Marketing & Media trends

Marketing & Media trends

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Publishers continue to hone their strategies around native advertising

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published Native Advertising Trends in News Media, the annual study conducted by Wan-Ifra and the Native Advertising Institute...

1 day ago

Agency Scope UK 2018/2019: Early insights, possible trends

Johanna McDowell, Scopen Partner and Director for UK and South Africa gives a few early insights and trends derived from interviews that are currently being conducted with CMOs of leading brands in the UK by Agency Scope...

2 days ago

Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

BizTrendsLIVE! January 2019 speaker line up

Bizcommunity invites you to join us as four 'Afro-futurists', all published authors, all experienced global keynote speakers and trend consultants, impart their knowledge in one intensive morning session...

Issued by Bizcommunity.com 6 Dec 2018

#ATFexpo2018: How to localise global trends for the SA consumer - Part 1

The moment you provide the South African consumer with what they need, they will start purchasing whatever you are selling. This was the main message from trend analyst Nicola Cooper...

By Maroefah Smith 4 Dec 2018

Marketing the Future zooms in on digital disruption

The hot topic of digital disruption, and consequentially the accelerated pace at which our working lives are shifting, was tackled from three seemingly disparate directions at Marketing the Future, a recent event held by the IMM Graduate School...

3 Dec 2018

How blockchain will disrupt the entertainment and media industry

Blockchain has the potential to grow into a key capability, helping companies in the entertainment and media industry to keep track of content assets, avoid contractual disputes and establish the certainty and accountability that will foster trust with business partners and customers...

By Paul Mitchell 12 Nov 2018

#MarketingFridays: Tapping into the African consumer

In this video, Nyiko Chauke of Marketing Fridays interviews Khumo Theko of I See Africa about her role as a trends specialist and some insights into the African consumer...

12 Oct 2018

Cord cutters: You still need to pay your SABC TV licence!

'Cord cutters' and 'cord nevers' are proud of the fact that they don't fall into the description of a typical TV audience, but the SABC is now calling on all who watch televised content to pay up for TV licences - even if they don't watch on traditional TV sets...

By Leigh Andrews 9 Oct 2018

PRC and Nielsen launch Fusion 101

The Publisher Research Council and Nielsen launched a 'fused' survey, called Fusion - said to change the face of research in South Africa - in Johannesburg and Cape Town last week...

28 Sep 2018

BizTrends 2019 is here!

2019 is almost here and with it your annual invitation to join BizTrends...

Issued by Bizcommunity.com 27 Sep 2018

Warc releases Effective Innovation Report 2018

Warc has released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking...

20 Sep 2018

Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

#YouthReport2018: Smarter-than-you-think millennial coping strategies and life hacks

Not familiar with brand polygamy, Finstagram and Twitter suicides? You're not alone. In the final session at the launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018, Dali Tembo, MD of Instant Grass International, explained how marketers can tap into the coping strategies of today's youth...

By Leigh Andrews 11 Sep 2018

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