BizTrends 2015 press office news

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The value and impact of innovative trends in brand display - FSD
The value and impact of innovative trends in brand display

Brands, both physically and emotionally, are designed to be on display - to be seen, to be experienced, bold enough to be impressive and individual enough to be influential. Brands are a combination of visual input and perception. They provide creativity, colour, intriguing design - and very often just the comfort of what is enduring and familiar.

Issued by FSD 23 Jun 2015 08:47

African youth account for 65% of the continent's R10tn consumer spending and ad targeting - Atmosphere Orange
African youth account for 65% of the continent's R10tn consumer spending and ad targeting

Half of all Africans are under the age of 20, with those aged 16-34 accounting for 65% of the entire continent's trillion-dollar consumer spending and with this being the fastest growing continent with smart-phone use, advertisers are obsessing on how best to reach them.

Issued by Atmosphere Orange 15 Jun 2015 11:51