours in the Campaign of the Year category at the PRISM Awards...

20 Apr 2015 08:24

Bridging the gap

Corporate behaviour matters as much as products and customer benefits in influencing perceptions of companies and driving buying decisions, according to global research on corporate reputation...

By Kevin Welman 20 Apr 2015 15:35

[PRISM Awards 2015] My African Dream

Last night, the PRISM Awards turned dreams into reality for some public relations (PR) consultancies and practitioners...

By Danette Breitenbach 20 Apr 2015 10:16

'My BPL First' campaign heralds new brand loyalty era

What does it take to really create 'memorable experiences' for customers, which will in turn translate into customer loyalty? David Wingfield, Head of Marketing: Barclays Africa, shares the secret...

By Leigh Andrews 20 Apr 2015 14:00

Get your planning hat on with the latest from the Loeries

The latest Loeries newsletter offers must-click links, including information on this year's Times Creative Press Ad Challenge and Young Creatives Award, as well as a full schedule for Creative Week Durban...

20 Apr 2015 10:53

Elements of magic

If I had a magic wand, with one exaggerated wave I would place a skilled PR professional to sit on the right hand side of every CEO in the country...

By Bridget von Holdt 20 Apr 2015 14:52

Entrepreneurship is 34% down in SA, study finds

There is no shortage of good ideas in South Africa, but entrepreneurs need more coordinated support to help them take their ideas to market successfully...

20 Apr 2015 11:41

Viewability benchmarks from Sizmek

Viewability is becoming a critical metric with which to analyse digital campaigns, representing a move to greater transparency and realignment of digitally centred conversations...

Issued by Sizmek 20 Apr 2015 12:06

[PRISM Awards 2015] What the judges had to say

The 2015 PRISM Awards was held at The Maslow Hotel in Sandton on Sunday 19 April 2015. Here's what the judges had to say...

20 Apr 2015 15:28

Rocket Creative (re)launches into 2015

Evolving and learning something new every day has become synonymous with Rocket Creative's approach as a business...

Issued by Rocket Creative 20 Apr 2015 10:08

Sappi NGX energy project

Sappi welcomes the selection as preferred bidder of the Ngodwana Energy Biomass Project for the South African Government Renewable Energy Independent Power Producer Programme...

Issued by Sappi 20 Apr 2015 09:50

Change your life and if necessary put a shark in your fish tank to force quicker results!

Themed Amandla Ngawethu (power to the people), the UCKG annual Good Friday service was attended by a record number gathered at the Ellis Park precinct for an uplifting service of prayer and preaching...

Issued by Universal Church of the Kingdom of God 20 Apr 2015 10:41

DQ&A reaches 80% of Dutch online population with programmatically bought, high-impact ads

DQ&A has been able to reach over 80% of the Dutch online population via programmatic channels, showing them high impact ad units compared to regular IAB-size ads, which comprise the bulk of all programmatic trading...

Issued by DQ&A Media Group 20 Apr 2015 12:01

Levelthree kicking the year off with a bang

Levelthree Premium Venue, situated in the newly revamped Kramerville in Sandton, has started 2015 off with a bang...

Issued by Levelthree Premium Venue 20 Apr 2015 11:18

Are you shrinking?

Mediacore has observed that towards the last part of 2014 and now three months into 2015, many of the companies they deal with on an advertising, marketing and production front have far less to spend...

Issued by Mediacore 20 Apr 2015 10:27

The Times launches the third annual Press Ad Challenge

The Times has launched the third annual Creative Press Ad Challenge, which for the first year will include a digital component...

20 Apr 2015 11:17

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Speakers announced for the 27th APRA conference

As the 27th edition of the APRA conference gathers momentum, more renowned speakers have joined the league of facilitators for the conference scheduled to be held from 12-14 May 2015 in Yaoundé, Cameroon...

20 Apr 2015 11:54

[PRISM Awards 2015] My African Dream

Last night, the PRISM Awards turned dreams into reality for some public relations (PR) consultancies and practitioners...

By Danette Breitenbach 20 Apr 2015 10:16

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Apple Watch to boost 'glance journalism'

WASHINGTON, USA: With the Apple Watch expected to sell in the millions, news organizations are refocusing their efforts to become part of that tiny screen...

20 Apr 2015 09:42

Samsung removes logo on smartphones in Japan

SEOUL: Samsung has removed its corporate logo from its new smartphones sold in Japan, a company spokeswoman confirmed on Saturday...

20 Apr 2015 09:36

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