Marketing & Media trends

Press office header
Five big ideas that build brand love from two innovators - Brand inc
Five big ideas that build brand love from two innovators

Two innovators - Brand inc Creative Group MD, Chris Heaton, and Tag 8 Media Consultancy MD, Andrew Franks - expand on trends that 2015 brought to life, and that 2016 will improve on...

Issued by Brand inc

The future of marketing in 2016: Hot trends and what to watch - Mortimer Harvey
The future of marketing in 2016: Hot trends and what to watch

Each day, I'm sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I've put together a list of trends that I track and will be monitoring throughout 2016...

By Winnifred Knight, Issued by Mortimer Harvey

[BizTrends 2016] Youth marketing in South Africa 2016
Youth marketing in South Africa 2016

Marketing to young people can be a remarkable challenge. With rapidly changing fads, concepts, and trends, finding the right balance between valuable, actionable information and youth-oriented content can be very difficult...

Issued by Student Brands

Web design predictions for 2016 - 360eight
Web design predictions for 2016

Thanks to the ever-evolving world around us, the primary objective of digital designers is not only to design fluid experiences but also to allow visual consistency to flow into multiple device interfaces. Sounds pretty straightforward right?...

Issued by 360eight

[BizTrends 2016] Smart brands will rethink how to create effective mobile ads
Smart brands will rethink how to create effective mobile ads

Mobile presents a massive opportunity for marketers to reach consumers in exciting new ways, but receptivity and creative challenges lie ahead...

By Ariane Längsfeld, Issued by Millward Brown

[BizTrends 2016] Media trends 2016
Media trends 2016

In the late 1990s, Bill Gates wrote a book predicting where technology would take humankind in the following decade. Just under 20 years later, few of his predictions have come true...

By Brendan Seery, Issued by Independent Media

[BizTrends 2016] Consumer appetite for more is transforming brands in 2016
Consumer appetite for more is transforming brands in 2016

Are punchy trend predictions a useful guard against potential industry blind spots, or are they just beautifully worded nonsense..?

Issued by Yellowwood Future Architects

[BizTrends 2016] Important content marketing trends to look out for in 2016
Important content marketing trends to look out for in 2016

The scope and overall value of content marketing has been growing exponentially year upon year, and 2015 was no exception...

Issued by Content Central

[BizTrends 2016] Digital OOH poised to move into the programmatic realm
Digital OOH poised to move into the programmatic realm

Programmatic media buying, placement and optimisation for DOOH (Digital Out of Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out of Home's growth...

Issued by Continental Outdoor