The radio natives are restless

[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article is about radio). 21 May 2013 08:01

DIY marketing dos and don'ts

[Chemory Gunko] Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for. 21 May 2013 07:18

Employees: Untapped brand ambassadors

[Mike Taberner] Great brands have many things in common: visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They also have a focus on including their employees in their marketing efforts. 21 May 2013 05:17

Safeguarding the brand you've built

[Natasha McClymont] 'A brand is built in a lifetime, and crushed in an instant.' So goes the paraphrasing of the famous quote by businessman extraordinaire, Warren Buffet. This year alone has witnessed several brands losing their credibility in the eyes of supporters and customers. 21 May 2013 06:23

MSG Afrika to launch Power FM

A new outdoor brand campaign went up in Johannesburg over the weekend to announce the launch of a new FM talk radio station, Power FM, set to launch by end of June 2013. Media operating group MSG Afrika Media, a subsidiary of MSG Afrika Investment Holdings, owns it. 21 May 2013 10:16

Win tickets to the Good Food & Wine Show - Cape Town

[Issued by GL events Oasys] The new-look Good Food & Wine Show kicks off in Cape Town from 23 to 26 May and GL events Oasys, the proud infrastructure supplier to the show, is giving away five double tickets. 21 May 2013 10:58

It's time for social media strategies to grow up

[Issued by Acceleration Media] Most brands still suck at managing social media, writes Acceleration Media's Digital Strategist, Melody Maker. Better measurement of ROI is the key to turning it all around. 21 May 2013 12:00

Tips on preparing for a job interview

[Tasneem Mohamed] One third of employers will make a hiring decision in the first 90 seconds of a job interview. Research shows that a positive, upbeat attitude when you walk through the door accounts for 55% of the impact you make in an interview, while confident communication accounts for 38%. 21 May 2013 08:54

WWF, TRAFFIC target rhino horn consumers

As part of their global campaign against illegal wildlife trade, particularly rhino horn trade in Vietnam, the WWF and TRAFFIC have developed a series of advertisements to discourage Vietnamese citizens from buying or consuming rhino horn. 21 May 2013 09:06

Re-dreaming the economy: why creative entrepreneurs are the future

[Issued by UCT Graduate School of Business] Evidence from around the world shows that, far from being something nice on the side, art and creativity actually contribute significantly to the economy, especially if coupled with entrepreneurship. 21 May 2013 08:44

Gloo scores at the Webbys again

[Issued by Gloo] South African agency Gloo is celebrating its ninth recognition at The Webbys, with its "Way Better" microsite for Clover. The awards were announced in New York on 30 April. 21 May 2013 11:05

The One Show 2013 results for SA

The South African Gold, Silver and Bronze winners for The One Show 2013 in the categories for Print, Radio, TV, Posters, Innovative Marketing, Integrated Branding, Design and Interactive was announced last week. 21 May 2013 13:13

Techsys' JQuery catalogues bring brands to life

[Issued by Techsys] JQuery catalogues are a fantastic way to showcase a brand's latest products in an interactive and memorable way. 21 May 2013 13:15

Red Cherry welcomes Zinta van Rensburg!

[Issued by Red Cherry Media] Zinta van Rensburg, who joined the Red Cherry team this year, has spent most of her career so far in print media but also has experience in the radio and digital fields. 21 May 2013 13:16

"Mobile strategy is not a race anymore"

[Issued by Afrozaar] The explosion of mobile platforms have made building news applications a challenge for publishers. According to Rich Cheary, Founder of Baobab Suite, the creation of mobile applications should be about long-term goals rather than a race to the app store. 21 May 2013 12:30