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BizTrends 2018


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The Goddesses of the past and present (Part 1)

Dutch trend forecaster Lidewij Edelkoort and colleague Philip Fimmano of Trend Union presented their latest trend books for 2019, namely Goddesses (trends S/S 2019), On Safari (activewear S/S 2019) and Spiritual House (home and lifestyle 2019), as part of Design Indaba 2018 at the Lisof: Fashion Design School & Retail Education Institute in Johannesburg yesterday...

By Jessica Tennant 16 hours ago

Viral video success in 2018

Jon Ratcliffe writes about why he believes that the best way to communicate marketing messages today is through data-driven social video on Facebook, YouTube and Instagram...

By Jon Ratcliffe 18 hours ago

Promoted content

The trends in TV set design

Whether the requirement is for a traditional space or an ultra-modern one, TV set designs offer infinite scope for designing ingenuity - gone are the days when they looked like what they were: a TV studio...

Issued by Udumo Group 1 day ago

Don't overlook consumers in Africa's rural areas

Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...

By Ben Leo 13 hours ago

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy...

By John Sinclair 16 hours ago

UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix...

18 hours ago

#IABDigitalSummit2018: The ultimate 'state of the industry' event

How will the advertising industry adapt AI at a larger scale? Can we innovate with data analysis and profiling without creeping out customers? I discussed the possibilities and explored the power of digital with three of this year's scheduled female powerhouse speakers for the fourth IAB SA Digital Summit, taking place next week on 1 March 2018 at the Theatre on the Track...

By Leigh Andrews 17 hours ago

Ten global graduates at Design Indaba

Kicking off on Wednesday, 21 February - Friday, 23 February, the 23rd edition of the Design Indaba will see ten global graduates presenting projects that speak to the water crisis, the power of sound, social entrepreneurship and so much more...

By Juanita Pienaar 18 hours ago

The Goddesses of the past and present (Part 2)

This a continuation of Dutch trend forecaster Li Edelkoort's presentation at Lisof yesterday, on her latest trend book, Goddesses for spring/summer 2019...

By Jessica Tennant 16 hours ago

#Newsmaker: Esther Hoogstad steers Spree's customer journey

Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience...

By Lauren Hartzenberg 16 hours ago

Moments of natural refreshment with Strongbow

Strongbow, in collaboration with Red Star, M&C Saatchi Abel and Sonic State, combined their expertise to refresh nature and bring some life to a frequently tiring daily commute and improve this experience by offering commuters a #NatureRemix...

Issued by Dentsu Aegis Network 18 hours ago

Save time by getting all your answers...

Get all your answers by typing just one address...

Issued by AfriGIS 18 hours ago

Facebook announce three-year partnership with Nelson Mandela Foundation

Facebook has announced a three-year partnership to support The Nelson Mandela archive, based at the Nelson Mandela Foundation...

16 hours ago

Publisher Hosted Programmatic Guaranteed (PHPG)

The digital team at IOL are exploring the latest products and services within the programmatic space and here is yet another one that buyers within the digital industry can squeeze further value-for-money from...

By Riaan Sunny, Issued by Independent Media 19 hours ago

Ten years of 99c: What's next for Cape Town's 'Most Admired Agency'?

Recently recognised by its peers as Cape Town's "Most Admired Agency", 99c has come a long way in the agency's relatively short existence...

Issued by Ninety9cents 12 hours ago

Transit.TV celebrates 10 years

Shamy Naidu, Executive: Transit Ads, outlines the milestones on the growth trajectory of national digital television channel Transit.TV...

Issued by Provantage Media Group 13 hours ago

What is The Experience Economy?

In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences...

Issued by Worx Group 15 hours ago

Shortlist for 2018 AME Awards announced

New York Festivals AME Awards, for the World's Best Advertising and Marketing Effectiveness, announced the shortlist for the 2018 competition...

19 hours ago

Tractor Outdoor expands on their LOOP digital network

The addition of a third digital site to the LOOP network has grown Tractor's portfolio significantly...

Issued by Tractor Outdoor 14 hours ago

Etiket takes silver at Midas Awards

Etiket recently received a silver Ingot at the Midas Awards in New York for their innovative FNB entry titled Harmonograph. The work was created to market the FNB Franchise Leadership Summit with the theme 'Disruption'...

Issued by Etiket 12 hours ago

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Africa news

'Now is the time to invest in Africa'

Africa has developed from a continent once viewed as a lost cause to a land of vibrant opportunity, particularly when it comes to business angel investments...

By Tomi Davies 12 hours ago

Why my startup scene is better than yours: Egypt

Which African country has the best conditions for launching, or investing in, a tech startup? Disrupt Africa has been talking to the great and the good from various African tech ecosystems to find out what it is that makes them so great.

By Tom Jackson 17 hours ago

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A South African's guide to moving to and making it in Malta: A Karnival of optimism

There has been plenty to celebrate in Malta this month. We learned the island's GDP growth is predicted to be the highest in Europe and secondly, it's Karnival time!

By Marcus 'The Maltese Falcon' Brewster 16 Feb 2018

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

A new programme called the Young Ones Design Brief has been launched from a partnership between The One Club for Creativity, with global peace organisation PartnersGlobal and the United Nations' Together initiative.

16 Feb 2018

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