Marketing & Media trends

Marketing & Media trends

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Social media trends 2018

Dale Ferreira selects his top social media trends for the upcoming year...

By Dale Ferreira 6 Dec 2017

Digital trends for 2018

Digital trends inform business owners on how to improve their content marketing efforts...

By Allon Raiz 21 Nov 2017

Predicting the future with WGSN trends

Global trends authority WGSN launched its latest trends research to South African audiences in Cape Town on 9 November...

By Louise Marsland 9 Nov 2017

Understanding the brands of the future in Africa

Identifying trends before they reach critical mass enables brands to tap into unlimited potential growth...

23 Oct 2017

2017 World Press Trends report released

At a time when trust in traditional media is at an all-time low, it is the crucial factor underpinning radical change and future success in the news industry, according to the World Press Trends 2017 report...

13 Oct 2017

Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October...

By Jessica Tennant 12 Oct 2017

Could frictionless commerce take away from the shopping experience?

The reduction of friction in transactions may appear to be adding value, but it could be taking away from the shopping experience, says The Future Laboratory's Trevor Hardy, who's seeing a move towards the reduction of human interaction, from self-service to fridges that buy your groceries for you...

9 Oct 2017

Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history...

By Jessica Tennant 6 Oct 2017

Business of Design speaker Q&A: Nicola Cooper

Business of Design is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business...

By Jessica Tennant 3 Oct 2017

Move over content and distribution, user experience is king

PwC's ‘Entertainment and media outlook: 2017 - 2021: An African perspective' foresees content and distribution moving aside as user experience takes centre stage. The report was launched yesterday at Urban Brew Studios in Johannesburg...

22 Sep 2017

Kiwi top brand at Ask Afrika Icon Brands Awards

At the eighth Ask Afrika Icon Brands Awards, held in Johannesburg last week, the most loved brands for 2017/2018 are Kiwi (1st place), Coca Cola (2nd), Sunlight (3rd)...

19 Sep 2017

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 14 Aug 2017

Harnessing the skills of the future

Whitney Houston perhaps summed it up best when she crooned about the children being our future...

By Sharon Piehl 16 Jun 2017

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